iiinova — where your digital self keeps evolving

Reposted by Tim Parry

Claremont @claremontcomms.bsky.social · 25/06/2025

💡 Is AI just as biased as we are? In our latest blog we explore: - Why AI bias isn't just a tech glitch - How lack of representation fuels the problem - The role of behavioural science in building fairer AI 👉 Read the full blog here! claremontcomms.com/2025/06/flaw... #BehaviouralScience #AI

claremontcomms.com

Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed? - Claremont

Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed?

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Reposted by Tim Parry

jmason's links @jmason.ie · 30/06/2025

on "sludge" -- "Turns out there’s a word for it. In the 2008 best seller _Nudge_, the legal scholar Cass R. Sunstein and the economist Richard H. Thaler marshaled behavioral-science research to show how […] www.theatlantic.com/ideas/archive/2…

theatlantic.com

That Dropped Call With Customer Service? It Was on Purpose.

Endless wait times and excessive procedural fuss—it’s all part of a tactic called “sludge.”

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Reposted by Tim Parry

Claremont @claremontcomms.bsky.social · 09/01/2025

Recently, we worked with @kidneycareuk.bsky.social and people affected by Chronic Kidney Disease to design a campaign to encourage us all to check our risk. So far, over 125,000 people have done just that in three months. Now that's #BloodyAmazing. Read more: claremontcomms.com/work/kidney-...

claremontcomms.com

Kidney Care UK - Claremont

Across the UK over 7 million people have some form of Chronic Kidney Disease (CKD). It means kidneys do not work as they should and can’t remove toxins and waste products from the body. It’s potential...

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