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Tom Baldwin

@tombaldwin66.bsky.social
7.9K followers 440 following 228 posts

Journalist, once a senior Labour Party adviser, and author of the best-selling biography of Keir Starmer, now out in paperback with a new chapter on the election and first weeks in power.

PostsRepliesMedia
Tom Baldwin @tombaldwin66.bsky.social · 27/09/2026
My piece for The Guardian today on why Andy Burnham, if he wants that big vision, should listen to what Tony Blair has to say on Europe. www.theguardian.com/commentisfre...
theguardian.com
Tony Blair would like Andy Burnham to take his advice on rejoining the EU. Should he? | Tom Baldwin
The former PM has been consulted by many who came after him – but Burnham might want to shake his New Labour past once and for all, says former Labour party adviser Tom Baldwin
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Tom Baldwin @tombaldwin66.bsky.social · 16/09/2026
Britain slips behind Canada (3,500 miles away) in getting a better relationship with the EU. www.theguardian.com/world/2026/s...
theguardian.com
European Union opens door for Canada to become first associate member
Commission president says partnership will create ‘common prosperity’ based on shared democratic values
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Tom Baldwin @tombaldwin66.bsky.social · 06/09/2026
My piece for @Observeruk.bluesky.social on why Andy Burnham is blocking The Sun newspaper but won’t, for now, make a song and dance about it. observer.co.uk/news/politic...
observer.co.uk
Hurt over Hillsborough prompts Burnham to block out the Sun
The PM would become the first national leader since Labour’s James Callaghan in the 1970s to not co-operate with the paper
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The New World @thenewworldmag.bsky.social · 06/08/2026
Our next edition is now on sale 🗞️ The death of literacy Featuring Matthew d'Ancona, @jamesrball.com, @youngvulgarian.marieleconte.com, @tombaldwin66.bsky.social, Elizabeth Djinis and more Subscribe: buff.ly/FPdm8Qp
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The Observer @theobserveruk.bsky.social · 09/08/2026
Burnham’s ‘feelgood’ domestic politics takes us further away from Europe A postponed Brussels summit has yet to be rearranged, pro-EU ministers have been shuffled out of the cabinet and the new PM has not so far met any of the bloc’s leaders ✍️ @tombaldwin66.bsky.social bit.ly/3Ul3TUW
bit.ly
Burnham's ‘feelgood' domestic politics takes us further a...
A postponed Brussels summit has yet to be rearranged, pro-EU ministers have been shuffled out of the cabinet and the new PM has not so far met any of the bloc's leaders
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The New World @thenewworldmag.bsky.social · 05/08/2026
LIVE SOON 🎥 Join Lucy Reade and journalist @tombaldwin66.bsky.social for a live discussion: Is Andy Burnham just a lucky general? Live at 10.30am BST Join here: buff.ly/rUPUdQt
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Tom Baldwin @tombaldwin66.bsky.social · 04/08/2026
When political leaders get compared to military ones, they are usuallly “lucky generals” or the type “fighting the last war”. Burnham is currently the former, but may yet end up as the latter….https://app.thenewworld.co.uk/story/160367/content.html
app.thenewworld.co.uk
Is Andy Burnham just a lucky general?
The PM has made a winning start, but he’s had help from his enemies – and he may already be fighting the wrong battles
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Tom Baldwin @tombaldwin66.bsky.social · 27/07/2026
My piece in The Guardian today on why Andy Burnham’s efforts to inoculate himself against our diseased media are likely to be in vain. www.theguardian.com/commentisfre...
theguardian.com
Burnham is master of his message for now. But he should know this: media foes will offer no respite | Tom Baldwin
While the new PM’s slick social media operation can help him bypass the hostile press that devoured Starmer, he will still need friends in the fourth estate, says former Labour party adviser Tom Baldw...
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Tom Baldwin @tombaldwin66.bsky.social · 07/07/2026
As the circus moves on from Makerfield to Clacton, all decent political parties who respect the law should think about uniting behind a single candidate to beat Reform. They did this with Martin Bell against Neil Hamilton (who later backed Farage) in 1997. www.theguardian.com/politics/199...
theguardian.com
Bell: I'll fight this poison
Support for the disgraced Tory MP Neil Hamilton hardened among party activists last night after the entry into the general election of the BBC war correspondent Martin Bell as anti-corruption candidat...
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Tom Baldwin @tombaldwin66.bsky.social · 28/06/2026
Why being an “ordinary bloke” may no longer be enough in our extraordinary politics. Keir Starmer vowed to be an ‘ordinary’ PM, but it is not an ordinary job. Burnham should take heed observer.co.uk/news/politic...
observer.co.uk
Keir Starmer vowed to be an ‘ordinary’ PM, but it is not ...
The outgoing prime minister is said to be eyeing the role of Nato secretary general – an acceptance perhaps that after Downing Street life can never be the same again
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The New World @thenewworldmag.bsky.social · 24/06/2026
Tears, Coldplay and chicken wine: Behind the scenes in the last days of a premiership ✏️ @tombaldwin66.bsky.social
buff.ly
At least Keir Starmer will no longer be told to emote in public
Tears, Coldplay and chicken wine: Behind the scenes in the last days of a premiership
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Tom Baldwin @tombaldwin66.bsky.social · 23/06/2026
There are more supporters of Keir Starmer than you might believe but, no matter how upset some are right now, no one should forget about the real enemy - or just how vital it is that this Labour government prevails against the far right populists of Reform.
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Tom Baldwin @tombaldwin66.bsky.social · 22/06/2026
Just remembered this, in my biography of Starmer, from one of his old friends who always thought him mad for going into politics. But, of course, Colin Peacock won’t be saying “told you so”. Instead, he hopes history will say this PM achieved more than critics currently give him credit for.
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Tom Baldwin @tombaldwin66.bsky.social · 22/06/2026
We seem to be in a strange place where Keir Starmer is being told he must quit to prevent more uncertainty and chaos (by those who have caused much of it) but then stay on for a couple of months because the guy who has been desperate to take his job is not yet ready to do so…
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Tom Baldwin @tombaldwin66.bsky.social · 18/06/2026
The best outcome for Starmer and Burnham, as well as the country, would be to have a pause for thought after Makerfield. The trouble is that those mouthing off loudest are often the only ones heard. www.theguardian.com/commentisfre...
theguardian.com
There is a path to peace for Starmer and Burnham – even as their backers prepare for battle | Tom Baldwin
If Burnham wins the Makerfield byelection, many are predicting an immediate and stormy showdown. But that could be bad for both men, says Tom Baldwin, author of Keir Starmer: The Biography
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Tom Baldwin @tombaldwin66.bsky.social · 14/06/2026
In case anyone is in doubt about how tough - how lonely - it is “at the top” just now. observer.co.uk/news/politic...
observer.co.uk
Starmer stands accused of ‘not trying his best’. It’s jus...
The PM’s loss of two key ministers last week was a huge blow, but his diligence on defence spending shows claims about his dedication are unfounded
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Tom Baldwin @tombaldwin66.bsky.social · 04/06/2026
I’m sure The Spectator will protect their source” but the suspicion is this was from Mandelson himself. If so, it’s a bit creepy that those who loudly condemn the government for having had anything to do with Mandelson will then take their “exclusives” from him - and “protect” - him.
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Kate Martin @ktmartin.bsky.social · 02/06/2026
Mandelson's always been bitchy about all Labour governments. We just didn't have the WhatsApp during the Blair/Brown years.
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Tom Baldwin @tombaldwin66.bsky.social · 02/06/2026
What’s puzzling about so much of today’s political coverage is that most commentators are still in thrall to - or excited by - Peter Mandelson’s idea of what makes a good politician even though they all agree he is a Very Bad Person is every other regard.
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The New World @thenewworldmag.bsky.social · 01/06/2026
Whether it’s Peter Mandelson or Tony Blair, this Starmer government is struggling to escape the shadow of its predecessor ✏️ @tombaldwin66.bsky.social
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What Labour’s essay crisis is really about
Whether it’s Peter Mandelson or Tony Blair, this Starmer government is struggling to escape the shadow of its predecessor
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Rachel Sylvester @rachelsylvester.bsky.social · 28/05/2026
Andy Burnham backs proportional representation for Westminster with a Labour manifesto commitment if he becomes leader. He also says he would work with the Greens. My interview for @theobserveruk.bsky.social Walk observer.co.uk/news/nationa...
observer.co.uk
Andy Burnham: ‘The London set have run Labour for too long’
On a stroll through Makerfield, the Greater Manchester mayor tells Rachel Sylvester what his father’s Alzheimer’s revealed about social care, and how to restore trust in democracy and government
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La Reine des Metaphores @metaphorqu.bsky.social · 28/05/2026
Why is Westminster media addicted to crisis? Thank you @tombaldwin66.bsky.social for this.
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The New World @thenewworldmag.bsky.social · 28/05/2026
LIVE AT 11.30am BST 🎥 Tony Blair's intervention and why Westminster media is addicted to crisis, with Tom Baldwin @tombaldwin66.bsky.social buff.ly/k0MSOkb
open.substack.com
LIVE SOON: Live: Tony Blair's intervention and why Westminster media is addicted to crisis?
Starting May 28 at 6:30 AM EDT
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The New World @thenewworldmag.bsky.social · 26/05/2026
Keir Starmer has made mistakes – but he’s been trapped by journalism’s endless psychodrama ✏️ @tombaldwin66.bsky.social
thenewworld.co.uk
The Westminster media’s fatal addiction to crisis is breaking politics
Keir Starmer has made mistakes – but he’s been trapped by journalism’s endless psychodrama
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Tom Baldwin @tombaldwin66.bsky.social · 22/05/2026
Why we need to be more European - in attitude and our voting systems - if we want to be part of the European Union again. Electoral reform and reversing Brexit: they’re more connected than you might think | Tom Baldwin www.theguardian.com/commentisfre...
theguardian.com
Electoral reform and reversing Brexit: they’re more connected than you might think | Tom Baldwin
Labour’s emerging leadership contest is reopening the EU debate. But if we want to rejoin, Britain needs a more European voting system first, says former senior adviser to the Labour party, Tom Baldwi...
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Tom Baldwin @tombaldwin66.bsky.social · 17/05/2026
My piece for @theobserveruk.bsky.social this week on all the fear and loathing being generated by the prospect of getting rid of yet another PM. observer.co.uk/news/politic...
observer.co.uk
Shattered allegiances and broken friendships litter the s...
Keir Starmer faces a cabinet betrayal and mounting calls to resign, but a seventh prime minister in 10 years may only deepen the national crisis
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Tom Baldwin @tombaldwin66.bsky.social · 11/05/2026
The media is in full blood lust and may soon be feeding off a 7th PM in 10 years. Our politics looks increasingly unserious. Although Labour MPs have lots of justifiable concerns, a little pause for thought might yet be good for both them and the country.
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Tom Baldwin @tombaldwin66.bsky.social · 09/05/2026
A salutary tale from the last occasion Labour MPs nominated someone for the leadership who they didn’t really want. www.bbc.co.uk/news/uk-poli...
bbc.co.uk
Margaret Beckett: I was moron to nominate Jeremy Corbyn
Ex-Labour Foreign Secretary Margaret Beckett has described herself as a
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Tom Baldwin @tombaldwin66.bsky.social · 09/05/2026
If West is acting as a “stalking horse” for someone else - which is what some of her colleagues believe - then it’s just a taste of the Tory-style games-playing nonsense we can expect from any leadership contest…..but the opposite of what Labour and the country needs right now.
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Rob Ford @robfordmancs.bsky.social · 09/05/2026
The “Blue Labour” strategy still being promoted by some on Labour right is premised on being able to win social conservatives while holding on to social liberals. Failure state for this strategy is failing to win social cons while alienating social liberals. Here is a map of that failure state:
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Tom Baldwin @tombaldwin66.bsky.social · 08/05/2026
This, from @pkellner.bsky.social, is what a lot of centre-left voters should now consider.
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The News Agents @thenewsagents.co.uk · 28/04/2026
“I think he should carry on, I think he can carry on - I don’t know whether he will.” Former Labour advisor and Starmer biographer @tombaldwin66.bsky.social on whether, after the Mandelson vetting scandal, Starmer will lead Labour into the next election.
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The New World @thenewworldmag.bsky.social · 30/04/2026
Our latest issue is now on sale 🗞️ A special kind of agony Featuring @tombaldwin66.bsky.social, Tilly Lawless, John Osbourne, Jack Dart, @youngvulgarian.marieleconte.com, @jonnelledge.bsky.social and more Subscribe today: buff.ly/IGN7uyY
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The New World @thenewworldmag.bsky.social · 30/04/2026
SPECIAL EPISODE 🚨 With real depth of thinking on where Keir Starmer has gone wrong… and why right now is NOT the right time to replace him. @tombaldwin66.bsky.social is the journalist who knows Starmer best Listen now 🎧 buff.ly/jATHSnA
podcasts.apple.com
The Starmer Conundrum… with special guest Tom Baldwin
Podcast Episode · The Two Matts · 29 April · 1hr
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Tom Baldwin @tombaldwin66.bsky.social · 27/04/2026
My piece today for @thenewworldmag.bsky.social on all this stuff that’s being on about Keir Starmer. www.thenewworld.co.uk/tom-baldwin-...
thenewworld.co.uk
A special kind of agony... Keir Starmer's biographer on what comes next for stricken PM
A proud, stubborn PM wants to fight on - but knows his mistakes over Mandelson mean plenty in the cabinet and beyond have given up him
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Chaminda Jayanetti @cjayanetti.bsky.social · 24/03/2026
incredible juxtaposition of the main two stories here. "homelessness bad! wait, helping poor people also bad!"
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Sunder Katwala (sundersays) @sundersays.bsky.social · 27/02/2026
Several canvassers say the *settlement* reforms (make over a million voters wait 10-15 years for settlement, not 5, is a top of mind concern for those affected & friends, family A basic fallacy in Home Office citing more in common polling on asylum reform - a different issue - and net migration
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Tom Baldwin @tombaldwin66.bsky.social · 28/02/2026
My column for The Guardian this morning where I suggest that tne PM, having tried quite a few ither incarnations,would serve the country better by being himself. www.theguardian.com/commentisfre...
theguardian.com
Keir Starmer’s response to the Gorton and Denton debacle should be a government that truly, finally, reflects him | Tom Baldwin
In the past he has been urged to follow strategies that don’t really match his core beliefs. That’s changing, as it must, because he knows the clock is ticking, says the prime minister’s biographer, T...
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Tom Baldwin @tombaldwin66.bsky.social · 21/02/2026
This is worth reading and heeding. www.theguardian.com/commentisfre...
theguardian.com
While we’re seeking to fix what’s wrong with Britain, look hard at our policy-lite, sensation-seeking media | Roger Mosey
Mandelson, Trump, Send: all need explanation with thought and clarity. We must end this obsession with ‘hot takes’, says Roger Mosey, former head of BBC TV News
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Tom Baldwin @tombaldwin66.bsky.social · 13/02/2026
Just got this timely tome by James Macintyre. Look forward to reading.
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Tom Baldwin @tombaldwin66.bsky.social · 13/02/2026
The BBC was not the most over-excited media outlet during this week’s frenzied spasm about the PM. But with right wing commentators like Harry Cole (all the way from MAGAland) who usually foams and froths at mere mention of the BBC now pouring rare praise on its coverage, something must be wrong.
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Tom Baldwin @tombaldwin66.bsky.social · 04/02/2026
Those saying Mandelson is the “greatest scandal ever” presumably refer to what happened under the last Labour govt in 09/10. For it to a scandal about this one, they must show No10 knew more about Epstein links than was in public domain when so many of them hailed his appointment as a “masterstroke”
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Tom Baldwin @tombaldwin66.bsky.social · 02/02/2026
My column in the Guardian today on the incoherence, so far, of Labour’s effort to tackle Reform. www.theguardian.com/commentisfre...
theguardian.com
To win the battle against Reform, Labour must first define its enemy | Tom Baldwin
The PM has told Labour it is in the ‘fight of our lives’ against Nigel Farage’s challengers. To win, it must first agree on a line of attack, says Tom Baldwin, author of Keir Starmer, The Biography
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Tom Baldwin @tombaldwin66.bsky.social · 26/01/2026
Andy Burnham is a far better human being than Boris Johnson but the precedent of letting a big city mayor return to parliament before his term is over - amid a media frenzy of leadership speculation - isn’t a great one. x.com/david_camero...
x.com
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Tom Baldwin @tombaldwin66.bsky.social · 25/01/2026
Much of the media will be very disappointed by this decision to deny Andy Burnham special dispensation to fight a by-election. Those parts of the media are bored and restless unless we’re changing PM every couple of years. But it looks nuts to the rest of the world.
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Tom Baldwin @tombaldwin66.bsky.social · 25/01/2026
I’ve always liked Andy Burnham but the prospect of him returning to Westminster has already added to inward-looking psychodrama that does no one any good. And an unnecessary by-election for Mayor of Manchester might well have resulted in long term damage to his reputation too.
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Tom Baldwin @tombaldwin66.bsky.social · 21/01/2026
Strange that the strategic “justification” for the US annexing Greenland - the security threat posed by Russia gaining more access to Arctic waters - is predicated on melting ice caps from climate change, the existence of which is disputed by so many Trumpy Reformy types.
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Ian Dunt @iandunt.bsky.social · 17/01/2026
It will not surprise you to learn that Toby Youngs 'Free Speech Union' has obtained a High Court injunction banning the publication of a list of its donors open.substack.com/pub/democrac...
open.substack.com
Who funds the Free Speech Union?
Toby Young’s outfit went to court to hide its donors. Today we reveal that funders include US anti-abortion groups, Brexit politicians and Tufton Street insiders.
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The New World @thenewworldmag.bsky.social · 15/01/2026
Westminster journalists are having a tantrum over No 10 briefings. But the real problems are their right wing bias and focus on gossip over policy ✏️ @tombaldwin66.bsky.social
thenewworld.co.uk
The press that thinks it’s the opposition
Westminster journalists are having a tantrum over No 10 briefings. But the real problems are their right wing bias and focus on gossip over policy
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Tom Baldwin @tombaldwin66.bsky.social · 14/01/2026
My article for @thenewworldmag.bsky.social on why today’s political journalism is at least part of what’s wrong with Britain’s politics. www.thenewworld.co.uk/tom-baldwin-...
thenewworld.co.uk
The press that thinks it’s the opposition
Westminster journalists are having a tantrum over No 10 briefings. But the real problems are their right wing bias and focus on gossip over policy
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