Reposted by That's What She Does (TWSD)
DoubleDown Interactive’s Faith Price examines how the surge in D2C revenue has outpaced mobile attribution tools, addresses acquisition hurdles for legacy apps post-ATT, and cautions against premature AI adoption.
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DoubleDown Interactive's Faith Price on D2C growth, ageing apps and the real cost of AI
DoubleDown's Faith Price on D2C outpacing the industry's measurement tools, acquisition for a 16-year-old app and fixing processes before layering on AI.