iiinova — where your digital self keeps evolving

Andrew A. Rosen @the-medium.co · 22/04/2025

For my ninth interview in the Voices In ChAInge interview series, I spoke with speak with Judy OKten, Head of Business Development and Partnerships at PremAI. Listen to the full interview here: the-medium.co/p/voices-in-...

the-medium.co

Voices In ChAInge: Judy Okten,

#9 of 12 Interviews from the ON_Discourse AI Transformation Summit

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Andrew A. Rosen @the-medium.co · 22/04/2025

"[W]hat's really interesting is empathy is really a result of experiences and so machines can never have experiences …[T]hese lines are being super blurred and what it means to be human and connect with another based on authentic shared experiences now is shifting."

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Andrew A. Rosen @the-medium.co · 21/04/2025

The Market Signal: Netflix Retreats from Membership Metrics as "Drama Slop" Apps Surge $40M per month: How ReelShort exposes Netflix's value problem Read the full essay here: the-medium.co/p/the-market...

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Andrew A. Rosen @the-medium.co · 18/04/2025

These interviews were recorded at The ON_Discourse AI Transformation Summit with over 100 participants “representing every C in the suite.” the-medium.co/p/voices-in-...

the-medium.co

Voices In ChAInge: Fahad Khawaja, Founder and CEO of Hue

#8 of 12 Interviews from the ON_Discourse AI Transformation Summit

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Andrew A. Rosen @the-medium.co · 18/04/2025

Voices in ChAInge is a series of 12 short interviews (1.5 to 5 minutes long)—produced by The Medium—that offer a wide variety of answers to this simple question: “What is a recent market signal or development in AI that forced you to rethink a key business assumption?”

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Andrew A. Rosen @the-medium.co · 18/04/2025

For my eighth interview in the Voices In ChAInge interview series, I spoke with speak with Fahad Khawaja, Founder and CEO of @we.are.hue, the community-powered media company building a more connected, healthier, wealthier future for all of us, centering on historically excluded communities.

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Andrew A. Rosen @the-medium.co · 18/04/2025

So use it in ways that aren't just about efficiency. Use it in other ways that are going to help us get to bigger solutions for humanity.”

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Andrew A. Rosen @the-medium.co · 18/04/2025

“I would say it's less of a development and more of commentary that I've been hearing, which is we need to move away from conversations of AI being about effectiveness and efficiency and infuse more of the human element in.

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Andrew A. Rosen @the-medium.co · 17/04/2025

These have helped me to keep “even keel” in this confusion. To read the full essay (2,000 words / 7 to 8 minutes long) sign up for the Platinum tier (link in the comments below). the-medium.co/p/parqor-pla...

the-medium.co

PARQOR Platinum: Four Signals Cutting Through the AI Noise in Media

Why Generative AI Is a New Medium, Not Just a Cost-Saving Tool

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Andrew A. Rosen @the-medium.co · 17/04/2025

I'm finding the discussion around both the future of media and generative artificial intelligence (#AI) has gotten messy and ugly. This afternoon, I shared four market signals with my PARQOR Platinum subscribers that I have gleaned from recent conversations with entrepreneurs in generative AI.

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Andrew A. Rosen @the-medium.co · 16/04/2025

For my seventh interview in the Voices In ChAInge interview series, I spoke with @ianschafer.com, President and Co-Founder of @followensemble.bsky.social , a @hooraemedia.bsky.social .bsky.social company.

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Andrew A. Rosen @the-medium.co · 16/04/2025

These interviews were recorded at The ON_Discourse AI Transformation Summit with over 100 participants “representing every C in the suite.”

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Andrew A. Rosen @the-medium.co · 16/04/2025

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Andrew A. Rosen @the-medium.co · 16/04/2025

So the ideas that you have, if you want them to be successful, you have to decide, again, are you making it for people or are you making it for machines? We want to say both, but if you really want to be successful, you really should be focusing on the machines.”

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Andrew A. Rosen @the-medium.co · 16/04/2025

The culture that we live in and the devices that we use to consume content are now so personalized that a lot of that decision making is either happening in the cloud or on our device itself.

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Andrew A. Rosen @the-medium.co · 16/04/2025

“I mean like a Hollywood creator, an artist, whomever… If you want your stuff to be seen, machines need to show it to people. If you want your stuff to be seen, machines need to show it to people. It's not like a theater needs to decide to show it or a movie studio decides to green light it.

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Andrew A. Rosen @the-medium.co · 15/04/2025

Indirectly, this data suggests that #Netflix is in a bind: how do you convince people you're worth "spending time" with when Meta turns every business into a media company? the-medium.co/p/the-market...

the-medium.co

The Market Signal: Meta's Opening Arguments at FTC Trial

And, what they reveal about Netflix's "ambitious objectives" for 2030

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Andrew A. Rosen @the-medium.co · 15/04/2025

Why It Matters The data suggests Meta's plan to arm "hundreds of millions" of advertisers with AI video tools isn't just about fighting TikTok and YouTube—it's reshaping video engagement entirely

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Andrew A. Rosen @the-medium.co · 15/04/2025

Meta's counsel did not share comparable Instagram figures but implied similar patterns when discussing apps diverting usage from Instagram, with YouTube ranking first and TikTok third. .

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Andrew A. Rosen @the-medium.co · 15/04/2025

Meta's opening defense included an 88-slide presentation arguing why it doesn't meet the definition of a "monopolist" under U.S. antitrust law. It included this slide on how video drives engagement on Facebook.

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Andrew A. Rosen @the-medium.co · 15/04/2025

The Market Signal Yesterday, the Federal Trade Commission's (FTC) antitrust trial against #Meta Platforms—owner of hashtag#Facebook, hashtag#Instagram, Threads, and WhatsApp—commenced in Washington, D.C.

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Andrew A. Rosen @the-medium.co · 14/04/2025

the-medium.co

The Medium from PARQOR | Andrew A. Rosen | Substack

The Medium identifies essential signals on how technology is shaping the business of culture, and how the marketplace is evolving in response. Click to read The Medium from PARQOR, by Andrew A. Rosen,...

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Andrew A. Rosen @the-medium.co · 14/04/2025

For my sixth interview in the Voices In ChAInge series, I spoke with Allie Dietzek, an independent business development consultant who has worked mostly in the innovation and digital product design and development space. the-medium.co/p/voices-in-...

the-medium.co

Voices in ChAInge: Allie Dietzek

#6 of 12 Interviews from the ON_Discourse AI Transformation Summit

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Andrew A. Rosen @the-medium.co · 14/04/2025

So it proves that AI actually can insert itself in ways that do make for a better customer experience." — Allie Dietzek, @alz5.bsky.social

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Andrew A. Rosen @the-medium.co · 14/04/2025

"I feel so much more strongly about @Chase as an innovator… This is an example where I was expecting a human to do a better job than an automated system. And the automated system did what I was asking for.

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Andrew A. Rosen @the-medium.co · 11/04/2025

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Andrew A. Rosen @the-medium.co · 11/04/2025

For my fifth interview, I spoke with Natalie Monbiot. Founder of Virtual Human Economy, which both advises and builds companies that leverage AI to empower Human Agency, with a particular focus on the Future of Education and Work.

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Andrew A. Rosen @the-medium.co · 11/04/2025

So I can scale myself, I can augment myself, and basically any opportunity that you could have captured relevant data in your orbit, data that you have licensed to, is a missed opportunity to basically increase your impact for yourself and others."

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Andrew A. Rosen @the-medium.co · 11/04/2025

“I work in the AI twin space and the more data you can feed your AI twin, the more effective your AI twin is going to be for yourself as a thought partner, but then also as an interface that other people can actually interact with.”

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Andrew A. Rosen @the-medium.co · 10/04/2025

He added: "That’s not about laying off half the staff and at the effects company. That’s about doubling their speed to completion on a given shot so your cadence is faster and your throughput cycle is faster, and artists get to move on and do other cool things and then other cool things…”

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Andrew A. Rosen @the-medium.co · 10/04/2025

Cameron responded for blockbusters like “Dune”, “Dune: Part Two”, or “big effects-heavy, [computer graphics (“CG”)]-heavy films” to continue to succeed in Hollywood, there is a need to figure out how to cut the cost” of those budgets “in half”.

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Andrew A. Rosen @the-medium.co · 10/04/2025

Media coverage—particularly from the Hollywood trades—focused on Cameron’s response about why he joined the board of Stability AI, a UK-based artificial intelligence company best known for its text-to-image model Stable Diffusion.

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Andrew A. Rosen @the-medium.co · 10/04/2025

Yesterday, a must-watch podcast interview debuted between film-maker James Cameron by $META CTO and Head of Reality Labs Andrew “Boz” Bosworth.

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Andrew A. Rosen @the-medium.co · 10/04/2025

Listen to a free preview below

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Andrew A. Rosen @the-medium.co · 09/04/2025

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Andrew A. Rosen @the-medium.co · 09/04/2025

For my fourth interview I spoke with Dave DiCamillo, CTO of Code and Theory (@codeandtheory.bsky.app), a strategically driven, digital-first agency that lives at the intersection of creativity and technology.

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Andrew A. Rosen @the-medium.co · 09/04/2025

"They've just solved the problem that we've been solving for the past six months for our clients with one fell swoop."

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Andrew A. Rosen @the-medium.co · 09/04/2025

"@OpenAI.bsky.social's new 4.0 image gen and the ability for us to just take images, plop it in, prompt ourselves, and getting the fidelity of what they just deployed this morning has actually shook me and our entire team building out this accelerator…"

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Andrew A. Rosen @the-medium.co · 08/04/2025

For my third interview, I spoke with Rafa Prellwitz, VP of Marketing for Gen.AI Works, “the world’s biggest AI hub” and “your go-to for learning AI, discovering innovations, and exploring top AI products for business and creativity.” the-medium.co/p/voices-in-...

the-medium.co

Voices in ChAInge: Rafa Prellwitz, VP of Marketing for Gen.AI Works

#3 of 12 Interviews from the ON_Discourse AI Transformation Summit

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Andrew A. Rosen @the-medium.co · 08/04/2025

These interviews were recorded at The ON_Discourse AI Transformation Summit with over 100 participants “representing every C in the suite.”

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Andrew A. Rosen @the-medium.co · 08/04/2025

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Andrew A. Rosen @the-medium.co · 08/04/2025

I think we haven't thought about it and I think it opens a lot of possibilities to have this creative body by your side in your pocket every time.” — Rafa Prellwitz, VP of Marketing for GenAI.Works

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Andrew A. Rosen @the-medium.co · 08/04/2025

“[W]e can expand the horizons of creativity and use AI as a superpower for something that we for a long time judged to be owned just by humans and what is the next frontier of creativity boosted by AI?

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