Reposted by Bastian
Incumbents have to do “big company” things — security, following the law, quality in corner cases, scalability, compliance.
Many customers don’t care; a startup should be only “good enough” and focus on innovation.
More ways to win:
longform.asmartbear.com
How startups beat incumbents
A startup can beat a large, successful incumbent, if it does things the incumbent can not or will not do. Here are those things.
