iiinova — where your digital self keeps evolving

Sam Jeffers @worklesshard.bsky.social · 7h

Back in my day, they would always overrule digital on stuff like this

Sam Jeffers @worklesshard.bsky.social · 8h

This is also the culmination of 2004-8 digital politics though - going direct. The dominance of the Comms Director seems over.

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Sam Jeffers @worklesshard.bsky.social · 8h

I think, increasingly, the big tech firms have forgone the right to be consulted on their own regulation. The public seem to be already there, so politics just needs to get over the final hump of not giving them a hearing.

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Sam Jeffers @worklesshard.bsky.social · 10h

Modern life is rubbish, after all

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Sam Jeffers @worklesshard.bsky.social · 16h

You simply wouldn't write the story of a British election this way. And if Lula wins, you'll hear no more about it.

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Sam Jeffers @worklesshard.bsky.social · 16h

This is deeply researched and well written but still, like the majority of disinformation writing, falls into the trap of forgetting that voters are people with thoughts and judgement, rather than followbots.

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Sam Jeffers @worklesshard.bsky.social · 02/10/2026

Cross platform - saw this exact stuff on Facebook earlier. Maybe the same folks, maybe folks stealing from each other...

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Sam Jeffers @worklesshard.bsky.social · 02/10/2026

I know when people usually post property listings, it's because there are some horror dolls lurking in a room somewhere, but I'm more surprised how €1.3m will buy you an Irish house where literally NO choices were made at all. www.daft.ie/for-sale/ran...

daft.ie

Randall, Well Road, Ballinlough, Co. Cork, T12E9WT is for sale on Daft.ie

Randall, Well Road, Ballinlough, Co. Cork, T12E9WT a 4 Bed Detached is now for sale by Michael McKenna M.S.C.S.I M.R.I.C.S on Daft.ie with an asking price of €1,350,000

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Sam Jeffers @worklesshard.bsky.social · 02/10/2026

Watching Steve Hilton get smashed in California at some point on November 4th (5th or 6th or whenever) is going to be very satisfying. Watch his weird campaign ad. www.youtube.com/watch?v=LGrG...

youtube.com

Just Try It, California.

YouTube video by Steve Hilton

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Sam Jeffers @worklesshard.bsky.social · 02/10/2026

The Guardian's writing about Pedro Sanchez, as if he's some kind of unstoppable political force, is always so annoying. He runs a minority government and has been behind in the polls for years. Seems like a good bloke, but he's not a unicorn politician. www.theguardian.com/commentisfre...

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Reposted by Sam Jeffers

Who Targets Me @whotargets.me · 02/10/2026

American Midterm Dispatch #2: Maine. Can Republican PACs help re-elect Susan Collins? fulldisclosure.whotargets.me/p/the-americ...

fulldisclosure.whotargets.me

The American Dispatch #2: Maine

Can helpful Republican PACs keep Senator Susan Collins in the Senate?

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Sam Jeffers @worklesshard.bsky.social · 02/10/2026

I'd like to see this happen in some form, probably packaged with some other ideas about improving the average quality of info people see. If we only highlight objections, we are indirectly helping the wrong people. Hard things are hard. So be it. www.politicshome.com/news/article...

politicshome.com

'Platforms Will Push Back': Forcing Public Service Media Onto The Online World

In making the case for trustworthy news in the digital age, the government may force online platforms to carry public service media. Ros Taylor exp...

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Sam Jeffers @worklesshard.bsky.social · 02/10/2026

Kinda hard to gauge Green enthusiasm for this one right now. They spent a lot on ads coming out of the gate, dropped off massively and are now picking up again a little. Ads also stopped featuring Polanski as much for a while and were more generically "green".

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Sam Jeffers @worklesshard.bsky.social · 02/10/2026

Yeah, that and/or lengthening regulated periods. Very doable.

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Sam Jeffers @worklesshard.bsky.social · 02/10/2026

I'm gonna be hopeful and assume the spending limits will come down, meaning there's a small, perhaps trivial, gap in spending between the bigger parties. Probably the most straightforward thing to do from here.

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Sam Jeffers @worklesshard.bsky.social · 02/10/2026

Think McAlpine is trying to get donors with that quote, rather than saying anything about the effectiveness of ads. The numbers are way out of date these days too. I'm not sure there's a number, without TV ads, big enough to do this.

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Sam Jeffers @worklesshard.bsky.social · 01/10/2026

It'd be democratically popular to implement rules that deal with the most anti-democratic aspects of social media.

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Sam Jeffers @worklesshard.bsky.social · 01/10/2026

They invented dinner so we can erase the memory of a bad lunch.

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Sam Jeffers @worklesshard.bsky.social · 01/10/2026

Lots of Chinese electric cars from brands I've not heard of. But also these.

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Sam Jeffers @worklesshard.bsky.social · 01/10/2026

Is that enough for a column in The Economist? I think so.

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Sam Jeffers @worklesshard.bsky.social · 01/10/2026

Getting real crossroads vibes from Yerevan. The pull of Europe, Russia, the US and China all at once. At first stroll, the latter has momentum.

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Sam Jeffers @worklesshard.bsky.social · 30/09/2026

Thanks to Starlink on Lufthansa for those. It makes me wonder what fast, free, always on Internet will do to the social cohesion required for densely populated 500mph metal sky tubes to work.

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Sam Jeffers @worklesshard.bsky.social · 30/09/2026

Things I have seen people doing on their phones today on planes: - Listen to multiple eps of Candace Owens podcast - Have an X account that seemingly only follows John Cleese and Piers Corbyn - Watch an hour of bare-knuckle fighting on TikTok

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Sam Jeffers @worklesshard.bsky.social · 30/09/2026

Interesting mix on this last leg. Lots and lots of Mormons, plus about 20 posh English grannies going on some sort of culture tour with "Henry", who they are clearly in absolute thrall to.

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Sam Jeffers @worklesshard.bsky.social · 30/09/2026

The European Big Money flight from Heathrow to Frankfurt is late. The man behind me "knew he should have gone private". Different class of passenger versus my normal Cork Ryanair job.

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Sam Jeffers @worklesshard.bsky.social · 30/09/2026

Online, the right campaign in H&SP is Reform Vs Restore. No sign of anything from the Tories (i.e they'll get nothing from this looking forward to the Mayoral).

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Sam Jeffers @worklesshard.bsky.social · 30/09/2026

The nightflying was interesting enough that I read up about it - basically means the planes can start their day flying west, with the timezones, meaning they get more work out of them.

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Sam Jeffers @worklesshard.bsky.social · 30/09/2026

Cork to anywhere that isn't a hub or holiday spot is a bit tough, but I get to add two countries to the list here (Turkey on the way back).

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Sam Jeffers @worklesshard.bsky.social · 30/09/2026

Cork ✈️ Frankfurt ✈️ Yerevan. First time in that part of the world. Exciting stuff. But first, 7hrs of flights and 2x3hr layovers plus a 3.15am arrival. 🥱

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

One thing that Reform are doing, which makes them look more and more like any other old group of politicians, is using the same forms of "technically true, but really not" form of attack.

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

Like so many of these things, it just feels off, too generic, and literally no one is there. They'll launch about 16 different versions of it trying to find one that works, and someone else will probably get there first anyway.

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

Our brand is rowntrees fruit gums talking to the sort of intolerable shitheads that no one wants to be.

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

I mean, an org with significant buying power, maintenance skills, long term revenue streams and that can't "die" seems like a pretty good bet for a loan in my eyes.

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

Having taken six months off, the west of Ireland is back, baby.

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

If only there was a way to get money by borrowing it and having tenants make the payments

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

Because we are rural types with kids, we now (to our genuine and eternal shame) have two cars, one diesel, one electric. Somehow, over time, the 2011 diesel people carrier became "my car", so here's my GoFundMe link:

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

No no no, they are very well thought through indeed.

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

There's stop/go lights on Maryborough Hill that mean it's taking 40 mins to an hour to get past there. Choked the whole area at the roundabout at the top (yet another insane decision by the M28 team, who just do not give a crap about the lives of thousands of people who need to get places).

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

One of these is a merciless, cold-blooded animal, incapable of understanding the lives and motivations of other people, in it only for himself. The other is Tom Cruise's weird but good portrayal of a hitman (etc etc).

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

Why are Restore Britain running Vincent from Collateral in Holborn and St Pancras?

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Sam Jeffers @worklesshard.bsky.social · 29/09/2026

An entire series of these! One a week!

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Sam Jeffers @worklesshard.bsky.social · 28/09/2026

Never managed to get into Stevie. Did try!

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Sam Jeffers @worklesshard.bsky.social · 28/09/2026

A few good songs perhaps, but it was really, really lauded 25 years ago (maybe the first proper run of reissuing it or something) and it just ain't all that.

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Sam Jeffers @worklesshard.bsky.social · 28/09/2026

This album sucks. Sorry, it does.

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Sam Jeffers @worklesshard.bsky.social · 28/09/2026

Also, because of more self-distribution, musicians having to think through the mechanics and vagaries of that a lot more (e.g. what does the Spotify algo actually reward). Lots of hearsay/myth/rumour driving all that, plus Spotify/Apple with thumb on scales for some things, making analysis tough.

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Sam Jeffers @worklesshard.bsky.social · 28/09/2026

Changes all sorts of things - e.g. the economics of being in a band (versus solo/DJ), the length of time you get for the creative process (much shorter), the festival line-up (almost always old timers and solo acts, lots more dance music).

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Sam Jeffers @worklesshard.bsky.social · 28/09/2026

After all, in the long run, we're all dead.

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Sam Jeffers @worklesshard.bsky.social · 28/09/2026

So, massively speculating, but it sounds as if they were waiting and watching, but a farmer coming home from a party called in the local plod, who jumped into something they weren't meant to be aware of. Quite Slow Horsey.

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