✋ OK, what in the heck am I doing?! 😯 LinkedIn it's so ... cringe? Let me explain. Here's the full context of this picture and the slide. During a presentation on personal branding, I mentio...

Covering the news, trends, innovators, technologies, and success stories that healthcare marketing, PR, and communication professionals need to know.

Swaay.Health LIVE 2025 (formerly HITMC Annual Conference) is just around the corner and to help us round out the agenda, we have launched our Call for Speakers. Our goal is to create engaging, thought...

Broward Health’s social media journey has not only elevated its brand but also deepened its connection with the local community, earning them the prestigious 2024 Swaay.Health Award for Best Social Media. Through innovative campaigns like "Then. Now.…

Finally! A conference where AI did not dominate the stage. Instead, the 2024 Patient Experience Symposium focused on the need for more kindness and more attention on staff experience as a prerequisite for better patient experiences. The post AI was Not…

Day 2 at the Patient Experience Symposium in Boston, MA featured more great sessions and keynotes. Kindness was the hot topic of discussion - how we need more of it, how it is the salve we need in these tough times, and how we can create an environment…

The speakers and panelists on Day 1 of the Patient Experience Symposium made it clear how improving patient experience is multifaceted. We cannot make significant improvement without addressing foundational issues like racial + ethnic disparities as well…

There are nine healthcare and marketing conferences that are worth considering this fall, including HLTH, CHIME, HCIC, SHSMD, AHIMA, and RSNA. These conferences offer a good mix of educational sessions and networking opportunities. The post Nine…

Here are the top healthcare marketing videos published by Swaay.Health in August 2024. The post Top Healthcare Marketing Videos – August 2024 first appeared on Swaay.Health.

The success of your organization is largely dependent on effective PR and marketing strategies. Matthew Briggs discusses how to assess the impact of your efforts and how to look out for future opportunities to better set your organization up for success.…

It has been a year since we launched the Swaay.Health brand and publication. We have achieved many of our original goals and that is mostly thanks to the valuable feedback from the amazing Swaay.Health Community. Here are a few of the highlights. The post…

Ramsoft, a Toronto-based radiology solutions company, is celebrating its 30th anniversary with a new look. The brand refresh marks a new chapter for the company as it expands its solution with patient-facing capabilities. The post Ramsoft’s Rebrand…

Here are the top healthcare marketing articles published on Swaay.Health at August 2024. The post Top Healthcare Marketing Articles – August 2024 first appeared on Swaay.Health.

Getting back on track after the summer is challenging. Here are some tips on how to overcome the summer lull and sprint to the end of the year. The post How to Dump the End-of-Summer Slump: Re-energizing Your Marketing for Fall first appeared on…

Healthcare marketers should not underestimate the power of traditional advertising and should use it in conjunction with digital efforts to reach their desired audience. The post Traditional Advertising Trends for Healthcare first appeared on Swaay.Health.

Congratulations to these healthcare marketing trendsetters and trailblazers for August 2024. This month we put a spotlight on the healthcare marketing agencies that made it onto the Inc 5000 Private Companies List. The post Healthcare Marketing…

Reason One, a healthcare marketing agency made it onto the Inc 5000 list of fastest growing private companies. Being on the list is tremendously validating for the team and is a nice acknowledgement for all the hard work put in over the past year says the…

Building a successful healthcare PR team is like putting together 3D puzzle. You need a strong foundation, the pieces must fit precisely together, and everything must be delicately balanced. It is difficult, but not impossible. Here is how one leader does…

LinkedIn has become a tremendously valuable tool for career building, yet many healthcare professionals are not taking full advantage of the platform. Here are five secrets you need to know from a healthcare LinkedIn expert. The post Five LinkedIn Secrets…

Marketing leaders musth change their management styles and approaches if they want to succeed in the years ahead. What worked over the last decade will not likely work going forward. Six leaders share their advice. The post Smart Marketing Leaders Are…

HLTH, HIMSS, and ViVE are the top healthcare conferences for healthcare journalists according to a new survey from Innsena. The survey also found that journalists are laser focused on doing interviews with leaders and tend not to explore the exhibit hall…

From non-profit & higher education to healthcare IT marketing, Dani Patterson's journey is a masterclass in adaptability and growth. Discover the mantras that propelled her to become a Marketing Rising Star and how she's leveraged every experience to…

Here are the top healthcare marketing videos published by Swaay.Health in July 2024. The post Top Healthcare Marketing Videos – July 2024 first appeared on Swaay.Health.

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot new job postings! The post Healthcare Marketing Jobs: August 14, 2024 first appeared on Swaay.Health.

Casey Quinlan (aka Mighty Casey) was a loud, brash, bold, and unstoppable patient advocate. To honor her memory and her legacy, AcademyHealth renamed their patient scholarship to Health Datapalooza. The post AcademyHealth Renames Patient Scholarship in…

Hedy & Hopp acquired iHealthSpot to accelerate the agency’s expansion into new healthcare markets. The agency now has a dedicated team that can address the needs of single-site healthcare providers and smaller group practices. The post Hedy & Hopp…

Direct Mail has evolved and become more targeted, but does it have a place in today’s digital-first marketing world? The answer is a surprising YES – especially with younger generations who did not grow up with it. The post Does Direct Mail Still Have a…

Here are the top healthcare marketing articles published on Swaay.Health in July 2024. The post Top Healthcare Marketing Articles – July 2024 first appeared on Swaay.Health.

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot new job postings! The post Healthcare Marketing Jobs: August 7, 2024 first appeared on Swaay.Health.

When Judge Mark T. Pittman vacated the HHS’s 2022 HIPAA Bulletin, he included many witty and comments in his 31-page ruling. Many of those comments poked fun at the healthcare industrial complex. Here are those comments. The post Thirteen Witty Statements…

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot new job postings! The post Healthcare Marketing Jobs: July 31, 2024 first appeared on Swaay.Health.

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot new job postings! The post Healthcare Marketing Jobs: July 24, 2024 first appeared on Swaay.Health.

For small and medium sized digital health companies, is it better to hire marketers with good healthcare domain knowledge or who have good marketing skills from other industries? My take – domain knowledge hands down. The post Who Should You Hire?…

Members of the Swaay.Health Community chime in on giveaways and staff branded items. Thoughtfulness and utility are in. Splashing a logo on throwaway item is out. Here is what marketing experts had to say. The post More Thoughtfulness, Fewer Logos for…

A revolutionary AI dubbing and lip-syncing technology makes it possible to update, localize, and translate videos in minutes. Imagine having patient education videos in over a hundred languages with the lips of the actors matching the new audio track with…

Advertising has evolved throughout time with the help of new technologies and methods, allowing our marketing campaigns to become more effective. Thanks to programmatic digital out-of-home, this evolution takes another step forward by allowing us to…

Xealth announced the launch of Dewey, an interactive tool that allows customers to compare the performance of their digital health and patient engagement initiatives to their peers. How will this benefit healthcare organizations? The post Xealth Launches…

Congratulations to these healthcare marketing trendsetters and trailblazers for July 2024. We love celebrating promotions, new roles, awards, and wins from the Swaay.Health Community. The post Healthcare Marketing Trendsetters and Trailblazers – July 2024…

Now that a federal judge has ruled to vacate the third-party tracking guidance issued by the US Department of Health and Human Services (HHS) Office for Civil Rights (OCR), healthcare organizations can go back to using the technology – sort of. The post…

A new KLAS report suggests solutions for patient, staff, and caregiver experience are heading for a convergence. Is there a risk that this will dilute the experience improvement efforts across all these stakeholders? The post Will Blending of Solutions…

Just because large organizations have bigger marketing budgets, it doesn’t mean that it’s easier to get approval to spend on new marketing initiatives. Here are a few tactics marketing leaders can use to secure more budget. The post Getting More Marketing…

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot new job postings! The post Healthcare Marketing Jobs: July 18, 2024 first appeared on Swaay.Health.

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot new job postings! The post Healthcare Marketing Jobs: July 10, 2024 first appeared on Swaay.Health.

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot new job postings! The post Healthcare Marketing Jobs: July 3, 2024 first appeared on Swaay.Health.

Video has quickly become the preferred format for consumer content. Since healthcare lags a few years behind consumer trends, NOW is the time for healthcare marketers to jump on board. These marketing leaders already have. The post It’s Prime Time for…

More than half of YouTube’s video ads are now seen on TVs. This means, if you have videos for your products or services, you can get the visual impact of a multimillion-dollar broadcast ad spend for as little as $1 a day. Carey George offers tips from his…