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We Are the Mutants

@wearethemutants.com
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wearethemutants.com An online magazine focusing on Cold War-era popular and outsider culture.

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We Are the Mutants @wearethemutants.com · 1h
NEW Today! "As unlikely as it seems from the perspective of 2026... long into the 1980s the vast majority of British households did not own the TV sets in their homes."
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Renting Screen Time: Granada TV Commercial, 1977
This 1977 TV commercial for Granada TV Rental opens a window onto an almost forgotten aspect of the relationship the British viewing public once enjoyed with their television sets...
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MutantsMichael ☭ @mutantsmichael.bsky.social · 29/09/2026
Kelly really goes above and beyond this week looking at how the omnipresent 1980s Dianetics TV commercials fit *perfectly* into Ronald Reagan's America full of anti-intellectualism, mental health denialism, and the logics of a brutally-enforced austerity-based individualist "self-help." A must-read.
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We Are the Mutants @wearethemutants.com · 29/09/2026
"Anyone who was watching TV in the late 1980s remembers the commercial: probing personal questions appear in white text on a black screen as a Tangerine Dream-esque synth riff pulsates in the background..."
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“Splashing the Volcano”: ‘Dianetics’ in the Age of Reaganomics
Anyone who was watching TV in the late 1980s remembers the commercial: probing personal questions appear in white text on a black screen as a Tangerine Dream-esque synth riff pulsates in the backgroun...
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We Are the Mutants @wearethemutants.com · 28/09/2026
ICYMI: A trip back to the early-'80s wonderland of the Sears Wish Book: rec rooms, handheld electronic games, and disco pinball!
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We Are the Mutants @wearethemutants.com · 28/09/2026
NEW today! Mike pores through the 1981 Sears Wish Book: Dungeons & Dragons, goldenrod kitchens, disco tables, air hockey, and Merlin: The Electronic Wizard!
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Game Room Challenges and Computer Labyrinths: The Sears Wish Book, 1981
The Sears catalog was, by the outset of the 1980s, an American institution nearly a century in the making, providing an A-to-Z inventory of mail-order household goods for even the most far-flung consu...
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We Are the Mutants @wearethemutants.com · 31/08/2026
In case you missed it... we turned 10! Thanks to everyone who's ever spread the word or shared an article!
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We Are the Mutants @wearethemutants.com · 31/08/2026
We Are the Mutants is 10 years old! Thanks to all our readers, contributors, supporters, and everyone who's come with us on this decade-long journey!
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We Are the Mutants Turns 10
Jesus, 10 years. Launch date: August 29, 2016. Since then we’ve published almost 600 articles: many of them, in my opinion, are important contributions to cultural history and culture at large...
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We Are the Mutants @wearethemutants.com · 14/08/2026
Occult Week is in the books (the grimoires???) and we thought we'd recap our three BRAND-NEW pieces. First off, a heartfelt journey back to Leeds in the 1980s and the locus of the North's occult scene, the Sorcerers Apprentice bookshop!
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Chaos and Magick: The Sorcerers Apprentice Occult Bookshop
Grimy, esoteric capital of the ‘80s North of England, post-Thatcherism Leeds was a peculiarly dual-natured place. An increasingly moribund industrial economy still haunted by the atrocities...
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We Are the Mutants @wearethemutants.com · 12/08/2026
NEW today! Kelly looks at Jack Chick's "mind-bogglingly absurd but profoundly entertaining and historically notable The Broken Cross," a full-color comic about a satanic occult conspiracy in the hippie hinterlands of Northern California.
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God Hates Hippies: Jack Chick’s ‘The Broken Cross'
The comic foregrounds Chick’s particularly virulent and extremist brand of Christianity—many of his tracts have been rightly classified as hate speech—and marks a very early foreshadowing of the Satan...
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We Are the Mutants @wearethemutants.com · 11/08/2026
Ira Einhorn was a "far-watcher" prized by corporate America for his futurological New Age patter. He was also a murderer and a decades-long fugitive. Today Mike looks at Steven Levy's 1988 dissection of the Einhorn case in the context of today's self-promoting elite-whisperers:
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Blank Generation: Steven Levy’s 'The Unicorn's Secret: Murder in the Age of Aquarius'
To interested observers in the 1970s, Ira Einhorn was the paragon of the bleeding-edge, Age of Aquarius thinker. He founded free classes on psychedelics, conducted one of the first "Be-ins" on the Eas...
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We Are the Mutants @wearethemutants.com · 10/08/2026
Possibly the best piece we've ever published: Richard's memories of the live Planet of the Apes show in "one of those scrappy, neglected bits of wasteland that seemed to constitute about 80% of the Britain of the mid '70s."
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Yours Apefully: The ‘Planet of the Apes’ Live Arena Show
By the summer of 1976, I was a child steeped in animal terror. Well, steeped in loads of types of terror, really, seeing as I lived in mortal fear of UFOs, bigfoot, ghosts with tricorn hats, the Wirrn...
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We Are the Mutants @wearethemutants.com · 10/08/2026
NEW Today! All ley lines lead to Leeds... and the legendary Sorcerers Apprentice. It's occult week here at WATM: "nothing is true, everything is permitted."
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Chaos and Magick: The Sorcerers Apprentice Occult Bookshop
Grimy, esoteric capital of the ‘80s North of England, post-Thatcherism Leeds was a peculiarly dual-natured place. An increasingly moribund industrial economy still haunted by the atrocities...
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We Are the Mutants @wearethemutants.com · 07/08/2026
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Murder Ballads, Stately Homes, Elven Armies: Steeleye Span on ‘Electric Folk,’ 1974
British folk-rockers Steeleye Span were arguably at the height of their powers and popularity in the mid-1970s, and their television series Electric Folk, broadcast on BBC2 in 1974 and 1975, shows …
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We Are the Mutants @wearethemutants.com · 31/07/2026
The 1983 HBO Feature Presentation bumper "combined live actors, models, motion control cameras, animation, and a full orchestra soundtrack."
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“A Closer Look”: HBO Feature Presentation Sequence, 1982
Earlier HBO idents had been relatively simple affairs, the kind of simply animated and crudely soundtracked bumpers you might see on your local UHF station’s movie revue. But this bumper&#821…
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We Are the Mutants @wearethemutants.com · 30/07/2026
ICYMI: A definitive exploration of the shadowy organizations and corporate conspiracies in David Cronenberg's The Brood (1979), Scanners (1981), and Videodrome (1983).
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“An Enthusiastic Corporate Citizen”: David Cronenberg and the Dawn of Neoliberalism
The cinematic corpus of David Cronenberg is probably best known for its expertly uncanny use of body horror, but looming almost as large in the writer-director's various universes is the presence of f...
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We Are the Mutants @wearethemutants.com · 25/07/2026
In honor of Chuck Russell:
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Just Say No to Teenagers: Chuck Russell’s ‘A Nightmare on Elm Street 3: Dream Warriors’
As slasher franchises go, A Nightmare on Elm Street is certainly the most interesting conceptually: a former child murderer burned to death by the town's vengeful parents returns years later to haunt ...
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We Are the Mutants @wearethemutants.com · 03/07/2026
ICYMI, we ran three new pieces this week! Paul Williams' 'Aquarius' is a library music LP that's a complete work in itself: "a soundtrack to an imaginary film" about inner and outer space.
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Electronic, Ethereal, Sublime: Paul Williams’ ‘Aquarius'
Unlike most library music, Aquarius is a complete work in itself. It’s like a soundtrack to an imaginary film, and Williams uses both traditional and experimental arrangements to tell the story...
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MutantsMichael ☭ @mutantsmichael.bsky.social · 01/07/2026
I fully realize that poring over a record listening intently for hidden messages puts me in territory dangerously close to the various cults I excoriate in this piece but that's the beautiful irony woven throughout the entire career of Boards of Canada, isn't it?
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We Are the Mutants @wearethemutants.com · 01/07/2026
NEW TODAY! Mike's definitive review of Boards of Canada's new LP: "Listening to the album as a whole, 'Inferno' is nothing less than an indictment of the world we live in now."
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Chants, Prophecies, and Cultic Transmissions: Boards of Canada's 'Inferno'
Fans of fraternal Scottish music duo Boards of Canada could be forgiven for being a little overexcited when news of the feverishly anticipated fifth LP, Inferno, the group’s first new music in 13 year...
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We Are the Mutants @wearethemutants.com · 30/06/2026
Another new piece today! Richard writes about Franco Leprino's first and only LP, "a suite of music and sound that constantly oscillates between euphoria and anxiety," released at the height of Italy's chaotic and violent Years of Lead.
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Life in the Hive: Franco Leprino's 'Integrati... Disintegrati'
The work of 24-year-old Sicilian musician Francesco Leprino, Integrati... Disintegrati is a suite of music and sound that constantly oscillates between euphoria and anxiety, blending the “organic” sou...
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We Are the Mutants @wearethemutants.com · 29/06/2026
New today! Kelly reviews an "accidental ambient masterpiece" that Brit Paul Williams made in a garden shed entirely with a borrowed synth.
wearethemutants.com
Electronic, Ethereal, Sublime: Paul Williams’ ‘Aquarius'
Unlike most library music, Aquarius is a complete work in itself. It’s like a soundtrack to an imaginary film, and Williams uses both traditional and experimental arrangements to tell the story...
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We Are the Mutants @wearethemutants.com · 11/06/2026
Reprising one of our favorite pieces for no particular reason. "We grew up addicted—by design—to brands that were relentlessly market-researched and vetted to be precisely what we desired, resulting in the uniquely capitalist brand of nostalgia-driven consumption that’s so prevalent today."
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Crooked Masters: How He-Man Colonized a Generation’s Imagination
By Jimmy Andreakos He-Man and the Masters of the Universe bubbled up from the depths of Mattel’s marketing hive mind and irradiated the toy and TV industry with a simple but ultimately revolutionar…
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We Are the Mutants @wearethemutants.com · 10/06/2026
Maybe even more than the film, Jim Steranko's 1981 graphic adaptation of Outland conveys the deeply noir, deeply cyberpunk elements of the story that would find completion a year later in Ridley Scott's Blade Runner.
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Inventing Sci-Fi Noir: Jim Steranko’s ‘Outland’
When Heavy Metal published 1979’s stand-alone Alien: The Illustrated Story to coincide with the release of Ridley Scott’s now-canonical sci-fi horror, no one knew what a “graphic …
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We Are the Mutants @wearethemutants.com · 09/06/2026
ICYMI: In 1978, a Polish publishing house released a series of comics based on Erich von Däniken's crackpot "theories." Beautifully drawn by Bogusław Polch, the comics were later published in the UK as 'The Gods from Outer Space.'
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Ancient Astronaut Comics: ‘The Gods from Outer Space’, 1978 – 1982
By Richard McKenna In 1977, with von Däniken mania still thriving, Alfred Górny of Polish publishing house Sport i Turystyka—Sport and Tourism—made an agreement with Econ Verlag, the pu…
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We Are the Mutants @wearethemutants.com · 08/06/2026
ICYMI: The early '90s comic and TV series Wild Palms present a "satirical vision of a media-saturated present/future crawling with mind-altering drugs, sinister conspiratorial cults, and ubiquitous computer technology promising transcendence."
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California Dreaming: Our Cyberpunk Future According to ‘Wild Palms’
The 1980s saw the gradual ascendancy of cyberpunk narratives in popular science fiction. The genre projected Western societal trends seen in the decade---corporate conglomeration, the rise of computer...
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We Are the Mutants @wearethemutants.com · 04/06/2026
Thank you for tuning in to Post-Apocalypse Week here at WATM. ICYMI, here they are again, complete and uncut. First up, board game Thunder Road! The boomers got The Game of Life. Gen X got the game of trying to survive an apocalyptic hellscape.
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Drive and Survive: Milton Bradley’s ‘Thunder Road’, 1986
By Richard McKenna Incredibly, it took only four years for the spectacle to regurgitate the absurdist nightmare future that George Miller had assembled in 1982’s Mad Max 2 as that most inane and tr…
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We Are the Mutants @wearethemutants.com · 03/06/2026
NEW TODAY! A deep dive into the ancient global disasters at the heart of all three original D&D campaign settings: Greyhawk, Forgotten Realms, and Dragonlance. What do these cataclysms tell us about the game? Why do we find the end of the world so comforting?
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Seas of Blood, Rains of Fire: The Post-Apocalyptic Worlds of Early ‘Dungeons & Dragons’
By Michael Grasso A couple of years ago, a canny and intelligent friend referred to the Advanced Dungeons & Dragons setting of the Forgotten Realms as “post-apocalyptic.” I thought …
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We Are the Mutants @wearethemutants.com · 03/06/2026
What do Greyhawk, the Forgotten Realms, and Dragonlance have in common? An apocalypse in their pasts! Revelations abound about the AD&D campaign worlds of the 1980s in today's edition of Post-Apocalypse Week!
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Seas of Blood, Rains of Fire: The Post-Apocalyptic Worlds of Early ‘Dungeons & Dragons’
By Michael Grasso A couple of years ago, a canny and intelligent friend referred to the Advanced Dungeons & Dragons setting of the Forgotten Realms as “post-apocalyptic.” I thought …
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We Are the Mutants @wearethemutants.com · 02/06/2026
Post-Apocalypse Week continues with these sci-fi inspired Cola Wars commercials from the '80s targeted at the kids who dug Blade Runner and Mad Max 2.
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“There Ain’t Nothin’ Different”: When Dystopian Sci-Fi Ruled the Cola Wars
By K.E. Roberts Star Wars and the Cola Wars collided, launching a series of futuristic, high concept TV ads that included all the major players. At the heart of it was one Ridley Scott…
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We Are the Mutants @wearethemutants.com · 02/06/2026
ICYMI yesterday: A kid's board game based on the ultraviolent, post-apocalyptic Mad Max 2. Fun for the whole family!
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Drive and Survive: Milton Bradley’s ‘Thunder Road’, 1986
By Richard McKenna Incredibly, it took only four years for the spectacle to regurgitate the absurdist nightmare future that George Miller had assembled in 1982’s Mad Max 2 as that most inane and tr…
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We Are the Mutants @wearethemutants.com · 02/06/2026
NEW TODAY! How a series of sophisticated and increasingly dystopian sci-fi commercials, many of them directed by Ridley Scott, influenced the escalating Cola Wars of the 1980s.
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“There Ain’t Nothin’ Different”: When Dystopian Sci-Fi Ruled the Cola Wars
By K.E. Roberts Star Wars and the Cola Wars collided, launching a series of futuristic, high concept TV ads that included all the major players. At the heart of it was one Ridley Scott…
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We Are the Mutants @wearethemutants.com · 02/06/2026
ICYMI yesterday:
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We Are the Mutants @wearethemutants.com · 01/06/2026
It's Post-Apocalypse Week at WATM! First up is this kids' board game based on the ultraviolent Mad Max 2. "The last surviving car owns the road and its driver becomes the ultimate survivor. Will it be you?"
wearethemutants.com
Drive and Survive: Milton Bradley’s ‘Thunder Road’, 1986
By Richard McKenna Incredibly, it took only four years for the spectacle to regurgitate the absurdist nightmare future that George Miller had assembled in 1982’s Mad Max 2 as that most inane and tr…
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We Are the Mutants @wearethemutants.com · 15/05/2026
Three new pieces this week! First, when a New Age "acoustic vibration researcher" discovers actual sounds from Voyager, a brilliant series of space ambient CDs (and psychic awakening) results.
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Good Vibrations: The Legacy of the NASA Voyager Recordings
There’s a lot going on here, but let’s start at the beginning: did Voyager I and II really collect sounds from the outer planets and their moons as they passed by? Yes, in a way. Each of the probes wa...
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We Are the Mutants @wearethemutants.com · 14/05/2026
"Imagine suddenly meeting one of these (left). This is one of the beings Travis Walton said kidnapped him. But, Travis claimed that though they look frightening, they did not harm him."
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We Are the Mutants @wearethemutants.com · 14/05/2026
NEW TODAY! The paranormal 1970s inspired its own version of "religious art," and "the platform for these visions wasn’t cathedral windows or the walls of aristocratic palazzos, but the seemingly endless stream of children’s books about UFOs."
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"The Sightings Take Place Only in Their Minds": Bob Rickard’s ‘UFOs’, 1979
First released in 1978 by Archon, a publisher based in London’s Soho district, UFOs gains some added legitimacy from the fact that it was written by Brit Bob Rickard, who in 1973 founded what would ev...
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We Are the Mutants @wearethemutants.com · 13/05/2026
“You are seeing an unidentified flying object. It is NOT a hoax. It is REAL.”
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‘UFOs Are Real’: A Childhood Close Encounter
By Michael Grasso I’m finding it oddly difficult to write about UFOs Are Real, a low-budget UFO documentary from 1979. Not because there’s not a lot to say about it, but instead, thanks…
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MutantsMichael ☭ @mutantsmichael.bsky.social · 12/05/2026
I got these great MUFON Symposium Proceedings as a gift a while back but as I started reading them and seeing all the spooky bios of all the (ex) government- and military-employed scientists giving presentations to hundreds of impressionable ufologists, I admit I inexorably started feeling The Fear
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We Are the Mutants @wearethemutants.com · 12/05/2026
NEW TODAY! Star maps, ley lines, mutilated cattle, "ultraterrestrials," missing time: welcome to the weird world of 1980s ufology...
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“Qualified, Competent, Sincere”: The MUFON Symposium Proceedings
The suggestive commonalities of these disparate MUFON presenters does seem to buttress the now-common view that the entire world of postwar American ufology was a giant blind alley meant to distract f...
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MutantsMichael ☭ @mutantsmichael.bsky.social · 11/05/2026
New today from the editor-in-chief: the New Age and NASA collide in the outer orbits of the solar system!
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We Are the Mutants @wearethemutants.com · 11/05/2026
NEW TODAY! Is there sound in space? Did Voyager beam it back to Earth? Did a New Age "sound scientist" discover a "harmonic essence" in these "primordial" recordings that heals traumas in the unconscious mind?
wearethemutants.com
Good Vibrations: The Legacy of the NASA Voyager Recordings
There’s a lot going on here, but let’s start at the beginning: did Voyager I and II really collect sounds from the outer planets and their moons as they passed by? Yes, in a way. Each of the probes wa...
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MutantsMichael ☭ @mutantsmichael.bsky.social · 11/05/2026
coming this week at @wearethemutants.com
25. Names given to UFOs over the years by different cultures.
Old India... "Aerial Cars"
Tibetans. "Pearls of the Sky"
Old China... "Silver Flying Dragons" and "Flying Skyboats" Old Japan..."Sun Discs"
Ancient Egypt..."Fire-Circles" and "Fire-Circles" and "Solar Boats"
Book Oahspe... "Star-ships," "Ships of Light," and "Arrow- ships"
Greeks... "Flying Shields" and "Luminous Shields" Arabia... "Rocs"
Romans. "Flying Shields"
Paiute, Navajo, Sioux, Cherokee Indians... "Sky Dwellers," "Star People," "Sky Boats, " "Sky Baskets," "Little Wise People," and "Stick People"
Holy Scriptures... "Flying Rolls, " "Flaming Chariots, 11 "Clouds," "Pillars of Fire," and "Wheel Within a Wheel" Hawaiians..."Flying Spirits"
Eskimos...
"Metallic Birds"
Swedish. "Ghost Rockets" and "Ghost Riders"
America in 1800s... "Airships"
World War II Pilots... "Foo Fighters," "Kraut Balls, 11 "Gizmos" Post World War II..."Flying Saucers"
U.S. Air Force... "Unidentified Flying Objects" (UFOs) (After
1950)
Average Man on the Street... "Those Crazy Flying Things"
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MutantsMichael ☭ @mutantsmichael.bsky.social · 11/05/2026
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“Fantastic Stories”: Family and Cultural Memory in Martin Scorsese’s ‘Italianamerican’
After Martin Scorsese burst onto the scene with the one-two social realist punch of 1973's Mean Streets and 1974's Alice Doesn't Live Here Anymore, he produced an ode to the milieu from which he spran...
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We Are the Mutants @wearethemutants.com · 10/04/2026
ICYMI: "Danne and Blackburn’s futuristic 'worm' NASA logo, their use of Helvetica throughout, and their preference for sleek, spare standardization conveyed 'a feeling of unity, technological precision, thrust and orientation toward the future.'”
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“Unity, Precision, Thrust”: The NASA Graphics Standards Manual, 1975
n the mid-1970s, the National Aeronautics and Space Administration was in a period of transition. The final manned Apollo mission to the Moon, Apollo 17, had returned to Earth in December 1972; no …
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We Are the Mutants @wearethemutants.com · 07/04/2026
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Cover Your Eyes: Lynne Littman’s ‘Testament’, 1983
1983's Testament was produced by PBS and directed by National Education Television documentarian Lynne Littman, and shows the effects of a nuclear attack on a family who live in an idyllic small town.
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We Are the Mutants @wearethemutants.com · 06/03/2026
Reposting this one for no reason at all
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Sorry No Gas: Photos from Documerica, 1972 – 1975
At the dawning of the 1970s, Americans were more aware than ever of the great damage more than a century of unrestricted industry had done to their country. With the passing of Richard Nixon’…
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We Are the Mutants @wearethemutants.com · 16/02/2026
youtube.com
Network - "I Got A Hit" - Holden, Duvall
YouTube video by No Small Plans
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Rodney Ascher @rodneyascher.bsky.social · 16/02/2026
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We Are the Mutants @wearethemutants.com · 12/02/2026
Extraterrestrials. Magic & Witchcraft. Missing Persons. Myths & Monsters. Lost Civilizations. Special Phenomena.
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Theory and Conjecture: ‘In Search of…’ and the Golden Age of Paranormal TV
Last week, a story came across the We Are The Mutants news desk that inspired equal parts hope and dread: a reboot of the classic paranormal documentary series In Search of… is in the works, …
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We Are the Mutants @wearethemutants.com · 11/02/2026
"The Rhodes floated me through my latch key/TV childhood... the sonorous enchantress within the soundtrack of my life."
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All Graphite and Glitter: ‘Down the Rhodes: The Fender Rhodes Story’
Earlier this year, while on a YouTube nostalgia tear through NBA highlights from the late '70s and early '80s, I made the following observation on Twitter after watching a live performance of Grover W...
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