iiinova — where your digital self keeps evolving

Steve Olson @steveolson.bsky.social · 08/10/2026

unlike google who used to think i was a middle aged woman, amazon seems to have nailed me.

Steve Olson @steveolson.bsky.social · 07/10/2026

great piece by @debbiemillman.bsky.social and it’s hard not to think of the Trump era as the apotheosis of vulgarity. Cybertruck, mar-a-lago face, destruction of DC, name calling, open threats to major California cities, everything out of proportion and with no regard for anyone else’s experience.

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Steve Olson @steveolson.bsky.social · 05/10/2026

I have never been so back. At least as far as making breakfast is concerned. #foodsky

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Steve Olson @steveolson.bsky.social · 04/10/2026

All i am saying is that, with that hair, vikings qb coach Josh McCown should seriously considering going as Guile for Halloween. #skol

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Steve Olson @steveolson.bsky.social · 04/10/2026

Following up on this national Paxton PAC buy during today’s NFL games on Fox, a single :30 could cost $820,625 according to Sportico’ anthony crupi. I’ve seen a few today, so seems like Texas PAC may have blown like $2.4M or more to get three ads in the Texans/Cowboys game earlier today. #TXSEN

a picture of my TV showing the final screen of a Paxton ad touting his anti-trafficking in TX (chuckle)

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Steve Olson @steveolson.bsky.social · 04/10/2026

The TX PAC for Paxton just ran a nat’l network spot for this on FOX in the NFL early game. I saw it in the Eagles and LA Rams game here in CA (red in map below). This isn’t necessarily a BAD decision, it just means they likely HAD to buy the truly nat’l slot instead of JUST the Texans game (blue).

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Steve Olson @steveolson.bsky.social · 02/10/2026

in case anyone needs a new book to read, saw this in the vet’s office during Joey’s annual visit.

A book titled: “A Guinea Pig Oliver Twist” sits on a shelf.

a fawn boxer dog lays snoozing on his side on a vet exam room floor

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Steve Olson @steveolson.bsky.social · 30/09/2026

OMFG. boxers rule! congrats!! Joey (my fourth boxer) sends a punch to the face, as is customary.

a greying fawn boxer dog smiles at the camera

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Steve Olson @steveolson.bsky.social · 28/09/2026

“And where was Gondor when the butter fell?!”

a half pound of westgold irish butter sits on a grocery checkout conveyor belt.

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Steve Olson @steveolson.bsky.social · 27/09/2026

Our wee Kyler Murray really not crushing it today… Bring in Wentz?! #skol

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Steve Olson @steveolson.bsky.social · 24/09/2026

Repost with an image of your favorite James Bond (wrong answers only):

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Steve Olson @steveolson.bsky.social · 23/09/2026

TIL, while taking this bEgonia picture in my backyard, that the title of the 2025 Lanthimos film refers to something else entirely. 📽️

A yellow begonia blooms in a sunny backyard.

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Steve Olson @steveolson.bsky.social · 21/09/2026

Was watching the Colts and Chiefs last night and can’t get over how much Daniel Jones looks like the Professor from Powerpuff Girls. #nfl

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Steve Olson @steveolson.bsky.social · 18/09/2026

I know we like to make fun of Bluesky for being notoriously unfun. But over on Linkedin they are debating whether a job applicant bringing iced coffee to an interview is disrespectful... so... you know.

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Steve Olson @steveolson.bsky.social · 17/09/2026

So, if you’re not a Bay Area person, you may not know about the most delightful potato… the Potato Puff from Gregoire. #potatocontent

A hand holds up a delicious potato croquette to camera

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Steve Olson @steveolson.bsky.social · 16/09/2026

Me, to myself, when I tell myself I am just going to eat a couple of oreos, not the whole pack.

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Steve Olson @steveolson.bsky.social · 11/09/2026

NEW NOTEBOOK DAY! alt post; Helllllooooooo, lovaahhh…

a red leuchtturm1917 bauhaus edition medium A5 notebook lays upon my dirty-ass desk.

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Steve Olson @steveolson.bsky.social · 10/09/2026

Really plumbing the depths of human depravity, aren’t we, Yahoo?!

Screenshot of an iPhone notification from yahoo fantasy sports reading: “think you can survive? Draft in a public death league and see how long you last.”

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Steve Olson @steveolson.bsky.social · 08/09/2026

umm, this smoke from mount doesn’t seem great. are they still doing prescribed burns or something?! (view from El Cerrito)

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Steve Olson @steveolson.bsky.social · 05/09/2026

Emotional support boxer finally came downstairs to put in a shift for the second half of spurs and forest. #coys

a fawn boxer dog is snuggled on a couch next to his poor spurs supporting human with a tv in the background

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Steve Olson @steveolson.bsky.social · 04/09/2026

TIL they built a scale puppet of Wile E. Coyote for actors in "Coyote vs. ACME" to work with in camera, which was then replaced with the animated character. AND HIS FACE MADE DIFFERENT EXPRESSIONS! Check out the "Anatomy of a Scene" here (gift link): www.nytimes.com/2026/09/04/m... 🎥

A production still from "Coyote vs. ACME" showing the life size puppet in a scene set in the hallway outside the courtroom.

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Steve Olson @steveolson.bsky.social · 02/09/2026

Yeah, love to step out the shower smelling exactly of the beer that made me need to shower in the first place. It’s like the cologne that smells like whiskey… i don’t need help to smell like a drunk.

A screenshot of an instagram ad for soap by squatch that is a collab with Pabst Blue Ribbon beer.

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Steve Olson @steveolson.bsky.social · 29/08/2026

Coyote vs ACME was better than it had any right to be, and while maybe could have trimmed a bit, was shockingly heartwarming and funny. Fuck David Zazlav. 📽️

a picture of the end credits of Coyote vs ACME in a movie theater

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Steve Olson @steveolson.bsky.social · 27/08/2026

Is it weird that my entire Hello Kitty collection only includes Hello Kitty dressed as someone else?

A helllo kitty, dressed as the Oakland Athletics’ elephant mascot, Stomper, bobblehead stands on a desk next to a smaller Hello Kitty dressed as godzilla.

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Steve Olson @steveolson.bsky.social · 25/08/2026

Just made the mistake of totaling up the amount of money I've spent on trees supporting my bonsai habit over the last 3 years or so. DO NOT RECOMMEND. JUST ENJOY THEM. DO NOT COUNT THINGS. Internet, this is Bill, the raspberry ice bougainvillea. The rest are not looking presentable at the moment.

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Steve Olson @steveolson.bsky.social · 21/08/2026

Y’ALL. My dog posed for me just now!

a gorgeous, but kind of dumb, fawn boxer dog with a greying muzzle looks directly to camera with a vacant, but cheerful, stare.

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Steve Olson @steveolson.bsky.social · 12/08/2026

10000% agree. we did the 2017 one in Nebraska.

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Steve Olson @steveolson.bsky.social · 11/08/2026

Anyone know any lawyers in California experienced filing evictions for skunks? Have a squatter under our deck, and our dog hates baths.

A very cute, but elderly and bedraggled fawn boxer dog sits in a tub, damply reconsidering his life choices.

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Steve Olson @steveolson.bsky.social · 08/08/2026

The White Sox should ditch whatever costumed race schtick they have and like replace it with pope races. It would be really funny to recreate the Western Schism with a pope each for Rome, Avignon, and the Council of Pisa.

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Steve Olson @steveolson.bsky.social · 07/08/2026

I know this doesn’t look like much, but if you dig biscuits and gravy, Town Biscuits on 25th in Uptown Oakland does a damn fine one. I assure you, there is a delicious biscuit in there. #foodsky

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Steve Olson @steveolson.bsky.social · 05/08/2026

News youse can use: How to befriend a crow. www.instagram.com/p/Dbosl5ZjmG...

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Steve Olson @steveolson.bsky.social · 03/08/2026

not the point, but the photo of Rep. Max Miller (R-Prison) that the NYT is going with is literally the vein guy meme.

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Steve Olson @steveolson.bsky.social · 24/07/2026

Gotta say, after all these years in The Bay, finally got me some Tony’s Napoletana. Did. not. disappoint. #foodtok

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Steve Olson @steveolson.bsky.social · 21/07/2026

I would also suggest (north of but near the bristlecones, which I HIGHLY recommend) the east side of Yosemite, where you'll find tons of junipers that should be good sized for this purpose, and some with a view of half dome. You can base out of Mammoth for both!

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Steve Olson @steveolson.bsky.social · 21/07/2026

Having seen “The Odyssey” twice (once in 70mm IMAX!), IMHO the debate om whether Athena is “real” misses the point. In Nolan’s telling, she never takes any action, or provides instruction or assistance as she does in the poem. By not “acting” in Nolan’s, her “reality” doesn’t impact the story. 📽️

A giant-ass blank 80ft tall IMAX screen in Dublin CA.

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Steve Olson @steveolson.bsky.social · 19/07/2026

Came across the bridge to San Francisco to support Duluth FC play the team sponsored by my favorite burrito joint, El Farolito FC in the NPSL semi finals.

soccer being played in Kezar stadium in SF CA.

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Steve Olson @steveolson.bsky.social · 17/07/2026

EVERYONE STOP AND LOOK AT THIS BEAUTIFUL SANDWICH. (hot coppa with provolone on dutch crunch from Angelo’s in Richmond, CA) #foodsky

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Steve Olson @steveolson.bsky.social · 16/07/2026

Since I can't stop thinking about the level of variance in brand mentions on LLM platorms and AEO monitoring. As an update to my previous thread, when I compare the results for asking a question 5x per day vs. 200x per day, the st dev of the results drops DRAMATICALLY. From 16pp to 2pp for Brand #1.

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Steve Olson @steveolson.bsky.social · 14/07/2026

As I mentioned above, I built an automated LLM brand monitor in Claude Code to run daily for a basket of brands from a previous job, asking each question only 5x a day. You can see the variance here -- much worse for Brand 1 (0% on 7/14), which has far lower brand awareness than the others. 8/12

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Steve Olson @steveolson.bsky.social · 11/07/2026

man, you just can’t buy a better ad placement for Nolan’s “The Odyssey” film than on top of Norway fans rowing during their world cup match with England today. 📽️

photo of a television showing norwegian soccer fans rowing under a promo image of the film “The Odyssey”

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Steve Olson @steveolson.bsky.social · 04/07/2026

not exactly from scratch as we bought the masa bolita from Bolita in Berkeley, but we did roll, press and fry the tortillas for these carne asada tacos…

Two carne asada tacos sit on a brown plate with more carne, onion, salsa and cilantro in the background

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Steve Olson @steveolson.bsky.social · 03/07/2026

HOLY SHIT! I didn’t realize there was a picture of the 1st Minnesota soldier who actually captured the flag of the 28th Virginia at Gettysburg on july 3, 1863! YOU BETCHA, PVT MARSHALL SHERMAN!

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