iiinova — where your digital self keeps evolving

Steven Sinofsky @stevesi.xyz · 09/03/2025

Love this one from 1981 before IBM's launch. And that box on Dan/Bob ❤️ @harrymccracken.com

Steven Sinofsky @stevesi.xyz · 26/02/2025

Apple’s Dictation System Transcribes the Word ‘Racist’ as ‘Trump’ Summarize The company said it was working to fix the problem after iPhone users began reporting the issue. www.nytimes.com/2025/02/25/t...

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Steven Sinofsky @stevesi.xyz · 07/01/2025

A lot of people at the Nvidia CES keynote. Largest public keynote I’ve experienced (2x my recollection of Xbox/NT/tablet at old Aladdin) Blackwell has 4000 TOPS

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Steven Sinofsky @stevesi.xyz · 22/11/2024

Benedict Evans puts together a yearly slide deck looking broadly at the industry while diving in with specific numbers and a lot of charts (90 slides). It is always a gem. via @benedictevans This year is about AI (of course). It is super. ben-evans.com/presentations

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Steven Sinofsky @stevesi.xyz · 18/11/2024

DOJ Will Push Google to Sell Off Chrome to Break Search Monopoly bloomberg.com/news/article... // True insanityt. There's so little distribution advantage to web browsing. If there were then Edge would have succeeded. This is not about consumers or benefits but about penalties and politics.

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Steven Sinofsky @stevesi.xyz · 25/05/2023

View out my side window going through a parking lot.

Photo taken from drivers seat of car looking out passenger side window. There is an enormous truck where the bottom of front grill is above the side window.

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Steven Sinofsky @stevesi.xyz · 09/05/2023

I just put a new screen protector on my phone with a result of no bubbles and no dust. AMA. Gonna rest now.

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Steven Sinofsky @stevesi.xyz · 07/05/2023

A 3d graph of “internet” traffic in the US in sept 1991. Each white line is 100GB or about 20 of todays streaming households represented. There were a total of 500,000 computers on the entire internet. via book “InfoCulture”.

This computer-generated map shows Internet traffic for the month of September 1991.
White lines represent 100 billion bytes of data; purple lines represent zero bytes.

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Steven Sinofsky @stevesi.xyz · 05/05/2023

Some excerpts from a June 1997 Wired magazine article with punditry/predictions for “saving” Apple that was in dire shape. substack.com/profile/6628468-steven…

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Steven Sinofsky @stevesi.xyz · 02/05/2023

Just cropping, automatic adjustment, more saturation (all things could have been done in camera) and then vignette.

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Steven Sinofsky @stevesi.xyz · 02/05/2023

Exciting new…acronym from Jim Cramer.

Introducing M.A.M.A. Microsoft Alphabet Meta Amazon

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Steven Sinofsky @stevesi.xyz · 29/04/2023

15/ While based on a leak, notice that the story focuses on the processor and RAM and potential for a battery. Not mentioned was the revolutionary software, mouse, and industrial design.

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Steven Sinofsky @stevesi.xyz · 29/04/2023

13/ Then at the very end of the article it describes the other product (this is all based on leaks—leaks were much harder to come by back then and usually involved hanging out near HQ.

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Steven Sinofsky @stevesi.xyz · 29/04/2023

11/ Apple's focus was on the Apple III. They would need to respond to what IBM had announced (though the IBM was often viewed as under-powered and certainly under-software relative to Apple). Rumors of the Apple III.

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Steven Sinofsky @stevesi.xyz · 29/04/2023

8/ Initial focus is on all the specs that were previously announced. But then came the surprise—software. The OS would be supplied by Microsoft from Seattle. It was "86-DOS" not the expected CP/M used by all the other companies.

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Steven Sinofsky @stevesi.xyz · 29/04/2023

7/ So when the PC came out the weekly industry trade press brought the news but also expressed what was going on. It wasn't even the biggest news on Sept 14, artificial intelligence was :-)

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Steven Sinofsky @stevesi.xyz · 29/04/2023

4/ Apple famously "welcomed" IBM to the PC space with their full page ad.

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Steven Sinofsky @stevesi.xyz · 29/04/2023

2/ Of course it was the launch of the IBM PC (or my 16th birthday). It was a colossal move for IBM to enter the PC space. IBM was a massive company. It was synonymous with computers, just really big ones.

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Steven Sinofsky @stevesi.xyz · 29/04/2023

When an innovation hits the market and/or an scale player enters an known market, there's a predictable pattern. Generally the press focuses on scale and what scale players will do to either dominate with their entry or by using their assets. What happened on August 12 1981? 1/

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