iiinova — where your digital self keeps evolving

The Strategist @thestrategist.com · 08/07/2026

Get all the details here: nymag.com/strategist/a...

The Strategist @thestrategist.com · 07/02/2026

Areaware announced this week that it’s closing on May 1, after more than 20 years in business. We rounded up the best things from its sale section, including plenty of the items that have become Strategist favorites over the years. nymag.com/strategist/2...

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The Strategist @thestrategist.com · 21/12/2025

A selection of budget-friendly gift picks from the notable people we interviewed for our series, How I Gift. Read more: nymag.com/strategist/t...

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The Strategist @thestrategist.com · 12/12/2025

Kate Berlant on Swedish soap, Japanese pocket knives, and the best gift she’s ever received. Read more here: nymag.com/strategist/a...

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The Strategist @thestrategist.com · 01/12/2025

This Nintendo Switch 2 bundle — on sale for the first time ever — is so popular, Walmart is making you sign in to see the price. (But we can confirm it's $449, down from $500.) www.walmart.com/ip/seort/164...

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The Strategist @thestrategist.com · 25/11/2025

Graydon Carter on Advent calendars, the most jealousy-inducing gift, and the advice all bad gift givers could use to get better. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 07/10/2025

If this was you, show yourself. (And congrats! What a find.) nymag.com/strategist/a...

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The Strategist @thestrategist.com · 05/06/2025

Everything you need to know about the Midea U air-conditioner recall: nymag.com/strategist/a...

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The Strategist @thestrategist.com · 27/05/2025

Guess the Strategist article.

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The Strategist @thestrategist.com · 27/05/2025

Read the full itinerary here: nymag.com/strategist/a...

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The Strategist @thestrategist.com · 19/05/2025

Foolproof tools, tricks, and habits from a sun-drenched L.A. native. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 28/04/2025

You can't always trust the "sale" price, but you can always trust our sales coverage. See our picks from the Wayfair sale here: nymag.com/strategist/a...

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The Strategist @thestrategist.com · 15/04/2025

... and for your commute. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 15/04/2025

Some things for the bedroom ... nymag.com/strategist/a...

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The Strategist @thestrategist.com · 15/04/2025

Some of our favorite kitchen things are on sale, from the "Cadillac of meat thermometers" to a duo of Brightland's California grown-and-pressed olive oil nymag.com/strategist/a...

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The Strategist @thestrategist.com · 04/04/2025

If you’ve been saving up for something large and expensive that can’t be produced domestically, now is the time to act. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 04/04/2025

A Huge List of Sales: Springy Poplin Shirts and a Kindercore Lamp nymag.com/strategist/a...

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The Strategist @thestrategist.com · 25/03/2025

We spotted AOC in a pair of Rothy's mary janes at a Denver rally last weekend — and right now, they're 40 percent off. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 20/03/2025

What's your favorite work bag?

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The Strategist @thestrategist.com · 18/03/2025

We asked @margaretcho.bsky.social about her favorite things, from the nutritional yeast she sprinkles into her (and her pets') food to the phone case that's practically a work of art. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 14/03/2025

Here's Liza wearing the loafers in the New York magazine office. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 13/03/2025

What’s the Difference Between a Pair of $30 Jeans and $300 Jeans? nymag.com/strategist/a...

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The Strategist @thestrategist.com · 26/02/2025

"An orange tree from the California citrus grove where my parents buy their oranges." nymag.com/strategist/a...

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The Strategist @thestrategist.com · 26/02/2025

"Another way I’ve been keeping my spirits up is popping into record shops and buying a record just because I took a shine to the album art — these are the ones I’ve collected so far." nymag.com/strategist/a...

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The Strategist @thestrategist.com · 26/02/2025

"In the depths of winter, perfume is my lifeline, serving as a sensory jolt when I’m anhedonic from interminable gray. These are the scents in my current rotation." nymag.com/strategist/a...

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The Strategist @thestrategist.com · 26/02/2025

"Four mini Trader Joe’s tote bags courtesy of my dad." nymag.com/strategist/a...

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The Strategist @thestrategist.com · 26/02/2025

"I finally got my hands on this Une Heures turtleneck after four months of shipping delays and mix-ups, and it pretty much hasn’t left my body since." nymag.com/strategist/a...

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The Strategist @thestrategist.com · 24/02/2025

Challengers fever is alive and well — even inside FAO Schwarz. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 24/02/2025

There’s one special Jellycat here that stands above the rest: Fran. She’s a fluffy pile of pancakes with satin syrup and a trio of blueberries on top — and is by far the most popular seller. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 24/02/2025

"You can’t get some of these Jellycats outside of New York,” says Hui Zhou, who’s visiting from Shanghai with a group of five friends. “So that’s why we’re here.” nymag.com/strategist/a...

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The Strategist @thestrategist.com · 20/02/2025

The reviews are in. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 13/02/2025

Music producers Tamer Malki and Rami Abousabe, members of the DJ duo Bedouin, are constantly on the road playing late-night shows to enthusiastic ravers, often until the crack of dawn. Here’s how they make their unpredictable schedule work. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 13/02/2025

Last week, we asked our readers to send in their most pressing Valentine's Day gifting questions. Here's how we responded: nymag.com/strategist/a...

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The Strategist @thestrategist.com · 10/02/2025

A reader writes in: "What are some travel essentials for someone who’s at the airport quite frequently for work?" Chris Black responds. nymag.com/strategist/a...

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The Strategist @thestrategist.com · 03/02/2025

A gift for every kind of valentine 💖 Find even more gift ideas here: nymag.com/strategist/a...

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The Strategist @thestrategist.com · 24/01/2025

If you're the kind of person who never turns on the Big Light, may we recommend one of these lamps that we spotted on sale? nymag.com/strategist/a...

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The Strategist @thestrategist.com · 17/01/2025

Do you have any shopping-related resolutions for 2025? 🛍️

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The Strategist @thestrategist.com · 17/01/2025

We asked a few of our writers and editors to share how they're shopping differently this year.

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The Strategist @thestrategist.com · 08/01/2025

The masks recommended for preventing the spread of COVID-19 — specifically N95 respirator masks and KN95 masks — are also most effective in protecting against smoke inhalation, according to our experts. More information here: nymag.com/strategist/a...

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