One of the biggest lessons I’ve learned in health comm: subject matter expertise is not the same as audience expertise.
Our newest episode is a recording of a talk I gave about a campaign that completely changed how I think about trust, messaging, & who needs a seat at the table.
🎧 bit.ly/3RZHBqF
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"You Cannot Use These Graphics:" A Story About Audience Expertise - Communications Breakdown: What Works (and Doesn't) in Health and Science Communication
In this episode, we’re sharing a recording of a conference talk where Tracy tells the story behind a firearm safer storage campaign. Her message: subject matter expertise is not the same as audience e...
