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TBI Communications

@tbicommunications.bsky.social
106 followers 16 following 104 posts

Strategic #marketing consultancy working with #publishers, societies, associations and technology start-ups. We believe big ideas need to be realised.

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TBI Communications @tbicommunications.bsky.social · 18/08/2026
NEW TEAM MEMBER ALERT! @annabeldaly.bsky.social joins TBI as a Senior Consultant, having moved from OUP, where she was Marketing Director, bringing more than 20 years' experience in strategic marketing, communications, leadership development, AI adoption and business transformation.
New team member - Annabel Daly
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TBI Communications @tbicommunications.bsky.social · 06/08/2026
NEW TEAM MEMBER: Welcome to the team, Scott! He joins us as our new Research and Data Insights Manager, bringing a wealth of experience in working with scholarly publishers, societies, membership organisations and charities to understand their customers and make better data-driven decisions.
New team member Scott Lampon, Research and Data Insights Manager.
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TBI Communications @tbicommunications.bsky.social · 17/07/2026
Scholarly publishing professionals are unusually good at detecting when a piece of thought leadership is substance versus performance. The Silverchair AI white paper had to earn its place in that critical readership. How we approached it → tbicommunications.com/silverchair T
Thought leadership that really leads
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TBI Communications @tbicommunications.bsky.social · 25/06/2026
The most useful member survey questions are usually the ones that make you slightly nervous to ask. 'What almost made you not renew?' tells you more than any satisfaction score. More on getting the most out of your member survey → tbicommunications.com/membership-r...
How useful is your member survey? Really?
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TBI Communications @tbicommunications.bsky.social · 16/06/2026
Conference marketing to an international scientific audience is a genuine craft. You need to reach the right people with the right argument at the right moment in their decision-making. How we generated 8,000 attendees for a brand-new STEM congress → tbicommunications.com/driving-succ...
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TBI Communications @tbicommunications.bsky.social · 10/06/2026
Writing about AI for an audience of scholarly publishing professionals is a challenge. Too superficial and you lose credibility. Too technical and you lose reach. For Silverchair, we found the balance and sparked real debate at their community event. → tbicommunications.com/silverchair
Thought leadership that really leads
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TBI Communications @tbicommunications.bsky.social · 03/06/2026
Small paid ads budgets don’t have to mean limited success. Focus on placement. Get creative. Maximise user experience. Practical guide for research sector organisations → tbicommunications.com/paid-ads-how...
Small ads budget? No problem
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TBI Communications @tbicommunications.bsky.social · 28/05/2026
The hardest thing about onboarding an agency is the knowledge transfer. How long before they understand your audience, your voice, your objectives? For our clients @bjuiknowledge.bsky.social, our expertise meant we could hit the ground running. tbicommunications.com/seamlessly-b...
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Seamlessly Bridging Gaps - TBI Communications
When a member of the marketing team goes on temporary leave, the resulting gap can significantly impact productivity and continuity.
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TBI Communications @tbicommunications.bsky.social · 21/05/2026
The most interesting strategic moves in scholarly publishing aren't about doing the same things better. They're about asking different questions. Who is underserved? What value isn't being created yet? Where is there clear air? Read more → tbicommunications.com/swimming-in-...
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Swimming in Blue Oceans: the pursuit of high differentiation at low cost - TBI Communications
TBI's Lynne Miller talks about applying the marketing discipline of “satisfying customer needs, profitably”.
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TBI Communications @tbicommunications.bsky.social · 19/05/2026
The gap between what members say and what they do can be where the most useful insights live. Truly useful member research digs into how your members value you and what might compel them to leave. More on designing research → tbicommunications.com/membership-r...
Are you doing the right thing for your members?
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TBI Communications @tbicommunications.bsky.social · 12/05/2026
The blank page is one of the biggest time-sinks in content marketing. For comms teams whose quality can't slip, finding your writing rhythm is a real advantage. Some practical techniques that work for us → tbicommunications.com/how-to-impro...
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How to Improve Writing Productivity - TBI Communications
At TBI we write every day – from strategies to white papers and case studies, through to email and social copy.
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TBI Communications @tbicommunications.bsky.social · 07/05/2026
Organisations that serve very broad audiences often try to segment their way to clarity. For The English Association, we found a different route: a unifying messaging framework that resonated across all careers. Case study → tbicommunications.com/strengthenin...
Niche down or find the unifying thread?
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TBI Communications @tbicommunications.bsky.social · 30/04/2026
Great in-person meeting this week with the whole TBI team. Topics of conversation included responsible AI use, what zero-click searches mean for PPC best practice and celebrating our collective successes.
TBI Team at lunch in the Ashmolean Museum restaurant.
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TBI Communications @tbicommunications.bsky.social · 01/04/2026
Renewal decisions aren't made at renewal time. They're made in the quiet moments when a member wonders if they got value this year. The societies that keep members don't just broadcast. They build genuine two-way relationships. → tbicommunications.com/approaches-t...
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Approaches to member engagement: it’s a two-way street - TBI Communications
TBI's Lynne Miller talks about the importance of developing an emotional connection with your members, to drive engagement.
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TBI Communications @tbicommunications.bsky.social · 19/03/2026
This #InternationalClientsDay, we’re recognising the organisations who trust us with their strategy, communications, and campaigns. “I rely on TBI Communications to extend the capabilities of my in-house team…” Read more testimonials: bit.ly/4sjEPcL
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TBI Communications @tbicommunications.bsky.social · 17/03/2026
Happy St Patrick’s Day to everyone celebrating today from the TBI team ☘️ However you’re spending it, we hope it’s a good one. Lá Fhéile Pádraig sona daoibh.
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TBI Communications @tbicommunications.bsky.social · 10/03/2026
🔬 It’s #BritishScienceWeek. Across the UK, science & research are being celebrated. We’re proud to help amplify the work published by our clients, supporting campaigns, clearer messaging & #OpenScience projects. Learn more about what we do: bit.ly/4cUIqcL
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TBI Communications @tbicommunications.bsky.social · 09/03/2026
📚 #LondonBookFair is tomorrow. @kellyhenwood.bsky.social will be at Olympia on 10 March, meeting publishers and partners and catching up on what’s shaping the year ahead. If you’d like to connect while you’re there, send her a message and arrange a time to meet.
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TBI Communications @tbicommunications.bsky.social · 05/03/2026
It’s International Ideas Month 💡  At The Big Idea (TBI), we believe big ideas deserve proper thinking. This month our team will share ideas shaping scholarly comms: journal positioning, author relationships, visibility between renewal cycles, & the real use of AI. More next week.
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TBI Communications @tbicommunications.bsky.social · 02/03/2026
📚 #LondonBookFair is coming up! Our Senior Consultant @kellyhenwood.bsky.social will be there on 10 March. LBF is a key opportunity to understand what’s changing in the publishing landscape. If you’re attending, reach out to set up a conversation with Kelly.
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TBI Communications @tbicommunications.bsky.social · 27/02/2026
Digital learning is evolving, and AI is now part of the picture. This #DigitalLearningDay, we’re sharing reflections on what thoughtful, responsible use of AI looks like in practice. Read more: bit.ly/46tXk5Q
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TBI Communications @tbicommunications.bsky.social · 25/02/2026
We’re officially settled into 2026. Has your marketing strategy caught up? If it’s time for a refresh, we can help – supporting organisations across #ResearchCommunications to rethink what’s working and what’s next. How can we support you? 👉 bit.ly/4r007Lj #MarketingStrategy #ScholarlyComms
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TBI Communications @tbicommunications.bsky.social · 20/02/2026
AI is reshaping marketing, but what does it mean for our sector? Key takeaways from Gartner’s 2026 predictions: #AI can boost engagement, human oversight ensures quality, and trust and transparency remain vital. 📌 Read Lynne’s reflections: bit.ly/46kd1MR #ResearchComms
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TBI Communications @tbicommunications.bsky.social · 19/02/2026
R2R is almost here. The Researcher to Reader Conference takes place next week (24 & 25 February), our Senior Consultant @kellyhenwood.bsky.social will be there. If you’re attending too & would like to say hello, feel free to reach out and set something up in advance. 👋 See you next week!
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TBI Communications @tbicommunications.bsky.social · 17/02/2026
Happy Chinese New Year 🧧 Today marks the start of the Year of the Horse, often associated with energy, movement and progress. For those working across #GlobalResearch and #ScholarlyComms, it’s a reminder of the international communities we work with and the shared effort behind knowledge creation.
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TBI Communications @tbicommunications.bsky.social · 13/02/2026
Gartner’s 2026 Marketing Predictions focus on broad #Marketing trends. At TBI, we’ve been asking a different question: what might these shifts mean for our sector? As #AI increasingly mediates discovery, trust, transparency, and design become central, not optional. Read the blog 📌 bit.ly/3ZAn3Wp
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TBI Communications @tbicommunications.bsky.social · 10/02/2026
Our Senior Consultant Kelly will be at #ResearcherToReader Conference on 24 February. R2R is a great space for conversations across research, publishing, & libraries. If you’re attending, @kellyhenwood.bsky.social would love to connect. You can also catch her at #LondonBookFair on 10 March 📚
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TBI Communications @tbicommunications.bsky.social · 27/01/2026
If you’re running campaigns with niche audiences or smaller budgets, optimisation is where results are won or lost. Our latest #TBITip: change one thing at a time. It’s how you get real insights and why small shifts in targeting or creative can outperform bigger budgets.
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TBI Communications @tbicommunications.bsky.social · 22/01/2026
One message stood out at #APE2026 last week: protecting trust, equity and integrity is something we must do together. In her latest blog, our Senior Consultant Mithu explores what’s next for scholarly publishing, with insights on collaboration, transparency and research integrity. 📌 bit.ly/3NvAEvu
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From Trust to Process: APE 2026 on the Case for Collaboration
The APE Conference in Berlin offered the first gathering of the international publishing community of 2026.
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TBI Communications @tbicommunications.bsky.social · 21/01/2026
Looking forward to University Press Publishing for Ukraine: Policy and Practice next week. Our MD, Lynne Miller, will be speaking on practical, sustainable ways publishers can build visibility and community. 🇺🇦 More on SUPRR: suprr.org bit.ly/4qAWBYC
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TBI Communications @tbicommunications.bsky.social · 21/01/2026
Looking forward to University Press Publishing for Ukraine: Policy and Practice next week. Our MD, Lynne Miller, will be speaking on practical, sustainable ways publishers can build visibility and community. More on SUPRR: suprr.org
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TBI Communications @tbicommunications.bsky.social · 15/01/2026
That’s a wrap on #AcademicPublishingEurope (APE) 2026 📚 Our highlight: “To preserve epistemic trust, we need to ensure no single institutional actor monopolises power over what counts as scientific truth or knowledge.” - @carolinesutton.bsky.social, STM Association
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TBI Communications @tbicommunications.bsky.social · 12/01/2026
In honour of #HouseplantWeekUK 🌿 we asked the TBI team to share their favourite houseplants. Here are a few of the plants keeping us company while we work. And yes, we've named them... (Bonus points if you can find the one fake plant!)
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TBI Communications @tbicommunications.bsky.social · 08/01/2026
Joining the conversation at #AcademicPublishingEurope 2026? Our Senior Consultant Mithu will be in Berlin next week to discuss scholarly communication, from digital knowledge exchange to how AI is reshaping research integrity. Want to connect? DM Mithu on LinkedIn to set up a time: bit.ly/49boSyH
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TBI Communications @tbicommunications.bsky.social · 31/12/2025
Need some light reading during the holidays? Our blog is packed with practical insights: AI guidance for marketers, social media tips for #ScholarlyPublishing, and advertising ideas for every team. Explore clear, useful insights you can dip into now and revisit later. Browse here → bit.ly/4sjmBJg
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TBI Communications @tbicommunications.bsky.social · 19/12/2025
#HappyHolidays from the TBI team! ☕🧣 We’ve loved supporting your big ideas throughout 2025, from launching innovative research communications products to shaping impactful brand and business strategies. We’re proud of what we’ve achieved together and excited to see what 2026 will bring.
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TBI Communications @tbicommunications.bsky.social · 16/12/2025
AI has moved beyond buzzword status. It’s become a core tool shaping how modern teams operate. Still, many organisations are navigating how to integrate it well. Read this month’s Tiny Sparks for clear, practical tips on using #AI, including strategies, pitfalls, and trends 👉 bit.ly/3XXNOTS
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TBI Communications @tbicommunications.bsky.social · 11/12/2025
We had lots of laughter and big smiles during a very festive #TeamsTuesday this week 🎄 For a remote team, moments away from deadlines and dashboards are essential. Swapping #Christmas stories, joining a joyful quiz, and voting in the first ever TBI Christmas Awards made the day truly special.
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TBI Communications @tbicommunications.bsky.social · 05/12/2025
Our latest newsletter is now live! This month, we’re talking about AI: what helps, what doesn't, and how small teams can easily adopt it in thoughtful small ways. Catch up on Tiny Sparks to the Big Idea👇 bit.ly/3MFMen4
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AI in Marketing: Finding the Balance
As we move towards 2026, we’re reflecting on how AI continues to reshape the way marketing teams work. But one of the biggest challenges for small teams isn’t just using AI well, it’s knowing where to...
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TBI Communications @tbicommunications.bsky.social · 27/11/2025
Wishing our clients and colleagues a very happy #Thanksgiving! We hope you enjoy a well-deserved long weekend with family and friends 🍁🍂 What’s something you’re especially thankful for this year?
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TBI Communications @tbicommunications.bsky.social · 21/11/2025
Need extra skills, speed, or support? TBI operates as your on-demand resource, enhancing your team’s expertise and giving you the hands-on help to bring your #Marketing ideas to life without slowing anything down. ➡️ Turn ideas into impact: bit.ly/47QXaqg #Mktg #Strategy
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TBI Communications @tbicommunications.bsky.social · 19/11/2025
What #AI tools do small marketing teams really need? We’ve been exploring – from ChatGPT and Claude for writing, to Canva AI for design & Jaime for meeting notes. Used well, #AIinMarketing can save time so small teams can focus on what really matters. 🔗 Read the blog: bit.ly/3M98ZiZ
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8 AI Tools for Small Marketing Teams
Explore the essential AI tools small marketing teams should know to streamline workflows, improve content, and enhance productivity.
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TBI Communications @tbicommunications.bsky.social · 12/11/2025
“If emoji marketing were an art movement, it’d be minimalism.” 🎨 From #Copywriting flair to science diplomacy, last month’s Tiny Sparks explored the whirlwind of modern #Marketing and shared timely tips on not just keeping up but staying ahead. Don’t miss the latest issue: bit.ly/47CHwyL
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Trend Watch: TBI’s October Highlights
Halloween is here, but there's still nothing scarier than stagnation. Staying ahead of the curve is key, but in today’s digital age, the pace of innovation can feel overwhelming.
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TBI Communications @tbicommunications.bsky.social · 07/11/2025
“AI won’t replace you, but someone using AI will.” We’re exploring how small marketing agencies, especially in #ScholarlyPublishing”, can use #AI to lighten the load. Our key #FestivalofAI takeaway: Used thoughtfully, AI can become a productivity assistant. Read the full blog: bit.ly/47Ru0qZ
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How AI Can Make Small Marketing Teams More Productive
How AI can make small marketing teams more productive by saving time, simplifying workflows, and inspiring creativity.
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TBI Communications @tbicommunications.bsky.social · 05/11/2025
🎉 TBI Milestone! We’re celebrating 1 year of creativity and great copywriting from our Marketing Executive, Poppy Iles. Her thoughtful designs and genuine storytelling have made a real impact this year, and we can’t wait to see what’s next. #TBITeam #WorkAnniversary
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TBI Communications @tbicommunications.bsky.social · 31/10/2025
🎃 Innovation moves fast enough to give anyone a fright! This Halloween, we’re celebrating the ideas helping our clients stay ahead. October’s Tiny Sparks newsletter rounds up highlights from #FrankfurtBookFair, #OpenAccessWeek & the #FestivalOfAI. Read now: bit.ly/4qD2tAT
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Trend Watch: TBI’s October Highlights
Halloween is here, but there's still nothing scarier than stagnation. Staying ahead of the curve is key, but in today’s digital age, the pace of innovation can feel overwhelming.
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TBI Communications @tbicommunications.bsky.social · 28/10/2025
As #CyberSecurityMonth wraps up, here's our key takeaways from a great @heyorca.bsky.social webinar on staying secure as #SocialMediaManagers: • One click can compromise multiple platforms • Limit admin access + use MFA • Keep up good digital hygiene Protect data and brand 🔐
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TBI Communications @tbicommunications.bsky.social · 22/10/2025
Our Managing Director, Lynne Miller, has had a busy few months developing a renewal campaign plan, mapping a webinar for librarians & leading a visioning workshop, among other things! At TBI, connection & creativity drive impact. Visit our website for more details about our services: bit.ly/4nVUY6q
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TBI Communications @tbicommunications.bsky.social · 09/10/2025
ICYMI: our latest newsletter explores the power of connection: from team moments in Oxford to conversations at #ALPSP2025 and plans for #FrankfurtBookFair. Catch up on insights, people power, and The Big Idea: bit.ly/3IQGRQE
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TBI Communications @tbicommunications.bsky.social · 08/10/2025
#SocialMedia in #ScholarlyPublishing is evolving fast. At #ALPSP2025, our Senior Consultant @kellyhenwood.bsky.social chaired a lively panel on what’s working (and what’s not). Read her new blog for insights on strategy, experimentation, and people power: bit.ly/4h76zNC
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Making Social Media Work in a Fragmented World
Together we explored the challenges and opportunities in a space that feels like it’s shifting under our feet week by week.
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