iiinova — where your digital self keeps evolving

The Podosphere @thepodosphere.bsky.social · 15/09/2026

I mean, c'mon... at least check your placeholders... you're not even trying!

The Podosphere @thepodosphere.bsky.social · 07/09/2026

I've been rebuilding The Podosphere from the data up. 750 companies. 12 categories. And a homepage that, if I'm honest, was built to look like a directory instead of to help someone choose.

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The Podosphere @thepodosphere.bsky.social · 31/07/2026

SiriusXM says podcast revenue is up 30% YoY. Audioboom’s H1 revenue also rose 30% to 5.7M, with adjusted EBITDA up 80%. The signal: operators need a standalone revenue story—not a vague place inside a larger audio bundle. Full breakdown in today’s Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 30/07/2026

87% say a podcast newsletter has led them to an episode. 19% subscribed, then left. Newsletters are owned audience infrastructure: retention, feedback, and better programming. Signal #35: Blubrry pricing, iHeart video RSS, Auphonic captions. thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 28/07/2026

1 in 50 programmatic ads may be mislabeled. RedCircle’s Mic Check verifies incoming-ad metadata. Gambling can be tagged as financial planning, and a bad label can bypass the publisher’s filter. New Signal: thepodosphere.com/signal

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Reposted by The Podosphere

Podcast Junkies @podcastjunkies.bsky.social · 26/07/2026

1/ What if I told you the secret to surviving chaos, sparking creativity, and building a passionate following begins with knitting needles, 9/11, and classic literature? 🧵 A story of curiosity, tragedy, and transformation unraveled in this episode… read on. #PodcastJunkies

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The Podosphere @thepodosphere.bsky.social · 28/07/2026

1 in 50 programmatic ads may be mislabeled.\n\nRedCircle’s Mic Check verifies incoming-ad metadata. Gambling can be tagged as financial planning, and a bad label can bypass the publisher’s filter.\n\nNew Signal: thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 22/07/2026

An ad-skipping app logs as Safari v604.1. Downloads: unchanged. Ad revenue: degraded. YouTube reaches 82% of podcast listeners monthly. Audio podcasting: 36%. IAB Measurement v2.3 in public comment. AMP Accords land tomorrow. Today's Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 21/07/2026

Podcast measurement just got its first update in 17 months. IAB v2.3 out today: URL prefix guidance, RSS enclosure changes, listener is now consumer. HLS video standard? Still 2027. Comment window open until Aug 19. Four stories in today's Signal: thepodosphere.com/signal

Signal EP. 028 - The Podosphere daily brief

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The Podosphere @thepodosphere.bsky.social · 20/07/2026

YouTube just overtook Spotify for podcast viewing. 700M hours of podcasts on YouTube TV screens/month — up 70% YoY. Also: an iOS app that strips host-read ads just launched and can't be blocked. Netflix moved the podcast charts. Full breakdown → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 17/07/2026

Nielsen called audio the “bedrock” of podcasting — 90% of monthly consumers choose to listen. Meanwhile: YouTube passed Spotify in the UK for the first time. And 85% of UK listeners oppose AI podcast hosts. All in today's Signal. thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 17/07/2026

Triton Digital called category targeting “table stakes” — then launched emotional-tone targeting and Amazon DSP integration in the same day. Meanwhile: WARC puts YouTube at $40bn in ad value. TikTok is on track to pass it by 2030. All in today's Signal. thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 17/07/2026

Netflix buried podcast data in H1 2026. All video podcasts hidden under other shows. Nielsen: 90% of podcast consumers still choose audio. Pragmatic Engineer quit Spotify video. ekoz.ai enters host-read ads with AI voice cloning. Todays Signal: thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 15/07/2026

Two studies today: 61% of listeners couldn't tell AI narration from human. After hearing it, 65% want more. Audioboom: +84% YoY downloads in Q2. Oxford Road's measurement paper drops next week. 30s ads beat 60s on ROI. Full breakdown in today's Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 14/07/2026

Podcast ad interest at a 12-year high — 76% of agencies buy podcast ads, 5x more than 12 years ago. 46% of listeners would skip an AI-hosted show. Authenticity beats celebrity. Apple Podcasts video in public beta. Podtrac launches free cross-promo. Full breakdown → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 13/07/2026

iHeart shows run 44% ads. Industry average: 10.2%. Megaphone drops VAST tags — effective Friday. Buzzcast is back on Spotify after Buzzsprout's platform protest worked. Attention spans aren't dying — listeners are choosing. Today's Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 10/07/2026

Podcast advertisers are funding the wrong shows. Triton Demos+ shows Black and Asian American listeners over-index on life insurance and wireless switching — premium CPM categories — yet those shows stay underfunded. Today's Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 09/07/2026

YouTube overtook Spotify in the UK — 29% vs 28% for podcast listening. Apple Podcasts still leads UK downloads at 37.5%. YouTube doesn't appear there at all. Video ads drive 1.5x more purchases than audio. Full breakdown in today's Signal -> thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 08/07/2026

The Podcast Atlas Part Two landed today: audio builds trust, video converts. Amazon's $60B DSP opened to Spotify podcast audio. Video drives +50% purchases. 73% of audio fans follow hosts into video. Full breakdown in today's Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 07/07/2026

Spotify for Creators at its worst episode share since 2021: 19.8% of new podcasts in June. Also today: AdsWizz extends European ad-tech deals. A new B2B Podcast Index ignores downloads. Podcast Movement NYC opens agenda voting. Full breakdown in today's Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 06/07/2026

Spotify just opened podcast ad inventory to Amazon DSP — 90% of podcast listeners are unreachable through music-only buys. Sounds Profitable's Podcast Atlas: 77% full listener attention, 31% ad skepticism (vs 42% on Facebook). Full breakdown in today's Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 03/07/2026

The Podcast Atlas just dropped. 5,000+ surveyed. 73% of listeners follow creators across formats. YouTube = 40% of podcast discovery. Spotify-found listeners score 58 brand receptivity vs 35 baseline. Full breakdown in Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 02/07/2026

Spotify podcast listening: -26% YoY (Buzzsprout), -40% YoY (Transistor). Overcast: +28% YoY. Sounds Profitable's Podcast Atlas: audio earns the highest trust of any format, but video converts faster. No format does the full job. Full breakdown in today's Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 01/07/2026

Riverside called itself 'the first agentic podcast platform.' What ships today: - Rebuilt studio + AI editor - Auto-post everywhere after recording - MCP for Claude + ChatGPT Also: ARM -> Miroma ($750M+). Podcast Atlas drops 2pm ET. Full breakdown in today's Signal -> thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 30/06/2026

YouGov's 2026 report: podcast ads are the most-skipped format. But 60% of listeners still converted. 55% of habitual skippers have bought. Today's Signal: YouTube = 40% of podcast discovery, $9.2B podcast economy, SpotsNow in Claude+ChatGPT. Full breakdown → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 29/06/2026

The Podcast Atlas just dropped. 5,000+ consumers surveyed. 73% follow creators from audio to video. Audio has the highest trust score. Completion rates: audio = video. The audio-vs-video debate is a false choice. It's an ecosystem. Full breakdown in today's Signal → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 27/06/2026

YouTube drives 40% of podcast discovery — double any other source. Trailers credited by just 3% of listeners, despite heavy industry spend. Same data: 60% of podcast ad listeners have taken action. Even 55% of habitual skippers converted. Signal #11 → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 26/06/2026

Sounds Profitable (@SoundsPro) just mapped the entire podcast universe. The data is clear: - TikTok surfaces shows for under-35s at 7x the 55+ rate - Trailers = just 3% of discovery - Podcast ads = 4% From Signal — the top 4 stories in podcasting, daily. → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 26/06/2026

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The Podosphere @thepodosphere.bsky.social · 25/06/2026

Sounds Profitable just mapped the entire podcast universe. The data is clear: - TikTok surfaces shows for under-35s at 7x the 55+ rate - Trailers = just 3% of discovery - Podcast ads = 4% From Signal — the top 4 stories in podcasting, daily. www.thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 25/06/2026

Magellan AI just dropped the first pixel-based podcast ad benchmark. Numbers: - 2.29% of listeners click through - Video: 2.49% vs audio: 1.39% - Host-read leads all formats at 2.45% From Signal — the top 4 stories in podcasting, daily. www.thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 24/06/2026

Netflix podcasts: internal sources say engagement is low. But 14% of weekly listeners use it. The Breakfast Club = 40% of all Netflix podcast views. No video show has charted on Nielsen's top 10. Are Netflix's ambitions misaligned with its audience? Today's top 4 stories → thepodosphere.com/signal

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The Podosphere @thepodosphere.bsky.social · 23/06/2026

Magellan AI just dropped the industry's first podcast ad benchmark: → 2.29% avg response rate → ~10% of site visitors convert to leads → 3-in-5 promo listeners return for more YouTube now drives 61% of new discovery. Is your show built for both?

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The Podosphere @thepodosphere.bsky.social · 22/06/2026

YouTube is now the front door to podcasting — 61% of listeners find shows via YouTube or social. #1 platform at 40% usage. Spotify: 18%. ApplePodcasts: 11%. Are you optimizing for visual-first discovery?

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The Podosphere @thepodosphere.bsky.social · 18/06/2026

YouTube just joined AMP, aligning with Spotify and Apple. The per-session clause is gone—measurement is unified. Fastcast floods directories with 603 AI shows, while Inception Point AI skips disclosure. Is Apple ready to enforce? What's your call?

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The Podosphere @thepodosphere.bsky.social · 18/06/2026

IAS and Barometer both cracked episode-level brand suitability targeting—same day, same platforms. Spotify & The Trade Desk just got smarter. With 46% reach, Canadian podcasts set a new record. Are niche shows the new ROI kings over genre giants?

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The Podosphere @thepodosphere.bsky.social · 17/06/2026

Americans now consume 812M podcast hours weekly. That's nearly 4x growth in a decade. With @netflix.com & @iheartradio.bsky.social's video podcast push, is the 'Play' metric's shift from downloads to actual consumption the real game-changer?

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The Podosphere @thepodosphere.bsky.social · 17/06/2026

Fox drops $22B on Roku, now a gatekeeper for podcast living-room access—100M households. Edison Research shows 812M weekly listening hours, up 5% YoY. Spotify's 57k episode purge reveals rising platform risk. Is digital audio ad spend finally catching up?

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The Podosphere @thepodosphere.bsky.social · 16/06/2026

Spotify just changed what counts as a listen. The 30-second standard now has Spotify + YouTube behind it — that's most listens in the industry. Signal #1 is live. 📡

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The Podosphere @thepodosphere.bsky.social · 22/08/2025

Completely refactored thepodosphere.com over the past month w/ Claude Code and relaunched this week while at Podcast Movement #buildinpubilc. Thanks for the tips @justinjackson.ca!

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The Podosphere @thepodosphere.bsky.social · 20/08/2025

Boss asked me to show you a sneak peek of the new site, only 5 years in the making 😂 Thanks Claude Code! thepodosphere.com

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The Podosphere @thepodosphere.bsky.social · 25/07/2025

Need a little inspiration? Listen to a podcast. Need a laugh? Listen to a podcast. Need a good cry? You guessed it, a podcast. 🎧 #PodcastTherapy

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The Podosphere @thepodosphere.bsky.social · 24/07/2025

In love podcasts and I cannot lie, You other content creators cannot lie.

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The Podosphere @thepodosphere.bsky.social · 25/06/2025

Sure, you could listen to music… but can it teach you something AND entertain you while you clean your house? I think not. 🧽🎧 #PodcastLife #HouseCleaningVibes

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The Podosphere @thepodosphere.bsky.social · 22/06/2025

The beauty of podcasting: No makeup required. Just a strong opinion and a solid Wi-Fi connection. 💅 #PodcastingFreedom #NoMakeupNeeded

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The Podosphere @thepodosphere.bsky.social · 21/06/2025

Ever tried to explain what a podcast is to someone over 60? Cue the confused face. 😕

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The Podosphere @thepodosphere.bsky.social · 20/06/2025

You know you’ve reached podcasting pro status when you have a podcast episode titled: ‘How I Trained My Dog to Record’ 🐕 #PodcastGoals #PetPodcast

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