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Travis Lusk

@travis.adlingo.org
160 followers 93 following 221 posts

Writer for ADLINGO.org. Digital ad tech and advertising transparency consultant. Ex Ebiquity, IAS, Collective, Vindico, Specific Media, CBS. My Stuff: adlingo.org

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Travis Lusk @travis.adlingo.org · 30/12/2025
Certain media metrics are dead to me. Others are earning my regained focus. This and more for 2026. www.adlingo.org/2026-trillio...
adlingo.org
2026: The Trillion-Dollar Algorithmic Era
Over the past few weeks, I've been thinking about "focus" for 2026. What do I want to focus ADLINGO on next year? What deserves more attention and coverage, and what deserves less? What tech deserves ...
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Travis Lusk @travis.adlingo.org · 18/12/2025
The most profitable agencies of 2026 will be 3-person teams working from coffee shops. I call it the "Atomic Agency." More at adlingo.org/atomic #agenticads #adcp #media
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Travis Lusk @travis.adlingo.org · 11/12/2025
Let's not let the talent that built and powered our industry completely evaporate. We have the venues and the spaces to do better. www.adlingo.org/robots-on-st...
adlingo.org
AI on Stage, Humans in the Lobby: The 2026 Conference Opportunity
I've spent the last few days engaged in my own career search, but I also took the time to see if any of the Q1 conferences have something to help this crowd. Specifically, I looked at CES, IAB ALM, Ma...
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Travis Lusk @travis.adlingo.org · 25/11/2025
Replace "on Roblox" in the following sentence... "at least two dozen people in the [US] have been arrested and accused of abducting or abusing victims they met on Roblox..." ...with "at Magic Kingdom" and there would have been protests in the streets by now. www.platformer.news/roblox-ceo-i...
platformer.news
Roblox is a problem — but it’s a symptom of something worse
What is the role of tech journalism in a world where CEOs no longer feel shame?
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Travis Lusk @travis.adlingo.org · 19/11/2025
For the tech-curious... #adcp #artf www.adlingo.org/artf-adcp-wh...
adlingo.org
ARTF + AdCP: What advertisers need to know
The ad tech world loves a standards war, and for those of us in the tech trenches, the last thing we need is another one. Two AI ads standards were publicly released within a few weeks of each other, ...
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Travis Lusk @travis.adlingo.org · 12/11/2025
Heard of AdCP? Here's what you need to know. #adcp www.adlingo.org/what-is-adcp/
adlingo.org
What is AdCP?
The bots are back, but this time they work for us.
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Travis Lusk @travis.adlingo.org · 25/08/2025
Recently, Kathryn Lundstrom from ADWEEK published excerpts from a leaked document that allegedly contained the details of what various Retail Media Networks charge advertisers to access their inventory. The fees include various types of audience targeting, measurement, and more.
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Travis Lusk @travis.adlingo.org · 21/08/2025
On our watch. This is happening. Right now. While you're reading this. Collectively, we have the resources to stop it. What we should do: www.adlingo.org/pbs-npr-publ...
adlingo.org
Public media dies in 6 weeks
Every one of us in commercial media has benefited from PBS and NPR. If we let them die on our watch, we're complicit in destroying the best of what American media can be.
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Travis Lusk @travis.adlingo.org · 14/08/2025
If you are an undergrad (or parent of one) here's my advice against the traditional agency path. www.adlingo.org/undergrads-t...
adlingo.org
Undergrads: Traditional agency career paths are a financial dead end, and what to do instead
Agencies spent $1B on AI, fired 15,000 people, and entry-level workers spend 70% of income on rent. Smart marketing students are skipping agencies for brands: 30% higher pay, better hours, and jobs th...
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Reposted by Travis Lusk
ADLINGO @index.www.adlingo.org.ap.brid.gy · 04/08/2025
Has anyone else blocked the LLM's from scraping their sites with the new Cloudflare tools? Curious if there are any initial learnings.
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Travis Lusk @travis.adlingo.org · 03/08/2025
Substack's Nazi push notifications www.adlingo.org/substack-naz...
adlingo.org
Substack's Nazi push notifications
Substack's algorithm reportedly served swastikas to users' phones this week, and I'm feeling pretty good about jumping ship months ago
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Travis Lusk @travis.adlingo.org · 01/08/2025
Deleted my Substack account and all my subscriptions. Sorry to lose the insights of all the writers I enjoy on there, but there's no excuse to not move your publication to a different, better platform at this point. www.platformer.news/substack-naz...
platformer.news
Substack promotes a Nazi
The company has long wanted to be seen as neutral infrastructure — this week, we saw why that’s a fantasy
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Travis Lusk @travis.adlingo.org · 18/07/2025
Great breakdown of Substack's current business. I too took ADLINGO off Substack for the same reasons as Casey. www.platformer.news/substack-ser...
platformer.news
Let’s all try to help Substack live up to its new valuation
The company's new unicorn status has already led its founders to reverse their position on advertising. What other compromises are they prepared to make?
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Travis Lusk @travis.adlingo.org · 18/07/2025
Ok, hear me out about Colbert. - October 2024 - Trump sues CBS/Paramount for $10 billion. - February 2025 - Raises the demand to $20 billion. - July 2025 - Settles for $16 million. $20 billion down to $16 million. Curious. 🤔 July 2025 - Colbert and The Late Show announce cancellation. (1/2)
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Travis Lusk @travis.adlingo.org · 14/07/2025
The days of browsing without AI mediation are over www.adlingo.org/the-days-of-...
adlingo.org
The days of browsing without AI mediation are over
Does Perplexity's Comet browser signal the future of AI-powered advertising? While scale is limited today, the conceptual disruption is massive. Plus, Apple's rumored acquisition interest makes it wor...
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Travis Lusk @travis.adlingo.org · 25/06/2025
This will either be a spectacular self own, or was designed to starve news by design. Did the FTC just hand agencies the perfect excuse? www.adlingo.org/did-the-ftc-...
adlingo.org
Did the FTC just hand agencies the perfect excuse?
What the FTC designed as protection for news publishers could become their financial ruin. The documentation burdens and compliance risks associated with the consent order create perverse incentives f...
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Travis Lusk @travis.adlingo.org · 02/05/2025
stratechery.com/2025/an-inte...
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Travis Lusk @travis.adlingo.org · 29/04/2025
www.adlingo.org/possible-myt... #possible2025
adlingo.org
POSSIBLE Myths
In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.
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Travis Lusk @travis.adlingo.org · 25/04/2025
See you Sunday in Miami #possible #miami2025
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Travis Lusk @travis.adlingo.org · 22/04/2025
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Travis Lusk @travis.adlingo.org · 17/04/2025
Here are the important parts of the ruling, with citations. www.adlingo.org/google-monop...
adlingo.org
Google Monopoly for the CMO
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
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Travis Lusk @travis.adlingo.org · 15/04/2025
www.adlingo.org/but-the-ads-...
adlingo.org
But the ads served, right?
Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.
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Travis Lusk @travis.adlingo.org · 15/04/2025
Looking forward to #POSSIBLE in a couple weeks. See you there?
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Travis Lusk @travis.adlingo.org · 14/04/2025
Like clockwork.
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Travis Lusk @travis.adlingo.org · 12/04/2025
And so begins the swiss cheesing of tariffs that were ridiculous in the first place. Free pass for electronics. Us owned vehicle OEMs assembled/sourced abroad are next.
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Travis Lusk @travis.adlingo.org · 28/03/2025
Sums up the week on so many levels.
A tree labeled "transparency" is loaded into a wood chipper. Dollar bills shoot out of the other end of the wood chipper. Satirical cartoon.
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Travis Lusk @travis.adlingo.org · 27/03/2025
It is wild that inventory quality measurement, like ad verification, can be gutted overnight by clever deployments of AI. And not super fancy AI...off the shelf stuff deployed with a specialist purpose.
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Reposted by Travis Lusk
Mark Cuban @mcuban.bsky.social · 10/03/2025
One of my companies informed me they cancelled a $2m conference in Florida. Why ? They didn’t feel they could pass on the incremental cost of tariffs. So they are cutting expenses. That’s a city that lost a ton of tourism revenue. The cost of tariffs isn’t just the cost of the tariff
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Travis Lusk @travis.adlingo.org · 20/02/2025
"Hey that's a nice acquisition you and Omnicom have planned. It sure would be a shame if anything happened to it." www.wsj.com/business/med...
wsj.com
Exclusive | X Hinted at Possible Deal Trouble in Talks With Ad Giant to Increase Spending
Interpublic Group recently signed an advertising agreement with the social-media platform; other agencies are also in negotiations.
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Travis Lusk @travis.adlingo.org · 10/02/2025
Things only advertising people notice. How about the Kendrick's Buick GNX behind the JEEP halftime show stage. The. Entire. Time. Someone, somewhere at Stellantis was 🤬🤯
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Travis Lusk @travis.adlingo.org · 10/02/2025
When you took the Chiefs -1.5.
media.tenor.com
a man in a suit and tie is making a funny face while looking at the camera .
ALT: a man in a suit and tie is making a funny face while looking at the camera .
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Reposted by Travis Lusk
Lara O’Reilly @laraoreilly.bsky.social · 31/01/2025
CMA has cleared Outbrain's acquisition of Teads from Altice www.gov.uk/cma-cases/ou...
gov.uk
Outbrain Inc. / Teads S.A. / Altice Teads S.A. merger inquiry
The Competition and Markets Authority (CMA) investigated and cleared the anticipated acquisition by Outbrain Inc. of Teads S.A., and the acquisition by Altice Teads S.A. of a minority shareholding in ...
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Travis Lusk @travis.adlingo.org · 20/01/2025
Doesn't seem like the Google and Apple app store are buying what Trump is selling just yet. Bytedance restore Tiktok services....but only if you have the app installed already. At the moment, there's no way to download Tiktok from either app store.
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Travis Lusk @travis.adlingo.org · 19/01/2025
Wiiiiild.
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Travis Lusk @travis.adlingo.org · 19/01/2025
Instead of filling your TikTok void with other social media apps, do this instead. Go visit an actual website. Like actually open up a browser, go to a website, and consume some content. The free and open internet thanks you for it. h/t @reckless.bsky.social
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Travis Lusk @travis.adlingo.org · 19/01/2025
Pour one out for CapCut, catching a stray bullet in all this mess. #tiktok
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Travis Lusk @travis.adlingo.org · 19/01/2025
That's all she wrote. 🍿🍿🍿 #tiktok
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Travis Lusk @travis.adlingo.org · 18/01/2025
I was coming up with more questions than answers. But here's what I would do. www.adlingo.org/tiktok-ban-f...
adlingo.org
TikTok Ban for Advertisers
TikTok goes dark tomorrow for at least one day. Here are the questions you need to ask and the moves you need to make today. Your Saturday evening action items await.
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Travis Lusk @travis.adlingo.org · 18/01/2025
Guys we are moments away from perhaps the greatest social experiment of all time. What happens when a social platform used by 170 million users goes dark? With TikTok gone, what happens? Do people compensate with Snap and Meta? Do they spend more time engaged IRL (gasp!)? Going to be wild.
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Travis Lusk @travis.adlingo.org · 17/01/2025
Is anyone tracking if Meta employees get fed up and leave?
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Travis Lusk @travis.adlingo.org · 15/01/2025
Did I spend the break compiling a list of 161 digital advertising terms and their definitions to put into a Mega Glossary? Yes, yes I did. Am I publishing it 14 days later than I had planned? Guilty. Behold. www.adlingo.org/mega-glossar...
adlingo.org
Mega Glossary of Digital Advertising Terms
I've compiled over 150 essential advertising terms into what I'm affectionately calling the Mega Glossary. Not just dictionary definitions, but real-world explanations of what these terms actually mea...
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Travis Lusk @travis.adlingo.org · 14/01/2025
I would love to know what brands are planning to do with their TikTok investment for the rest of H1. DM's are open. Might write a piece about it if I collect enough details. Anonymous sources of course!
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Travis Lusk @travis.adlingo.org · 12/01/2025
Ad verification companies' business model fundamentally depends on the continued existence of ad fraud and brand safety concerns. If these problems were completely solved, their services would become unnecessary. 🧵 (1/7)
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Travis Lusk @travis.adlingo.org · 12/01/2025
Monetizing that moment you need to get up to pee... www.adlingo.org/what-are-pau...
adlingo.org
⏸️ Pause Ads
I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.
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Travis Lusk @travis.adlingo.org · 11/01/2025
Sometimes you're just like how much more could there be to say on a particular topic? 850 words later, a new ADLINGO on Pause Ads will be in your inbox Sunday morning. 🤷‍♂️
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Reposted by Travis Lusk
Lara O’Reilly @laraoreilly.bsky.social · 09/01/2025
I've probably missed and therefore offended a bunch of people, but here's a starter pack if you're looking to follow posts about advertising, marketing, adtech etc. go.bsky.app/VgYZuzy
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Travis Lusk @travis.adlingo.org · 10/01/2025
My favorite quote from CES? @aripaparo.com: "What's a pause ad?" Eyal Ebel: "You pause, and there's an ad." 💀
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Travis Lusk @travis.adlingo.org · 06/01/2025
Great writeup of the Honey browser plugin sniping conversion credit from pubs by @aripaparo.com news.marketecture.tv/p/honey-hone...
news.marketecture.tv
Honey, honey
Plus: Tercept for data infrastructure
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Travis Lusk @travis.adlingo.org · 01/01/2025
Tips for 2025. www.adlingo.org/get-better-c...
adlingo.org
Get Better CTV Quality in 2025
I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Hav...
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Travis Lusk @travis.adlingo.org · 29/12/2024
I call this one: "Connected TV Coviewing." New CTV quality tips coming from ADLINGO.org on New Year's Day.
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