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Will Patch

@willpatch.bsky.social
271 followers 269 following 337 posts

Believer in education and lover of good data. CEO of Clarity EM. Barbecue, baking, and cooking with an experimental approach. #EMChat

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Will Patch @willpatch.bsky.social · 01/07/2026
Hey #EMChat land, how do you differentiate roles and responsibilities among Directors of Admissions, Deans of Enrollment, and Chief Enrollment Officers?
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Will Patch @willpatch.bsky.social · 17/06/2026
Starting from 0 and spending no money on promotion, and within 3 months, the Clarity Calling podcast hit 500 streams. It's hard going from a large audience to starting over, but the freedom to have meaningful conversations is energizing. podcasts.apple.com/au/podcast/c... #emchat #highered #hemktg
The podcast logo for Clarity Calling is a phone screen with a caller ID stating "Clarity Calling - a Clarity EM podcast" and the answer or hang up buttons.
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Will Patch @willpatch.bsky.social · 17/09/2025
I'm excited to head to #NACAC2025 tomorrow! Let's meet up and say hi if you're there! #EMChat
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Will Patch @willpatch.bsky.social · 16/09/2025
Wow, this wasn't something I saw coming: Elon and Queens merging. charlotte.elon.edu/elon-queens/ #EMChat
charlotte.elon.edu
Elon & Queens - Elon Charlotte
Elon University, with Queens University of Charlotte, is embarking on a strategic merger – combining complementary strengths, shared values and a deep commitment to Charlotte. Together, we’re honoring...
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Will Patch @willpatch.bsky.social · 24/07/2025
Seeing this reminded me of a funny story. There's a billboard where the hospital shows the first and middle names of recently born kids and their birthdays. While waiting to see our daughter's back in 2016, we saw the name "Yukon Cornelius." I often wonder about little Yukon and what he's up to now.
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Will Patch @willpatch.bsky.social · 24/07/2025
I've done quite a bit of secret shopping over the past decade, but I had something interesting arrive in the mail today. It was a postcard. 🧵 #EMChat #enrollmentmarketing #studentsearch
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Reposted by Will Patch
Chronicle of Higher Education @chronicle.com · 24/07/2025
One expert, on Columbia's deal with Trump: “The ransom that they ended up paying strikes me as a pretty good value if you decide you're going to pay ransom. But the problem with paying ransom is that it incentivizes the taking of more hostages.” chroni.cl/4m8pE31
chroni.cl
In Extraordinary Deal With Trump, Columbia U. Agrees to Pay $200 Million to Restore Funds
The university said the government would resolve its investigations and restore most of the $400 million in research funding it had stripped from the institution.
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Reposted by Will Patch
Kevin Carey @kevincarey1.bsky.social · 24/07/2025
Columbia University has handed over its undergraduate admissions process to Donald Trump and his MAGA allies, who will now decide at their sole discretion whether the university has admitted enough white people. It's no longer an independent institution.
Screenshot of Columbia's settlement with the White House
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Reposted by Will Patch
Jaime Hunt @higheredcmo.bsky.social · 14/02/2025
What to meltproof your incoming class? @willpatch.bsky.social and I share ideas in this episode: www.enrollify.org/episodes/ep-... #emchat
enrollify.org
Ep. 72: Meltproof Your Incoming Class
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with enrollment marketing expert Will Patch to tackle a critical issue in higher education—summer melt.
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Will Patch @willpatch.bsky.social · 17/01/2025
This week I blew up the services page on the website and started over to make it easier to understand and share more transparency. I would love feedback or thoughts: www.clarity-em.com/services
clarity-em.com
Services | Clarity EM
There are several ways that we can help bring more clarity to your work. How can we help you be more data-informed?
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Will Patch @willpatch.bsky.social · 16/01/2025
Well, I'm going to call it for tonight. The rest of the questions I prepped were for undergrad admissions and fa people. Thanks for joining in and have a good one! #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Q3: How are you addressing financial aid in specifics - not just claiming affordability - to families before you’ve received an ISIR? How early do you start? #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Q2: What do you think (or know with feedback) you’re doing really well in communicating with students and parents? #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Q1: Put on your way-back hats! What was something you didn’t understand about financial aid when you were going to college and has that shaped how you communicate about it now? #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
I’m your moderator tonight. Let’s start off by introducing ourselves with your name, where you work, and your favorite board or video game (or both if you like). #EMChat
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Will Patch @willpatch.bsky.social · 16/01/2025
Welcome to tonight’s #EMChat! If this is your first time joining live, we’ll be asking questions for the next hour. Each question will start with Q1, Q2, etc. and you’ll be responding in a thread to help keep the questions organized. Don’t forget to end each response using the hashtag!
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Will Patch @willpatch.bsky.social · 16/01/2025
Tonight's #EMChat (starting at 9:00 PM Eastern) has a crossover with #fachat and #hemktg: We're all about financial aid messaging. Have thoughts or questions? Join in the fun!
media.tenor.com
a woman in a judge 's gown says where is the money
ALT: a woman in a judge 's gown says where is the money
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Will Patch @willpatch.bsky.social · 15/01/2025
Tonight is that night! Join #EMChat to discuss financial aid messaging.
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Will Patch @willpatch.bsky.social · 14/01/2025
Tomorrow night (Wednesday 1/15 at 9:00 PM Eastern) #EMChat is taking on financial aid messaging. If you're in enrollment, financial aid, or marketing this is a good time to jump in. #fachat #hemktg #higheredmarketing
media.tenor.com
bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
ALT: bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
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Will Patch @willpatch.bsky.social · 11/01/2025
I may have needed a bigger bowl for proofing
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Will Patch @willpatch.bsky.social · 09/01/2025
Important question here: Who else has eaten radish sandwiches?
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Will Patch @willpatch.bsky.social · 09/01/2025
Thank you all for joining tonight, time flies! We’ll be joining up next week to talk about communicating financial aid. If you want to moderate a future chat or have ideas about topics please DM me. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Drumroll please… @shanebaglini.bsky.social 10 @philollenberg.ca 7.5 @ryantaughrin.bsky.social 2.5 @scottcline.org 1 #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
A9: Brisket (specifically the point) It’s one of my favorite things to make and eat. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q9: What cut of meat is smoked to make burnt ends? #EMChat (You know this @scottcline.org!)
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Will Patch @willpatch.bsky.social · 09/01/2025
A8: German Chocolate Cake (named after inventor Samuel German) #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q8: This chocolate cake known for including dark chocolate and coconut was actually first made in Dallas, Texas. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
A7: Chickpeas #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q7: What is the main ingredient used to make falafel? #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
After 2 rounds here are the leaders: @shanebaglini.bsky.social with 8 @philollenberg.ca with 5.5 @scottcline.org with 1 The final category is going to be foodie trivia. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
A6: Pabst #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q6: This beer won a blue ribbon and was named “America’s Best” in 1893 at the World’s Fair, an honor they still tout today (though many dispute it). #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
A5: Portugal #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q5: Which country originated Port wine? #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
A4: Ireland #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q4: Sean’s bar is the oldest bar in the world. It can be found in this country. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Right now here are the leaders: @shanebaglini.bsky.social with 6 @philollenberg.ca with 1.5 @scottcline.org with 1 The next category is going to be pub trivia. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
A3: University of Delaware #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q3: YoUDee is the fighting Blue Hen and can be found supporting this state university. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
A2: The banana slugs #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q2: UC Santa Cruz has one of the most iconic mascots, but they were almost the sea lions. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
A1: Saint Louis University #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Q1: The Billikins are the mascots for this university. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
I’m switching up trivia night this year, so here’s the scoop: There are 3 questions per category, answer in the thread. 1 point for a correct answer and 2 points for the first correct answer. Ready? The first category is college mascots. #EMChat
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Will Patch @willpatch.bsky.social · 09/01/2025
Welcome to tonight’s #EMChat! Tonight is a break for some social time with a trivia night. Don’t forget to still use the hashtag. I’m your moderator tonight Will Patch. Let’s start off by introducing ourselves with your name, where you work, and how you celebrated New Year’s.
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Will Patch @willpatch.bsky.social · 08/01/2025
Tonight is lighthearted fun and next week we get back to the usual chats. Set your alarms and join in! #EMChat #fachat #hemktg
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Will Patch @willpatch.bsky.social · 07/01/2025
Tomorrow is the first #EMChat of 2025. Make it your resolution to set an alarm and join with other professionals this year.
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Will Patch @willpatch.bsky.social · 30/12/2024
I'm soft launching my new market research, consulting, and speaking/training agency today. I believe we all have too much data. There's a need for more clarity. And that's why there's now Clarity EM for enrollment management and enrollment marketing. www.clarity-em.com
clarity-em.com
Clarity EM | Market Research and Consulting for Higher Ed
Clarity EM is a higher education consulting and market research firm specializing in enrollment management and enrollment marketing. We provide data-informed insights and strategic guidance to help co...
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Will Patch @willpatch.bsky.social · 23/12/2024
How do you define a "Christmas movie?" Does it take place around Christmas or is Christmas the core of the story? If it's the same movie if it took place around any other holiday, or just a random Thursday, I would say that it's not a Christmas movie.
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Will Patch @willpatch.bsky.social · 19/12/2024
Thank you all for joining tonight, time flies! There’s no chat for the next 2 weeks, but after that we’re doing one of the semiannual trivia nights for some social time and networking fun. If you want to moderate a future chat or have ideas about topics please DM me. #EMChat
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