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Alan Shoebridge

@ashoebridge.bsky.social
134 followers 47 following 191 posts

Healthcare communications and marketing professional. Cyclist. Oregon Duck. New to Bluesky!

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Reposted by Alan Shoebridge
Bill Kristol @billkristolbulwark.bsky.social · 23/09/2026
I found watching Trump’s UN speech today deeply depressing. It is a matter of national shame and humiliation that he is our president. Every country in the world, friend and foe alike, sees we are governed by a vainglorious fool.
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Alan Shoebridge @ashoebridge.bsky.social · 22/09/2026
A recruiter’s video about iced coffee says a lot about where job searching is right now: subjective, inconsistent, and honestly pretty frustrating for candidates. I broke down what’s really going. Full post: www.alanshoebridge.com/post/could-a...
alanshoebridge.com
Could an iced coffee make or break your next job search?
Picture it: A job candidate walks into an interview holding an iced coffee. Are they making a harmless beverage choice or signaling that they don’t quite understand the moment?If you’re not terminally online (like me), you might have missed the whole thing. Don’t worry, I’ll bring you up to speed. I’ll also explain why this whole conversation really isn’t about coffee at all.The scenarioFrom Inc. magazine:The debate has been raging since last week, when a recruiter who says she has 16 years of e
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Alan Shoebridge @ashoebridge.bsky.social · 15/08/2026
It's official. I have now had enough #Portland matcha lattes to have opinions, rankings and possibly a mild caffeine problem. So, I made a guide. 🍵 www.alanshoebridge.com/post/best-ma...
alanshoebridge.com
Best Matcha Lattes in Portland: 15 Great Spots to Try
Portland’s matcha scene has gone from niche to seemingly everywhere, with specialty matcha shops, coffee shops and even doughnut spots serving bright green lattes hot, iced, sweetened, unsweetened and...
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Alan Shoebridge @ashoebridge.bsky.social · 29/07/2026
@jvl.bsky.social just when you thought it couldn't get any worse. www.nytimes.com/2026/07/28/b...
nytimes.com
Ross Douthat Joins ‘60 Minutes’ as a Correspondent
Mr. Douthat, an opinion columnist at The New York Times, will join the CBS News program, along with several other journalists.
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Alan Shoebridge @ashoebridge.bsky.social · 27/07/2026
Broke out my "LeMond 8 seconds" cycling kit today in honor of the last day of the Tour de France. There will never be another finish like 89! Will there ever be another American who wins it all? Cheers to Greg! 🏆 #greglemond #lemond #Tour de France
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Alan Shoebridge @ashoebridge.bsky.social · 08/07/2026
How to be a better hiring manager: Stop playing games with job candidates www.linkedin.com/pulse/how-be... #hiring
linkedin.com
How to be a better hiring manager: Stop playing games with job candidates
Earlier this year, I started documenting counterproductive — and sometimes downright baffling — hiring practices that people were sharing on social media. I call it “weird games hiring managers play.
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Alan Shoebridge @ashoebridge.bsky.social · 04/06/2026
Fun conversation about building your reputation where you work and beyond. youtu.be/bigoLvIaidk?...
youtu.be
Mastering Your Personal Brand
YouTube video by The Leadership Cafe
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Alan Shoebridge @ashoebridge.bsky.social · 02/06/2026
New blog post! www.alanshoebridge.com/post/the-hea...
alanshoebridge.com
The healthcare disruptors of 2026: A watchlist for communicators and marketers
About a decade ago, the term “healthcare disruption” started showing up everywhere. It was talked about constantly. It got to the point where I became cynical whenever someone mentioned the term. Why?...
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Alan Shoebridge @ashoebridge.bsky.social · 07/04/2026
Just dropped my annual list: www.linkedin.com/posts/shoebr...
linkedin.com
🚨Updated: Healthcare disruptors of 2026 (and beyond)! 👇𝐍𝐄𝐖 to the list: - AARP - AI medical scribes - Baby Boomers (aka “Silver Tsunami”) - DTC primary care - Home medical testing - Maven… | Alan Sh...
🚨Updated: Healthcare disruptors of 2026 (and beyond)! 👇𝐍𝐄𝐖 to the list: - AARP - AI medical scribes - Baby Boomers (aka “Silver Tsunami”) - DTC primary care - Home medical testing - Maven Clinic (vi...
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Alan Shoebridge @ashoebridge.bsky.social · 23/03/2026
Some thoughts on NOT thinking: www.linkedin.com/posts/shoebr...
linkedin.com
✅ Point: "I practice introspection as little as possible. If you go back, like, 400 years ago, it never would have occurred to anybody to be introspective" — Marc Andreessen, 2026 ✅ Counterp...
✅ Point: "I practice introspection as little as possible. If you go back, like, 400 years ago, it never would have occurred to anybody to be introspective" — Marc Andreessen, 2026 ✅ Counterpoint: "The...
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Alan Shoebridge @ashoebridge.bsky.social · 16/03/2026
Sinners got robbed for best picture.
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Alan Shoebridge @ashoebridge.bsky.social · 04/03/2026
🚨👇Updated for 2026! **30 hospital terms YOU need to know** www.linkedin.com/posts/shoebr...
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Alan Shoebridge @ashoebridge.bsky.social · 23/02/2026
🚨 NEW ARTICLE 👇 Don't make this huge career mistake: **Waiting to be asked about a promotion** I've seen so many people miss out on applying for great internal roles because they want to be asked to apply by their manager before acting. That's a critical error. www.linkedin.com/pulse/dont-m...
linkedin.com
Don’t Make this Mistake: Why Waiting to Be Asked Can Cost You a Promotion
Promotions don’t always go to the most qualified person. They often go to the person who speaks up first. Here is how to avoid this mistake.
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Reposted by Alan Shoebridge
MisterJayEm @misterjayem.bsky.social · 21/02/2026
"In Chicago, of 92 people arrested for assaulting or impeding officers last fall, 74 cases have resulted in no charges; in 13 cases, charges were filed and dismissed; and five charged cases were still pending *** As of the end of January, there have been no convictions."
theguardian.com
DoJ cases against protesters keep collapsing as officers’ lies are exposed in court
String of embarrassing defeats for prosecutors as experts condemn DoJ effort to cast people as ‘violent perpetrators’
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Reposted by Alan Shoebridge
The Atlantic @theatlantic.com · 19/02/2026
“In this new economic paradigm, the educated and well-to-do would fare worse than their less-educated and lower-income neighbors,” @annielowrey.bsky.social writes:
bit.ly
The Worst-Case Future for White-Collar Workers
The well-off have no experience with the job market that might be coming.
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Alan Shoebridge @ashoebridge.bsky.social · 31/01/2026
🚨 NEW ARTICLE: **Why counsel, not content, will be our greatest asset in 2026** Our counsel as communicators matters now more than ever. 👇 Read it here: www.alanshoebridge.com/post/why-cou...
alanshoebridge.com
Why counsel, not content, will be our greatest asset in 2026
Note: This blog post was also published as a newsletter article by Healthcare Communicators Northwest. So much has changed for healthcare communicators in the past few years. I know what you’re thinki...
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Reposted by Alan Shoebridge
jen sometimes aph 🌻 @bunnibytz.bsky.social · 28/01/2026
A retired Minneapolis couple who had guns pointed at them by ICE in a church parking lot. "They were obviously not trained at all. I've known many police officers in my life. These people were right off the streets." "They had the professional demeanor of criminals." ht: @paulgraham.bsky.social
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Alan Shoebridge @ashoebridge.bsky.social · 25/01/2026
A tragedy. All of this is unnecessary. A dark day for the country. #Minnesota
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Reposted by Alan Shoebridge
Bill Kristol @billkristolbulwark.bsky.social · 24/01/2026
Too obvious a point even to make, perhaps. But there was no “unrest” in Minneapolis before ICE and CBP showed up. ICE and CBP are the cause of the chaos…and the killings. Get them out of there.
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Reposted by Alan Shoebridge
Sarah Longwell @sarahlongwell25.bsky.social · 24/01/2026
This used to be the very thing conservatives claimed to be against — masked federal agents, uninvited and unwanted by the state, killing American citizens in the street for practicing their 1st and 2nd Amendment rights.
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Alan Shoebridge @ashoebridge.bsky.social · 19/01/2026
Thoughts for today. www.linkedin.com/posts/shoebr... #mlkday
linkedin.com
#mlk #mlkday | Alan Shoebridge
"The arc of the moral universe is long, but it bends toward justice." - Dr. Martin Luther King Jr. Dr. King used the phrase "the arc of the moral universe is long, but it bends toward justice" in se...
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Reposted by Alan Shoebridge
The Bulwark @thebulwark.com · 19/01/2026
"Great Healthcare Plan." None of those things are true. Read about it from @citizencohn.bsky.social in the latest edition of The Breakdown: lnk.thebulwark.com/45Loe8U
lnk.thebulwark.com
Trump’s ‘Great Healthcare Plan’ Is Not Great. It’s Not Even a Plan.
And this is not what it looks like when you’re serious about lawmaking.
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Reposted by Alan Shoebridge
Bill Kristol @billkristolbulwark.bsky.social · 12/01/2026
With Trump going full authoritarian on Venezuela-Greenland, ICE, and the Fed, the response has to be serious. Four Republican senators (Tillis, McConnell, Murkowski, Collins?) could announce they’ll caucus for now with the Dems to give them control of the Senate to check Trump.
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Alan Shoebridge @ashoebridge.bsky.social · 10/01/2026
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Reposted by Alan Shoebridge
Popehat @kenwhite.bsky.social · 10/01/2026
Agents like this should be identified and their name and picture posted on a searchable web site with videos and content like this linked to their names
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Alan Shoebridge @ashoebridge.bsky.social · 10/01/2026
Do NOT ever listen to this man. Ever. finance.yahoo.com/news/why-elo...
finance.yahoo.com
Why Elon Musk says saving for retirement will be 'irrelevant' in the next 20 years
Tesla and SpaceX CEO Elon Musk described a future where technology creates an abundance of resources so "anyone can have whatever stuff they want."
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Alan Shoebridge @ashoebridge.bsky.social · 09/01/2026
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Reposted by Alan Shoebridge
Tom Nichols @radiofreetom.bsky.social · 03/01/2026
The United States has now given Russia, China, and anyone else who wants to give it a try an even clearer road map for invading countries that displease them. www.theatlantic.com/internationa...
theatlantic.com
Maybe Russia and China Should Sit This One Out
Vladimir Putin and Xi Jinping are just shocked—shocked!—by the American attack on Venezuela.
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Alan Shoebridge @ashoebridge.bsky.social · 03/01/2026
✋📖 Looking for a GOOD BOOK? If you're starting a reading list for 2026, here are 10 suggestions from the books that I read last year. www.alanshoebridge.com/post/get-los...
alanshoebridge.com
Get lost in a good book: 10 reading recommendations from 2025
If you're looking for something to read in 2026, I have a few suggestions for you to consider. And as always, I encourage you to buy books that catch your eye from independent bookstores, such as Powe...
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Alan Shoebridge @ashoebridge.bsky.social · 21/12/2025
If @thebulwark.com starts a book club in 2026 this should be the first recommendation. It's chilling how closely it parallels what's happening today. @jvl.bsky.social, @billkristolbulwark.bsky.social @sarahlongwell25.bsky.social
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Alan Shoebridge @ashoebridge.bsky.social · 17/12/2025
🙏 A 𝐆𝐑𝐀𝐓𝐄𝐅𝐔𝐋 farewell: **Reflecting on Nine Incredible Years with SHSMD** I am wrapping up my last year on the SHSMD board. Serving on this board has been one of the most rewarding experiences of my career. 👇 More thoughts, and a few pictures, here: www.alanshoebridge.com/post/a-grate...
alanshoebridge.com
A grateful farewell: Nine years of growth, friendship and impact with SHSMD
All good things must come to an end. Yes, I know say that’s a cliché, but it’s also true. Every November, the Society for Healthcare Market and Strategy Development (SHSMD) advisory board holds its fi...
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Alan Shoebridge @ashoebridge.bsky.social · 15/12/2025
www.linkedin.com/posts/shoebr...
linkedin.com
🥱 Lacking Monday motivation? 💪 Perhaps this picture of my old office pal (and occasional nemesis) Gus the English Bulldog might power you up. For the record, I didn't pose him like this. I came…...
🥱 Lacking Monday motivation? 💪 Perhaps this picture of my old office pal (and occasional nemesis) Gus the English Bulldog might power you up. For the record, I didn't pose him like this. I came arou...
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Alan Shoebridge @ashoebridge.bsky.social · 09/12/2025
@swaay.health fun conversation! youtu.be/jLICVNxJ5Hs?...
youtu.be
You Didn’t Lose the Sale. You Lost the Relationship
YouTube video by SwaayHealth
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Alan Shoebridge @ashoebridge.bsky.social · 20/11/2025
Fun conversation about #healthcare terms to know. www.linkedin.com/posts/shoebr...
linkedin.com
📺 Decoding hospital & healthcare terms! 🏥 Healthcare is serious business, but it has its lighter moments as well. In a recent podcast, Stewart Gandolf asked me about two of the more humorous word...
📺 Decoding hospital & healthcare terms! 🏥 Healthcare is serious business, but it has its lighter moments as well. In a recent podcast, Stewart Gandolf asked me about two of the more humorous words th...
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Reposted by Alan Shoebridge
Sarah Longwell @sarahlongwell25.bsky.social · 19/11/2025
@citizencohn.bsky.social on the ill-fated healthcare "plan" Republicans want to rush out the door before their constituents get hit with massive premium spikes. The Breakdown @thebulwark.com is essential reading with all of Trump's healthcare chaos. Check it out: www.thebulwark.com/p/not-so-imp...
thebulwark.com
The Not-So-Impressive “New” Health Care Ideas Republicans Want to Rush Out
What GOP leaders are missing in their mad scramble to remake health care policy.
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Alan Shoebridge @ashoebridge.bsky.social · 09/11/2025
I wanted to keep reading, but Ruby had other plans. #englishbulldog
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Alan Shoebridge @ashoebridge.bsky.social · 31/10/2025
In my best @tomleykis.bsky.social voice: "The issues YOU really care about." I know I've been waiting for this news ...
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Alan Shoebridge @ashoebridge.bsky.social · 25/10/2025
Excellent. youtu.be/XWQRuRIxMBI?...
youtu.be
The Ontario anti-tariff ad which led Trump to end trade talks with Canada
YouTube video by Global News
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Alan Shoebridge @ashoebridge.bsky.social · 18/10/2025
Full event recap of the SHSMD Connections conference. Get all the daily recaps AND more. 👇Check out my blog post here: www.alanshoebridge.com/post/insight...
alanshoebridge.com
Insights and inspirations: SHSMD Connections 2025
Welcoming the audience – made up of many first timers – on the opening day of the conference, SHSMD board president David Grandy addressed the importance of community and supporting each other during ...
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Reposted by Alan Shoebridge
Tom Nichols @radiofreetom.bsky.social · 01/10/2025
The generals and admirals at Quantico today should be forgiven if they walked out of the auditorium and wondered: What on earth is wrong with the commander in chief? www.theatlantic.com/newsletters/...
theatlantic.com
The Commander in Chief Is Not Okay
Trump put on a disturbing show for America’s generals and admirals.
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Alan Shoebridge @ashoebridge.bsky.social · 28/09/2025
Riding through the Portland war zone today, the most dangerous thing I spotted was a handful of aggressive, suspicious-looking geese. I made a hasty retreat when they advanced on my position near the Hawthorne Bridge. Stay safe! #Portland
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Alan Shoebridge @ashoebridge.bsky.social · 20/09/2025
Why do I have so many bikes? What was my favorite TV show as a kid? What was my first concert? I’m not great about sharing personal details, but all those answers—and more—were pulled out of me during this fun “unscripted” interview with W2 Content. youtu.be/eyUTJFiqXCs?...
youtu.be
In the spotlight with Alan Shoebridge of Providence | Unscripted | WG Content
YouTube video by WG Content
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Tom Nichols @radiofreetom.bsky.social · 05/09/2025
It is impossible to overstate the inanity of the vapid and stupid stunt of renaming the Defense Department, and Congress should step in and put a stop to it immediately. Gift link: www.theatlantic.com/ideas/archiv...
theatlantic.com
Pete Hegseth’s Department of Cringe
Renaming the Defense Department is a pathetic stunt.
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Alan Shoebridge @ashoebridge.bsky.social · 01/09/2025
Every hotel bathroom should have: - A nighlight - Solid wood doors that fully close and lock. - A fan - Adequate lighting over the sink - Optional, but preferred: a walk-in shower Why is this so challenging to do? Thank you for your attention to this matter ...
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Alan Shoebridge @ashoebridge.bsky.social · 29/08/2025
🚨 NEW blog post: New logo? How about NO! Inspired by recent events ... whenever someone asks about creating a new name or logo, my advice is almost always NOT to do it. www.alanshoebridge.com/post/should-...
alanshoebridge.com
Should we rebrand? Why the answer is almost always no
Note: Less than 48 hours after finishing my first draft of this post, Cracker Barrel reversed its decision to launch a new logo, an outcome which (I believe) only strengthens every point you'll read b...
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Alan Shoebridge @ashoebridge.bsky.social · 31/07/2025
NEW blog post! **Communications and marketing in the 'post-shame, post-truth' era** What does it all mean? How did we get here? What comes next? 👇 My latest blog post breaks it down. www.alanshoebridge.com/post/communi...
alanshoebridge.com
Communications and marketing in the ‘post shame, post truth’ era
“There’s no such thing as bad publicity.” – P.T. BarnumWorking in communications and marketing for more than 20 years, I’ve heard some version of that infamous quote countless times. I always wince. B...
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Kara Swisher @karaswisher.bsky.social · 23/07/2025
Exactly
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The New Republic @newrepublic.com · 16/07/2025
Lawlessness begets lawlessness. There is a limit to how much of it the American constitutional order can endure, and at the moment, Supreme Court seems eager to find out what it is. trib.al/2KEZzhO
trib.al
The Supreme Court Says Laws Aren’t Real
The Roberts court majority seems bound and determined to end the American constitutional order.
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George Takei @georgetakei.bsky.social · 28/06/2025
Louder for the people in the back!
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Alan Shoebridge @ashoebridge.bsky.social · 22/06/2025
My mind remains unchanged. #coverletters www.linkedin.com/posts/shoebr...
linkedin.com
✋ My mind remains unchanged on the value of cover letters ... | Alan Shoebridge
✋ My mind remains unchanged on the value of cover letters ... ... but I have a new reason for ranting today. I've seen quite a few posts from people complaining about candidates using AI to assis...
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