iiinova — where your digital self keeps evolving

Will Gordon @willgordonagain.bsky.social · 7h

I got corn from Dick's in Lunenburg last week and it still seemed as good as ever. It's nuts.

Will Gordon @willgordonagain.bsky.social · 7h

El Nino or general climate fuckedness or ? got the farmers market going so strong for so long that I'm asking the heretical question "do I even still want peaches in fuckin October?" and the answer is yes but we're pushing it.

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Reposted by Will Gordon

treb @treblaw.bsky.social · 02/10/2026

yeah I use ai, I am ai-ming to drink some beers tonight

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Will Gordon @willgordonagain.bsky.social · 28/09/2026

Interesting question, I think it might be. I guess the numbers aren’t in on how bad it’ll be so there’s still a sliver of a chance that we’re just biased against its cheesiness, but man I’ll be quite surprised if it’s not at least a minor disaster.

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Will Gordon @willgordonagain.bsky.social · 28/09/2026

One of my favorite personas for the cat has always been degenerate gambler (she likes watching sports and has weird reactions) and fucking Draft Kings has taken the joy out of it—nothing about gambling is funny anymore. Assholes!

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Will Gordon @willgordonagain.bsky.social · 25/09/2026

Austin is a good do-gooder and this is a good cause!

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Will Gordon @willgordonagain.bsky.social · 24/09/2026

When I was a scuzzily avuncular bar doorman, kids asked “think I have a shot with her?” and I’d lie encouragingly, and when they came back with “she’s got a boyfriend on Mars, now what?” it felt important to teach “oh now you fuck off and leave her alone.” Can’t learn that if you don’t ask first Q!

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Will Gordon @willgordonagain.bsky.social · 24/09/2026

I love creeping on train commuters’ get-through-the-morning purchases from the South Station liquor kiosk. Quarter pint of Jim Beam and orange Gatorade at 9:30am, good sir? That ought to hold you fine.

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Will Gordon @willgordonagain.bsky.social · 22/09/2026

I hate that we have it in Boston now. The place I go to had a Chicagoan bartender for a few years beginning with local launch so it seemed organic enough, but now Bart's leaving and I must insist he take that shit with him. (As a spirit I find it on par with all the rest of that shit.)

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Will Gordon @willgordonagain.bsky.social · 20/09/2026

Yeah, fair. So he’s Mac with a better arm, which is something, but it’s not special.

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Reposted by Will Gordon

Brian McFadden @mcfadden.bsky.social · 15/09/2026

The whole show's down to Bob Kraft on a massage table with Ed Sheeran playing him like a Theremin.

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Will Gordon @willgordonagain.bsky.social · 15/09/2026

This is like when they report inflation is stable if you take out food and gas!

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Will Gordon @willgordonagain.bsky.social · 15/09/2026

I guess it’s a minor victory that the Mannings’ guy at Nike or wherever decided the money was in pretending to be sorry rather than digging in.

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Will Gordon @willgordonagain.bsky.social · 15/09/2026

This is the type of photo that a questionable dude celebrates as evidence that he’s NOT racist. “How can I be racist if I’d have a beer with these chill bros who have a big thing in common with me?”

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Will Gordon @willgordonagain.bsky.social · 14/09/2026

Oh yeah, I figured he’s just got a handful of weird obsessions and I’d rather not be one of them (a mouthy brown kid named Christian who wants/deserves 9 figures, for instance)

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Will Gordon @willgordonagain.bsky.social · 14/09/2026

He seems like he has the exact hardest amount to lose from this (living fine but knows the state fair circuit is coming eventually), this is impressive.

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Will Gordon @willgordonagain.bsky.social · 14/09/2026

The Gonzalez negotiation was so weird that I started kinda paying attention and yeah, it seemed like the old man is crazy and your best bet is to fly under his radar.

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Will Gordon @willgordonagain.bsky.social · 14/09/2026

My working assumption is that Jack’s Abby will somehow end up owning Harpoon in 3 years, cautiously optimistic that this Lamplighter deal could be another path.

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Will Gordon @willgordonagain.bsky.social · 14/09/2026

Every year till the various TJs ban us, brother!

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Will Gordon @willgordonagain.bsky.social · 14/09/2026

Nice! Trot is 1000%, the only hope with Pedroia is he’s got so much dog in him he doesn’t know there is such a thing as voting or presidents

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Will Gordon @willgordonagain.bsky.social · 13/09/2026

(Not the best example because that one’s obvious. But Al Horford could hurt me)

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Will Gordon @willgordonagain.bsky.social · 13/09/2026

“Will, would you like 1 million dollars and the only catch is you have to see Larry Bird’s voting record?” should be an easy question for a not-rich guy with a realistic understanding of the world, and yet we all have our fragilities.

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Will Gordon @willgordonagain.bsky.social · 13/09/2026

“I was going to conduct my nasty ways in my typical nasty fashion BUT then I saw a sign hanging over the sink that I never once glanced at because see aforementioned nasty habits and intentions”

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Will Gordon @willgordonagain.bsky.social · 13/09/2026

Tolle is the first Red Sox to be both cool and good since Mookie and so help me god if one of you motherfuckers ever tells me a single thing about his political views.

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Will Gordon @willgordonagain.bsky.social · 13/09/2026

Asked how he ended up running this and answer is every bit as convoluted as you’d hope. He had a brief dalliance with a lady from CT when she did a semester abroad in his hometown of Wibblywooble and something something, I know “5 shots of Jameson at her rehearsal dinner” came up, as did a houseboat

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Will Gordon @willgordonagain.bsky.social · 13/09/2026

Had a beer with him yesterday! Great dude, great festival, see you at the next one.

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Will Gordon @willgordonagain.bsky.social · 13/09/2026

Seafood festivals are great if you love seafood and/or handing money to teenagers in “I can shuck all night” t shirts.

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Will Gordon @willgordonagain.bsky.social · 12/09/2026

Going to RI Seafood Fest today to avoid Carnival in my neighborhood. such an asshole sentence to type I know, but the windows literally rattle for 12 hours—love that the community is having fun, love that I have an escape plan. Anyhow, can’t wait to buy stuffies for all your spouses!

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Will Gordon @willgordonagain.bsky.social · 11/09/2026

I worked at a children’s book company and dated a coworker there, so I remember ppl being sad and kind and anxious, but see above re what our average day tended toward anyway. I think folks are casting their personal experiences a bit far (in all directions).

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Will Gordon @willgordonagain.bsky.social · 11/09/2026

Since we were all canonically 13 at the time I suspect we’re making a lot of well intentioned memory mistakes about the immediate aftermath. At that age and in that era we also just didn’t know as much about how other communities were getting down on any given day.

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Will Gordon @willgordonagain.bsky.social · 10/09/2026

Same. I also fear it’s aspiring to nerd credibility, which can go overboard so fast with NFL punditry.

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Will Gordon @willgordonagain.bsky.social · 09/09/2026

Yeah! If it was too good to be true just lower the point-earning rate, don’t replace it with wtf this new thing is. I’m devastated.

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Will Gordon @willgordonagain.bsky.social · 09/09/2026

Realized today she’s probably my favorite athlete although she plays my 8th-ish favorite sport. Just such an easy person to root for!

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Will Gordon @willgordonagain.bsky.social · 08/09/2026

That’s such a weirdly specific thing that I assume comes from conservative media? NYC doesn’t smell any weedier than any other civilized city, but I hear about it all the time.

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Will Gordon @willgordonagain.bsky.social · 08/09/2026

It’s not fine that college costs $90k/yr obviously but if that motivates to get it done, ok.

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Will Gordon @willgordonagain.bsky.social · 08/09/2026

Like dicking around for an extra few semesters will bankrupt the family, so more pressure to get it done fast? If so, I suppose that’s fine.

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Will Gordon @willgordonagain.bsky.social · 08/09/2026

The youth gang we run with (buy beer from) is all starting senior year of college today and I think they’re projected to go 6 for 6 on graduating in 4 years. Have schools done a better job of getting kids thru in time?

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Will Gordon @willgordonagain.bsky.social · 08/09/2026

The amount of fake performance science/psych in an NFL front office must be inconceivable. So much money and so much incentive and such easy marks.

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Will Gordon @willgordonagain.bsky.social · 08/09/2026

I went to Australia for a wedding in 2001 and I think I’m still jet lagged, this is insane.

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Will Gordon @willgordonagain.bsky.social · 08/09/2026

Is zoom court public, like do you need a media access code or can any random clown watch (asking as a random clown)?

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Will Gordon @willgordonagain.bsky.social · 07/09/2026

We were at one of those daycare type breweries yesterday and I tried to sneak out the back as shortcut so I ended up kinda in the woods with a bunch of rowdy 5 year olds who put me in charge, I wasn’t fully ready but did my best, I think I’m meeting some diaper wearer named Luka for beers later.

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Will Gordon @willgordonagain.bsky.social · 06/09/2026

All we have in Boston is Delta and JetBlue and I get mad at all the emails, like motherfucker I don’t *like* you, I like getting on an airplane a couple times a year and you own the airplanes so here we are.

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Will Gordon @willgordonagain.bsky.social · 06/09/2026

Oh I have a few of the cards, they’re useful in a haves vs haves not way (let someone else pay 28% interest so I can get upgraded to a nicer room at the Courtyard Inn), I definitely advocate for working the angle of letting points naturally accrue via living and buying shit you were gonna buy anyway

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Will Gordon @willgordonagain.bsky.social · 06/09/2026

I used to work at one of these stupid points companies and my breaking point was when they tried to explain how sometimes it makes sense to buy airplane money. No it doesn’t! The other breaking point was when they fired me, but I stand by the don’t buy fake money position.

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Will Gordon @willgordonagain.bsky.social · 06/09/2026

Fake airplane money that’s fixed to airplane owner’s whims, roll of the dice, maybe they’ll decide to increase its value relative to real money, you never know!

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Will Gordon @willgordonagain.bsky.social · 03/09/2026

what could they be looking for other than "the plumber was late so I missed the first 3 innings,Sox lost, and they still have Sam Summer even though its clearly Oktoberfest season, 3/10" which are all important facts but not sure what they do for stubhub corporate.

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Will Gordon @willgordonagain.bsky.social · 03/09/2026

StubHub's might be my favorite emails begging for intricate feedback on a pass/fail service. "Tell us how we did!!!" I wanted a Sox ticket, a guy scalped me one, and you took your bit off the top of both ends. How many fuckin stars does that net out to?

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