iiinova — where your digital self keeps evolving

TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 28/09/2026

#Climate Adaptation Survey: "Climate adaptation is a pre-condition for the resilience of #European destinations and their infrastructure." European Tourism Association (ETOA) is surveying operators, service providers and destinations on climate adaptation in practice: www.surveymonkey.com/r/8Z96GK2

surveymonkey.com

Climate Adaptation for Tourism in Europe 2026Obstacles and Opportunity

Take this survey powered by surveymonkey.com. Create your own surveys for free.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 28/09/2026

💡Need a refresher on the #EmpCo requirements and sustainability communication good practices? See our How-To Guide here: www.trainingaid.org/how-to-guide... 🌐 Need help turning this knowledge into concrete action steps for your organisation? See how we can help: www.trainingaid.org/services/sus...

trainingaid.org

Sustainability Communication in Tourism: EmpCo Guide | TrainingAid

Sustainability is a powerful selling point in tourism – provided it is communicated accurately, clearly and effectively. Navigating sustainability communication in the modern tourism sector requires m...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 28/09/2026

💬 How do you coordinate with external partners to ensure consistent implementation? Your commitment to accountability and transparency must also apply to external contributors, marketing agencies, content creators, and distribution partners.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 28/09/2026

💬 What do you do when there is a lack of reliable data to substantiate your claim? Your team needs a central repository of permissible evidence to back up any sustainability messages used in your communication materials. Be sure this is kept up to date, and actively managed.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 28/09/2026

💬 How are topics and themes organised for different campaigns, audiences and outlets? Make sure your team follows an organised system for segmenting and optimising content, so your sustainability messages are used consistently everywhere - with clarity, transparency and trustworthy evidence.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 28/09/2026

💬 Who is responsible at each stage for quality assurance and compliance? Identify where key decisions regarding sustainability communication take place, and ensure clear accountability sits with the right people at each stage.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 28/09/2026

💬What steps does your team go through - from generating ideas to publishing marketing materials? Know HOW your sustainability communication comes about, not just WHAT you say (or don’t say).

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 28/09/2026

𝗘𝗺𝗽𝗖𝗼 𝗶𝘀 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗺𝗼𝗿𝗲 𝗼𝗻 𝗴𝗿𝗲𝗮𝘁 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 leveraging concrete actions and tangible benefits. 5 questions to ask to embed credible communication into our daily workflows, so we can 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴, 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 while ensuring ongoing compliance >>

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

👉 Learn more about #EmpCo and what it means for sustainability communication in tourism 🌐 How-To Guide "Effective Tourism Marketing Without Greenwashing: Transparent, Clear and Persuasive Sustainability Communication" www.trainingaid.org/how-to-guide...

trainingaid.org

Sustainability Communication in Tourism: EmpCo Guide | TrainingAid

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

7. turning ambitious #climate pledges into real action No more vague distant promises. Climate pledges must have clear implementation plans with interim targets and budgeted responsibilities. This pushes us to move past simply signing declarations and focus on measurable execution.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

6. standing out in a crowded market In a #tourism landscape saturated with generic buzzwords, vague statements blend into the noise. Transparent, verifiable claims become powerful differentiators that build brand integrity and competitive advantage.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

5. making #sustainability matter The questions we ask ourselves to build credible sustainability communication help us better integrate sustainable practices into core business operations, rather than treating sustainability as a separate marketing add-on.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

4. strengthening business relationships Businesses who "walk the talk" and back up their claims with solid data become more attractive as reliable partners in the tourism supply chain, which is particularly relevant as larger players face stricter disclosure requirements.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

3. deepening guest trust through #transparency Progress over perfection. Your customers don’t want polished marketing copy on how sustainable you are. Honestly sharing your efforts, including set-backs and failures, resonates much better with your audience.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

2. more confident sharing Fear of greenwashing often leads to "greenhushing.” EmpCo provides clear rules on what counts as trustworthy evidence. By understanding this, tourism players can confidently celebrate their genuine progress.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

1. great storytelling Instead of relying on generic claims, tell the actual, fascinating story of how you do things. Showcasing concrete actions - from local ingredients to slow travel - is where the magic of tourism marketing lives.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

And here are seven important lessons on why we should proactively embrace the change and use the momentum being created by EmpCo as an opportunity for ...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

Many colleagues have expressed uncertainty, frustration and doubt. It’s true that EmpCo is not perfect, and the paths to compliance can sometimes be less than ideal. But a global standard pushing for less greenwashing and more honest sustainability communication is a positive gain for our sector.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 19/08/2026

Throughout the last 1.5 yrs, together with our partner reCET, we've analysed numerous tourism marketing materials, developed tools and guidelines for credible sustainability communications, and supported hundreds of stakeholders on compliant AND compelling messaging. Key lessons on #EmpCo ...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 24/07/2026

#Tourism Food for Good: Co-Creating Sustainable Food Systems in Tourism 🗒️ Survey for those operating in the tourism food value chain (hotel, tour operator, restaurant, F&B supplier, etc.) or alongside it (by Aug 20th) 👉 www.untourism.int/circular-eco...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 06/07/2026

Got an uneasy feeling about your company's #climate strategy? Worried that what you're doing may not be enough? ASI Reisen, which recently rebuilt its climate strategy, encourages businesses to trust such instinct and explore these hard questions. 🌐 Case Study: www.trainingaid.org/case-study/c...

A tour guide with guests in a natural surrounding, with text on the image reading "Beyond Offsetting: Why ASI Reisen Rebuilt Its Climate Strategy from the Ground Up" (title of the case study).

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 12/06/2026

And we are proud to have created a lasting ripple effect, having played a part in the professional growth and development of many industry colleagues who have applied their knowledge and skills to help positively transform tourism.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 12/06/2026

Throughout these ten years and countless editions of course groups, one thing always remained constant: THE most important, meaningful, memorable and relevant aspect of the learning experience has been, without a doubt, learning together - with and from each other.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 12/06/2026

Between 2016 and 2026 we had the great pleasure of developing and managing the GSTC Sustainable Tourism Course, which has become a recognized name in our industry for sustainability knowledge sharing, with over 4,500 alumni to date.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 12/06/2026

Today marks a major milestone for TrainingAid, as we wrap up our last edition of the #GSTCtraining online course we've guided for the last 10 years.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 24/04/2026

Taste of Place Summit - Culinary Tourism Alliance 🗓️15-16 June 2026 📍Edmonton, AB, Canada 🌐 www.tasteofplace.ca/event/tops/h...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 15/04/2026

💬 #Tourism education "in communities surrounding tourism destinations will enhance the development of sound tourism management" 💬 "Tourism growth must be centered on the kind of future the community is leaving for the next generation" 🌐 Eudaimonia Tourism www.eudaimonia-tourism.org/communities-...

eudaimonia-tourism.org

Shaping the future - Eudaimonia Tourism

WORKING IN TOURISM One would expect that a potential career in the industry would be something a young person aspires to. Unfortunately, this is not the case, due to the […]

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 15/04/2026

💬 "Do not chase the butterfly—build the park." 💬 " #tourism should emerge from cultural vitality rather than serve as its primary driver" - Keolakena Kin (cambodianess.com/article/buil...) *an excerpt from "An Inclusive Agenda for Cambodia" (www.futureforum.asia/an-inclusive...)

futureforum.asia

An Inclusive Agenda For Cambodia | Future Forum

Small Book Series showcases the ideas of new Cambodian researchers and thinkers who shape their country's future through collaborative, evidence-based visions. each book merges rigorous research, poli...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 13/04/2026

👆Shared by Destination Think (destinationthink.com) along with this one-page research summary (research.osusustainabletourismlab.com/highend) from the OSU Sustainable Tourism Lab

destinationthink.com

Destination Think | Destination Think

See how Destination Think works strategically and creatively to ensure tourism leads to a better future for everyone.

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 13/04/2026

Is focusing on higher-spending visitors the right solutions for destinations? Fewer tourists but same levels of economic benefits... but the impact of such strategies is more complex than that. 👉 "Can Fewer Wealthier Tourists Lower Community Impacts?" www.youtube.com/watch?v=j57X...

youtube.com

Deep Dive - Can Fewer Wealthier Tourists Lower Community Impacts?

YouTube video by Todd Montgomery

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 27/03/2026

EmpCo-Richtlinie: Neue Anforderungen an die Nachhaltigkeitskommunikation im Tourismus (DTV Deutscher Tourismusverband e.V.) 🌐 www.nachhaltiger-tourismus.info/de/qualifizi... 👉 Q&A, Kurs und mehr www.trainingaid.org/roadmap

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 27/03/2026

▶️Webinar: Gute Klimaschutzprojekte: Woran erkenne ich Qualität und Wirksamkeit? (atmosfair: www.atmosfair.de) 🌐 www.youtube.com/watch?v=dINP...

youtube.com

Webinar: Gute Klimaschutzprojekte: Woran erkenne ich Qualität und Wirksamkeit?

YouTube video by atmosfair gGmbH

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 25/03/2026

European Sustainable Tourism Mobility Forum When: 09 June 2026 Where: Breda University of Applied Sciences Registration 👉 www.buas.nl/en/event/eur...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 20/03/2026

✈️Best way forward for aviation? 💬"We should phase out fossil fuels while at the same time embracing and scaling non fossil solutions, even if they are not perfect yet." 🌐 We Don't Have Time: app.wedonthavetime.org/posts/d0715e...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 20/03/2026

"Canadian-Caribbean Tourism Resilience Symposium: Co- Designing the Next Decade" 🗓️July 29th-30th, 2026 📍Hosted by George Brown’s Global Tourism Resilience and Crisis Management Centre www.georgebrown.ca/event/canadi...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 13/03/2026

Sustainable Tourism .... "OK, but HOW can I actually get started?", "What can that actually look like for ME?" For tourism professionals seeking to learn from real-life experience and to explore your own answers to those questions 👉Learn more & follow www.linkedin.com/posts/ayakoe...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 23/02/2026

#Sustainability is becoming a decisive factor in corporate travel procurement. This webinar on Wednesday (Feb 25th) shares insights from the latest HRS report "State of Sustainability in Corporate #Travel" 👉 Learn more & sign up corporate.hrs.com/resources/we...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 12/02/2026

February 17th is UN Global Tourism Resilience Day 🌐 Towards low carbon and climate resilient tourism - a virtual panel organized by the One Planet Network 👉 www.oneplanetnetwork.org/programmes/s... #tourism #climate #TourismResilience

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 10/02/2026

Is your tourism company's #sustainability communication credible, impactful and #greenwashing -free? Join us at #ITBBerlin for a short coffee chat to discuss your communication practices & where you need to take a closer look in light of new regulations. 👉 www.trainingaid.org/services/itb...

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 03/02/2026

This year, again, we will be joining hashtag #ITBBerlin, and are looking forward to connecting in-person with partners and colleagues! #ITBBerlinConvention #Berlin #Connect #TrainingAid4Tourism #Tourism

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TrainingAid | Sustainable Tourism Training @trainingaid.bsky.social · 29/01/2026

💬 "We need to change both why we travel and how we travel ...the first thing we have to change is our culture. ... take the time to bundle work activities into a big enough mass it makes sense to fly, or make it virtual." 🌐 Dr. Katharine Hayhoe www.nationalgeographic.com/environment/...

nationalgeographic.com

How a climate scientist deals with ‘travel guilt’

Climate scientist Katharine Hayhoe reflects on flying, fossil fuels, and the tension between personal responsibility and systemic change in a warming world.

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