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Will Patch

@willpatch.bsky.social
271 followers 269 following 337 posts

Believer in education and lover of good data. CEO of Clarity EM. Barbecue, baking, and cooking with an experimental approach. #EMChat

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Will Patch @willpatch.bsky.social · 01/07/2026
When you're seeing the Dean title, is it treated similarly to an academic dean? I'm seeing more places use Dean in place of Director, or sometimes in place of VP. It's making for a muddy experience trying to understand roles.
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Will Patch @willpatch.bsky.social · 01/07/2026
Hey #EMChat land, how do you differentiate roles and responsibilities among Directors of Admissions, Deans of Enrollment, and Chief Enrollment Officers?
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Will Patch @willpatch.bsky.social · 17/06/2026
Starting from 0 and spending no money on promotion, and within 3 months, the Clarity Calling podcast hit 500 streams. It's hard going from a large audience to starting over, but the freedom to have meaningful conversations is energizing. podcasts.apple.com/au/podcast/c... #emchat #highered #hemktg
The podcast logo for Clarity Calling is a phone screen with a caller ID stating "Clarity Calling - a Clarity EM podcast" and the answer or hang up buttons.
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Will Patch @willpatch.bsky.social · 05/12/2025
Inquiring minds want a recap.
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Will Patch @willpatch.bsky.social · 21/11/2025
This looks incredible, adding it to my Christmas list
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Will Patch @willpatch.bsky.social · 28/10/2025
The south and Indiana.
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Will Patch @willpatch.bsky.social · 17/09/2025
I'm excited to head to #NACAC2025 tomorrow! Let's meet up and say hi if you're there! #EMChat
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Will Patch @willpatch.bsky.social · 16/09/2025
Wow, this wasn't something I saw coming: Elon and Queens merging. charlotte.elon.edu/elon-queens/ #EMChat
charlotte.elon.edu
Elon & Queens - Elon Charlotte
Elon University, with Queens University of Charlotte, is embarking on a strategic merger – combining complementary strengths, shared values and a deep commitment to Charlotte. Together, we’re honoring...
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Will Patch @willpatch.bsky.social · 24/07/2025
Seeing this reminded me of a funny story. There's a billboard where the hospital shows the first and middle names of recently born kids and their birthdays. While waiting to see our daughter's back in 2016, we saw the name "Yukon Cornelius." I often wonder about little Yukon and what he's up to now.
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Will Patch @willpatch.bsky.social · 24/07/2025
The only thing I can think of is that the online provider took the name from one client and used it for another. Is there another option that I'm missing? At best, I'm confident this is unethical.
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Will Patch @willpatch.bsky.social · 24/07/2025
There's fine print claiming that I either inquired or they received my name from a testing agency. I didn't inquire, and I last took the SAT in 2002 under my real name.
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Will Patch @willpatch.bsky.social · 24/07/2025
Two things were odd about it: 1) I have never secret shopped this public system's online college, or any college in the system, before. 2) It was addressed to a name I used 2 years ago.
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Will Patch @willpatch.bsky.social · 24/07/2025
I've done quite a bit of secret shopping over the past decade, but I had something interesting arrive in the mail today. It was a postcard. 🧵 #EMChat #enrollmentmarketing #studentsearch
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Reposted by Will Patch
Chronicle of Higher Education @chronicle.com · 24/07/2025
One expert, on Columbia's deal with Trump: “The ransom that they ended up paying strikes me as a pretty good value if you decide you're going to pay ransom. But the problem with paying ransom is that it incentivizes the taking of more hostages.” chroni.cl/4m8pE31
chroni.cl
In Extraordinary Deal With Trump, Columbia U. Agrees to Pay $200 Million to Restore Funds
The university said the government would resolve its investigations and restore most of the $400 million in research funding it had stripped from the institution.
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Reposted by Will Patch
Kevin Carey @kevincarey1.bsky.social · 24/07/2025
Columbia University has handed over its undergraduate admissions process to Donald Trump and his MAGA allies, who will now decide at their sole discretion whether the university has admitted enough white people. It's no longer an independent institution.
Screenshot of Columbia's settlement with the White House
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Reposted by Will Patch
Jaime Hunt @higheredcmo.bsky.social · 14/02/2025
What to meltproof your incoming class? @willpatch.bsky.social and I share ideas in this episode: www.enrollify.org/episodes/ep-... #emchat
enrollify.org
Ep. 72: Meltproof Your Incoming Class
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with enrollment marketing expert Will Patch to tackle a critical issue in higher education—summer melt.
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Will Patch @willpatch.bsky.social · 17/01/2025
If you know the direction you want to go we can certainly talk.
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Will Patch @willpatch.bsky.social · 17/01/2025
This week I blew up the services page on the website and started over to make it easier to understand and share more transparency. I would love feedback or thoughts: www.clarity-em.com/services
clarity-em.com
Services | Clarity EM
There are several ways that we can help bring more clarity to your work. How can we help you be more data-informed?
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Will Patch @willpatch.bsky.social · 17/01/2025
Isn't that something abusive people do, claiming someone else made them do something terrible?
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Will Patch @willpatch.bsky.social · 17/01/2025
55?! That's shorts and T-shirt weather. However, when it hits 60s in South Florida my parents are in a coat and have the heat on. It's all relative.
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Will Patch @willpatch.bsky.social · 16/01/2025
That's right! It's never too early to have a hard conversation.
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Will Patch @willpatch.bsky.social · 16/01/2025
Well, I'm going to call it for tonight. The rest of the questions I prepped were for undergrad admissions and fa people. Thanks for joining in and have a good one! #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Q3: How are you addressing financial aid in specifics - not just claiming affordability - to families before you’ve received an ISIR? How early do you start? #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Yes! What's the difference between aid, a grant, and a scholarship to an 18-year-old? #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Q2: What do you think (or know with feedback) you’re doing really well in communicating with students and parents? #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
A1: I didn't understand much. I knew that I needed a FAFSA and then I would get a bill and hope I had saved enough. Otherwise, it was a black box. I tried to overexplain to families to make sure they understood the timeline and what was needed/expected. #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Q1: Put on your way-back hats! What was something you didn’t understand about financial aid when you were going to college and has that shaped how you communicate about it now? #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Welcome Laura! I have only ever played that once but enjoyed it.
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Will Patch @willpatch.bsky.social · 16/01/2025
Original game or another version? My daughter will play the Star Wars version with me.
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Will Patch @willpatch.bsky.social · 16/01/2025
No problem Scott, it's that time of year and I know the time can conflict out west.
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Will Patch @willpatch.bsky.social · 16/01/2025
I’m Will Patch, CEO of Clarity EM. My favorite board game is Mario Game of Life and my favorite video game is Baldur’s Gate 3. #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
I’m your moderator tonight. Let’s start off by introducing ourselves with your name, where you work, and your favorite board or video game (or both if you like). #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Welcome to tonight’s #EMChat! If this is your first time joining live, we’ll be asking questions for the next hour. Each question will start with Q1, Q2, etc. and you’ll be responding in a thread to help keep the questions organized. Don’t forget to end each response using the hashtag!
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Will Patch @willpatch.bsky.social · 16/01/2025
Tonight's #EMChat (starting at 9:00 PM Eastern) has a crossover with #fachat and #hemktg: We're all about financial aid messaging. Have thoughts or questions? Join in the fun!
media.tenor.com
a woman in a judge 's gown says where is the money
ALT: a woman in a judge 's gown says where is the money
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Will Patch @willpatch.bsky.social · 15/01/2025
Tonight is that night! Join #EMChat to discuss financial aid messaging.
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Will Patch @willpatch.bsky.social · 14/01/2025
Tomorrow night (Wednesday 1/15 at 9:00 PM Eastern) #EMChat is taking on financial aid messaging. If you're in enrollment, financial aid, or marketing this is a good time to jump in. #fachat #hemktg #higheredmarketing
media.tenor.com
bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
ALT: bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
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Will Patch @willpatch.bsky.social · 11/01/2025
Ok, tell me more. Do you knead and do the initial proof all in the pan? Does that mean you also stretch it out before the initial proof?
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Will Patch @willpatch.bsky.social · 11/01/2025
Beautiful weather and wild herbs? Sounds ideal.
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Will Patch @willpatch.bsky.social · 11/01/2025
Of course! I'm doing some flavored oil from a local shop, the waiting is so hard.
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Will Patch @willpatch.bsky.social · 11/01/2025
Never less dough, especially with focaccia.
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Will Patch @willpatch.bsky.social · 11/01/2025
I may have needed a bigger bowl for proofing
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Will Patch @willpatch.bsky.social · 09/01/2025
Important question here: Who else has eaten radish sandwiches?
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Will Patch @willpatch.bsky.social · 09/01/2025
Thank you all for joining tonight, time flies! We’ll be joining up next week to talk about communicating financial aid. If you want to moderate a future chat or have ideas about topics please DM me. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Drumroll please… @shanebaglini.bsky.social 10 @philollenberg.ca 7.5 @ryantaughrin.bsky.social 2.5 @scottcline.org 1 #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
A9: Brisket (specifically the point) It’s one of my favorite things to make and eat. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q9: What cut of meat is smoked to make burnt ends? #EMChat (You know this @scottcline.org!)
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Will Patch @willpatch.bsky.social · 09/01/2025
media.tenor.com
a cartoon character from frozen is standing in the snow and says somebody 's gotta tell him .
ALT: a cartoon character from frozen is standing in the snow and says somebody 's gotta tell him .
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Will Patch @willpatch.bsky.social · 09/01/2025
I had to check to make sure that wasn't also right, but it started in Chattanooga.
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Will Patch @willpatch.bsky.social · 09/01/2025
A good guess!
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Will Patch @willpatch.bsky.social · 09/01/2025
A8: German Chocolate Cake (named after inventor Samuel German) #EMChat
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