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Tim Capper

@timcapper.bsky.social

237 followers 68 following 0 posts

Local SEO at Online Ownership and Google Business Product Expert <cough>

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Reposted by Tim Capper

BrightLocal @brightlocal.com · 23/01/2025

Huge thanks to @timcapper.bsky.social @crystalontheweb.bsky.social @clarissafilius.bsky.social @bendfisher.bsky.social

In 2025, user-generated content is expected to continue growing. We are already seeing more images, reviews, and videos created by users being featured in Google Business Profiles, and this trend
is likely to expand.

I think we will have to work hard in 2025 to be local.
This will separate you from the businesses jumping on LLMs and churning out sub-standard stuff. People want to see the businesses as local and support local.

Local search is a perfect fit for wearables. The transition from the phone to wearables is just beginning and I think we will see our first example of how augmented reality and wearables can benefit local SEO.