iiinova — where your digital self keeps evolving

Will Scott @willscott.bsky.social · 07/10/2026

For four years, Angie and the women on our leadership team have returned from the New Orleans Chamber’s Power Up conference with ideas to share. “We love bringing learnings back to our team.” bizneworleans.com/powering-up-women…

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Will Scott @willscott.bsky.social · 06/10/2026

Ahrefs found AI Overviews on 83% of US desktop branded searches. Google now tells publishers to fact-check AI content and metadata. Issue 37 covers the branded-search surge and Shopify's default agentic storefronts. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 29/09/2026

Google's new Search Console filter separates image-led searches from text searches. More links in AI Overviews still don't guarantee external clicks. Keep impressions, citations, and paid placements in different columns. Issue 36 makes image-led search measurable. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 22/09/2026

Ahrefs found a sharp CTR loss among French sites most exposed to AI Overviews. Le Monde reported no abrupt total-audience decline. Issue 35 explains why both findings can be true. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 16/09/2026

I showed Meta’s Muse to my trainer on Monday. Two days later, he showed me this strength-program app. He isn’t a developer. He built it by talking to Muse. OpenClaw, Hermes, Claude, and ChatGPT are power tools. Muse may be how AI agents reach everyone else.

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Will Scott @willscott.bsky.social · 15/09/2026

An "AI visibility" average can hide the engine that changed. Issue 34 covers Wikipedia's estimated referral loss after AI Overviews, GEO tests across six platforms, citation volatility, and why smaller engines still deserve tracking. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 11/09/2026

My friend Aaron Weiche and the Leadferno team just launched Assist AI for customer texts. You write the message. AI helps improve it. You approve every edit. Search Influence is a Leadferno partner. We recommend it when it fits. tinyurl.com/2asbj6bm

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Will Scott @willscott.bsky.social · 10/09/2026

Meta may have found the AI agent everyday users might try. In under five minutes, I connected Muse to two calendars, five email accounts, Instagram, Facebook and ClickUp. Setup was almost suspiciously easy. Maybe Meta's installed base wins this one. muse.ai

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Will Scott @willscott.bsky.social · 08/09/2026

AI answers now mix paid placements, organic mentions, citations, and conversion paths. Visibility #33 covers the new controls and reporting from OpenAI and Google: thevisibilityreport.com

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Will Scott @willscott.bsky.social · 01/09/2026

AI search reporting needs separate layers for presence, readiness, and business impact. Appearance, citation share, and recommendation need their own measures inside presence. More in Visibility #32: thevisibilityreport.com

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Will Scott @willscott.bsky.social · 25/08/2026

AI search visibility is splitting into new surfaces. This week: Google source personalization, longer AI Mode queries, generated interfaces, ChatGPT ads, and YouTube as source material. Benchmark prompts, citations, ads, and generated tools before it shifts again. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 18/08/2026

AI search visibility is no longer one surface. This week: Google updates AI Mode, OpenAI complicates crawler access, and AI Max gets a migration timeline. Benchmark prompts, citations, logs, and campaign data before rollouts muddy the baseline. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 04/08/2026

AI search visibility is no longer just a website problem. Google's platform properties connect social and video reporting with search performance. This Visibility Report covers platform properties, AI opt-out trade-offs, AI ads, product feeds, and AI citations. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 28/07/2026

ChatGPT ads now have conversion bidding, geo exclusions, and bulk controls. The paid side of AI search is starting to look like performance marketing. This week's Visibility Report covers ads, citations, crawler access, entity consistency, and reviews. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 21/07/2026

Google says AI search sends billions of clicks each week. Publishers still cannot verify the number or isolate the traffic. This week's Visibility Report covers AI clicks, AI Overviews, share of voice, tool notes, and Duane Forrester's GEO tools survey. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 20/07/2026

AI search makes the old higher ed marketing boxes less useful. SEO, content, reputation, and enrollment visibility have to work together. edtechconnect.castos.com/episodes/p…

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Will Scott @willscott.bsky.social · 15/07/2026

Google Search Console now reports social and video content performance. That matters for AI visibility because the cited surface is bigger than your website. New Visibility Report: off-site visibility, AI-shaped B2B shortlists, RAG, AI shopping, and entity clarity. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 13/07/2026

For AI search, your website is not the only evidence source. Reviews, directories, outcomes, faculty expertise, and consistent facts all matter. edtechconnect.castos.com/episodes/p…

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Will Scott @willscott.bsky.social · 07/07/2026

AI visibility is getting more technical. This week's Visibility Report covers Safari MCP for AI debugging, markdown pages for AI bots, what agents skip, and Lighthouse checks for llms.txt. If agents cannot parse the page, they may not cite it. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 06/07/2026

Your page can rank on Google and get skipped by AI Mode. Here's why: Google says it breaks a question into "a multitude" of sub-queries (outside analyses put it around 8-12), searches each one. Learn more: www.searchinfluence.com/blog/what-i…

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Will Scott @willscott.bsky.social · 06/07/2026

AI search makes a simple higher ed content problem more obvious: program pages need to answer real student questions. Clear beats clever. Specific beats generic. edtechconnect.castos.com/episodes/p…

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Will Scott @willscott.bsky.social · 04/07/2026

Freedom of speech. Freedom of worship. Freedom from want. Freedom from fear. Franklin D. Roosevelt, Four Freedoms Address, 1941

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Will Scott @willscott.bsky.social · 02/07/2026

“Ubiquity equals probability” has been a useful shorthand. If AI tools are going to understand who you are and what you know, one perfect page is not enough. Repeated, attributable signals matter: site, profiles, video, social, examples, quotes, mentions.

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Will Scott @willscott.bsky.social · 30/06/2026

AI citations may shape what people search next. Similarweb tied AI brand mentions to later direct visits and branded search. New Visibility Report: Similarweb, schema for AI search, citation decay, Google's spam update, and Reddit as source material. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 30/06/2026

A login is not onboarding. It is account provisioning. The useful AI work starts when a team chooses one real workflow, gives the model context, sets boundaries, and builds a review loop. The tool is not the hard part anymore.

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Will Scott @willscott.bsky.social · 29/06/2026

I’m going to spend a few posts this week on AI onboarding. Main point: access is not adoption. A team can have the tools and still not have a workflow. The real work is context, boundaries, review, and using corrections to improve the process next time.

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Will Scott @willscott.bsky.social · 29/06/2026

Traffic can go down before demand does. That is the uncomfortable AI search shift Paula French talked about on The Signal. Some student research now happens before the click. edtechconnect.castos.com/episodes/p…

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Will Scott @willscott.bsky.social · 27/06/2026

"Every useless help is an obstacle to development." Maria Montessori

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Will Scott @willscott.bsky.social · 26/06/2026

AI visibility is an off-site evidence problem too. Reddit belongs in GEO, AI citation tracking, sentiment analysis, and modern off-page SEO because buyers are already doing the talking there. www.searchinfluence.com/blog/reddit…

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Will Scott @willscott.bsky.social · 25/06/2026

AI visibility data is more useful when it leaves the dashboard. This week: MCP connectors, Slack workflows, prompt discovery, agent-ready websites, and Google/Microsoft backing agent discovery standards. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 24/06/2026

Google’s AI Mode report: keywords became task briefs. Top terms include Find, Identify, Explain, Summarize. Optimize for the job, not just the phrase. Windsock, not GPS. SMX class: searchengineland.com/smx/master-cla…

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Will Scott @willscott.bsky.social · 23/06/2026

ChatGPT gets the conversation. Google has the habit. If most users meet AI inside the search results they already use, AI Overviews needs its own measurement plan. New Visibility Report: Peec AI's 500K-prompt study, MCP data stacks, and agent discovery. thevisibilityreport.com

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Will Scott @willscott.bsky.social · 23/06/2026

My SMX Master Class is Thursday: Claude Code for SEO. If you read the SEL piece on Claude Code as an SEO command center, this is the deeper live class. June 25 + on-demand. Friend15 = 15% off. events.searchengineland.com/smx-mas…

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Will Scott @willscott.bsky.social · 22/06/2026

SEO work is context switching: GSC, GA4, Semrush, crawls, spreadsheets, AI visibility, briefs and QA. Claude Code can connect it. I’m teaching that at SMX, live June 25. Friend15 = 15% off. events.searchengineland.com/smx-mas…

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Will Scott @willscott.bsky.social · 22/06/2026

My Search Influence colleague Paula French was on The Signal talking AI search for higher ed. Traffic can drop before demand does. The research step moved upstream. edtechconnect.castos.com/episodes/p…

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Will Scott @willscott.bsky.social · 22/06/2026

Search is moving from rankings to answers to actions. My Search Influence colleague Cory Agular explains MCP SEO, a visibility layer for the AI assistant era. SEO: where do we rank? GEO: are we mentioned? MCP SEO: are we the source? www.searchinfluence.com/blog/what-i…

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Will Scott @willscott.bsky.social · 20/06/2026

Most SEO teams don’t need another dashboard. They need a way to connect the data they already have. That’s what my SMX Master Class covers: Claude Code as an SEO command center. Live June 25. Friend15 = 15% off. events.searchengineland.com/smx-mas…

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Will Scott @willscott.bsky.social · 20/06/2026

"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Buckminster Fuller

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Will Scott @willscott.bsky.social · 20/06/2026

ICYMI: the durable AI SEO asset is not the model. It is the learning system: sources, prompts, rubrics, structured facts, human review notes, and citation tracking. Visibility #21: thevisibilityreport.com

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Will Scott @willscott.bsky.social · 19/06/2026

I’m teaching an SMX Master Class next week: Claude Code for SEO. Live online June 25. We’ll build an SEO command center for GSC, GA4, Semrush, Ads, AI visibility, briefs + QA. Use Friend15 for 15% off: events.searchengineland.com/smx-mas…

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Will Scott @willscott.bsky.social · 18/06/2026

Ranking #1 is useful. It is not a guarantee that AI systems will cite you. AI search pulls from a messier source layer than most dashboards show. I pulled the SMX Advanced data into a short carousel here: willscott.me/2026/06/04/smx-advance…

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Will Scott @willscott.bsky.social · 15/06/2026

I don’t think AI means everyone becomes a manager. A lot of the work is still work: checking, editing, improving, and deciding whether the output is worth using. That’s less management and more QA.

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Will Scott @willscott.bsky.social · 09/06/2026

Google's AI reporting and the UK-forced opt-out path belong side by side. If publishers can choose whether to appear in AI answers, they need data. If Google wants participation, it needs to show value. This week's Visibility Report: thevisibilityreport.com

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Will Scott @willscott.bsky.social · 08/06/2026

Notes from #SMX Advanced Ranking helps, but it does not explain AI citations. A #1 Google ranking is not a receipt for AI visibility. AI systems do not all cite the same source universe. You are no longer optimizing one page for one phrase and assuming the rest follows.

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Will Scott @willscott.bsky.social · 06/06/2026

"Information is the resolution of uncertainty." -- Claude Shannon Good AI search content does exactly that: answers clearly, removes ambiguity, and makes the next step obvious.

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Will Scott @willscott.bsky.social · 04/06/2026

This is what I'm presenting at #SMX today: Less busywork, more GEO. AI visibility is not just rankings. It is entity clarity, source readiness, task workflows, human review, ubiquity, and measurement. Slides + summary: willscott.me/2026/06/04/smx-advance…

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Will Scott @willscott.bsky.social · 03/06/2026

Google's new Search Console reports are a real AI search milestone. They start showing when pages appear in AI Overviews, AI Mode, and Discover's generative AI features. Still early. Still partial. But visibility is moving from anecdote to reporting.

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Will Scott @willscott.bsky.social · 02/06/2026

I’m glad to report barnacleseo.com is officially out of the doghouse. Anybody want to throw me a link with exact match anchor? j/k. No really.

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Will Scott @willscott.bsky.social · 30/05/2026

"Once a new technology rolls over you, if you are not part of the steamroller, you are part of the road." -- Stewart Brand AI search adoption is not slowing down. Optional is a position too.

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Will Scott @willscott.bsky.social · 29/05/2026

Three practical AI moves for sales and marketing: 1. Map the funnel. 2. Improve top-of-funnel creative rotation. 3. Compare paid and organic data to find coverage gaps. Tool second. Funnel first.

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