iiinova — where your digital self keeps evolving

Superstar Helen @superstarhelen.bsky.social · 4h

I've spent years in procurement and now work in sales. The more I see of both professions, the more similarities I find. This week I've identified five ways modern buying and modern selling are coming together. bit.ly/4zA4a60 #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 7h

#TimTalk - Michael Earls: The Digital Compass & Finding Direction in the AI Era buff.ly/l8Pzy45 via @DLAIgnite #Leadership #Wellness #Motivation

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Superstar Helen @superstarhelen.bsky.social · 14/10/2026

#TimTalk - Finding Direction When Everything Moves Too Fast with Michael Earls buff.ly/l8Pzy45 via @DLAIgnite #Leadership #Wellness #Motivation

buff.ly

https://buff.ly/l8Pzy45

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Superstar Helen @superstarhelen.bsky.social · 14/10/2026

Modern selling is about being known before the buyer is ready to buy. Modern procurement should be about knowing your supply market before there's a requirement. Perhaps the twins are finally meeting in the middle. bit.ly/4zA4a60 #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 12/10/2026

Just about to post a screenshot of this and @dklfc.bsky.social has beat me to it. Great post from Melissa Reddy

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Andrew Beasley @andrewbeasleyfootball.com · 11/10/2026

Liverpool were missing their top scorer from this season, their current top scorer for the club and their reigning player of the season. For an an hour they were the better side. Munoz continues to impress. Plenty to build on. Up the Reds.

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Superstar Helen @superstarhelen.bsky.social · 11/10/2026

How was Guehi picking the ball up not a yellow card?

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The Anfield Wrap @theanfieldwrap.bsky.social · 11/10/2026

Koumas from the off then Make it horrible for them lad 🔴

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Superstar Helen @superstarhelen.bsky.social · 29/09/2026

What does someone need to know about you to feel comfortable taking the next small step? Sometimes, that next step is simply a conversation. My latest Twins Talk explores why. bit.ly/4yck1Yc #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 28/09/2026

Perhaps the purpose of visibility isn't to create trust before we've ever spoken. Maybe it's simply to reduce the perceived risk of that next interaction. That's something I've been exploring in Twins Talk this week. bit.ly/4yck1Yc #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 27/09/2026

We don't need enough evidence to decide someone is trustworthy before we talk to them. We just need enough to decide they're worth talking to. More in this week's Twins Talk newsletter. bit.ly/4yck1Yc #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 26/09/2026

A comment. A connection. A message. A conversation. Each interaction gives us another little piece of evidence about someone. I explore how that becomes trust in my latest Twins Talk. bit.ly/4yck1Yc #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 25/09/2026

Trust isn't something we can tell someone to have in us. It accumulates through the little things people see, experience and learn about us over time. That's the theme of my latest Twins Talk. bit.ly/4yck1Yc #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 24/09/2026

We talk a lot about building trust. But before someone trusts you enough to buy from you, perhaps they just need to trust you enough to talk to you. More in my latest Twins Talk. bit.ly/4yck1Yc #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 23/09/2026

AI search is rewarding the very thing most B2B companies have wilfully ignored for years. lnkd.in/p/enGe6P6f by @DLAignite #SocialSelling #SalesLeadership

lnkd.in

https://lnkd.in/p/enGe6P6f

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Superstar Helen @superstarhelen.bsky.social · 23/09/2026

How much do you really need to know about someone before you're willing to have a conversation with them? Perhaps less than we think. I explore this in my latest Twins Talk newsletter. bit.ly/4yck1Yc #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 22/09/2026

Perhaps the best question to ask about AI isn’t “What can this technology do?” but “What are we trying to do differently?” The tool isn’t the transformation. The change in behaviour is. bit.ly/3UQIfII #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 21/09/2026

AI can help us research, create content and become more visible. But AI isn’t the strategy. The strategy is building familiarity, trust and relationships that create conversations before there’s a deal to chase. bit.ly/3UQIfII #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 20/09/2026

If AI helps us send more emails, create more messages and generate more content, we’ve become more efficient. But if the buyer experiences the same approach at greater volume, what have we transformed? bit.ly/3UQIfII #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 19/09/2026

Buying technology doesn’t automatically transform procurement. And buying an AI tool doesn’t automatically transform sales. The transformation comes when people start behaving differently. bit.ly/3UQIfII #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 18/09/2026

Buyers aren’t sitting on the other side waiting to follow our sales process. They’re getting on with their jobs. So perhaps we should spend less time thinking about how we sell and more about how they buy. bit.ly/3UQIfII #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 17/09/2026

What if the most important question in prospecting isn’t “Who can I contact?” but “Who do I need to be known by?” That small change in thinking changes an awful lot. bit.ly/3UQIfII #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 16/09/2026

AI can make sales faster. But faster doesn’t necessarily mean transformed. The bigger opportunity is to use technology to help us think differently about how buyers actually buy. bit.ly/3UQIfII #sales #procurement #socialselling

bit.ly

The Tool Is Not the Transformation

TL;DR: AI can make sales faster, but efficiency and transformation aren’t the same thing.

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Superstar Helen @superstarhelen.bsky.social · 04/09/2026

Liverbird upon my chest (an away strip of course) and for some reason a pair of socks with sheep on them. Happy Matchday Reds!! #LFC #YNWA #IPSLIV

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Superstar Helen @superstarhelen.bsky.social · 02/09/2026

Stephen Covey said "begin with the end in mind." In this week's Twins Talk I apply that thinking to my twins, #sales and #procurement, and ask what happens if both work backwards from the outcome they really want. bit.ly/3UW4kW4 #socialselling

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Superstar Helen @superstarhelen.bsky.social · 01/09/2026

Yaay @cambridgeunited.bsky.social great win for my home team on my birthday 😀

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johnsacrimoni.bsky.social @johnsacrimoni.bsky.social · 01/09/2026

Viva la revolution #lfc

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Michael Emonds @michaelje67.bsky.social · 01/09/2026

Les rouges français 🇫🇷✨. #LFC #Redsky #Liverpool

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Superstar Helen @superstarhelen.bsky.social · 01/09/2026

I've been thinking about where the paths of #sales and #procurement actually meet. My conclusion in this week's Twins Talk? Much earlier than we sometimes think. They meet in the conversation. bit.ly/3UW4kW4 #socialselling

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Superstar Helen @superstarhelen.bsky.social · 31/08/2026

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Superstar Helen @superstarhelen.bsky.social · 31/08/2026

In this week's Twins Talk I ask whether we've become too focused on the beginning. #Sales measures activity. #Procurement designs process. What if both started by thinking about the outcome? bit.ly/3UW4kW4 #socialselling

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Superstar Helen @superstarhelen.bsky.social · 30/08/2026

In this week's Twins Talk I look at a fascinating finding: 94% of B2B buying groups rank their shortlist before speaking to sellers. What does that mean for how we think about prospecting? bit.ly/3UW4kW4 #sales #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 29/08/2026

How many calls? Emails? LinkedIn messages? Touches? In this week's Twins Talk I wonder whether #sales is measuring activity when it should be measuring conversations. bit.ly/3UW4kW4 #procurement #socialselling

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Superstar Helen @superstarhelen.bsky.social · 28/08/2026

In this week's Twins Talk I ask: what kind of supplier does #procurement actually want to end up with? Not WHICH supplier, but what characteristics and relationship will create the outcome we need? bit.ly/3UW4kW4 #sales #socialselling

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Superstar Helen @superstarhelen.bsky.social · 27/08/2026

This week's Twins Talk asks: what happens when #sales and #procurement both begin with the end in mind? Perhaps the outcome we should be designing for is the same on both sides: a conversation. bit.ly/3UW4kW4 #socialselling

bit.ly

Begin With the End in Mind

TL;DR: Procurement and sales both have a tendency to focus on what happens at the beginning.

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Magnificent 7 @magnificent-7.bsky.social · 23/08/2026

A point by the skin of our teeth. Signings, fitness and time on the training pitch needed. This is genuinely a transition season, unlike the last one, so patience is also needed. #LFC

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Jamie Brown @jrbscribbles.bsky.social · 23/08/2026

Liverpool got away with that today. Always a a tough place to go, especially with a new manager. Araújo may not get recognition for the two blocks that prevented Newcastle getting a likely third. Decent result, lesser performance. Let’s learn and push on!!! #LFC

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Anfield Index @anfieldindex.com · 23/08/2026

📊 Ronald Araujo with a solid cameo for Liverpool: - 4/7 duels won - 2 clearances - 1 recovery - 26/29 passes completed Did his job well.

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The Anfield Wrap @theanfieldwrap.bsky.social · 23/08/2026

The gaffer 👊

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Superstar Helen @superstarhelen.bsky.social · 22/08/2026

Procurement tech has freed us from an awful lot of spreadsheets. Sales tech can free sellers from admin too. The interesting bit is what both sides choose to do with that time. This week’s Twins Talk: bit.ly/4hI6rpX #sales #procurement #socialselling

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