iiinova — where your digital self keeps evolving

WBTi U.K. @wbtiuk.bsky.social · 04/12/2025

See statement from Baby Feeding Law Group and @1stepsnutrition.bsky.social static1.squarespace.com/static/59f75...

static1.squarespace.com

WBTi U.K. @wbtiuk.bsky.social · 04/12/2025

We’ve long called for action on the marketing & pricing of infant formula. The UK govt has committed to 6 CMA recommendations (still voluntary) All infant formulas are nutritionally the same, yet profit margins are high (50–75%!) We need action: >> affordable formula all year #BabiesBeforeProfits

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 08/08/2025

I had to pull this quote because it is e v e r y t h i n g. In the video, Hannah tells a 💔 story of having to leave her 5 month-old nursling to pursue higher ed. How she’d cry in the shower as her milk ran down the drain. Breastfeeding experiences are truly universal. #WorldBreastfeedingWeek2025

We say "support," we don't mean just lip service. We mean paid maternity leave, not just 3 months and a guilt trip. We also mean workplaces that have proper nursing rooms, not converted rooms that had no work, that were an afterthought. We mean health workers who encourage and educate, not shame. And we also mean fathers, partners, and families who understand and participate, not spectate. Last but not least, we also mean policies that walk the talk and actually put mothers first.
So, it's not just about awareness. We already know that breastfeeding is great. It's about action-about building workspaces, health systems, and communities that don't just encourage breastfeeding, but actually make it possible.
To the woman who breastfed for 2 years, and the one who didn't get a chance to start at all. And to that mom who cried in the shower as her milk ran down the drain. To the mom whose mental health was shaken by silent grief—
I see you.
I hear you.
I am you.
And today I speak for us—for all the mothers, all the mothers doing their best in systems that often forget us.
So this World Breastfeeding Week, let's go beyond slogans.
Let's push for real change. Let's build workplaces, health systems, and communities that actually support mothers.
Hannah's Lens

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 08/08/2025

bUt bReAsTfEeDiNG iS aLrEadY nOrMaLiZEd

A Reddit post

r/breastfeeding
u/Leading-Case-1048 • 1h
Daycare that I work at said I can't nurse my baby
Troubleshooting/Tips
So I'm supposed to go back to work on Monday. I work at a daycare and my baby is 6 weeks old. It's breaking me enough going back so soon, and on top of that I'm trying to figure out the whole pumping thing (it's not going well and I absolutely hate it). I had a conversation with my supervisor today, and asked if it's possible for me to breastfeed my baby when needed since they're having me clock out every time to pump anyway. She said it's not allowed and i have to find a place to pump (break room, car, etc). I had my 6 week appt with my midwife today, and she told me it's illegal for them to refuse me the right to breastfeed my baby. Does anyone know the law on this?? (I'm in PA BTW)

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/08/2025

I consider this paper to be essential reading for anyone who works in infant/young child nutrition and health. Literally anything related to that. You need to understand how food systems, supply chains, corporate practices, and climate change all interact. www.frontiersin.org/journals/soc...

frontiersin.org

Frontiers | Racial capitalism and the US formula shortage: A policy analysis of the formula industry as a neocolonial system

The U.S. is currently experiencing a formula shortage and an infant feeding crisis that began with a formula recall and the hospitalization of 4 infants, 2 o...

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/08/2025

Dropping all of my recent posts about #breastfeeding + #FoodSecurity / food sovereignty, sustainability, and infant and young child feeding in emergencies ( #IYCFE ) in this thread 👇 And other resources as I come across them. #OneHealth #ChildHealth #ClimateChange #IMMW2025 #Gaza #WBW2025 🛟

The universal symbol for breastfeeding, except this version has a little globe where the baby’s head should be, and there is a little heart over the breastfeeding persons chest.

Breastfeeding, Food security, Sustainability

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 07/08/2025

The more people who are lactating when a disaster or supply chain interruption hits a community, the more buffered their children are from food insecurity. Breastfeeding = - food security for children of conflict - food sovereignty for indigenous peoples - zero emission food 🤱🏾💞

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WBTi U.K. @wbtiuk.bsky.social · 07/08/2025

Supporting breastfeeding protects our planet as well as infant and maternal health, and provides infant food security. Better for us, better for our planet. See Indicator 9 in our report in Part 1, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025

Purple, pink and green image with WBTI and World Breastfeeding Week logos.
“Fewer emissions. Stronger immunity. Naturally renewable. Breastfeeding supports food security, provides lifelong health benefits, and protects the planet. Breastfeeding is climate action.”

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WBTi U.K. @wbtiuk.bsky.social · 06/08/2025

Misleading formula advertising should be made illegal, and all formula milk should have a minimum nutritional composition. See Indicator 3 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025 #BabiesBeforeProfits

Purple, pink and green image with WBTI and World Breastfeeding Week logos.
“Informed choices. Facts before marketing. Nutrition over profits. Misleading formula marketing misinforms parents and costs them more. ALL infant milks must be regulated and meet minimum nutritional standards."

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WBTi U.K. @wbtiuk.bsky.social · 06/08/2025

Another missing piece: nurseries won’t always accept mum’s expressed milk for her baby! This has got to change!

Purple, pink and green image with WBTI and World Breastfeeding Week logos.
“Families decide. Babies and mothers benefit.
Childcare settings must support breastfeeding – feeding expressed milk protects baby’s health and the breastfeedign bond.”

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WBTi U.K. @wbtiuk.bsky.social · 05/08/2025

All childcare facilities should have a legal obligation to support #breastfeeding and provide a mother’s milk to her baby when in their care. See Indicator 4 in our report in Part 1 for our main findings, & in Part 2 for details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 05/08/2025

Happy #WorldBreastfeedingWeek2025! Pin this feed so you don't miss anything about #WBW2025 this week! It captures a bunch of WBW-related hashtags so you don't have to use the search bar. 🔗 → bsky.app/profile/did:...

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WBTi U.K. @wbtiuk.bsky.social · 04/08/2025

#Breastfeeding / expressing breaks and suitable facilities at work should be a statutory right. See Indicator 4 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025

Purple, pink and green image with WBTI and World Breastfeeding Week logos.
“Protect families. Support working mothers. Breastfeeding breaks and facilities at work should be a legal right - not a workplace perk.”
#WBW2015 #WorldbreastfeedingWeek #WABA #SDGs #CreateSustainableSupportSystems #PrioritiseBreastfeeding

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WBTi U.K. @wbtiuk.bsky.social · 03/08/2025

Families should have access to high quality, integrated infant feeding support services, no matter where they live. See Indicator 6 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025

Purple, pink and green image with WBTI and World Breastfeeding Week logos.
“Skilled help. Close to home. For every stage. Every family deserves infant feeding support - from healthcare, peer, and specialist services, no matter where they live.”

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WBTi U.K. @wbtiuk.bsky.social · 02/08/2025

All maternity, neonatal and community settings should be fully accredited by the UNICEF Baby Friendly Initiative. See Indicator 2 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025

Purple and green image with WBTI and World Breastfeeding Week logos. “Let’s raise the standard for breastfeeding support. Call for all maternity, neonatal and community settings to be UNICEF Baby Friendly Initiative accredited. Every baby, every mother – better supported.”

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WBTi U.K. @wbtiuk.bsky.social · 01/08/2025

Every health professional who works with women and children should have basic training in breastfeeding – not just midwives and HV! See Indicator 5 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025

Purple and green image with WBTI and World Breastfeeding Week logos. “Breastfeeding support starts with skilled care. Every healthcare professional working with mothers and their babies. Fully trained. Every family. Fully supported.

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Women & Equalities Committee @commonswec.parliament.uk · 01/07/2025

Today the Government has announced a review of the parental leave system. See our recommendations on how to fix the broken system ⬇️

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Maternity Action @maternityaction.bsky.social · 01/07/2025

We are the Alliance for Maternity Rights & this our action plan for the Goverment's review of parental leave: maternityaction.org.uk/alliance-mat...

maternityaction.org.uk

We are the Alliance for Maternity Rights - Maternity Action

End unfair redundancies

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WBTi U.K. @wbtiuk.bsky.social · 30/06/2025

Send us a private message with your email address if you would like a copy of our template letter!

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La Leche League Great Britain (LLLGB) @lllgb.bsky.social · 27/06/2025

MP @jessbrownfullermp.bsky.social has arranged a debate in the House of Commons *next Tuesday July 1st* on Infant Feeding. This is a great moment to tell your MP how important breastfeeding support @wbtiuk.bsky.social's recent report recommendations are to you & to ask them to stay for the debate!

TheUK Parliament seen from across the River Thames. Text: On 1 July, there is a debate led by Jess Brown-Fuller MP in the House of Commons on "Infant Feeding". Please ask your MP to stay for the debate - and ask them to share your views on why infant feeding matters

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WBTi U.K. @wbtiuk.bsky.social · 30/06/2025

Find facts and figures about the impact of infant feeding in the Intro to our report: ukbreastfeeding.org/wp-content/u...

Mother and father smiling at baby on cover of WBTi U.K. report 2024

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WBTi U.K. @wbtiuk.bsky.social · 30/06/2025

Support @Jess BrownFullerMP’s Adjournment Debate on 1 July! Write your MP: ask them to attend - & let Jess know. Tell your MP why infant feeding matters to you - local stories are powerful! Jess is working hard to protect *all families*: Govt must adopt the CMA recs, to bring down formula prices

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La Leche League Great Britain (LLLGB) @lllgb.bsky.social · 27/06/2025

Jess Brown-Fuller also chairs the All Party Parliamentary Group (APPG) on Infant Feeding & Inequalities and you can invite your MP to join that too. If you need your MP's contact details check theyworkforyou.com and be sure to include your postal address in your email. Please also share!

theyworkforyou.com

TheyWorkForYou: Hansard and Official Reports for the UK Parliament, Scottish Parliament, and Northern Ireland Assembly - done right

Making it easy to keep an eye on the UK’s parliaments. Discover who represents you, how they’ve voted and what they’ve said in debates.

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Sarah Jewell @profsarahjewell.bsky.social · 27/06/2025

Join us on 16th July at 1pm for the online launch of our Infant Feeding and Work Study report and toolkit! The study explored how breastfeeding mothers can be better supported in the workplace. More details and to register see: research.reading.ac.uk/accommodatin...

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WBTi U.K. @wbtiuk.bsky.social · 27/06/2025

Our campaign has been featured in the BMJ! "Campaigners have urged the UK govt to take action over high prices and “misleading marketing” of infant formula products that they warn are exploiting parents and risking children’s health." #FairFeeding #BabiesBeforeProfits www.bmj.com/content/389/...

News: Formula milk: Overpriced and misleading products are risking child health, say campaigners. Published 26 June 2025

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Impact on Urban Health @impurbanhealth.bsky.social · 24/06/2025

Black women experience alarming maternal health disparities in the UK and are disproportionately affected by air pollution. We're proud to support Global Child and Maternal Health's work to ensure Black women's stories are heard by policymakers. urbanhealth.org.uk/partnerships...

urbanhealth.org.uk

Advocating for clean air with Black mothers and children

With Global Child and Maternal Health

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The Breastfeeding Network UK @bfn-uk.bsky.social · 26/06/2025

And it's clear from our guest post that they are keen to learn!

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elizabethduff2.bsky.social @elizabethduff2.bsky.social · 24/06/2025

The emphasis on enhancing continuity of care is rightly identified in the NHS statement. Relationship-based care ensures improvement to outcomes, efficiency to the system & greater satisfaction for both professionals & women: importantly, evidence supporting other models of care is wholly lacking.

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elizabethduff2.bsky.social @elizabethduff2.bsky.social · 23/06/2025

Some in the NHS say midwifery postnatal care for 10 days after birth is all that’s needed: not true. ‘Better Births’ policy pledged care for 6 weeks minimum. But a crucial move will be to co-ordinate care from NHS, health visitors & GPs so no sick & desperate mother falls through the lethal gaps.

bbc.com

National inquiry into maternity care announced by Wes Streeting

It will target the worst-performing trusts in England - and report back by the end of the year.

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elizabethduff2.bsky.social @elizabethduff2.bsky.social · 24/06/2025

Agree 100%. It’s a bitter irony that numerical disparities in maternal mortality have recently reduced, only since more white women with higher incomes now die. Once again: look at the postnatal deaths. Authorities pass the buck on this from NHS to HVs to GPs: the Inquiry must solve this problem.

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Trish Greenhalgh @trishgreenhalgh.bsky.social · 13/06/2025

Might be a good idea to extend Covid vaccines to those of childbearing age.

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The Food Foundation @foodfoundation.bsky.social · 26/06/2025

🚨 As London Climate Week spotlights urgent action across the food system, a new paper from @planeatryalliance.bsky.social shows: Shifting diets can prevent up to 24% of unnecessary deaths globally while delivering 'gigatonne scale' emissions reductions. 🔗 tinyurl.com/mryzztzh #LondonClimateWeek

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WBTi U.K. @wbtiuk.bsky.social · 26/06/2025

This was one of the suggestions from our parliamentary policy event - #breastfeeding should be on the curriculum! Every child and teen should learn how our basic physiology works, long before they are in the sleepless nights of new parenthood. #WeAreAllMammals

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Gabriella Conti @gabriconti.bsky.social · 22/05/2025

📣 SURE START FINAL REPORT OUT!! 🌟So proud to have been part of this journey! 🔟 years of hard work + rigorous analysis, & the evidence speaks clearly: #SureStart worked. 💷 SS returned £2 for every £1 spent. A milestone for #EarlyYears policy. 👉🏻 ifs.org.uk/publications...

ifs.org.uk

The short- and medium-term effects of Sure Start on children’s outcomes | Institute for Fiscal Studies

An evaluation of Sure Start’s impacts on education, health, absences, special educational needs, crime and social care, plus a cost–benefit analysis.

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Maternity Action @maternityaction.bsky.social · 25/06/2025

Yesterday Maternity Action joined @wbtiuk.bsky.social calling for increased maternity, paternity & shared parental pay to at least the #NationalMinimumWage & statutory right to paid flexible #breastfeeding breaks & suitable facilities to breastfeed, express & store milk. helengray.bsky.social

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WBTi U.K. @wbtiuk.bsky.social · 25/06/2025

WBTi U.K. Core Group: Lactation Consultants of GB La Leche League GB (LLLGB) Leicester Mammas Cic Maternity Action NCT @RoyalCollegeofMidwive.bsky.social (RCM) Unicef baby Friendly Initiative UK @UCLAN.bsky.social 2/2

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WBTi U.K. @wbtiuk.bsky.social · 25/06/2025

#CallToAction! WBTi UK Core Group: Association of Breastfeeding Mothers Baby Milk Action Breastfeeding Alliance The Breastfeeding Network (UK) @FirstStepsNutrition.bsky.social GP Infant Feeding Network (GPIFN) Hospital Infant Feeding Network (HIFN) Institute of Health Visiting 1/2

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WBTi U.K. @wbtiuk.bsky.social · 25/06/2025

#CallToAction! We call on the U.K. and devolved governments to act on ALL the recommendations of the Competition and Markets Authority! Tag your MP or send them this post. Or drop them an email asking them to read the report and support it.

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WBTi U.K. @wbtiuk.bsky.social · 24/06/2025

Tonight’s the night! Our policy event at Westminster hosted by @jessbrownfullermp.bsky.social. Featuring Kate Quilton, Prof Nigel Rollins, Prof Amy Brown and @helengray.bsky.social #BabiesBeforeProfits #FairFeeding

A mother and father smile at their new baby. Title: “WBTi U.K. Report 2024”

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Maternity and Midwifery Forum @midwiferyforum.bsky.social · 23/06/2025

Pushed into Poverty What happens when pregnancy puts working women at financial risk? In this eye-opening piece, Annah Psarros explores the hidden costs of pregnancy, employment insecurity, and the harsh realities many expectant mothers face. Read more: surl.li/widjmv

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Marita Hennessy @maritahennessy.bsky.social · 14/02/2025

Prioritising Profits Over Public Health? Why UK Commercial Milk Formula Marketing Regulations Need to be Strengthened & Enforced, Not Weakened Victoria Sibson, Marko Kerac, Robert Boyle, Amandine Garde, Andrea Gideon, Shereen Fisher, @katiepk.bsky.social onlinelibrary.wiley.com/doi/full/10....

onlinelibrary.wiley.com

Prioritising Profits Over Public Health? Why UK Commercial Milk Formula Marketing Regulations Need to be Strengthened and Enforced, Not Weakened

Click on the article title to read more.

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London School of Hygiene & Tropical Medicine @lshtm.bsky.social · 02/06/2025

1 in 6 children under 6 months old clinically underweight across LMICs New study from Marko Kerac & Emergency Nutrition Network suggests #malnutrition in infants 'far bigger problem than previously recognised', amid ongoing cuts to global funding. 📈 www.lshtm.ac.uk/newsevents/n...

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Bríd Nic Annaidh ☘️ @bridgetmcgann.medsky.social · 20/06/2025

Thank you, @moderation.bsky.app! Now, how do we prevent censorship of breastfeeding from happening in the first place? It presents a barrier to education efforts by restricting reach and engagement in the period immediately after posting.

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The Breastfeeding Network UK @bfn-uk.bsky.social · 20/06/2025

Not sure where to go for breastfeeding support this weekend? Our National Breastfeeding Helpline is here for you every day of the year - 24-hours a day! Call 0300 100 0212 or send a DM on Facebook or Instagram - 24/7 ⭐ Please share to help our support reach further ⭐

National Breastfeeding Helpline. Need breastfeeding support over the weekend? 0300 100 0212. Telephone and social media support now available 24/7!

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