Anaesthesia, antisepsis and AI, two speed models, personal agents, David Ogilvy on advertising and 20 sentences I wish I’d read sooner in life.

Critical thinking after AI adoption, regulate AI now, embedded evaluation, sponsored agents, how not to do AI transformation, and LinkedIn’s gloopy consensus.

Getting our agency back, regulate AI now, the case of the disappearing secretary, and any human ever.

Using AI to solve complex challenges, Meta’s Muse, reward hacking AI agents, botsitting, and the greatest CEO resignation letter in history.

AI lock-in, rogue agent civilisations, GPT 6 and Fable 5.1, more on protecting variance when using AI, and weird dark matter particles

Time to Rethink Recruitment--from every angle

The absurd error behind austerity, stagnation and the rise of populist rage.

Exclusive: Number of times AI lies, ignores instructions and pursues goals in harmful ways almost doubles in July

Plans are worthless but planning is everything, Claude Academy, self-defeating AI announcements, teaching robots, and digital fingerprinting.

Loop thinking in strategy, 700 editions of Fish Food, AI watermarking, voice is the thing, and the death of hustle culture.

Busywork, how LLMs think, a 'seems like AI slop' button, touring datacentres, how LLMs are changing human spoken communication

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Strategists and cognitive ecotones, data on AI and jobs, Claude hacking, putting a break on AI, why we still need human artists, and the wonders of Streetview

Multi-domain entanglement, how to regulate AI, latent space as a new medium, a genuinely useful Claude Skill, and a view from a bridge

This is a pivotal moment in human history. Artificial General Intelligence (AGI), a system that exhibits all the cognitive capabilities the brain has, is probably only a few short years away.

Scaling AI, Plan A, ChatGPT Work, uni-context, the cultural bias of AI models, and what proportion of long-form posts on social are written by AI?

Once you learn what the "uni-context" is, you won't stop seeing it everywhere

AI and shifting constraints, the platformisation of news, Fable 5 and AI sovereignty, and huge, passive-aggressive notes on the sides of houses.

The AI decoupling, Fable, why the Design Thinking Double Diamond isn't dead, strategy in the age of the machine and has psychological safety lived up to the hype?

Frozen accidents, Magnifica Humanitas, preparing for a two-track internet, why it's hard to predict the impact of AI on jobs, and 21 McKinsey-style strategy Skills for Claude

On the meaning of life (no really), strategy as a verb, virtual towns of AI agents, Gemini Omni, and how to get started reading English Literature.

YouTube video by Neil Perkin

You are here to experience, or: why differentiation is a moral obligation.

A new agency operating system, how AI shifts the burden of CX onto consumers, ChatGPT self-serve ads, fabricated citations, and Buzzcut Beckham.

Setting up your own 'Board of brains', staff are more AI-ready than the businesses they work in, AI generated sites, and 17 years of blind dates

The economics of structural change and the post-commodity future of work

AI philosophy vs AI strategy, Springboard's Flint, Claude Design, Opus 4.7, GPT 5.5, and 30 years of research on meetings

On the AI jobs apocalypse, Google Stitch, why social media is polarising but AI is not, Claude computer use, and the infinity machine.

Thinking bigger about AI agents, what 81,000 people want from AI, OpenAI's superapp, cognitive sovereignty, and playing the guitar on the MTV

CBI praises legislation aimed at protecting small businesses for striking ‘the right balance’

Step-changing client management, how we work with AI, bad services, AI mimicking human conscious behaviours, and is Spotify toast?

Agent + human teams, AI in Account Management, switching to Claude, and why we risk missing the benefits of the journey

Superagency or dependency? How AI gets it wrong, why LLMs can't jump, machine fluency and meaningless work.

If your instant message requires immediate attention, fine. But many don’t — they’re just inconsiderate

The government is consulting the public to aid decision-making on the terms for the BBC Charter’s renewal and any changes needed to help the BBC to continue to serve the public.

The future of L & D, a manifesto for a new approach to AI, Claude Cowork, the miracle of kindness and the best book covers from the last decade.

Blindly following technology, Claude's new constitution, OpenAI ads, and what the Victorians knew about AI.

Johnson & Johnson book poses questions about institutions that Purpose cannot answer.

The future of the corporation, personal super-assistants, WPP Agent Hub, Claude Code, and vibe-coding fashion

Lessons learned from 14 years of engineering at Google, focusing on what truly matters beyond just writing great code.

AI in reframing, 50 provocations for marketing and advertising, big philosophical questions through a neuroscience lens, and the 26 most important ideas for 2026