iiinova — where your digital self keeps evolving

Daniel M | Website Wellness Co. @websitewellness.co · 29/04/2025

The Website Wellness Weekly newsletter goes out every Wednesday! This week's topic is: Privacy Policies - does your coaching site need one?? Sign up to find out tomorrow morning: websitewellness.co#signup

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 28/04/2025

#WebsiteWellness tip of the day: The formula for website #conversions is pretty simple: (Your ideal coaching client) + (their motivation to solve their problem) - (friction points on your website) = a "Book Now" click! I can help you solve this formula... 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 24/04/2025

People visiting your coaching website want to know one thing: "Can this coach help me with my specific problem?" A well-placed testimonial, from a real person, that answers that question can be like a picture: worth a thousand words. Avoid generic testimonials and you'll reap the rewards.

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Daniel M | Website Wellness Co. @websitewellness.co · 23/04/2025

Today's newsletter was all about testimonials. My #1 tip when it comes to building credibility quickly is to have one GREAT testimonial high up on your coaching website homepage. Include the person's picture and name, if at all possible. Sign up to get next week's email in the link below

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Daniel M | Website Wellness Co. @websitewellness.co · 22/04/2025

So many #coaches get their clients thru referrals - word of mouth is a client-generating machine! The next best thing? Hyper-specific testimonials on your website! Tomorrow's newsletter gets into how to maximize your testimonials, even when it feels kinda cringe! Sign-up link below...

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Daniel M | Website Wellness Co. @websitewellness.co · 21/04/2025

I strongly urge you, with love, to resist the urge to have all-caps, center-aligned paragraphs on your website. Visually, I get it, it looks powerful and important. But it's a stumbling block for readability. And that friction could be costing you clients.

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Daniel M | Website Wellness Co. @websitewellness.co · 17/04/2025

#WebsiteWellness tip: It's a fairly significant miracle for someone to find your coaching website through Google. (That goes for me as well!) But if they actually find you and click your link, and your site takes longer than 2 seconds to load, there's a very high likelihood they will bounce. 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 16/04/2025

My Website Wellness Weekly newsletter went out this morning. I talked about website speed and how it can affect your #coaching #conversions, as well as your #SEO. I have a few speed issues to fix on my website when it comes to speed (mostly img size), but it's a WIP! 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 15/04/2025

Your gorgeous high-res photos might be the reason nobody's booking #discoverycalls with you. 😨 Wednesday's #newsletter shows you 5 simple speed fixes that don't require tech skills. Subscribe today - the email goes out tomorrow morning! websitewellness.co#signup

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 15/04/2025

Is your #coaching #website secretly driving away potential #clients? Tomorrow's newsletter talks about the "3-second rule" that determines whether visitors stay or leave. It might explain why your beautiful site isn't converting! Subscribe now for the fix. 👀 websitewellness.co#signup

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 14/04/2025

Aaaaand we're LIVE!! websitewellness.co So nervous and excited to post this this morning. But it's time. Thank you to the coaches who were my "guinea pigs" so I could work out my process! I'm also launching a newsletter - the Website Wellness Weekly (link below).

websitewellness.co

Website Wellness Reviews by Daniel Marmion

Personalized, simple-to-understand conversion tactics for coaching websites.

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Daniel M | Website Wellness Co. @websitewellness.co · 11/04/2025

#WebsiteWellness tip: Add a "Not ready to book?" option to your site. Giving people a low-commitment alternative (like a quiz or guide) actually increases main bookings by acknowledging their hesitation. I call it a "foot in the door" option. Low-stakes, but grants you access to them.

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Daniel M | Website Wellness Co. @websitewellness.co · 10/04/2025

#WebsiteWellness tip: Stop using stock photos of success symbols like mountain peaks and handshakes. Real, candid photos of you working with clients boost trust by 40% compared to polished stock images. It's a worthwhile investment. #coachbusiness #websitetips #trustbuilders

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Daniel M | Website Wellness Co. @websitewellness.co · 09/04/2025

#WebsiteWellness tip: Your "Book Now" button shouldn't be everywhere. Too many CTAs create decision fatigue. Place ONE strong call-to-action per page at the exact moment someone feels ready to take action. #BookMoreClients #CoachingBusiness #CoachingTips

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Daniel M | Website Wellness Co. @websitewellness.co · 08/04/2025

#WebsiteWellness tip: Remove those fancy testimonial sliders! Static testimonials get 30% more reads than moving carousels. People actually skip content that moves without their control. #websiteoptimization #coachmarketing #coachingbusiness

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Daniel M | Website Wellness Co. @websitewellness.co · 07/04/2025

"Daniel was encouraging and affirming while navigating honest critique expertly. I now know how to take action to have my website better match the level of professionalism that my business has attained." Kristi Foster, fostervoicestudio.com

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Daniel M | Website Wellness Co. @websitewellness.co · 28/03/2025

"Daniel gave such a thoughtful and in-depth review of every part of my website that the biggest takeaway for me was that I actually CAN do this. And with a few tweaks, I can make my website 10x more effective." Thanks Tessa! #website #coaching #cro #ux

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Daniel M | Website Wellness Co. @websitewellness.co · 20/03/2025

How much are you using video? On your website, on social media, or on YouTube? All of the above? Video has the potential to revolutionize your conversions. Particularly if you're the face of your company. It's unbeatable for building that Know/Like/Trust factor.

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Daniel M | Website Wellness Co. @websitewellness.co · 19/03/2025

If you're a coach looking to boost your website's conversion rate, I still have a few spots left for a free Website Wellness Review. Just trying to streamline my processes and get some testimonials before I launch! websitewellness.co

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Daniel M | Website Wellness Co. @websitewellness.co · 18/03/2025

I'm not a big fan of most consumer-level AI tools. With one exception. I LOVE FounderPal (affiliate link: founderpal.ai?ref=marmion). It has truly changed how I approach the copywriting, the language, and the approach to sales that I use on my website. It's pricey, but worth every penny.

founderpal.ai

FounderPal — AI Marketing Platform to Grow Your Business

Understand your marketing strategy, delegate tasks to your AI assistant, fix your conversion rate, and get more high-quality traffic. Made for busy Founders in 2025.

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Daniel M | Website Wellness Co. @websitewellness.co · 11/03/2025

"5 Days to a More Compelling Coaching Website" My new email mini-course is out! Sign up now and start optimizing your coaching website to work as hard as you do! As a special bonus... 1/2 websitewellness.co#course

websitewellness.co

Website Wellness Review Pre-Launch Offer

Boost your coaching business with a website wellness review!

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Daniel M | Website Wellness Co. @websitewellness.co · 10/03/2025

I was humiliated this morning to see that the opt-in forms on my landing page weren't working! I was scrambling trying to figure out why before I had to leave to go to work. I think they're working now though. Just a reminder to TRIPLE-CHECK EVERYTHING! Non-working forms = massive trust killer.

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Daniel M | Website Wellness Co. @websitewellness.co · 07/03/2025

Your home page is usually the most visited page on your coaching website. But your About page is statistically the second-most viewed page for service-based businesses like coaches and consultants. So it has a heavy load to bear! The secret to a good About page comes down to this: 1/3

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Daniel M | Website Wellness Co. @websitewellness.co · 05/03/2025

Thoughts on this quote? I'm personally applying it to my business by putting empathy upfront. As a person who's not a natural salesperson or extrovert, leading with empathy allows me to not feel shame around trying to sell my services. I'm always trying to see things from my clients' perspective

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Daniel M | Website Wellness Co. @websitewellness.co · 04/03/2025

Quick Tuesday Tip: One way to build trust with your audience is to have a Privacy Policy. It lets people know you are taking steps to protect their data while they're on your site. I recommend Termageddon to all my clients. They'll give you hands-on support to get your site compliant! 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 03/03/2025

🚨 Really jazzed to announce my new email mini-course! 🚨 "5 Days to a More Compelling #Coaching #Website" I plan on writing more little ebooks and mini courses in future, so stay tuned by signing up now. You'll be the first to know about future releases! websitewellness.co#course

websitewellness.co

Website Wellness Review Pre-Launch Offer

Boost your coaching business with a website wellness review!

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Daniel M | Website Wellness Co. @websitewellness.co · 02/03/2025

Just thought I should put my face up here. I'm not just a logo! I'm Daniel, born and raised in NJ USA where I live today. I'm married (8 years) and we have a rescue dog named Murphy. Maybe I'll post a pic of him sometime! My guilty pleasure is reality competition shows! Can't get enough 📺

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Daniel M | Website Wellness Co. @websitewellness.co · 28/02/2025

#FridayFix Do you have a "foot in the door" product prominently displayed on your #coaching #website? It could be: - inexpensive (like a $7 ebook), - low-commitment (like a weekly "ask me anything" on social media), - or a valuable freebie (like a pre-recorded webinar) 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 27/02/2025

I'm gearing up to launch a free five-day email mini-course. Five easy improvements you can make to your coaching website. If you want to know when it launches, just drop a comment here with your biggest frustration when it comes to your #coaching #website.

media.tenor.com

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Daniel M | Website Wellness Co. @websitewellness.co · 26/02/2025

I'm brainstorming an ebook about how to structure and write the best possible About page for your coaching website. I see so many About page written in the third person, which I personally think is off-putting. What do you think? Is there data either way?

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Daniel M | Website Wellness Co. @websitewellness.co · 25/02/2025

Looking for a few #coaches who'd like free feedback on their #website. I'll give you a private video of me using your site, along with some written feedback, identifying strengths as well as areas that could be improved. Just looking to get some testimonials in return! websitewellness.co

websitewellness.co

Website Wellness Review Pre-Launch Offer

Boost your coaching business with a website wellness review!

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Daniel M | Website Wellness Co. @websitewellness.co · 24/02/2025

I'm experimenting with writing some short-and-sweet posts on #Medium. If you have any tips or resources on making the most out of Medium, I'd love to start a conversation about that! medium.com/@websitewellness

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Daniel M | Website Wellness Co. @websitewellness.co · 21/02/2025

I spent some time last night analyzing a coach's website that I came across randomly. And I was 😨 horrified 😨 by the number of links in the navigation. They took up two lines in the header - a major design sin. AND there were drop-down menus under almost EVERY item. The horror! 1/6

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Daniel M | Website Wellness Co. @websitewellness.co · 20/02/2025

It's a safe bet that most of your site visitors aren't scrolling down your home page. 🚨 Orbit Media found that on the websites they tested, 73% of visitors clicked something "above the fold" instead of scrolling when they hit the home page. 🚨 What should you do about this? 1/3

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Daniel M | Website Wellness Co. @websitewellness.co · 19/02/2025

Not getting enough clicks on your website call-to-action buttons? The words you use on your website are super critical. Make your CTAs SPECIFIC, PERSONAL, or FIRST-PERSON. For example: ❌ "Contact Us" ✅ SPECIFIC: "Contact a conversion expert." 1/2

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Daniel M | Website Wellness Co. @websitewellness.co · 18/02/2025

I'm #prelaunching my #sidehustle and looking for a few good volunteers! Specifically #coaches (life, health, executive, etc.) who want a free analysis of their website to see how we can tweak their website copy, layout, and UX for more clients! Sign-up here: websitewellness.co

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Daniel M | Website Wellness Co. @websitewellness.co · 17/02/2025

What #website builder do you like to use? I usually go with carrd or Squarespace (hot take??). Tell me your fave #websiteplatform!

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Daniel M | Website Wellness Co. @websitewellness.co · 17/02/2025

Hello bluesky :) I'm brand new! I'm working on launching my official website soon, but in the meantime I'll be posting a few tidbits here. I'll be writing about optimizing your coaching website for bookings and conversions - in plain language, no tech jargon! #wesbiteaudits #withempathy

media.tenor.com

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