A lot of authors resist branding because they associate it with inauthenticity.
Worth separating those two things.
Authentic and undefined are not the same thing.
Branding doesn't require you to become someone else. It requires you to communicate who you are clearly: buff.ly/O1Hvfxi
writestats.com
Author Branding Secrets: 7 Smart Steps to Sell More Books Fast
Author branding is the system that tells readers whether your work is worth their time before they read a word. Here is what it actually is, why it drives book sales, and how to build it step by step.