Every day, companies find better, and sneakier, ways to reach deeper into our wallets. They trap us in subscriptions, bury fees until checkout, use algorithms to collude with competitors, and mine our personal data to charge us the most we’re willing to pay. With each trick and tactic, companies are reinventing the ripoff right under our noses. And, as families strain under the rising cost of living, these practices are coming for every line of the household budget. Algorithmic price fixing is one of the most powerful tools in that arsenal. Price-fixing no longer requires a smoky back room.