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The Podosphere

@thepodosphere.bsky.social
85 followers 421 following 80 posts

A cosmic companion awaits at thepodosphere.com

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The Podosphere @thepodosphere.bsky.social · 3h
Spotlight from The Podosphere directory: Royall Invite-only platform letting creators own, monitor, and monetize their AI identity rights. Category: Business & Legal See it: www.thepodosphere.com/company/royal…
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The Podosphere @thepodosphere.bsky.social · 19h
Just added to The Podosphere: Nomono Nomono makes portable recording hardware and an AI-powered cloud platform for producing studio-quality podcasts and spoken-audio content. See it: www.thepodosphere.com/company/nomon…
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The Podosphere @thepodosphere.bsky.social · 23h
Just added to The Podosphere: PodAnalyst PodAnalyst unifies Apple Podcasts, Spotify, and YouTube analytics into one dashboard with AI-driven retention insights. See it: www.thepodosphere.com/company/podan…
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The Podosphere @thepodosphere.bsky.social · 12/10/2026
Just added to The Podosphere: Flightcast Flightcast is a video podcast hosting and distribution platform offering multi-platform publishing. See it: www.thepodosphere.com/company/fligh…
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The Podosphere @thepodosphere.bsky.social · 11/10/2026
Just added to The Podosphere: Caspian Studios Caspian Studios is a B2B video podcast production agency offering end-to-end content creation. See it: www.thepodosphere.com/company/caspi…
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The Podosphere @thepodosphere.bsky.social · 11/10/2026
Just added to The Podosphere: Audio Always Independent UK production company creating podcasts, radio programmes, and audiobooks with studios in Manchester and London. See it: www.thepodosphere.com/company/audio…
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The Podosphere @thepodosphere.bsky.social · 09/10/2026
Just added to The Podosphere: AudioStack AudioStack’s technology seamlessly integrates into your product or workflow and cuts your audio production cycles to seconds. See it: www.thepodosphere.com/company/audio…
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The Podosphere @thepodosphere.bsky.social · 09/10/2026
Just added to The Podosphere: Winkist Winkist is a free platform offering book summaries, audio guides, and social learning features for readers worldwide. See it: www.thepodosphere.com/company/winki…
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The Podosphere @thepodosphere.bsky.social · 09/10/2026
Just added to The Podosphere: PodCrisp PodCrisp converts podcast episodes into AI-generated, searchable summaries with takeaways, timestamps, and action items. See it: www.thepodosphere.com/company/podcr…
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The Podosphere @thepodosphere.bsky.social · 08/10/2026
Spotlight from The Podosphere directory: VideoText The fastest online AI transcription tool Category: Content Creation & Production See it: www.thepodosphere.com/company/video…
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The Podosphere @thepodosphere.bsky.social · 08/10/2026
Just added to The Podosphere: WayFare Wayfare is a podcast production agency in South Bend, Indiana that helps businesses plan, produce and publish professional podcasts. See it: www.thepodosphere.com/company/wayfa…
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The Podosphere @thepodosphere.bsky.social · 07/10/2026
Signal #39: Libsyn puts ad slots in the RSS feed. Today: RSS ad metadata · Ausha ships video to Apple. With @libsyn.com. www.thepodosphere.com/signal/2026-1…
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The Podosphere @thepodosphere.bsky.social · 07/10/2026
Spotlight from The Podosphere directory: Podfest North A one-day podcasting conference held at The Liner Hotel in Liverpool for podcasters. See it: www.thepodosphere.com/company/podfe…
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The Podosphere @thepodosphere.bsky.social · 07/10/2026
Just added to The Podosphere: Fastcast Fastcast helps brands and organizations own podcast discovery categories across listening platforms. Category: Marketing & Growth See it: www.thepodosphere.com/company/fastc…
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The Podosphere @thepodosphere.bsky.social · 06/10/2026
Just added to The Podosphere: SureTake SureTake is a no-AI podcast recording platform offering studio-quality local audio/video capture for podcasters and studios. See it: www.thepodosphere.com/company/suret…
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The Podosphere @thepodosphere.bsky.social · 06/10/2026
Just added to The Podosphere: The Podcast Haven A Burbank, California-based podcast production agency offering end-to-end production. See it: www.thepodosphere.com/company/the-p…
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The Podosphere @thepodosphere.bsky.social · 06/10/2026
Just added to The Podosphere: RØDE Microphones RØDE Microphones makes podcast recording equipment. See it: www.thepodosphere.com/company/rode?…
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The Podosphere @thepodosphere.bsky.social · 05/10/2026
Just added to The Podosphere: PodSEO PodSEO is a podcast growth platform offering search and AI discoverability tracking. See it: www.thepodosphere.com/company/podse…
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The Podosphere @thepodosphere.bsky.social · 05/10/2026
Signal #38: a fiction network blames ad shifts and closes. Today: Network shuts down. With @fableandfolly.bsky.social. www.thepodosphere.com/signal/2026-1…
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The Podosphere @thepodosphere.bsky.social · 04/10/2026
Signal #37: Netflix cracks podcast top 3 in year one. www.thepodosphere.com/signal/2026-1…
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The Podosphere @thepodosphere.bsky.social · 15/09/2026
I mean, c'mon... at least check your placeholders... you're not even trying!
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The Podosphere @thepodosphere.bsky.social · 07/09/2026
Every slide shows the same three surfaces, so you're judging a whole site, not a pretty hero. Which one would you actually use? Comment 1, 2, 3, or 4. If you'd steal something from another, say that too. The winner becomes the whole site: landing page, browse, every company page.
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The Podosphere @thepodosphere.bsky.social · 07/09/2026
1️⃣ Control Room — dark, monospaced facts, one amber signal. 2️⃣ Trade Paper — paper, serif, hairlines, editorial red. 3️⃣ Swiss Grid — white, visible grid, giant numerals, electric blue. 4️⃣ Late Studio — night navy, warm accent, rounded, friendliest.
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The Podosphere @thepodosphere.bsky.social · 07/09/2026
So this time I started with the one job a visitor actually has: shortlist two or three tools in under a minute. Real prices. Free plan or not. Video or not. Nothing sponsored pretending to be a ranking. Then I asked for four completely different looks. Not four shades of the same thing. Four.
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The Podosphere @thepodosphere.bsky.social · 07/09/2026
I've been rebuilding The Podosphere from the data up. 750 companies. 12 categories. And a homepage that, if I'm honest, was built to look like a directory instead of to help someone choose.
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The Podosphere @thepodosphere.bsky.social · 31/07/2026
SiriusXM says podcast revenue is up 30% YoY. Audioboom’s H1 revenue also rose 30% to 5.7M, with adjusted EBITDA up 80%. The signal: operators need a standalone revenue story—not a vague place inside a larger audio bundle. Full breakdown in today’s Signal → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 30/07/2026
87% say a podcast newsletter has led them to an episode. 19% subscribed, then left. Newsletters are owned audience infrastructure: retention, feedback, and better programming. Signal #35: Blubrry pricing, iHeart video RSS, Auphonic captions. thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 28/07/2026
1 in 50 programmatic ads may be mislabeled. RedCircle’s Mic Check verifies incoming-ad metadata. Gambling can be tagged as financial planning, and a bad label can bypass the publisher’s filter. New Signal: thepodosphere.com/signal
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Reposted by The Podosphere
Podcast Junkies @podcastjunkies.bsky.social · 26/07/2026
1/ What if I told you the secret to surviving chaos, sparking creativity, and building a passionate following begins with knitting needles, 9/11, and classic literature? 🧵 A story of curiosity, tragedy, and transformation unraveled in this episode… read on. #PodcastJunkies
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The Podosphere @thepodosphere.bsky.social · 28/07/2026
1 in 50 programmatic ads may be mislabeled.\n\nRedCircle’s Mic Check verifies incoming-ad metadata. Gambling can be tagged as financial planning, and a bad label can bypass the publisher’s filter.\n\nNew Signal: thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 22/07/2026
An ad-skipping app logs as Safari v604.1. Downloads: unchanged. Ad revenue: degraded. YouTube reaches 82% of podcast listeners monthly. Audio podcasting: 36%. IAB Measurement v2.3 in public comment. AMP Accords land tomorrow. Today's Signal → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 21/07/2026
Podcast measurement just got its first update in 17 months. IAB v2.3 out today: URL prefix guidance, RSS enclosure changes, listener is now consumer. HLS video standard? Still 2027. Comment window open until Aug 19. Four stories in today's Signal: thepodosphere.com/signal
Signal EP. 028 - The Podosphere daily brief
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The Podosphere @thepodosphere.bsky.social · 20/07/2026
YouTube just overtook Spotify for podcast viewing. 700M hours of podcasts on YouTube TV screens/month — up 70% YoY. Also: an iOS app that strips host-read ads just launched and can't be blocked. Netflix moved the podcast charts. Full breakdown → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 17/07/2026
Nielsen called audio the “bedrock” of podcasting — 90% of monthly consumers choose to listen. Meanwhile: YouTube passed Spotify in the UK for the first time. And 85% of UK listeners oppose AI podcast hosts. All in today's Signal. thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 17/07/2026
Triton Digital called category targeting “table stakes” — then launched emotional-tone targeting and Amazon DSP integration in the same day. Meanwhile: WARC puts YouTube at $40bn in ad value. TikTok is on track to pass it by 2030. All in today's Signal. thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 17/07/2026
Netflix buried podcast data in H1 2026. All video podcasts hidden under other shows. Nielsen: 90% of podcast consumers still choose audio. Pragmatic Engineer quit Spotify video. ekoz.ai enters host-read ads with AI voice cloning. Todays Signal: thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 15/07/2026
Two studies today: 61% of listeners couldn't tell AI narration from human. After hearing it, 65% want more. Audioboom: +84% YoY downloads in Q2. Oxford Road's measurement paper drops next week. 30s ads beat 60s on ROI. Full breakdown in today's Signal → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 14/07/2026
Podcast ad interest at a 12-year high — 76% of agencies buy podcast ads, 5x more than 12 years ago. 46% of listeners would skip an AI-hosted show. Authenticity beats celebrity. Apple Podcasts video in public beta. Podtrac launches free cross-promo. Full breakdown → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 13/07/2026
iHeart shows run 44% ads. Industry average: 10.2%. Megaphone drops VAST tags — effective Friday. Buzzcast is back on Spotify after Buzzsprout's platform protest worked. Attention spans aren't dying — listeners are choosing. Today's Signal → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 10/07/2026
Podcast advertisers are funding the wrong shows. Triton Demos+ shows Black and Asian American listeners over-index on life insurance and wireless switching — premium CPM categories — yet those shows stay underfunded. Today's Signal → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 09/07/2026
YouTube overtook Spotify in the UK — 29% vs 28% for podcast listening. Apple Podcasts still leads UK downloads at 37.5%. YouTube doesn't appear there at all. Video ads drive 1.5x more purchases than audio. Full breakdown in today's Signal -> thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 08/07/2026
The Podcast Atlas Part Two landed today: audio builds trust, video converts. Amazon's $60B DSP opened to Spotify podcast audio. Video drives +50% purchases. 73% of audio fans follow hosts into video. Full breakdown in today's Signal → thepodosphere.com/signal
Signal #19 social graphic
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The Podosphere @thepodosphere.bsky.social · 07/07/2026
Spotify for Creators at its worst episode share since 2021: 19.8% of new podcasts in June. Also today: AdsWizz extends European ad-tech deals. A new B2B Podcast Index ignores downloads. Podcast Movement NYC opens agenda voting. Full breakdown in today's Signal → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 06/07/2026
Spotify just opened podcast ad inventory to Amazon DSP — 90% of podcast listeners are unreachable through music-only buys. Sounds Profitable's Podcast Atlas: 77% full listener attention, 31% ad skepticism (vs 42% on Facebook). Full breakdown in today's Signal → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 03/07/2026
The Podcast Atlas just dropped. 5,000+ surveyed. 73% of listeners follow creators across formats. YouTube = 40% of podcast discovery. Spotify-found listeners score 58 brand receptivity vs 35 baseline. Full breakdown in Signal → thepodosphere.com/signal
Signal EP.016 graphic
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The Podosphere @thepodosphere.bsky.social · 02/07/2026
Spotify podcast listening: -26% YoY (Buzzsprout), -40% YoY (Transistor). Overcast: +28% YoY. Sounds Profitable's Podcast Atlas: audio earns the highest trust of any format, but video converts faster. No format does the full job. Full breakdown in today's Signal → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 01/07/2026
Riverside called itself 'the first agentic podcast platform.' What ships today: - Rebuilt studio + AI editor - Auto-post everywhere after recording - MCP for Claude + ChatGPT Also: ARM -> Miroma ($750M+). Podcast Atlas drops 2pm ET. Full breakdown in today's Signal -> thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 30/06/2026
YouGov's 2026 report: podcast ads are the most-skipped format. But 60% of listeners still converted. 55% of habitual skippers have bought. Today's Signal: YouTube = 40% of podcast discovery, $9.2B podcast economy, SpotsNow in Claude+ChatGPT. Full breakdown → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 29/06/2026
The Podcast Atlas just dropped. 5,000+ consumers surveyed. 73% follow creators from audio to video. Audio has the highest trust score. Completion rates: audio = video. The audio-vs-video debate is a false choice. It's an ecosystem. Full breakdown in today's Signal → thepodosphere.com/signal
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The Podosphere @thepodosphere.bsky.social · 27/06/2026
YouTube drives 40% of podcast discovery — double any other source. Trailers credited by just 3% of listeners, despite heavy industry spend. Same data: 60% of podcast ad listeners have taken action. Even 55% of habitual skippers converted. Signal #11 → thepodosphere.com/signal
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