The licensing veteran joins Moose from Cloudco Entertainment as the company puts new muscle behind taking its brands beyond the toy aisle. The post Moose Toys Builds Consumer Products Division, Taps Robbie Prinzo to Lead It appeared first on The Toy Book.

90 newcomers are set to join the October event. The post Brand Licensing Europe 2026 Sets Record with 325 Exhibitors appeared first on The Toy Book.

The expansion brings back the Arena strategy, adds new tools for every deck color, and introduces Hidden Cards. The post CookieRun: Braverse TCG Brings Superstar Cookies to Festival Arena Booster Set appeared first on The Toy Book.

Wandering Planet Toys is giving its retro-inspired Kickstarter line a soundtrack, with Wordburglar joining the roster as both recording artist and collectible character. The post Wandering Planet Toys’ Planetoid Raiders Gets a Rap Track — and Wordburglar Gets an Action Figure appeared first on The Toy Book.

From KPop Demon Hunters and Toy Story to gaming, mythology, horror, and varsity looks, the seasonal retailer is mapping the pop culture forces shaping Halloween. The post Spirit Halloween Calls the Costume Trends Set to Haunt 2026 appeared first on The Toy Book.

Customers who purchase a qualifying full synthetic oil change can score a limited-edition Jiffy Lube-branded Matchbox 2018 Dodge Durango beginning Oct. 2. The post Jiffy Lube Fuels ‘Matchbox The Movie’ Promotion with Exclusive Die-Cast appeared first on The Toy Book.

The deal, tied to civil rehabilitation proceedings in Japan, will place Toys "R" Us-Japan under new ownership, while Toys "R" Us Asia will keep its focus on the rest of the region. The post Toys “R” Us Asia to Transfer Japan Business to PPIH Affiliate appeared first on The Toy Book.

VICTURY Sports founder Joe Burke brought his indoor play ball — and his 11-year-old son — into the Tank as the brand pushes past 2 million units sold. The post Ollyball Scores a ‘Shark Tank’ Deal appeared first on The Toy Book.

The deal brings Peanuts, Care Bears, Paddington, and Squishmallows into Merchantwise’s growing portfolio while adding senior licensing talent across Australia and New Zealand. The post Merchantwise Group Acquires WP Brands, Expands Licensing Footprint appeared first on The Toy Book.

The former Samsung TV Plus, Sony Pictures Television, and Roku executive will oversee distribution strategy and deal-making across television and digital platforms. The post Mattel Studios Taps Mario Giampaolo to Lead Global Content Distribution appeared first on The Toy Book.

The longtime Mattel chief joins Paramount Oct. 5 as David Ellison’s operating partner ahead of the anticipated Warner Bros. Discovery merger, with news hitting hours after Mattel tapped Roger Lynch as his successor. The post It’s Official: Ynon Kreiz Trades Mattel for Paramount-Warner Bros. Co-CEO Role appeared first on The Toy Book.

The new Disney-themed figurine features eight stories and five songs. The post Cottage Door Press Brings Disney Princesses to the Luna StoryTime Projector appeared first on The Toy Book.

Goliath is teaming up with Blocks Universe and Blue Zoo Licensing to bring Numberblocks into Jelly Blox, its soft, sensory construction system designed for toddlers. Through the new partnership, Goliath will incorporate the Numberblocks franchise into Jelly Blox, giving young fans a hands-on way to explore numbers, characters, and early learning through sensory construction play. Read more... The post Goliath, Numberblocks Team Up for Jelly Blox Collection appeared first on The Toy Book.

The Play Every Way Table definitely lives up to its name. The post Lovevery Debuts New All-in-One Activity Table appeared first on The Toy Book.

Toy products account for roughly $9.8 billion of identified U.S. imports under the new Board of Trade framework, potentially clearing the way for lower duties on goods from China. The post The Toy Association Hails ‘Historic Win’ in $30B U.S.-China Tariff Relief Deal as Industry Awaits Final Rates appeared first on The Toy Book.

Inventors, designers, students, and industry executives join together for pitch opportunities, expert panels, networking, and one-on-one mentorship. The post People of Play Reveals Speaker Lineup for 2026 Global Inventor Pitch & Innovation Conference appeared first on The Toy Book.

Lynch will succeed Ynon Kreiz as Chairman and CEO effective Oct. 2. The post Mattel Appoints Roger Lynch as Chairman, Chief Executive Officer appeared first on The Toy Book.

Annie-Laurie Zomermaand will assume his previous role as President of North America. The post Schleich Promotes David Albert to CEO appeared first on The Toy Book.

The new collection will stomp onto shelves in 2028. The post Spin Master, Universal to Unleash ‘Jurassic World’ Preschool Toys appeared first on The Toy Book.

The indoor play destination debuts in more than 20 locations nationwide. The post Chuck E. Cheese Brings Adventure World to New Cities appeared first on The Toy Book.

Lauderbach joins the team with more than 25 years of experience in toy design. The post Paladone WeCool Names Matthew Lauderbach as Product Development Director appeared first on The Toy Book.

Carve Communications will bring its media-focused product showcase to the Javits Center with immersive play environments built for press, influencers, and content creation. The post Carve-X Heads to Toy Fair New York 2027 appeared first on The Toy Book.

A Holiday Company is taking Jazwares’ plush powerhouse into seasonal home décor with a new licensed inflatable line. The post Squishmallows Blow Up the Holiday Aisle at Menards appeared first on The Toy Book.

Two new toys and a new six-song EP join the companies 'Gabby's Dollhouse' portfolios. The post Spin Master, Republic Records Expand ‘Gabby’s Dollhouse’ Offerings appeared first on The Toy Book.

Hallmark is growing its portfolio to 20 licensing partners. The post Hallmark Expands Licensing Program Across Lifestyle Categories appeared first on The Toy Book.

Bizeur brings nearly 20 years of licensing, and entertainment experience to the team. The post Lionel Brands Group Appoints Jennifer Bizeur as Chief Marketing Officer appeared first on The Toy Book.

From dolls to bags, American Girl brings its charm to accessories. The post Stoney Clover Lane Reveals American Girl-Inspired Bag Collection appeared first on The Toy Book.

The latest agreement between Washington and Beijing calls for more favorable tariff treatment on billions of dollars in goods, with toys, car seats, holiday decorations, and small appliances among the categories expected to benefit. The post Toys Included in New U.S.-China Tariff Relief Agreement appeared first on The Toy Book.

Kids can use themed magnetic tiles to recreate scenes from the show soon. The post MAGNA-TILES to Debut ‘Bluey’ Collection Next Year appeared first on The Toy Book.

The movie is in development by Rideback and Sesame Workshop. The post Sesame Street Is Coming to the Big Screen With a Full-Length Movie appeared first on The Toy Book.

The third annual awards recognize finalists across eight categories, with a fan vote set to determine the Fang Favorite beginning Oct. 1. The post Halloween & Costume Association Announces Finalists for Spooky Awards appeared first on The Toy Book.

These retro fashion dolls are back for the new generation. The post The Groove Is Back: Manhattan Toy Revives Groovy Girls Dolls appeared first on The Toy Book.

The collaboration, brokered by WildBrain CPLG, will explore destination concepts based on The Cat in the Hat, How the Grinch Stole Christmas!, and other Dr. Seuss properties. The post Dr. Seuss Enterprises, P&P Projects Develop New Theme Park Concepts for Europe, APAC appeared first on The Toy Book.

The multiyear agreement includes Gabby’s Dollhouse, How to Train Your Dragon, Jurassic World, Jaws, and E.T. The post Spin Master, Universal Expand Plush Licensing Deal Across EMEA appeared first on The Toy Book.

Five new shop-in-shops will open this year with a total of 13 locations. The post Toys “R” Us Expands NEX Shops to More Military Communities appeared first on The Toy Book.

The mystery box collectibles, exclusive to Walmart, blend cute cats with lifestyle fashion. The post The Loyal Subjects Unleashes Skittens appeared first on The Toy Book.

The grid joins the game in March 2027. The post Formula 1 Races into ‘Hot Wheels Infinite Rush’ in New DLC appeared first on The Toy Book.

New gaming experiences and major releases span Roblox, Amazon Luna, Nintendo Switch and beyond this week. The post Barbie Gets Stylish, Metal Goes to Space, and Nintendo Gets Busy appeared first on The Toy Book.

The guide features 400 toys from more than 190 toymakers, with nearly half priced under $25. The post The Toy Insider Reveals Its 2026 Holiday Gift Guide appeared first on The Toy Book.

Exhibitor numbers are up 13% year over year. The post Brand Licensing Europe Gears Up for Its Biggest Show Yet appeared first on The Toy Book.

The eight-episode chapter will premiere Oct. 8. The post Spin Master Unveils New ‘Unicorn Academy’ Adventure for This Fall appeared first on The Toy Book.

ToyFest and The Reunion join forces in Las Vegas to give specialty buyers access to more products and connections. The post ToyFest x The Reunion: In This House, Everybody Wins appeared first on The Toy Book.

Public voting is open across 10 categories ahead of the Nov. 6 awards ceremony. The post People of Play Reveals 2026 TAGIE Awards Finalists appeared first on The Toy Book.

The brand enters new categories across fashion, food, lifestyle, and more. The post Minecraft Expands Licensing Program with New Partnerships appeared first on The Toy Book.

Netflix House brings Netflix’s most popular film to its Dallas and Philadelphia locations. The post Netflix House Reveals ‘KPop Demon Hunters’ Experience appeared first on The Toy Book.

The water-ready remote-control dinosaur arrives at Walmart ahead of its Sept. 23 debut at The Toy Insider’s Holiday of Play. The post ToyMonster Makes a Splash with Jurassic World R/C Mosasaurus at Walmart appeared first on The Toy Book.

The collectible series debuts with nine books inspired by Disney and Star Wars. The post Insight Editions Opens New Chapter with Bookcessories Line appeared first on The Toy Book.

From Halloween to holidays, CONNETIX expands its range with new sets. The post CONNETIX Gets Festive with Four New Seasonal Packs appeared first on The Toy Book.

Mentorship, Leadership, and Shared Wisdom Shape Generations The post Play with Purpose: The Legacy Effect appeared first on The Toy Book.

Companies are partnering with The Toy Foundation to turn everyday purchases into meaningful impact for kids in need. The post The Toy Foundation: Purpose Powers a New Era of Retail appeared first on The Toy Book.