Sign in

Stuart Bruce

@stuartbruce.biz
1.1K followers 1.3K following 5.9K posts

The PR Futurist | AI and technology for PR, comms, reputation, crisis and corporate affairs | Measurement and evaluation | Data and analytics

PostsRepliesMedia
Stuart Bruce @stuartbruce.biz · 01/10/2026
AI making crisis comms plans unfit for purpose, introducing Andy Burnham to social media, and AI as a stakeholder. These were just some of the real world applications of communications and PR I discussed with founder of Viva PR Tony Garner a few weeks ago for it's PR in the Real World podcast.
sbpr.cc
AI’s back from its summer break
I hope you haven’t missed PR Futurist while it had a long summer break. It’s now back.
001
Stuart Bruce @stuartbruce.biz · 01/10/2026
I had a great day yesterday at the House of Lords for the PRCA Fellows' Lunch. It was a great opportunity to catch-up with lots of friends and colleagues. Unfortunately, I couldn't make the CIPR Fellows' Lunch last week but hopefully can do both next year.
002
Stuart Bruce @stuartbruce.biz · 30/09/2026
The Institute for Government has published an article on how media ecosystems are rapidly changing - what does this mean for political and government communications? AI as a stakeholder is a key element. Read more in the latest installation of the PR Futurist
sbpr.cc
AI’s back from its summer break
I hope you haven’t missed PR Futurist while it had a long summer break. It’s now back.
002
Stuart Bruce @stuartbruce.biz · 29/09/2026
Onclusive on the Road is back in the North this Autumn for some real talk on 15 October with PR, comms and marketing pros about the good, the bad of the industry and, of course, the AI. I’ll be speaking, as well as Darryl Sparey, Lucy Hall, Claire Melly and Jack Richards of Onclusive, and more.
sbpr.cc
AI’s back from its summer break
I hope you haven’t missed PR Futurist while it had a long summer break. It’s now back.
001
Stuart Bruce @stuartbruce.biz · 28/09/2026
At the recent PRCA conference, I delivered a keynote speech on how to maintain excellence when AI is a stakeholder, warning about AI turning fiction into fact, and challenging the hype surrounding generative engine optimisation. Read more in the latest issue of PR Futurist.
sbpr.cc
AI’s back from its summer break
I hope you haven’t missed PR Futurist while it had a long summer break. It’s now back.
001
Stuart Bruce @stuartbruce.biz · 25/08/2026
None of my many Ukrainian friends have mentioned the polo shirt (it's a long train ride, best done in comfort). Lots have said positive things about Andy playing the guitar with Ukrainian soldiers. In contrast the out of touch UK media has criticised both.
000
Stuart Bruce @stuartbruce.biz · 18/08/2026
I will be speaking at the PRCA UK and PA Conference on 16 September, delivering a keynote presentation on Maintaining Excellence When AI is a Stakeholder.
sbpr.cc
Stuart Bruce to speak about AI as a stakeholder at The PRCA UK and PA
Asking what excellence actually looks like in practise, the annual PRCA UK and PA Conference will return on 16 September at One Wimpole street. With an agenda focusing on expert sessions and candid
001
Stuart Bruce @stuartbruce.biz · 12/08/2026
A German court has ruled that Google is directly liable for false claims in AI generated overviews. See how this is important in proving the concept of AI as a stakeholder in the new issue of PR Futurist
substack.com
GEO measurement guide, investment using AI and visualise your work life with Copilot
Comms lessons from Andy Burnham, new PRCA GEO guide and legal realities of AI
002
Stuart Bruce @stuartbruce.biz · 12/08/2026
The PRCA reported that PR makes a £7.1 billion contribution to the UK economy This provides a stronger foundation for positioning PR closer to management and corporate decision making and strengthens the case that comms is an essential business capability that helps organisations earn.
substack.com
GEO measurement guide, investment using AI and visualise your work life with Copilot
Comms lessons from Andy Burnham, new PRCA GEO guide and legal realities of AI
001
Stuart Bruce @stuartbruce.biz · 11/08/2026
A new GEO report from Burson states AI search being believed is more important than being seen, and racing to improve visibility is not enough. This chimes with our AI as a stakeholder concept, and with AMEC's GEO principles and the PRCAs new guide to GEO metrics. Read more in PR Futurist -
substack.com
GEO measurement guide, investment using AI and visualise your work life with Copilot
Comms lessons from Andy Burnham, new PRCA GEO guide and legal realities of AI
111
Stuart Bruce @stuartbruce.biz · 11/08/2026
PwC's 2026 Global AI Jobs Barometer reveals Ai is creating a two-trick labour market where skills like judgement and leadership are critical - compressing the career ladder faster than most organisations are redesigning it. Read more in the latest issue of the PR Futurist newletter -
substack.com
GEO measurement guide, investment using AI and visualise your work life with Copilot
Comms lessons from Andy Burnham, new PRCA GEO guide and legal realities of AI
221
Stuart Bruce @stuartbruce.biz · 10/08/2026
The Microsoft 365 Copilot mobile app now lets you record meetings, voice notes and conversations. Copilot automatically transcribes the recording, generates a transcript and creates a summary. It is Frontier mode only but is meant to have general availability in Aug and Sept.
Screenshot of Microsoft 365 Copilot app showing new Record feature as Frontier only at the moment.
001
Stuart Bruce @stuartbruce.biz · 04/08/2026
Parts of the EU AI Act came into force yesterday. But the bigger issue is the AI adoption illusion: believing AI licences create transformation. Has your organisation moved beyond experimentation to real value?
sbpr.cc
The EU AI Act is live. Most PR and comms teams are not.
Transparency disclosure: No need as human checked by me! Generated by M365 Copilot from this article. On Sunday 2 August the EU AI Act's transparency rules became enforceable, along with the
111
Stuart Bruce @stuartbruce.biz · 21/07/2026
The PRCA' s innovation group just published 'how to measure GEO: A practical guide for PR and Communications' which I co-authored. On Wednesday 22nd July the PRCA will be hosting a webinar to introduce and answer questions on this guide. Join us for the free webinar -
prca.global
How to Measure GEO: A Practical Guide for PR and Communications | PRCA Global
Join the PRCA AI Innovation Group, led by Anna Wilson and Jonny Bentwood, as they talk through the Practical Guide for PR and Communications.
011
Stuart Bruce @stuartbruce.biz · 15/07/2026
Politics over policy? Join us at 12.30 on 20 July for a webinar on Burnham’s broadcast media profile up to the Makerfield by-election. This will interest communicators, campaigners, political staffers, public affairs, and media analysts/ researchers. events.teams.microsoft.com/event/96e17a...
Graphic promoting an upcoming webinar on how broadcast media covered Andy Burnham's trajectory to No.10 taking place on the 20th July at 12:30pm. the graphic features an image of number 10 downing street door and an Andy Burnham cartoon used throughout campaign.
001
Stuart Bruce @stuartbruce.biz · 22/06/2026
Today is the start of Microsoft's Great Copilot Journey. It's designed to instil curiosity and confidence in new AI users with a series of five incredibly simple prompts to encourage people to use Copilot. It's an idea we use with clients to make AI use a regular habit with a Prompt of the Day.
011
Stuart Bruce @stuartbruce.biz · 15/06/2026
Humbled and excited to be listed in the PRovoke Media 2026 Innovator 25 for EMEA list of 25 communications professionals across Europe, the Middle East and Africa who are helping shape the future of the industry.
linkedin.com
Innovator 25: Communications Leaders Shaping The Future Across EMEA In 2026 | Stuart Bruce
Humbled and excited to be listed in the PRovoke Media 2026 Innovator 25 for EMEA list of 25 communications professionals across Europe, the Middle East and Africa who are helping shape the future of the industry. It recognises "communications professionals who are challenging established thinking, embracing new approaches and helping organisations navigate an increasingly complex environment." "Few communications professionals have spent longer thinking about the future of the profession than Stuart Bruce. Known to many as "The PR Futurist", Bruce has built a career around helping organisations understand and adapt to the forces reshaping communications, from measurement and social media to artificial intelligence. "Today, through Purposeful Relations, Bruce advises communications teams and agencies on innovation, transformation and AI adoption." Others listed include: Comms Rebel Advita Patel; Tangerine's Anna Rashid; Paul Stollery, co-founder of Hard Numbers; Dr. Peter Klomp, head of advocacy and campaigns at UEFA; Ishtar Schneider, global external comms...
011
Stuart Bruce @stuartbruce.biz · 04/06/2026
I've a comment piece in today's PRWeek (£) on Andy Burnham's excellent communication skills.
prweek.co.uk
Why Andy Burnham is a prime comms operator
Today, Andy Burnham is lauded as an excellent communicator and a natural on social media, in stark contrast to Keir Starmer. It wasn’t always so.
011
Stuart Bruce @stuartbruce.biz · 03/06/2026
The UK's productivity is f****d because of s**t Internet access. Trying to get up to speed on Microsoft's AI announcements at Build, but virtually no connectivity on train between Leeds and Edinburgh. Doesn't matter how good AI is if we can't use it (or anything that needs the cloud).
011
Stuart Bruce @stuartbruce.biz · 03/06/2026
The UK's productivity is f****d because of s**t Internet access. Trying to get up to speed on Microsoft's AI announcements at Build, but virtually no connectivity on train between Leeds and Edinburgh. Doesn't matter how good AI is if we can't use it (or anything that needs the cloud).
001
Stuart Bruce @stuartbruce.biz · 17/05/2026
Classic example of how overly restrictive many planning regulations are. It might not be "in keeping" with the area, but when it improves it why should that matter? Wakefield gorilla statue must be removed, council says www.bbc.co.uk/news/article...
bbc.co.uk
Wakefield gorilla statue must be removed, council says
Adele Teale is told the 4ft gorilla statue on her house in Wakefield must come down.
001
Stuart Bruce @stuartbruce.biz · 05/05/2026
The latest issue of PR Futurist is out. Stories include AI conversations in Davos, PRWeek Top 150 survey reveals AI is top skill need, Singapore minister's AI second brain, world's biggest Copilot deployment, top law firm slammed for incompetent use of AI.
open.substack.com
AI tops the agenda in Davos
PRWeek research reveals AI is also the top priority for PR agencies
001
Stuart Bruce @stuartbruce.biz · 21/04/2026
Next week the Purposeful Relations team is at The Trampery in London where I'll co-present with @timbaileypr.bsky.social at @prca-hq.bsky.social NewBizFest. We'll take PR and comms agency leaders through the opportunities and risks of GEO, AEO and AI as a stakeholder. www.prca.global/events/prca-...
001
Stuart Bruce @stuartbruce.biz · 21/04/2026
There's still time to register for today's AI as a stakeholder Vuelio webinar at 2pm with Professor Anne Gregory and me. Let me know if you have questions you'd like us to cover.
purposefulrelations.com
AI as a stakeholder webinar with Professor Anne Gregory
Professor Anne Gregory, Professor Emeritus of Corporate Communication at the University of Huddersfield, and Stuart Bruce, the PR Futurist and co-CEO of Purposeful Relations are the expert panellists
000
Stuart Bruce @stuartbruce.biz · 20/04/2026
The latest PR Futurist is out. It is now on Substack (after technical glitches with our former platform). Let me know what you think. If you're not already a subscriber please subscribe today. stuartbruce.substack.com/?utm_source=...
CCOs way beheind CEOs on AI and webinar on AI as a stakeholder
001
Stuart Bruce @stuartbruce.biz · 03/04/2026
Thanks to Chris Burn and the Yorkshire Post for a great piece of coverage about me speaking about AI as a stakeholder at the Davos Communications Summit later this month.
yorkshirepost.co.uk
AI 'should be treated as business stakeholder', Leeds PR adviser to argue at Davos event
A Leeds PR adviser is to argue at Davos that companies must change their mindset on AI and manage it as a ‘stakeholder’.
001
Stuart Bruce @stuartbruce.biz · 01/04/2026
Yorkshire PR and AI expert to speak at the Davos Communications Summit.
growthyorkshire.co.uk
Yorkshire PR and AI expert to speak at Davos Communications Summit | Growth Yorkshire | Business News
Stuart Bruce, co-CEO of Leeds-based consultancy Purposeful Relations and a recognised authority on AI and communications strategy, will address the Davos Communications Summit on 23–24 April to make the case that businesses must stop treating artificial intelligence as a tool and start managing it as a stakeholder.
001
Stuart Bruce @stuartbruce.biz · 01/04/2026
It's the countdown to the Davos Communications Summit 2026. Can't wait for the networking and learning from the expert speakers. I'll be speaking about "Can you measure trust in an AI world?" where I'll be alongside Catherine Blades, Iryna Zolotarevych, Stephen Hahn-Griffiths and Andre Williams.
Stuart Bruce Speaker at Davos Communications Summit 2026 - talking about AI as a stakeholder and GEO.
001
Stuart Bruce @stuartbruce.biz · 21/03/2026
Great article in @tomwatsonofficial.bsky.social latest Substack newsletter about how MPs and Lords are making decisions late at night and how lack of sleep impacts on the legislative process.
tomwatsonofficial.substack.com
Are MPs too knackered to legislate?
MPs and Peers are making national decisions on chronic sleep deprivation
021
Stuart Bruce @stuartbruce.biz · 19/03/2026
Quick update on the week as I get the 5:45am train to London for the day to discuss AI as a stakeholder (or GEO/AEO in a more simplistic way). Back to Leeds this evening to talk about business and growth in the North and how AI adoption can help fuel it.
011
Stuart Bruce @stuartbruce.biz · 13/03/2026
Quick update from The P World AI in Comms Boot Camp in Zurich.
002
Stuart Bruce @stuartbruce.biz · 19/02/2026
Gartner predicts PR budgets will increase two-fold by 2027. It's because of AI answers replacing search - GEO or AEO. I've unpacked and analysed this and Gartner's other four predictions in this long read article.
stuartbruce.biz
Gartner predicts PR budgets will increase 2x by 2027 | Stuart Bruce
Source: Gartner Gartner predicts a two‑fold increase in PR and earned media budgets by 2027 as AI answer engines replace traditional search. Exciting news for the public relations and communications i
001
Stuart Bruce @stuartbruce.biz · 16/02/2026
At last West Yorkshire is getting its own version of The Mill, The Tribue, and The Post from Mill Media. They are the real news newsletters that have taken Manchester, Sheffield and Liverpool by storm. If you value real regional news then pledge your support now.
leeds.ghost.io
Join The Mill - Quality journalism for Greater Manchester
The Mill produces local journalism that is both informative and enjoyable to read — including investigations, culture pieces and opinionated columns about Manchester's biggest talking points.
145
Stuart Bruce @stuartbruce.biz · 21/01/2026
LinkedIn has just released its annual list of Jobs on the Rise in Leeds, ranking the area's 10 fastest-growing jobs. The good news is that 'Founder' is second which could indicate a growing economy. The bad news is founders are 68% male and just 32% female.
linkedin.com
LinkedIn Jobs on the Rise 2026: The 10 fastest-growing roles in Leeds
See the most in-demand roles in Leeds on LinkedIn's data-backed ranking of the 10 fastest-growing job titles
011
Stuart Bruce @stuartbruce.biz · 19/01/2026
Great to see the Samaritans at Wakefield Westgate for Brew Monday reminding everyone to talk, share and listen. And they gave me a Tunnock's Wafer which certainly brightened my Monday.
010
Stuart Bruce @stuartbruce.biz · 19/01/2026
Great to see the Samaritans at Wakefield Westgate for Brew Monday reminding everyone to talk, share and listen. And they gave me a Tunnock's Wafer which certainly brightened my Monday.
010
Stuart Bruce @stuartbruce.biz · 09/12/2025
Google Slides is truly shocking. The very first thing I try to do, it can't do! Appears I can only use videos from YouTube or on Google Drive. Why can't I just upload it and it puts it in Google Drive for me? PowerPoint so much faster, easier, flexible and more powerful.
011
Stuart Bruce @stuartbruce.biz · 08/12/2025
It's not often I read a review of a business book and author I've never heard of and instantly think I'll buy it. Usually I know of the author and have seen the book promoted before it is published. Chief Communications Officers at Work by Tabita Andersson is an exception. Thanks @nevillehobson.xyz
020
Stuart Bruce @stuartbruce.biz · 08/12/2025
Has anyone cracked writing custom instructions for AI to make it always use British English and never Amercian English? Explicit instructions like "Use sentence case for headlines, never use capitals within the sentence", "Use S in preference to Z" don't work. The headline one never! Anyone?
011
Stuart Bruce @stuartbruce.biz · 05/12/2025
Planning and Managing Public Relations Campaigns is my 5th day of Advent as it's essential reading for every PR professional. The 6th edition is just out and author Anne Gregory is joined by a new co-author Mandy Pearse. Once again I was privileged to be able to make a small contribution.
001
Stuart Bruce @stuartbruce.biz · 02/12/2025
How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? purposefulrelations.com/ai-quiz/?utm...
011
Stuart Bruce @stuartbruce.biz · 30/11/2025
On the eve of December it's now acceptable to mention Christmas and start opening the Advent calendars. Over the next 24 days I'm going to be offering a selection box of tips, ideas, reflections and predictions. Full versions on LinkedIn, summaries on your favourite platform.
PR Advent Calendar 2025
121
Stuart Bruce @stuartbruce.biz · 21/11/2025
Last lap home after busy, tiring and productive week. Folgate Advisors on our GEO white paper PRSA webinar on AI and ethics Client workshop on future of comms CIPR in-house AI Copilot training planning meet PRCA podcast planning meet PR Academy GEO workshop CIPR workshop on AI and crisis comms
040
Stuart Bruce @stuartbruce.biz · 20/11/2025
Homeward bound after a very long day but fantastic day in Lyon... although not quite home yet as running a Crisis Comms and AI workshop in London tomorrow. Bizarrely virtually as won't have time to get home in time for it.
010
Stuart Bruce @stuartbruce.biz · 19/11/2025
Snow at Heathrow as I wait to board my flight to Lyon where I am giving a talk on the future of public relations and communications. What would be the one thing you would say?
000
Reposted by Stuart Bruce
Alastair Campbell @alastaircampbell2.bsky.social · 13/11/2025
New @therestpolitics.bsky.social QandA - own goals in Number 10; inside the mind of a teenager; memories of Cheney; climate messages from Norway PM; machismo in Mexico; turmoil in Tanzania alastaircampbell.org/2025/11/468-...
alastaircampbell.org
468. Starmer in Crisis: Sabotage From Within? (Question Time) - Alastair Campbell
Has Keir Starmer lost control of his own team? Is Gen Z actually the most informed generation yet, or are they cripplingly cynical? And, why is African democracy in retreat? Join Rory and Alastair as ...
24111
Stuart Bruce @stuartbruce.biz · 13/11/2025
A quick round-up of some of the feedback from Tuesday's launch by Purposeful Relations and 72Point of our Traditional Media’s Influence in the Age of AI and the Impact of Generative Relations and Communications white papers.
stuartbruce.biz
Is GEO essential for PR or is it all snake oil? | Stuart Bruce the PR
GEO - generative engine optimisation - is everywhere at the moment. It's sometimes called AEO, GAIO or other equally baffling letters. What it really means is influencing answer given by AI,
001
Stuart Bruce @stuartbruce.biz · 11/11/2025
AI answers trusted more than social media influencers. Two new white papers from Purposeful Relations and 72Point cut through the AI answers, GEO/AEO hype to provide actionable insights for PR and comms professionals with insight from a poll of 5,000+ UK adults.
purposefulrelations.com
Page not found | Purposeful Relations
This page could not be found on our website.
011
Stuart Bruce @stuartbruce.biz · 08/11/2025
Golly gosh. Semrush has published a new 'AI Visibility Index' and Reddit is down 82%, Wikipedia 53%, Forbes up 44% and USnew up 137%. Piffle. If you're in PR or comms and want to avoid GEO hype then comment on my LinkedIn post to get the report we're publishing on Tuesday.
linkedin.com
Next Tuesday I'll be in Shoreditch with 72Point where we'll be publishing our joint white paper on 'Traditional Media’s Influence in the Age of AI' looking at truth, trust and...
Next Tuesday I'll be in Shoreditch with 72Point where we'll be publishing our joint white paper on 'Traditional Media’s Influence in the Age of AI' looking at truth, trust and the algorithm. We're cutting through the hype about influencing AI answers (GEO, AEO, GAIO or whatever you want to call it) to provide actionable insights that every public relations, communications and corporate affairs leader needs to know and do in 2026. There's no doubt AI will have a huge impact on reputations and brands, but how do you cut through the hype to identify the truth about what you should do? It shows how important this is that our breakfast briefing was full almost as soon as we announced it, but if you comment "Yes please" then we'll make sure you get your copy of the white paper and reports as soon as they are released. The white paper combines...
011
Stuart Bruce @stuartbruce.biz · 04/11/2025
At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?
theguardian.com
AI firm wins high court ruling after photo agency’s copyright claim
Ruling in case brought by Getty Images against Stability AI is seen as a blow to copyright owners
023