iiinova — where your digital self keeps evolving

Xavier Coiffard @xaviercoiffard.com · 25/09/2026

2+ years running the same cold email campaign for a large events company in France. Same audience. Same offer. New list every month. New copy. Still turning into dozens of meetings every time.

000

Xavier Coiffard @xaviercoiffard.com · 23/09/2026

Someone sent me this from a London tube station I have never related to a wall more: "Close the gap between your targets and your pipeline" 😅

020

Xavier Coiffard @xaviercoiffard.com · 02/09/2026

💥Cold email tips: If you’re not regularly emailing your CRM contacts, to "reactivate" them you’re leaving money on the table. Big time.

000

Xavier Coiffard @xaviercoiffard.com · 02/09/2026

I connected the new @Smartlead_ai MCP to Claude last week. Here are the exact use cases I found, and the prompts that actually work 🧵

110

Xavier Coiffard @xaviercoiffard.com · 24/06/2026

Does LinkedIn outreach still work? ・149 connections accepted ・81.9% reply rate ・72 interested leads From 399 connection requests sent. Yes, it works 💥

010

Xavier Coiffard @xaviercoiffard.com · 08/06/2026

Doing an AMA with @smartlead_ai tomorrow at 11am EDT in their Slack community. Talking cold email, deliverability, automations, and how we scale our lead gen agency. Open to all questions. 🔥

100

Xavier Coiffard @xaviercoiffard.com · 02/06/2026

Just got featured as certified partner by @smartlead_ai this week! It's the results of 3 years of hard work and great results. such as: ✅ €300K in contracts for one client ✅ 212 qualified meetings over 14 months ✅ Multi-language campaigns across Europe Let's GO

010

Xavier Coiffard @xaviercoiffard.com · 20/05/2026

My cold outreach results this week: 931 emails → 3.59% reply → 25% positive 486 emails → 2.42% reply → 50% positive 198 emails → 6.17% reply → 40% positive 8 real sales conversations started from cold outbound. Here's exactly how I did it 👇

100

Xavier Coiffard @xaviercoiffard.com · 11/05/2026

"Linkedin outreach is saturated"

100

Xavier Coiffard @xaviercoiffard.com · 28/04/2026

42 leads contacted. 9.5% reply rate. 75% positive. Cold email still works when you: → Target the right people → Keep it short and relevant → Skip the fluff You don't need thousands of sends. You need the right 42.

000

Xavier Coiffard @xaviercoiffard.com · 01/04/2026

78 leads in a few weeks for a café that just launched. 💥Goal: Book enterprise events. Results: → 376 replies (13.17% reply rate) → 78 positive (20.74% of replies converted) Cold email works for local businesses too. You just need the right targeting.

000

Xavier Coiffard @xaviercoiffard.com · 09/03/2026

Everyone: "SEO takes 6-12 months" Me: #1 in 24 hours 😃 No super high DR domain. Just: → Low competition KW, real volume → SERP analysis → Optimized content that matches intent

010

Xavier Coiffard @xaviercoiffard.com · 05/03/2026

166 leads from 294 cold emails. No fancy AI. No 12-step sequences. Just a targeted campaign with: → A message built for the audience → Case studies that resonate → Controlled volume (quality > quantity) 4 positive replies = 30.77% of respondents said YES Simple still works

010

Xavier Coiffard @xaviercoiffard.com · 16/10/2025

Cold emails are dead in 2025. Except we generated 1266 leads with them this year. Here's what changed (and what 99% of founders still get wrong):

110

Xavier Coiffard @xaviercoiffard.com · 08/10/2025

Your cold emails get opened on a 6-inch screen. But you're still writing them like it's 2015.

100

Xavier Coiffard @xaviercoiffard.com · 29/05/2025

“Who needs SEO when you’ve got 6 likes on Twitter?” 🫠 If you’re relying on X to grow your startup, you’re not building a funnel—you’re riding an algorithm 🤠

010

Xavier Coiffard @xaviercoiffard.com · 28/05/2025

🗣️"Google is dead, GPT replaced the search engine" I don't know for you, but on my websites it's faaar from true. Bing is even better that any LLM for now 🤣 (Last month stats)

000

Xavier Coiffard @xaviercoiffard.com · 20/05/2025

🛑 Still burning hours chasing backlinks just to pump up your DR? DR doesn’t pay the bills—conversions do. Let’s bust the “DR is everything” myth 🔥 👇 #SEO #Founders

110

Xavier Coiffard @xaviercoiffard.com · 11/05/2025

50% marketing 50% coding Every day

000

Xavier Coiffard @xaviercoiffard.com · 09/05/2025

You’ve heard this advice 100 times: “SEO is simple: Just write great content, and Google will reward you.” I hate to break it to you… but that’s a lie 😬 Here’s why “great content” doesn’t rank itself — and what actually works. 🧵👇

121

Xavier Coiffard @xaviercoiffard.com · 12/03/2025

🚫Twitter: "Cold emails don’t work." ✅ Me: Just landed a meeting with a company that probably pays more in coffee than your entire marketing budget 😅

020

Xavier Coiffard @xaviercoiffard.com · 04/03/2025

8500 visitors in 28 days, only with Google. Don't build an audience, build your SEO

130

Xavier Coiffard @xaviercoiffard.com · 31/01/2025

I launched this website 2 months ago. It's a basic directory that I made to experiment SEO. I now have more 1000 clics/month on it. ⚡ SEO isn't slow, you're just targeting the wrong keywords

010

Xavier Coiffard @xaviercoiffard.com · 31/01/2025

You're probably right, but hee knows that controversial thoughts will bring attention (and money).

Levelsio bragging about making $2.5k with shitpost on X

130

Xavier Coiffard @xaviercoiffard.com · 27/01/2025

You definitely don't need 6 months

A meme with a turtle and flash about SEO

030

Xavier Coiffard @xaviercoiffard.com · 25/01/2025

I've been playing with SEO lately, so glad to see that it helps reached a new milestone !

060

Xavier Coiffard @xaviercoiffard.com · 06/01/2025

"Bsky sucks there are less interaction with people than on X" Also, the interaction on X:

000

Xavier Coiffard @xaviercoiffard.com · 05/01/2025

My SaaS boilerplate directory is slowly getting out of Google sandbox

310

Xavier Coiffard @xaviercoiffard.com · 05/01/2025

I wasn't sure if I should create this course on Gumroad. Look what happened 2 days after I hit the publish button 🤩 @ayushchat.bsky.social was right, just put more BUY buttons on the internet

192

Xavier Coiffard @xaviercoiffard.com · 17/12/2024

✨ Cold Email Tips ✨ Launched a campaign last week to get more guests for an event: 📈 10% of leads confirmed attendance! Cold email isn’t just for sales—it’s perfect for filling events. Try it! 🚀

000

Xavier Coiffard @xaviercoiffard.com · 16/12/2024

Can't remember how I was using my mac without @raycast.com It just raised my day-to-day productivity like crazy

192

Xavier Coiffard @xaviercoiffard.com · 10/12/2024

I have a "lot" of traffic on FocusPlus.io coming from Google recently. But they come from weird URLs - FP is a one page app Do you have any idea where it might come from?

000

Xavier Coiffard @xaviercoiffard.com · 09/12/2024

Couldn't agree more. Get out of your IH bubble ‼️ And follow @yongfook.bsky.social

5140

Xavier Coiffard @xaviercoiffard.com · 09/12/2024

We're in 2024 and cold emails still work very well 😊 Why don't you shoot more emails?

110

Xavier Coiffard @xaviercoiffard.com · 07/12/2024

Here is the one for my job board newsletter

100

Xavier Coiffard @xaviercoiffard.com · 05/12/2024

999 followers on BlueSky in a few weeks, so glad to have this community here 😍 I don't know most of you, please introduce yourself and what you're building