iiinova — where your digital self keeps evolving

Timothy Hughes

@timothyhughes.bsky.social

768 followers 89 following 21K posts

#1 Global #Socialselling Pioneer & Innovator, Speaker - CEO & Co-Founder of DLA Ignite - Global Digital Business Transformation Consultancy - Views are my Mum's

Posts Replies Media

Timothy Hughes @timothyhughes.bsky.social · 23m

LinkedIn Strategy: Network Size vs. Engagement for B2B Sales | The Digital Download buff.ly/k7lj73x via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #Strategy #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeeAdvocacy

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

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Timothy Hughes @timothyhughes.bsky.social · 1h

How Dynamic Context Transforms Generic AI into High-Impact Results by Timothy_Hughes buff.ly/wvRtOiy via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

Why 94% of Companies Are Failing with AI (and How the 6% Are Winning) (via Passle)

Almost every business is using AI today. Yet almost none of them are actually getting results. According to research from HubSpot, who surveyed thousand...

Timothy Hughes @timothyhughes.bsky.social · 1h

New Mindset: My investments (in myself and others) make more possible. @TBorreson11 buff.ly/gnj6PC0 #innovation #personalbranding #networking #community #socialselling #belonging #culture #businessintelligence #collaboration #collective #contribution #transformation

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Timothy Hughes @timothyhughes.bsky.social · 3h

The Rentokil Lesson: Why Software Coaching Drives Real AI ROI by @Timothy_Hughes buff.ly/Ox4uFis Via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #AI #Strategy #Sales #Marketing #MarketingStrategy #SalesTips #SalesLeader #AIAgents #ABM #EmployeeAdvocacy

Unpopular opinion: An AI Agent without coaching is just expensive shelfware (via Passle)

A few years back, the team at Rentokil told us about a vendor who pitched them an "immaculate conception" sales tool, promising leads would flood in the...

Timothy Hughes @timothyhughes.bsky.social · 4h

#TimTalk - Fixing Broken Workplace Culture in the AI Era: Dr. Kelly Monahan on ‘Reclaim the Plot’ buff.ly/5aFHhOU via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #FutureOfWork #Strategy #Culture #Motivation #Inspiration #Success #Entrepreneur #AI #AIAgents

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Timothy Hughes @timothyhughes.bsky.social · 4h

How to Turn 85% of Disengaged Employees into Authentic Brand Advocates buff.ly/LryEagT Via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #AI #Strategy #Sales #Marketing #MarketingStrategy #SalesTips #AIAgents #ABM #EmployeeAdvocacy #FutureofWork #EmployeeEngagement #Branding

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Timothy Hughes @timothyhughes.bsky.social · 6h

Why Generic AI Tools Fail Enterprise Needs (And How Grounded Context Wins) by @Timothy_Hughes buff.ly/AFr6AQ9 Via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #AI #Strategy #Sales #Marketing #MarketingStrategy #SalesTips #AIAgents #ABM #EmployeeAdvocacy

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Timothy Hughes @timothyhughes.bsky.social · 7h

From Strategy to Soul: 10 Books Reshaping Business and Behavior by @Timothy_Hughes buff.ly/wE15mvF via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #Books

Between the Covers: Key Takeaways from 10 Industry Trailblazers (via Passle)

Here are the ten business books that have shaped my thinking most recently, a mix of bold ideas, sharp insights, and a few genuine game-changers I’ve pu...

Timothy Hughes @timothyhughes.bsky.social · 8h

#TimTalk - Transforming Feedback into Team Growth: Kerry Siggins on Talk with Trust buff.ly/o56yVEH via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #FutureOfWork #Strategy #Culture #Motivation #Inspiration #Success #Entrepreneur #Feedback #Management

Timothy Hughes @timothyhughes.bsky.social · 9h

Mastering B2B Sales Training: How to Differentiate on First Client Calls by @Timothy_Hughes buff.ly/2xITlXn via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM

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Timothy Hughes @timothyhughes.bsky.social · 10h

Why Your Content Marketing Isn't Working (And How to Fix It) | The Digital Download buff.ly/6S5V2l6 via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

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Timothy Hughes @timothyhughes.bsky.social · 10h

Deer Bushy Park #bushypark #london @theroyalparks #wildlife #nature #wildlifephoto @theroyalparks.bsky.social

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Timothy Hughes @timothyhughes.bsky.social · 10h

Deer Bushy Park #bushypark #london @theroyalparks #wildlife #nature #wildlifephoto @theroyalparks.bsky.social

Timothy Hughes @timothyhughes.bsky.social · 11h

Proof That Storks Deliver Babies by @Timothy_Hughes buff.ly/UAKmh4o via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

Proof That Storks Deliver Babies (via Passle)

You know the old story that storks deliver babies? I can actually prove it with statistics. A famous study titled Storks Deliver Babies (p = 0.008) demo...

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Timothy Hughes @timothyhughes.bsky.social · 12h

Too Cheap for Spotify, Too Old to Care: My Return to the iPod by Timothy_Hughes buff.ly/VrnPg0x via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy #Travel

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Timothy Hughes @timothyhughes.bsky.social · 13h

Buying an AI tool doesn’t transform sales any more than buying a new platform automatically transforms procurement. @SuperstarHelen asks a better question: what are we trying to do differently? bit.ly/3UQIfII #sales #procurement #socialselling

Timothy Hughes @timothyhughes.bsky.social · 14h

#TimTalk - Data vs. Creativity: Reclaiming Emotional Storytelling in Modern Marketing buff.ly/iHaPrOY via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #Employeeadvocacy #Branding

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Timothy Hughes @timothyhughes.bsky.social · 15h

Why Enterprise Sales Needs AI-Agnostic Tools to Build Trust at Scale by @Timothy_Hughes buff.ly/Kx6qqS8 via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #Strategy #MarketingSuccess #MarketingStrategy #AIAgents #SalesLeader #ABM

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Timothy Hughes @timothyhughes.bsky.social · 16h

#TimTalk - How to Make Better AI-Enabled Decisions with Dr. Djamila Amimer buff.ly/IJLVrb3 via @DLAIgnite #SocialSelling #DigitalSelling #Innovation #Technology #Tech #TechNews #AIAgents #AI #AgenticAI #GenAI #Leadership #Strategy #CIO #CTO #AI #BigData #FinancialServices #Energy

Timothy Hughes @timothyhughes.bsky.social · 17h

So you've tried social selling and it hasn't worked - here's why buff.ly/6S5V2l6 via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

Timothy Hughes @timothyhughes.bsky.social · 17h

Leading from the Front: The Real Secret to Executive Sales Success by @Timothy_Hughes buff.ly/10V6plx via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #Strategy #MarketingSuccess #MarketingStrategy #AIAgents #SalesLeader #ABM

Why Executive Distance Kills Performance (And How to Stay Grounded) (via Passle)

When I served on the Board at Oracle, I worked alongside a Sales VP who was remarkably sharp at sharing practical wisdom. He once dropped a truth on me ...

Timothy Hughes @timothyhughes.bsky.social · 18h

Rebuilding Your Daily B2B Sales Routine: A Procurement Expert’s View | The Digital Download buff.ly/K8eAjg3 via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

Timothy Hughes @timothyhughes.bsky.social · 18h

What creates the + sign in (A+B) People Math? @TBorreson11 buff.ly/IJRkJYB #innovation #personalbranding #networking #community #socialselling #belonging #businessintelligence #collaboration #collective #contribution #ecosystems

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Timothy Hughes @timothyhughes.bsky.social · 20h

B2B ABM Strategy vs Operating Model: How to Scale 1-to-1 Precision Across Target Accounts by @Timothy_Hughes buff.ly/TcPUVLx via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

The ABM Operating Model Broken Link: Why Your Strategy Isn't the Problem (via Passle)

ABM doesn’t have a strategy problem. It has an operating model problem. In an AI-fueled world, B2B buyers are fundamentally shifting how they buy. Buyin...

Timothy Hughes @timothyhughes.bsky.social · 23h

How to Consistently Book 6 High-Quality ICP Meetings a Week (Without SDR Burnout) by @Timothy_Hughes buff.ly/BkYV4Ol via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

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Timothy Hughes @timothyhughes.bsky.social · 23h

Accidental Hipster: How Being Cheap Made Me Cool Again by Timothy_Hughes buff.ly/VrnPg0x via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy #Travel

Timothy Hughes @timothyhughes.bsky.social · 04/10/2026

#TimTalk - Tyler Dickerhoof: The Things We Hide & The Circle of Ownership Model buff.ly/Qdiys0H via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #FutureOfWork #Strategy #Culture #Motivation #Inspiration #Success #Entrepreneur #Business #Management

Timothy Hughes @timothyhughes.bsky.social · 04/10/2026

Complex B2B Sales vs. Commodities: Stop Pitching and Start Selling Conversations by @Timothy_Hughes buff.ly/tFV6lOD via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #Strategy #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeeAdvocacy

Not all got-to-markets (GTMs) are the same (via Passle)

One of the biggest fallacies in sales and marketing today is the idea that every go-to-market (GTM) action is the same. It’s treated as if hawking two l...

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Timothy Hughes @timothyhughes.bsky.social · 04/10/2026

Before someone trusts you enough to buy from you or appoint you as a supplier, there's a smaller decision: do they trust you enough to talk to you? @SuperstarHelen explores why. bit.ly/4yck1Yc #sales #procurement #socialselling

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Timothy Hughes @timothyhughes.bsky.social · 04/10/2026

#TimTalk - How to Build Authentic Team Trust & Resilience with Marc D. Kirshbaum buff.ly/zxu68gJ via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #FutureOfWork #Strategy #Culture #Motivation #Inspiration #Success #Entrepreneur

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Timothy Hughes @timothyhughes.bsky.social · 04/10/2026

Is Azpertilo Worth It for B2B Services? A 4-Week Client Success Story by @Timothy_Hughes buff.ly/G4EpsmL via @DLAIgnite #SocialSelling #DigitalSelling #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #CFO #Accountancy #ProfessionalServices #Accountant

Azpertilo Case Study: Professional Services (via Passle)

We’ve had an accountant in the professional services space using Azpertilo every single day. He’s a bit of an outlier compared to our usual client profi...

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Software Without Strategy Is Just Wasted Budget by @Timothy_Hughes buff.ly/3Nh9579 via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #Strategy #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeeAdvocacy

"We turned it on Monday morning... and nothing happened." (via Passle)

"We turned it on Monday morning... and nothing happened."Years ago, we visited Rentokil just after they’d invested in a shiny new sales tool.The vendor’...

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Measuring B2B Social Selling ROI: From Visibility to Revenue | The Digital Download buff.ly/k7lj73x via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #Strategy #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeeAdvocacy

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

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Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Stop Wasting Money on AI: The Context-First Approach to AI Adoption by Timothy_Hughes buff.ly/wvRtOiy via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

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Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Don’t sound like “AI” Use Al to be human @briansolis @briansolis.bsky.social

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Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Instead of an investment being good or bad, what if we looked at what it made possible? @TBorreson11 buff.ly/gnj6PC0 #innovation #personalbranding #networking #community #socialselling #belonging #culture #businessintelligence #collaboration #collective #contribution

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Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

How to Build Trust at Scale with AI Agents & Real-Time Coaching by @Timothy_Hughes buff.ly/Ox4uFis Via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #AI #Strategy #Sales #Marketing #MarketingStrategy #SalesTips #SalesLeader #AIAgents #ABM #EmployeeAdvocacy

Unpopular opinion: An AI Agent without coaching is just expensive shelfware (via Passle)

A few years back, the team at Rentokil told us about a vendor who pitched them an "immaculate conception" sales tool, promising leads would flood in the...

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Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

#TimTalk - Has Your Organization Lost the Plot? Leading Through AI Transformation with Dr. Kelly Monahan buff.ly/5aFHhOU via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #FutureOfWork #Strategy #Culture #Motivation #Inspiration #Success #Entrepreneur #AI #AIAgents

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Quiet Safety and High Profile Guests: The Day My Dad Covered the Pope by @Timothy_Hughes buff.ly/lSpOh3D Via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #AI #Strategy #Sales #Marketing #MarketingStrategy #SalesTips #AIAgents #ABM #EmployeeAdvocacy #FutureofWork

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Painting the French Riviera @royalacademyarts @royalacademy #royalacademy #royalacademyofarts #art #london #frenchriviera

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

AI for Employee Advocacy: Maintaining Brand Governance at Scale buff.ly/LryEagT Via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #AI #Strategy #Sales #Marketing #MarketingStrategy #SalesTips #AIAgents #ABM #EmployeeAdvocacy #FutureofWork #EmployeeEngagement #Branding

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

From Prompts to Infrastructure: Building a Defensible AI Strategy for Your Business by @Timothy_Hughes buff.ly/AFr6AQ9 Via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #AI #Strategy #Sales #Marketing #MarketingStrategy #SalesTips #AIAgents #ABM #EmployeeAdvocacy

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Reinventing the Way We Work: 10 Books on Leadership, Culture, and Growth by @Timothy_Hughes buff.ly/wE15mvF via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #Books

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

#TimTalk - How to Have Difficult Conversations at Work: Talk with Trust with Kerry Siggins buff.ly/o56yVEH via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #FutureOfWork #Strategy #Culture #Motivation #Inspiration #Success #Entrepreneur #Feedback #Management

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

The Secret to Effective Sales Discovery: Move Beyond Budget and Sign-Off by @Timothy_Hughes buff.ly/2xITlXn via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM

Do your prospects have a sales call bingo card? (via Passle)

I recently came across a LinkedIn post where a Sales Leader banned account executives from doing product demos on discovery calls. It made me smile. So ...

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Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Why Account-Based Marketing Underperforms (And How AI Agents Fix the Execution Problem) by @Timothy_Hughes buff.ly/TcPUVLx via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

How to Stop Pipeline Dips: Maintaining Consistent ICP Meetings During Holidays by @Timothy_Hughes buff.ly/BkYV4Ol via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

How Helen Mackenzie Books 6 High-Quality ICP Meetings Every Single Week (via Passle)

What if your sales team could consistently book 6 high-value meetings a week without burning out? On a recent episode of our podcast, The Digital Downlo...

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

#TimTalk - How Vulnerability Builds Psychological Safety & Team Trust | Tyler Dickerhoof buff.ly/Qdiys0H via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #FutureOfWork #Strategy #Culture #Motivation #Inspiration #Success #Entrepreneur #Business #Management

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Belief Perseverance in Sales: Why Leaders Reject Cost-Neutral AI Solutions by @Timothy_Hughes buff.ly/tFV6lOD via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #Strategy #MarketingSuccess #MarketingStrategy #AIAgents #SalesLeader #ABM #EmployeeAdvocacy

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Timothy Hughes @timothyhughes.bsky.social · 03/10/2026

Soundtracks and Papal Visits: Life Behind the BBC Mic by @Timothy_Hughes buff.ly/lSpOh3D Via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #AI #Strategy #Sales #Marketing #MarketingStrategy #SalesTips #AIAgents #ABM #EmployeeAdvocacy #FutureofWork #EmployeeEngagement