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Your Go-To Marketing Nerds 🤓

@upsweptcreative.bsky.social
69 followers 115 following 1.4K posts

🤝 Community Over Competition ✍️ Website Design & Development 🍩 Social Media & Online Marketing P.S. We 😻 Your Pets 401 NE 19th Ave. Suite 200, Portland, Oregon 97232 www.upsweptcreative.com

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 02/10/2026
Building new habits is hard, especially when you live with ADHD. Here’s how I set myself up for success when I added to my online marketing task list. Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: www.theradicalmarketer.com/#/portal
Two Simpsons characters saying, "we've tried nothing and we're all out of ideas."
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 29/09/2026
We’re here for all of your Wordpress web development and email marketing needs! And, if you need to shift your relationship with social media and online marketing, we can coach you through it. Take a spin through the new website and let us know what you think!
upsweptcreative.com
www.upsweptcreative.com
Upswept Creative does Wordpress web design, social media, and email marketing for ethical and passionate service-based businesses and nonprofits.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 29/09/2026
You might have noticed some shifts in our message over the past several months, but now we’re making the subtext text: our new website is here!
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 23/09/2026
This build was fun, and I became a big fan of Stages during our work together–in fact, now I work with them on my own finances! Want a website that breaks the visual rules of your industry, AND brings you clients you love to work with? Let's talk about it.
tinyurl.com
Upswept Creative - Client Area
Upswept Creative does websites, email marketing, and social media for ethical and passionate small businesses and nonprofits.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 23/09/2026
The Stages team spent months on a new brand that’s fun, and inclusive. We got to bring that lightness into the web design with movement and graphic flourishes. We also brought content strategy to center their values, show the relationships they build, and help their SEO by sharing what they offer.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 23/09/2026
Ever notice how financial businesses all tend to look a certain way? You’ll see a lot of blues, or maybe “money” green. Stock photography and serif fonts? Probably. Corporate vibes? DEFINITELY. So, when Stages Planning Group told us they wanted our help to throw out that playbook, I was excited!
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 22/09/2026
If you're looking to move away from Airtable or Miro, be sure you're moving to a tool that fits what you, specifically, need most. More here: www.theradicalmarketer.com/the-impo…
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 17/09/2026
If you're looking to move away from Airtable or Miro, be sure you're moving to a tool that fits what you, specifically, need most. Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: www.theradicalmarketer.com/#/portal
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 14/09/2026
...but is it too little, too late? Take a look at my latest writeup on what they have going for them, and what they’re missing:
theradicalmarketer.com
Is the new Twitter worth your time?
Tweet.app looks like a promising resurrection of the old days of Twitter, but will it stick?
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 14/09/2026
They have some interesting ideas, and among their guiding principles is the idea that, “Technology should help people understand what they're seeing, not quietly decide what they should see.” That’s an appealing take, coming from a tech company.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 14/09/2026
Twitter is, supposedly, making a comeback. News started circulating recently that Tweet.app has opened its doors. This resurrection of Twitter is apparently run by an org independent of X, called Operation Bluebird, and founding membership begins at $20 a pop.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 08/09/2026
Can’t figure out how to do this yourself? A website design with Upswept includes the visuals AND the content strategy that helps your clients sign on the dotted line. Book a consultation on our website and let’s talk about it.
tinyurl.com
Upswept Creative - Client Area
Upswept Creative does websites, email marketing, and social media for ethical and passionate small businesses and nonprofits.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 08/09/2026
They’ll just click away and find someone else for the job. How do you pare it down to something that helps your ideal clients to buy from you? Say LESS. Tell what you offer, who it’s for, and how to get started. By keeping it clear, you make it easier for the best-fit clients to come through.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 08/09/2026
I know you have a lot to share and offer. If all of it is plastered across your homepage, your future clients will feel, well, a bit lost. When your website homepage is so busy that a new client can’t figure out where to go next, they won’t sit there puzzling it out.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 08/09/2026
Tweet.app looks like a promising resurrection of the old days of Twitter, but will it stick? More here: www.theradicalmarketer.com/is-the-n…
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 03/09/2026
Oregon Pride in Business is keeping our skies bright with its inaugural Rainbow Expo! It'll be an awesome queer marketplace and a chance to connect with businesses who share your values--including us! Save the date and come join us Social Good Place for a delightful day of activity!
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 27/08/2026
Inaction clearly doesn’t solve the problem, so what can we do to make reaching out to our email list less painful after a long absence? Check out The Radical Marketer and find out what we’ve learned over the years:
theradicalmarketer.com
Re-engage your email list less awkwardly
When you ghost your email list, reaching out starts to feel awkward. Here's how to make it less painful.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 27/08/2026
--you feel awkward about sending a message, because it’s been so long since they've heard from you. To make matters worse, not sending a message now just makes you feel even MORE awkward later, so the awkwardness keeps piling up as more time passes.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 27/08/2026
When you ghost your email list, reaching out to re-engage your subscribers can feel awkward. We'll admit, we’ve dropped off the map with our email list more than once in our 10+ years of marketing. When you ghost your email list, it starts to feel a bit like that friend you meant to reach out to--
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 25/08/2026
Stressed about finding the perfect replacement for your favorite, soon-to-be-gutted online tools? Take a peek at a few possibilities. More here: www.theradicalmarketer.com/alternat…
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 19/08/2026
Lucky for you, I keep tabs on that, too. That helps me understand what your audience wants to read. Because, above all else, it's about sending emails people WANT to read. Head to our website and learn how you can benefit from email:
upsweptcreative.com
Email Marketing for Small Business - Upswept Creative
If you're tired of coming up with topics for your email marketing and too busy to write it, we'll handle your monthly emails, nurture sequences, and email campaigns.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 19/08/2026
It's about educating your audience on what you do. It's about sharing how *you* do it. It's about being able to reach your people, even when they're on a social media detox. And yeah, it's also about navigating Inbox AIs and open rates and other stats you don't want to keep track of. 😉
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 19/08/2026
Email marketing is NOT about spamming people with sales messages or discounts, or (ugh) sending canned, cold emails. And, it's not something you have to feel pressured to do every day... or even every week (unlike social media!).
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 19/08/2026
“I don’t want to get bad reviews on Yelp because I’m spamming people.” That’s an actual quote I heard during a consultation–and it’s a valid concern. But, that’s also not actually what email marketing is about.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 12/08/2026
What can we learn from the AirTable buyout? Stay ready and keep tabs on your data: www.theradicalmarketer.com/what-we-shou...
theradicalmarketer.com
What we should learn from the AirTable buyout
Bending Spoons just bought AirTable. What will you do when our favorite online tool gets sold?
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 11/08/2026
Bending Spoons just bought AirTable. What will you do when our favorite online tool gets sold? Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: www.theradicalmarketer.com/#/portal
Movie still of Obi-Wan Kenobi, with quoted text: "I felt a great disturbance in the force, as if millions of voices suddenly cried out in terror"
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 06/08/2026
Want to prepare yourself before the next big buyout hits your business? I’m diving into some open-source tools for your business next week. Subscribe to The Radical Marketer newsletter to make sure you get the article when it drops.
theradicalmarketer.com
The Radical Marketer
A newsletter about grappling with online marketing and Big Tech when you're a bleeding heart with a business.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 06/08/2026
They have a track record of laying off upwards of 75% of staff, and putting strict limits on anyone who doesn’t want to pay a premium for services. Whether or not you’re a heavy Airtable user, now is the time to make sure you can export your data, back up everything, and look for alternative tools.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 06/08/2026
This kind of thing can be bad news for the people who use those tools, however–changes in ownership are often followed by layoffs, higher prices, and cutting way back on features for free and lower-tier subscriptions. Bending Spoons, in particular, has acquired companies like Evernote and Vimeo.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 06/08/2026
ICYMI: AirTable just got bought by Bending Spoons, an Italian tech conglomerate, for $1.28 billion. The creators of tech tools are often hoping to make exactly that kind of deal, understandably. Who wouldn’t want to hand over what they’ve built, and walk away with enough cash to retire on?
Airtable sold for $1.28 billion... and they're definitely going to start charging you more.Tech tools you rely on can get bought out at any time. This is often followed by massive layoffs, higher subscription prices, and stripped-down feature sets.What can you do to protect your business ops? 
Make sure you can export your data
Back up everything regularly
Start looking for alternative tools
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 05/08/2026
And, we ARE seeing the pushback from people in our own communities lead to real changes. City governments are halting, or even banning, new data centers. Tech companies are backpedaling when users speak out against invasive new features. We have more control than we think. Don’t let go of that.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 05/08/2026
What happens if we accept that it actually slows down our work, instead of speeding it up?  What happens if we reject our culture's pursuit to sacrifice our health for "efficiency"? The tides are already turning, as more people see that AI puts vulnerable communities and our planet in danger.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 05/08/2026
Each month it seems harder to avoid AI. With Inbox AI, AI Summaries, or Google's AI-driven search, it's being embedded into the online frameworks that we rely on to run our businesses.  The thing is, no one asked for these updates. So, what happens if we decide AI isn't worth the harm it creates?
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 05/08/2026
It's easy to fall into the trap of believing we “have” to adapt to the next big technology. As business owners, we do need to consider new technologies. And yet, the tech we actually adopt needs to align with our values, and make sense for our day-to-day operations.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 05/08/2026
AI isn't “inevitable.” You don't need to worry about being “left behind” if you don’t learn to use AI.  We, as a community, have the collective power to choose how we use (or in this case, don't use) AI. We’re allowed to weigh the costs and benefits of using AI, and make a choice for ourselves.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 29/07/2026
…and do it all again tomorrow. 😴 How about you? Let me know how it's going in the comments.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 29/07/2026
get 8 hours of sleep get my workout in (must quiet the brain gremlins) run my business slog through perimenopause fatigue (and ADHD, wooo) be present for my family do PT for the neck "injury" I got from sleeping (yes, my body keeps reminding me that I am very squarely in my 40s)
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 29/07/2026
I feel like I say it more often now than I ever have: “we’re all just doing our best right now.” Just getting through the day already asks a lot out of us. For me, I’m out here trying to:
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 28/07/2026
but there are a few simple ways to improve your website's accessibility. Want to make change? Head over to our blog, where we’ll tell you how to make your website more accessible for folks with disabilities.
upsweptcreative.com
www.upsweptcreative.com
If your website is hard to navigate for people with disabilities, you're leaving out a potentially huge part of your audience.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 28/07/2026
Making information available to everyone in our audiences is the least we can do. Not to mention the fact that, if your website is hard to read or navigate for folks living with disabilities, you could be missing out on potential clients, too.  Accessibility issues can get pretty technical...
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 28/07/2026
...whether it’s on your website or in your design and marketing choices. If you care about being an inclusive business, you need to care about accessibility.  That means choosing colors and fonts that are readable. And setting ALT text for your images. And including captions on your video content.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 28/07/2026
July is Disability Pride Month, and it’s a good opportunity to remind ourselves that everyone deserves respect. Not every disability is visible, but every one deserves care and inclusion. Disability Pride Month is also a great reminder of how important online accessibility is...
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 28/07/2026
As a team with neurodivergent energy running through our veins, we'd like to say this with our whole chest:  Running an inclusive business or organization means serving our neighbors living with disability–and doing so with ALL the energy and resources we offer to our other clients.
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 28/07/2026
Inbox AI has already become an annoyance at best, and a communications nightmare at worst. Is it also filing your marketing emails in the trash? More here: www.theradicalmarketer.com/is-inbox…
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 23/07/2026
Sound like a good plan? Head over to our website to learn more and book a free consultation. tinyurl.com/UpsweptSocial #UpsweptCreative #BoutiqueMarketingAgency
tinyurl.com
Bot Verification
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 23/07/2026
You know you didn’t start your business just so you could spend your days on social media. Let us carry the practical AND emotional load of doing social media for you. All you'll need to do is occasionally review and approve content. #SocialMediaManagementService
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 23/07/2026
Figuring out how to effectively market your business is hard enough without also having to navigate complicated global politics and an Algorithm that makes you jump through hoops. #AlgorithmTips
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 23/07/2026
Carrying the hefty load of social media marketing is a cinch for us. And we carry it all so you don't have to!
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 22/07/2026
Hop on over to our website to read the blog post and find out:
upsweptcreative.com
is inbox AI tanking your email performance? - Upswept Creative
There’s an uninvited guest hanging out in your Inbox, and its name is “AI.” You’ve probably seen AI bots popping into your inbox, offering auto-generated summaries of your emails, like a nosy stranger. Worse yet, it’ll even auto-generate a writeup for how it thinks you should respond to th...
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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 22/07/2026
How does AI in our inboxes pose a challenge for small businesses who rely on email marketing to reach their audience? We have tactics to help you beat Yet Another Algorithm. #AIAlgorithm #SmallBusinessOwnerLife
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