88% of journalists delete pitches that miss their beat.
That's the reality according to Muck Rack's 2026 State of Journalism report, which surveyed journalists about how they work and what they actually want from PR pros.
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What Journalists Actually Want From PR in 2026 | Teak Media
Journalists get a majority of their story ideas from pitches sent by public relations professionals, but 88% delete those that miss their