The Play Every Way Table definitely lives up to its name. The post Lovevery Debuts New All-in-One Activity Table appeared first on The Toy Book.

Toy products account for roughly $9.8 billion of identified U.S. imports under the new Board of Trade framework, potentially clearing the way for lower duties on goods from China. The post The Toy Association Hails ‘Historic Win’ in $30B U.S.-China Tariff Relief Deal as Industry Awaits Final Rates appeared first on The Toy Book.

Inventors, designers, students, and industry executives join together for pitch opportunities, expert panels, networking, and one-on-one mentorship. The post People of Play Reveals Speaker Lineup for 2026 Global Inventor Pitch & Innovation Conference appeared first on The Toy Book.

Lynch will succeed Ynon Kreiz as Chairman and CEO effective Oct. 2. The post Mattel Appoints Roger Lynch as Chairman, Chief Executive Officer appeared first on The Toy Book.

Annie-Laurie Zomermaand will assume his previous role as President of North America. The post Schleich Promotes David Albert to CEO appeared first on The Toy Book.

The new collection will stomp onto shelves in 2028. The post Spin Master, Universal to Unleash ‘Jurassic World’ Preschool Toys appeared first on The Toy Book.

The indoor play destination debuts in more than 20 locations nationwide. The post Chuck E. Cheese Brings Adventure World to New Cities appeared first on The Toy Book.

Lauderbach joins the team with more than 25 years of experience in toy design. The post Paladone WeCool Names Matthew Lauderbach as Product Development Director appeared first on The Toy Book.

Carve Communications will bring its media-focused product showcase to the Javits Center with immersive play environments built for press, influencers, and content creation. The post Carve-X Heads to Toy Fair New York 2027 appeared first on The Toy Book.

A Holiday Company is taking Jazwares’ plush powerhouse into seasonal home décor with a new licensed inflatable line. The post Squishmallows Blow Up the Holiday Aisle at Menards appeared first on The Toy Book.

Two new toys and a new six-song EP join the companies 'Gabby's Dollhouse' portfolios. The post Spin Master, Republic Records Expand ‘Gabby’s Dollhouse’ Offerings appeared first on The Toy Book.

Hallmark is growing its portfolio to 20 licensing partners. The post Hallmark Expands Licensing Program Across Lifestyle Categories appeared first on The Toy Book.

Bizeur brings nearly 20 years of licensing, and entertainment experience to the team. The post Lionel Brands Group Appoints Jennifer Bizeur as Chief Marketing Officer appeared first on The Toy Book.

From dolls to bags, American Girl brings its charm to accessories. The post Stoney Clover Lane Reveals American Girl-Inspired Bag Collection appeared first on The Toy Book.

The latest agreement between Washington and Beijing calls for more favorable tariff treatment on billions of dollars in goods, with toys, car seats, holiday decorations, and small appliances among the categories expected to benefit. The post Toys Included in New U.S.-China Tariff Relief Agreement appeared first on The Toy Book.

Kids can use themed magnetic tiles to recreate scenes from the show soon. The post MAGNA-TILES to Debut ‘Bluey’ Collection Next Year appeared first on The Toy Book.

The movie is in development by Rideback and Sesame Workshop. The post Sesame Street Is Coming to the Big Screen With a Full-Length Movie appeared first on The Toy Book.

The third annual awards recognize finalists across eight categories, with a fan vote set to determine the Fang Favorite beginning Oct. 1. The post Halloween & Costume Association Announces Finalists for Spooky Awards appeared first on The Toy Book.

These retro fashion dolls are back for the new generation. The post The Groove Is Back: Manhattan Toy Revives Groovy Girls Dolls appeared first on The Toy Book.

The collaboration, brokered by WildBrain CPLG, will explore destination concepts based on The Cat in the Hat, How the Grinch Stole Christmas!, and other Dr. Seuss properties. The post Dr. Seuss Enterprises, P&P Projects Develop New Theme Park Concepts for Europe, APAC appeared first on The Toy Book.

The multiyear agreement includes Gabby’s Dollhouse, How to Train Your Dragon, Jurassic World, Jaws, and E.T. The post Spin Master, Universal Expand Plush Licensing Deal Across EMEA appeared first on The Toy Book.

Five new shop-in-shops will open this year with a total of 13 locations. The post Toys “R” Us Expands NEX Shops to More Military Communities appeared first on The Toy Book.

The mystery box collectibles, exclusive to Walmart, blend cute cats with lifestyle fashion. The post The Loyal Subjects Unleashes Skittens appeared first on The Toy Book.

The grid joins the game in March 2027. The post Formula 1 Races into ‘Hot Wheels Infinite Rush’ in New DLC appeared first on The Toy Book.

New gaming experiences and major releases span Roblox, Amazon Luna, Nintendo Switch and beyond this week. The post Barbie Gets Stylish, Metal Goes to Space, and Nintendo Gets Busy appeared first on The Toy Book.

The guide features 400 toys from more than 190 toymakers, with nearly half priced under $25. The post The Toy Insider Reveals Its 2026 Holiday Gift Guide appeared first on The Toy Book.

Exhibitor numbers are up 13% year over year. The post Brand Licensing Europe Gears Up for Its Biggest Show Yet appeared first on The Toy Book.

The eight-episode chapter will premiere Oct. 8. The post Spin Master Unveils New ‘Unicorn Academy’ Adventure for This Fall appeared first on The Toy Book.

ToyFest and The Reunion join forces in Las Vegas to give specialty buyers access to more products and connections. The post ToyFest x The Reunion: In This House, Everybody Wins appeared first on The Toy Book.

Public voting is open across 10 categories ahead of the Nov. 6 awards ceremony. The post People of Play Reveals 2026 TAGIE Awards Finalists appeared first on The Toy Book.

The brand enters new categories across fashion, food, lifestyle, and more. The post Minecraft Expands Licensing Program with New Partnerships appeared first on The Toy Book.

Netflix House brings Netflix’s most popular film to its Dallas and Philadelphia locations. The post Netflix House Reveals ‘KPop Demon Hunters’ Experience appeared first on The Toy Book.

The water-ready remote-control dinosaur arrives at Walmart ahead of its Sept. 23 debut at The Toy Insider’s Holiday of Play. The post ToyMonster Makes a Splash with Jurassic World R/C Mosasaurus at Walmart appeared first on The Toy Book.

The collectible series debuts with nine books inspired by Disney and Star Wars. The post Insight Editions Opens New Chapter with Bookcessories Line appeared first on The Toy Book.

From Halloween to holidays, CONNETIX expands its range with new sets. The post CONNETIX Gets Festive with Four New Seasonal Packs appeared first on The Toy Book.

Mentorship, Leadership, and Shared Wisdom Shape Generations The post Play with Purpose: The Legacy Effect appeared first on The Toy Book.

Companies are partnering with The Toy Foundation to turn everyday purchases into meaningful impact for kids in need. The post The Toy Foundation: Purpose Powers a New Era of Retail appeared first on The Toy Book.

The single and video give fans a new way to connect with the characters. The post MGA Spotlights Mirror Mi with Debut Song and Music Video appeared first on The Toy Book.

The organization also honored Sesame Workshop’s Sherrie Westin with its Global Impact Award and Mattel’s Steve Totzke with its Inclusive Leadership Award. The post Women in Toys Announces 2026 Wonder Women Award Winners appeared first on The Toy Book.

The hour-long documentary and companion website launch Oct. 9. The post WTTW’s ‘Chicago Stories’ Explores Toy History with New Documentary appeared first on The Toy Book.

The collab kicks off with a launch party at Five Below’s NYC flagship store Sept. 19. The post Basic Fun! Unleashes Like Nastya X Littlest Pet Shop Collection   appeared first on The Toy Book.

The new online destination brings the retailer’s assortment to shoppers nationwide. The post FAO Schwarz Launches First-Ever Amazon Storefront appeared first on The Toy Book.

Thomas pulls into the station with a new animated series and more. The post Staying on Track: Mattel Reveals New ‘Thomas & Friends’ Series appeared first on The Toy Book.

From tiles to cards, this set features aesthetically pleasing, travel-friendly designs. The post Hootenanny Games Launches Mahjong Playing Cards appeared first on The Toy Book.

The landmark expansion from Go! Retail Group offers standalone stores and retail experiences. The post Toys “R” Us to Wrap the Holiday Season with 120 New Stores  appeared first on The Toy Book.

The Boston Children’s Museum exhibit stars Mo Willems characters. The post The Pigeon Flies to Boston for New Exhibit appeared first on The Toy Book.

The sneakers will launch at major retailers across EMEA and Latin America. The post Care Bears Lace Up with Leomil for 2027 Footwear Collection appeared first on The Toy Book.

The Kwaaks! makes its mobile debut, Barbie gets scrubbed into PowerWash Simulator 2, and Switch 2 adds a slate of major new releases. The post From The Kwaaks! to Barbie, This Week’s Gaming News Brings New Ways to Play appeared first on The Toy Book.

The dolls were created in partnership with Parton’s new Life of Many Colors Museum. The post Integrity Toys Celebrates Dolly Parton with Limited-Edition Doll Collection appeared first on The Toy Book.

The rollout features licensed accessories, stationery, games, collectibles, and more. The post The Noble Collection Joins Forces with Hasbro for Transformers Line appeared first on The Toy Book.