iiinova — where your digital self keeps evolving

Daniel M | Website Wellness Co. @websitewellness.co · 29/04/2025

The Website Wellness Weekly newsletter goes out every Wednesday! This week's topic is: Privacy Policies - does your coaching site need one?? Sign up to find out tomorrow morning: websitewellness.co#signup

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 28/04/2025

Click the link below to book a Website Wellness Review and get a customized analysis of your coaching website and messaging. websitewellness.co

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 28/04/2025

#WebsiteWellness tip of the day: The formula for website #conversions is pretty simple: (Your ideal coaching client) + (their motivation to solve their problem) - (friction points on your website) = a "Book Now" click! I can help you solve this formula... 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 24/04/2025

People visiting your coaching website want to know one thing: "Can this coach help me with my specific problem?" A well-placed testimonial, from a real person, that answers that question can be like a picture: worth a thousand words. Avoid generic testimonials and you'll reap the rewards.

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Daniel M | Website Wellness Co. @websitewellness.co · 23/04/2025

Today's newsletter was all about testimonials. My #1 tip when it comes to building credibility quickly is to have one GREAT testimonial high up on your coaching website homepage. Include the person's picture and name, if at all possible. Sign up to get next week's email in the link below

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Daniel M | Website Wellness Co. @websitewellness.co · 22/04/2025

So many #coaches get their clients thru referrals - word of mouth is a client-generating machine! The next best thing? Hyper-specific testimonials on your website! Tomorrow's newsletter gets into how to maximize your testimonials, even when it feels kinda cringe! Sign-up link below...

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Daniel M | Website Wellness Co. @websitewellness.co · 21/04/2025

I've had this experience and it's awesome. It took me a few days to stop reaching into my pocket and having a mini heart attack every time I didn't feel my phone. But once you're over that, you won't miss it!

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Daniel M | Website Wellness Co. @websitewellness.co · 21/04/2025

I strongly urge you, with love, to resist the urge to have all-caps, center-aligned paragraphs on your website. Visually, I get it, it looks powerful and important. But it's a stumbling block for readability. And that friction could be costing you clients.

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Daniel M | Website Wellness Co. @websitewellness.co · 21/04/2025

Teams has Clippy stickers you can send to coworkers, which for some reason I alone find hilarious. I guess you had to be there 📎

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Daniel M | Website Wellness Co. @websitewellness.co · 17/04/2025

That goes double for people looking at your site on their mobile phone. Speed is of the essence, and a slow website could be costing you clients. Some quick ways to fix a slow site: - reducing image sizes - faster hosting - getting rid of plugins you don't need - keeping your site updated 2/2

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Daniel M | Website Wellness Co. @websitewellness.co · 17/04/2025

#WebsiteWellness tip: It's a fairly significant miracle for someone to find your coaching website through Google. (That goes for me as well!) But if they actually find you and click your link, and your site takes longer than 2 seconds to load, there's a very high likelihood they will bounce. 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 16/04/2025

If you want next week's Website Wellness Weekly email delivered for free to your inbox, subscribe at the link below! websitewellness.co#signup 2/2

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 16/04/2025

My Website Wellness Weekly newsletter went out this morning. I talked about website speed and how it can affect your #coaching #conversions, as well as your #SEO. I have a few speed issues to fix on my website when it comes to speed (mostly img size), but it's a WIP! 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 15/04/2025

Your gorgeous high-res photos might be the reason nobody's booking #discoverycalls with you. 😨 Wednesday's #newsletter shows you 5 simple speed fixes that don't require tech skills. Subscribe today - the email goes out tomorrow morning! websitewellness.co#signup

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 15/04/2025

Is your #coaching #website secretly driving away potential #clients? Tomorrow's newsletter talks about the "3-second rule" that determines whether visitors stay or leave. It might explain why your beautiful site isn't converting! Subscribe now for the fix. 👀 websitewellness.co#signup

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 14/04/2025

Link to my free Website Wellness Weekly newsletter: websitewellness.co/#signup It's delivered every Wednesday morning. Each edition covers a five minute breakdown of one website optimization tip. It's a great resource for anyone who runs a website, but especially for coaches and consultants.

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 14/04/2025

Aaaaand we're LIVE!! websitewellness.co So nervous and excited to post this this morning. But it's time. Thank you to the coaches who were my "guinea pigs" so I could work out my process! I'm also launching a newsletter - the Website Wellness Weekly (link below).

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 11/04/2025

#WebsiteWellness tip: Add a "Not ready to book?" option to your site. Giving people a low-commitment alternative (like a quiz or guide) actually increases main bookings by acknowledging their hesitation. I call it a "foot in the door" option. Low-stakes, but grants you access to them.

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Daniel M | Website Wellness Co. @websitewellness.co · 10/04/2025

#WebsiteWellness tip: Stop using stock photos of success symbols like mountain peaks and handshakes. Real, candid photos of you working with clients boost trust by 40% compared to polished stock images. It's a worthwhile investment. #coachbusiness #websitetips #trustbuilders

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Daniel M | Website Wellness Co. @websitewellness.co · 09/04/2025

#WebsiteWellness tip: Your "Book Now" button shouldn't be everywhere. Too many CTAs create decision fatigue. Place ONE strong call-to-action per page at the exact moment someone feels ready to take action. #BookMoreClients #CoachingBusiness #CoachingTips

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Daniel M | Website Wellness Co. @websitewellness.co · 08/04/2025

I had someone reach out the other day and they let me know that my landing page "really spoke to them". It was a great feeling to hear that, very validating, since they were in my ideal client category!

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Daniel M | Website Wellness Co. @websitewellness.co · 08/04/2025

#WebsiteWellness tip: Remove those fancy testimonial sliders! Static testimonials get 30% more reads than moving carousels. People actually skip content that moves without their control. #websiteoptimization #coachmarketing #coachingbusiness

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Daniel M | Website Wellness Co. @websitewellness.co · 07/04/2025

I'm just about ready to launch my website review as a paid service, at $179. I'm looking for one last volunteer to get a free review so I can finalize my process before I launch! All I ask in exchange is feedback I can use on my landing page/social media. Go to websitewellness.co for details.

websitewellness.co

Website Wellness Review Pre-Launch Offer

Boost your coaching business with a website wellness review!

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Daniel M | Website Wellness Co. @websitewellness.co · 07/04/2025

"Daniel was encouraging and affirming while navigating honest critique expertly. I now know how to take action to have my website better match the level of professionalism that my business has attained." Kristi Foster, fostervoicestudio.com

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Daniel M | Website Wellness Co. @websitewellness.co · 28/03/2025

"Daniel gave such a thoughtful and in-depth review of every part of my website that the biggest takeaway for me was that I actually CAN do this. And with a few tweaks, I can make my website 10x more effective." Thanks Tessa! #website #coaching #cro #ux

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Daniel M | Website Wellness Co. @websitewellness.co · 21/03/2025

I also get carried away and end up with a 6-part bluesky saga instead of a short-and-sweet nugget!

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Daniel M | Website Wellness Co. @websitewellness.co · 20/03/2025

How much are you using video? On your website, on social media, or on YouTube? All of the above? Video has the potential to revolutionize your conversions. Particularly if you're the face of your company. It's unbeatable for building that Know/Like/Trust factor.

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Daniel M | Website Wellness Co. @websitewellness.co · 19/03/2025

If you're a coach looking to boost your website's conversion rate, I still have a few spots left for a free Website Wellness Review. Just trying to streamline my processes and get some testimonials before I launch! websitewellness.co

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Daniel M | Website Wellness Co. @websitewellness.co · 18/03/2025

I'm not a big fan of most consumer-level AI tools. With one exception. I LOVE FounderPal (affiliate link: founderpal.ai?ref=marmion). It has truly changed how I approach the copywriting, the language, and the approach to sales that I use on my website. It's pricey, but worth every penny.

founderpal.ai

FounderPal — AI Marketing Platform to Grow Your Business

Understand your marketing strategy, delegate tasks to your AI assistant, fix your conversion rate, and get more high-quality traffic. Made for busy Founders in 2025.

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Daniel M | Website Wellness Co. @websitewellness.co · 11/03/2025

On the last day of the course you'll receive an offer to get a free website wellness review of your site, AND a free one-on-one chat with me to go over your site in person!

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Daniel M | Website Wellness Co. @websitewellness.co · 11/03/2025

"5 Days to a More Compelling Coaching Website" My new email mini-course is out! Sign up now and start optimizing your coaching website to work as hard as you do! As a special bonus... 1/2 websitewellness.co#course

websitewellness.co

Website Wellness Review Pre-Launch Offer

Boost your coaching business with a website wellness review!

100 0

Daniel M | Website Wellness Co. @websitewellness.co · 10/03/2025

I was humiliated this morning to see that the opt-in forms on my landing page weren't working! I was scrambling trying to figure out why before I had to leave to go to work. I think they're working now though. Just a reminder to TRIPLE-CHECK EVERYTHING! Non-working forms = massive trust killer.

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Daniel M | Website Wellness Co. @websitewellness.co · 07/03/2025

Like why you're qualified to do this coaching work and why you were inspired to do it. But keep it short and sweet. And at the end of the page, make sure you have a call to action, directing the visitor to one of your services or offers. Don't leave them hanging wondering what to do next! 3/3

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Daniel M | Website Wellness Co. @websitewellness.co · 07/03/2025

The secret is: It's not about you! It should be about the transformation you offer, how you work, and what the process is like. Paint a picture for your ideal client of what they're going to go through when they work with you. But of course don't neglect talking a little about yourself... 2/3

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Daniel M | Website Wellness Co. @websitewellness.co · 07/03/2025

Your home page is usually the most visited page on your coaching website. But your About page is statistically the second-most viewed page for service-based businesses like coaches and consultants. So it has a heavy load to bear! The secret to a good About page comes down to this: 1/3

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Daniel M | Website Wellness Co. @websitewellness.co · 05/03/2025

Thoughts on this quote? I'm personally applying it to my business by putting empathy upfront. As a person who's not a natural salesperson or extrovert, leading with empathy allows me to not feel shame around trying to sell my services. I'm always trying to see things from my clients' perspective

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Daniel M | Website Wellness Co. @websitewellness.co · 04/03/2025

Here's a sign-up link with a 10% discount: app.termageddon.com?fp_ref=marmion Full disclosure, that's an affiliate link; I get a referral bonus if you sign up using that link. Non-affiliate link: termageddon.com

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Daniel M | Website Wellness Co. @websitewellness.co · 04/03/2025

Quick Tuesday Tip: One way to build trust with your audience is to have a Privacy Policy. It lets people know you are taking steps to protect their data while they're on your site. I recommend Termageddon to all my clients. They'll give you hands-on support to get your site compliant! 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 03/03/2025

May I recommend an acting class? As a semi-retired theater actor, I speak from lived experience when I say that literally putting yourself in someone else's shoes builds empathy like nothing else. They've done studies on it, improving doctors' bedside manner through acting classes.

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Daniel M | Website Wellness Co. @websitewellness.co · 03/03/2025

What RSS reader do you like? I just rediscovered RSS feeds - is that a stupid thing to say? - and I'm using Inoreader, which is free and pretty user friendly. But I'd love to know if there are alternatives out there?

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Daniel M | Website Wellness Co. @websitewellness.co · 03/03/2025

🚨 Really jazzed to announce my new email mini-course! 🚨 "5 Days to a More Compelling #Coaching #Website" I plan on writing more little ebooks and mini courses in future, so stay tuned by signing up now. You'll be the first to know about future releases! websitewellness.co#course

websitewellness.co

Website Wellness Review Pre-Launch Offer

Boost your coaching business with a website wellness review!

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Daniel M | Website Wellness Co. @websitewellness.co · 02/03/2025

Just thought I should put my face up here. I'm not just a logo! I'm Daniel, born and raised in NJ USA where I live today. I'm married (8 years) and we have a rescue dog named Murphy. Maybe I'll post a pic of him sometime! My guilty pleasure is reality competition shows! Can't get enough 📺

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Daniel M | Website Wellness Co. @websitewellness.co · 28/02/2025

A "foot in the door" service can be a safe way for your future clients to get to know a little more about you. They may not be ready to commit to one-on-one coaching yet... But getting a little buy-in from them now can be worth its weight in gold down the line. 2/2

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Daniel M | Website Wellness Co. @websitewellness.co · 28/02/2025

#FridayFix Do you have a "foot in the door" product prominently displayed on your #coaching #website? It could be: - inexpensive (like a $7 ebook), - low-commitment (like a weekly "ask me anything" on social media), - or a valuable freebie (like a pre-recorded webinar) 1/2

media.tenor.com

a woman in a pink dress is walking through a doorway in an elevator .

ALT: a woman in a pink dress is walking through a doorway in an elevator .

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Daniel M | Website Wellness Co. @websitewellness.co · 27/02/2025

I'm gearing up to launch a free five-day email mini-course. Five easy improvements you can make to your coaching website. If you want to know when it launches, just drop a comment here with your biggest frustration when it comes to your #coaching #website.

media.tenor.com

a man in a suit and tie is sitting at a table

ALT: a man in a suit and tie is sitting at a table

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Daniel M | Website Wellness Co. @websitewellness.co · 26/02/2025

I'm brainstorming an ebook about how to structure and write the best possible About page for your coaching website. I see so many About page written in the third person, which I personally think is off-putting. What do you think? Is there data either way?

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Daniel M | Website Wellness Co. @websitewellness.co · 25/02/2025

Looking for a few #coaches who'd like free feedback on their #website. I'll give you a private video of me using your site, along with some written feedback, identifying strengths as well as areas that could be improved. Just looking to get some testimonials in return! websitewellness.co

websitewellness.co

Website Wellness Review Pre-Launch Offer

Boost your coaching business with a website wellness review!

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