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Unseen Japan

@unseenjapan.com
29K followers 285 following 7.5K posts

Since 2018. Going beyond the clickbait headlines to tell the story of a changing, evolving Japan. unseen-japan.com/newsletter?utm_sou…

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Unseen Japan @unseenjapan.com · 03/10/2026
Our Insider piece on what she actually wrote, and why some Black people (understandably) aren't willing to let bygones be bygones: buff.ly/7PfzbmT
unseen-japan.com
How Kusama Yayoi's Death Puts a Spotlight on Japan's "Whiteness Problem"
The death of Japanese artist Kusama Yayoi prompted many English-language social media users to revisit her racist screeds. Japanese users, for the most part, looked away.
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Unseen Japan @unseenjapan.com · 03/10/2026
In Japan, white people are often held above other foreigners, and blackface gets waved off as a harmless slip. That colorism, part and parcel of a larger problem with race in Japan, makes it easier to celebrate Kusama Yayoi's successes and skip past her flaws.
Cover of Yoshida Ruiko's 1972 book Hot Days in Harlem: a young Black person in close-up beside the words BLACK IS BEAUTIFUL.
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Unseen Japan @unseenjapan.com · 03/10/2026
Japanese users didn't ignore Kusama's racism. They did, however, put it in a very tiny corner: 0.5% of the conversation, against 48.9% on her longevity and 42.6% on pride that one of their own had gone global.
Kusama Yayoi pumpkin on Naoshima
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Unseen Japan @unseenjapan.com · 03/10/2026
Kusama Yayoi died in August at 97. English-language social media spent the week revisiting the anti-Black passages in her books. Japanese social media, for the most part, looked the other way.
A giant sculpture of the artist Kusama Yayoi in a red bob and polka-dot dress, holding a paintbrush, mounted on a Paris building
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Unseen Japan @unseenjapan.com · 02/10/2026
More on how shime-parfait took off in Sapporo before spreading across Japan: buff.ly/vCt7PtJ
unseen-japan.com
Shime-Parfait: The Sweet Way Japan Winds Down a Night Out
Learn all about the branding of shime-parfait and how a tradition of an after-drink sweet in Sapporo spread across the country.
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Unseen Japan @unseenjapan.com · 02/10/2026
COVID killed the first shime-parfait wave, since nobody was out drinking. The comeback's a bit different. Takeout chains get by with tiny spaces and small staffs, selling ¥700 (~$4.40) parfaits against the ¥2,000 (~$12.50) ones at specialty shops.
Close-up of a parfait topped with a strawberry, mont blanc cream, and two chocolate sticks crossed above it.
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Unseen Japan @unseenjapan.com · 02/10/2026
Kobayashi launched the Sapporo Parfait Promotion Committee on September 1, 2015 with seven member restaurants. Its secretariat sits inside Crypton Future Media, the Sapporo company known worldwide for creating Hatsune Miku. Crypton's cafe was member shop number one.
A parfait topped with red sorbet, a green macaron, and berry cream, with a second parfait and a coffee behind it.
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Unseen Japan @unseenjapan.com · 02/10/2026
In Sapporo, you close a night of drinking with a parfait, not ramen. The shime-parfait is a tall glass of sorbet, gelato and fruit eaten late in a specialty bar. The term was coined in 2015 by Kobayashi Hitoshi, a Sapporo design director, while branding a client's cafe.
Two parfait glasses on a wooden table, one topped with pineapple and cherries, the other with mango scoops on pink mousse.
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Unseen Japan @unseenjapan.com · 02/10/2026
Language access costs money in Japan. Most hospitals bill uninsured visitors the standard ¥10 (~6 cents) per point on the national fee schedule. Among hospitals accredited to treat international patients, only 29.8% do, and 41.7% charge more than double.
unseen-japan.com
What Happens If You Get Sick While Traveling in Japan?
Sick in Japan? Don't panic. Learn where tourists can get care, what it costs, and why travel insurance matters.
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Unseen Japan @unseenjapan.com · 02/10/2026
December 2025 was the first JLPT sitting to attract more than one million applicants worldwide, with 1,049,597 people applying across 81 countries and regions, as well as Japan's 47 prefectures.
unseen-japan.com
JLPT Seats Are Running Out as Japan Ties More Visas to Japanese Tests
Just as the government is adding Japanese-language requirements to certain visas, the twice-yearly JLPTs are getting seriously crowded.
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Unseen Japan @unseenjapan.com · 01/10/2026
Our full piece on how Japan's regulatory system keeps nicotine vapes off the shelves: unseen-japan.com/vapes-japan-...
unseen-japan.com
Why Can You Still Not Buy Vapes in Japan?
Why can't vapes be sold in a country that still loves smoking? A look into the complex legal framework that keeps them import-only.
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Unseen Japan @unseenjapan.com · 01/10/2026
Importing nicotine liquid from overseas into Japan for your own use is legal, up to a month's supply, which the health ministry sets at 120 milliliters. But hand any of it to another person, even for free, and you've broken the Pharmaceuticals and Medical Devices Act.
A person seated on a sofa holds a cigarette in one hand and a gold disposable vape in the other.
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Unseen Japan @unseenjapan.com · 01/10/2026
By contrast, Heated tobacco products (HTP) contain real tobacco leaf, which keeps them under the Finance Ministry rather than the health ministry, where they can be made, sold and taxed. From January to March 2026 they outsold conventional cigarettes in Japan for the first time.
Close-up of a person in a white blouse holding a black heated-tobacco device loaded with a white tobacco stick.
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Unseen Japan @unseenjapan.com · 01/10/2026
Japan has vape shops that can't legally sell nicotine. Anything containing nicotine has to be approved as a medicine before it can be sold, and the device also needs a separate approval. Neither's even been granted. Nicotine-free vapes, however, are widely available.
A young woman with long blonde hair examines a yellow disposable vape she is holding, against a yellow background.
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Unseen Japan @unseenjapan.com · 01/10/2026
Japanese wholesalers once told Norway's salmon marketers that Japanese people didn't eat salmon raw. Norway exported only about two tons of salmon to Japan in 1980. By 2025, that number had shot up to roughly 29,000 tons.
unseen-japan.com
Shake (鮭) vs. Salmon (サーモン): How Norwegian Salmon Became a Sushi Staple in Japan
Curious why there are two names for salmon in Japanese? There's an interesting historical (and scientific!) reason behind that.
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Unseen Japan @unseenjapan.com · 01/10/2026
NEW: The Japanese Language Proficiency Test (JLPT) is becoming more important as Japan ties language proficiency to residency requirements. The problem? The test is in such high demand that there aren't enough seats for all the test-takers.
unseen-japan.com
JLPT Seats Are Running Out as Japan Ties More Visas to Japanese Tests
Just as the government is adding Japanese-language requirements to certain visas, the twice-yearly JLPTs are getting seriously crowded.
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Unseen Japan @unseenjapan.com · 30/09/2026
Our full guide to Shuri Castle's ticket calendar, the walk up from Shuri Station, and the Hatsune Miku campaign running alongside the reopening: buff.ly/SHpIzt4
unseen-japan.com
Shuri Castle's Main Hall is Reopening. Here's How to Visit
Seven years after a devastating fire, Shuri Castle is reopening on November 23. Learn more about its history and how to visit.
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Unseen Japan @unseenjapan.com · 30/09/2026
Wanna visit Shuri Castle? It takes planning. The main hall is timed-entry only, in 30-minute slots, with the second batch of tickets on sale October 1. Adult admission rises to 1,000 yen (~$6.25). Groups of 10+ are on a lottery, shut out the first two weeks.
Souvenir shops with hibiscus signs and palm trees along Kokusai-dori, Naha's main shopping street
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Unseen Japan @unseenjapan.com · 30/09/2026
The stone dragon pillars out front went up in July facing each other, following the 1992 rebuild. Some scholars argue for facing forward, citing Meiji-era photos. Historian Takara Kurayoshi's counter: those pics postdate Japan's annexation of the Ryukyu Kingdom.
A stone dragon pillar before Shuri Castle's main hall, under the red-and-gold gable with its painted dragon carvings
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Unseen Japan @unseenjapan.com · 30/09/2026
It's the fifth time Shuri Castle has been rebuilt. A succession war burned it down in 1453; accidental fires took it in 1660 and 1709. The Battle of Okinawa leveled the area in 1945, after the Japanese military dug a headquarters bunker beneath the castle.
Stone stairs climbing between limestone walls toward a red-roofed gate at Shuri Castle, under a bright cloudy sky
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Unseen Japan @unseenjapan.com · 30/09/2026
Okinawa's Shuri Castle reopens its main hall on November 23, seven years after the 2019 fire that destroyed six buildings. The cause was never determined. Police ruled out arson, and the fire department found the burn itself had destroyed the evidence.
Shuri Castle's red main hall seen across its stone plaza, with dragon roof ornaments and stone pillars flanking the stairs
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Unseen Japan @unseenjapan.com · 30/09/2026
Our full piece on where the look actually came from and what Japan's photography law does and doesn't reach: buff.ly/TG5wYkI
unseen-japan.com
The K-Pop Fashion Trend Protecting Japanese Women from Upskirt Photography
Japan's latest festival wear isn't just cool and comfortable: some women say it's the perfect protection from perverts.
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Unseen Japan @unseenjapan.com · 30/09/2026
We look at the four headlines and how Japanese media uses language to soft-pedal sexual violence in our latest for UJ members: buff.ly/KxA5yFT
unseen-japan.com
How Japanese Media Uses Language to Launder Sexual Violence
Four different media outlets reported a recent incident of sexual assault in four different ways. Only two of them called it what it was.
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Unseen Japan @unseenjapan.com · 30/09/2026
Japanese police cleared more than 8,300 nonconsensual filming cases in 2024. (Keep in mind those are just the reported cases.) Commercial buildings and train stations top the list, and inside stations, stairs and escalators are often where the offenses happen.
A man's hand angles a smartphone camera up toward the hem of a pleated school skirt on a train.
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Unseen Japan @unseenjapan.com · 30/09/2026
Yoshinaga Mami of Japan's newspaper workers' union says language isn't the only problem. Japan's media world is male-dominated, and reporters have to fight tooth and nail to even get stories about sexual assault and gender issues on the air or into print.
Close-up of a Japanese newspaper page with the word 性被害 (sexual assault) set in large bold type.
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Unseen Japan @unseenjapan.com · 30/09/2026
Men replying to the post blamed K-pop conditioning. Women gave a flatter reason: the baggy sweatpants didn't show panty lines and nothing showed through. It also protected them from a chronic problem in Japan: upskirt photography by strangers.
Woman in a white blouse and navy trousers walks outdoors carrying a laptop.
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Unseen Japan @unseenjapan.com · 30/09/2026
Two of those broadcasters called it 口づけ (kuchizuke), a literary and faintly romantic word for a kiss. Japan's criminal code already has a term for a forced kiss: 不同意わいせつ, nonconsensual indecency, which carries up to a ten-year sentence.
A television station's master control room, banks of monitors showing color test bars above an empty mixing desk.
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Unseen Japan @unseenjapan.com · 30/09/2026
A post on X in August said one in five young people at a Japanese fireworks festival wore the same thing: a cropped tee, gray sweatpants and sneakers. Japan spent the next week arguing why. For women, the reasoning went well beyond a simple fashion choice.
Young woman in a white cropped top, gray sweatpants and a pink cap sits on a waterfront ledge under a clear sky.
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Unseen Japan @unseenjapan.com · 30/09/2026
In June, a 64-year-old school custodian in Shimane kissed a woman in her 20s without her consent. Four Japanese news outlets covered the same board of education announcement on the same day; only one of the four, though, put the actual word for the assault in its headline.
Close-up of a Japanese newspaper page with the word 性被害 (sexual assault) set in large bold type.
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Unseen Japan @unseenjapan.com · 30/09/2026
Kan'on, the second layer of Chinese readings used in Japanese, came back with the missions to Tang China between the Asuka and Heian periods. The same ships carried the ritsuryō legal codes and Chinese poetry.
unseen-japan.com
Why Did Japan Alone Keep Two Layers of Kanji Readings?
Languages can be stubborn things. You can see this clearly in Japanese, where multiple layers of kanji pronunciation exist to this day.
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Unseen Japan @unseenjapan.com · 30/09/2026
Nakakura Hidemichi, whose company Imasugu Sayonara breaks up with people for a fee, says some of the dumped get angry. More put on a brave face, with replies like "I wasn’t serious about the relationship anyway."
unseen-japan.com
This New Japanese Service Will Ditch Your Partner For You
Want to break up with someone, but are afraid what their reaction might be? Japan has a new type of service for that.
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Unseen Japan @unseenjapan.com · 29/09/2026
A boyfriend's "disillusionment" with his girlfriend over how she eats yakitori stems from societal expectations for Japanese women. Pouring drinks is seen as a woman’s responsibility, and women are also more harshly judged for how they eat.
unseen-japan.com
"You're a Woman, So Use Chopsticks": The Yakitori Fight Over How Women Eat
A woman says her boyfriend seemed poised to break up with her for the way she ate yakitori. Does Japan really have a gendered rule here?
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Unseen Japan @unseenjapan.com · 29/09/2026
In March 2025, Kyoto's Kurumazaki Shrine made an AI-drawn shrine maiden its X profile picture. The shrine was bombarded with up to 50 calls a day and a flood of abusive emails. It ultimately deleted its account.
unseen-japan.com
Japan Doesn't Love AI As Much As You Think It Does
Does Japan REALLY welcome its new robot overlords? A deep dive into what Japan currently thinks about AI usage.
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Unseen Japan @unseenjapan.com · 29/09/2026
NEW: Want to break up with someone, but are afraid what their reaction might be? Japan has a service for that. A look at the country's breakup companies that will deliver the hard news for you...for a fee, of course.
unseen-japan.com
This New Japanese Service Will Ditch Your Partner For You
Want to break up with someone, but are afraid what their reaction might be? Japan has a service for that.
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Unseen Japan @unseenjapan.com · 28/09/2026
It's rumored that only around six non-native speakers from outside the kanji-using world have passed Level 1 of Japan's Kanji Kentei. One is Bret Mayer, an American translator and kanji instructor in Hamamatsu who got hooked on Japanese via Dragon Ball.
unseen-japan.com
Kanji Kentei: Inside the Japanese Test That Even Japanese People Find Difficult
Forget the JLPT. If you want to take a truly hard Japanese test, check out the Kanji Kentei, whose highest levels have an abysmal pass rate.
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Unseen Japan @unseenjapan.com · 28/09/2026
I also think a big part of this is the "Japan is living in 2050" myth
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Reposted by Unseen Japan
Cody @ MAHO! Studio @maho-studio.bsky.social · 28/09/2026
Speaking with some knowledgeable people at PAX, Asian consumers don't like AI much either, but they are way less visceral about the response than Western consumers are. We are far more likely to publicly call it out and degrade it here. PAX barely had any, but TGS had tons
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Reposted by Unseen Japan
Dragon Cobolt @dragoncobolt.bsky.social · 28/09/2026
I'm seeing...corporate CEOs pushing it from the top...
boomer ass meme about the tonight show in, what, the 1970s?
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Reposted by Unseen Japan
Andinvasion of the Body Snatchers @andinvasion.bsky.social · 28/09/2026
Thinking of one of the most relatable moments during my Japan trip when a hotel manager and I gave each other a knowing exasperated look when the AI translation app never managed to work for us 🙄
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Reposted by Unseen Japan
Balsa @balsamaster.bsky.social · 28/09/2026
Those last two episodes of Grand Blue Dreaming S3...
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Unseen Japan @unseenjapan.com · 28/09/2026
Facing a hotel shortage before the Tokyo Olympics, Japan's government in 2016 urged state-affiliated lenders to help love hotels convert into ordinary hotels. While business hotels ran 70-80% occupancy, love hotels averaged 40% on weekdays.
unseen-japan.com
Japan's Love Hotels Advertising as Ordinary Hotels is Biting Travelers (Not in the Good Way)
Sometimes, love hotels mask themselves as ordinary hotels. Learn the key differences and what to look for when booking your next trip.
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Unseen Japan @unseenjapan.com · 28/09/2026
Tokyo police warn about touts who pose as staff of a well-known restaurant chain, tell you the place is full, and offer to walk you to an "affiliated" shop instead. Often that shop has no connection to the chain at all.
unseen-japan.com
Is That Izakaya a Trap? Japanese Eaters Say Watch Out for These Warning Signs
What you need to know to avoid the typical izakaya traps: all about touting, snuck-in fees, and fishy business practices.
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Unseen Japan @unseenjapan.com · 28/09/2026
NEW: Is it true that Japan loves AI because of Shinto? Not really. In fact, a slew of surveys show that use and acceptance of generative AI is much more muted in the land of Astro Boy and Doraemon than recent headlines imply.
unseen-japan.com
Japan Doesn't Love AI As Much As You Think It Does
Does Japan REALLY welcome its new robot overlords? A deep dive into what Japan thinks about AI.
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Unseen Japan @unseenjapan.com · 27/09/2026
Hori Sumika paid her way through Keio University's law faculty with what she earned at a Yoshiwara soapland. Today, she's an administrative scrivener. Nine in 10 of the women at her office came out of night work, and a fifth of her revenue is their cases.
unseen-japan.com
Why Japan's Legal Nightlife Workers Get Publicly Shunned
A canceled baseball pitch demonstrates how Japan's nightlife workers are stigmatized, even after they move on with their lives.
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Unseen Japan @unseenjapan.com · 26/09/2026
So where did the money go? We traced the spike through the supply chain - read more below: buff.ly/C3mR4S7
unseen-japan.com
Japan's Rice Crisis is Over, and the Price Drop's Left Farmers in the Lurch
Remember when rice disappeared from Japan's store shelves in 2024? The Reiwa Rice Crisis is over, but neither farmers nor consumers are getting their money back.
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Unseen Japan @unseenjapan.com · 26/09/2026
Shoppers in Japan are getting relief, not a refund. A 5kg bag of rice averages ¥3,198 (about $20), down 28% from the peak of the crisis. That's still roughly 60% more than the same bag cost in 2022.
A calculator with tax-included and tax-excluded keys resting on a clear plastic bag of milled white rice.
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Unseen Japan @unseenjapan.com · 26/09/2026
Japanese rice farmers are now being paid less than it costs to grow the crop. JA Zen-Noh Niigata set this year's advance payment at ¥18,500 (about $116) per 60kg of brown rice. Japan's official cost benchmark is ¥20,535 (about $129).
A farmer bent over in a flooded paddy field, planting rice seedlings by hand in rubber boots and a sun bonnet.
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Unseen Japan @unseenjapan.com · 26/09/2026
Japan has gone from a rice shortage to a rice glut. Private inventory hit a record 2.43 million tons in June, far above the 1.8 to 2 million tons considered normal. Two years ago, shops were rationing bags and the government was releasing emergency reserves.
Stacked 5kg bags of rice in a supermarket beneath price tags and a sign limiting purchases to three bags per family.
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Unseen Japan @unseenjapan.com · 26/09/2026
Leave a medical bill unpaid in Japan and the hospital can report it to the government, which shares it with immigration. Since April 1, 2026, the reporting threshold has dropped from ¥200,000 (~$1.3K) to just ¥10,000 (~$63).
unseen-japan.com
What Happens If You Get Sick While Traveling in Japan?
Sick in Japan? Don't panic. Learn where tourists can get care, what it costs, and why travel insurance matters.
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Unseen Japan @unseenjapan.com · 25/09/2026
Our full piece on the different ways to buy a Japan travel itinerary, and when to use which: buff.ly/OVqDihi
unseen-japan.com
Who Pays for Your “Free” Japan Itinerary?
Nothing in life is free. So how exactly do travel agencies get paid when they customize a "free" itinerary? An honest look at what you get, and what you might lose.
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