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Speci

@speci.news
43 followers 227 following 34 posts

A newsletter about how tech companies do brand and marketing by @jack.cully.blog

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Speci @speci.news · 26/02/2025
ChatGPT is a brand now. #tech #brand #branding #marketing #ai #chatgpt #openai #opinion
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Speci @speci.news · 08/01/2025
Say hello to the Stakes Spectrum. Every product sits on it somewhere and it’s your job as a marketer to figure out where your product sits on it. If your product is low-stakes, focus on how quick and easy it is to try it. If it’s high stakes, focus on overcoming barriers like trust and safety.
A spectrum, on the left side it says “low stakes” and on the right side it says “high stakes”.

Under “low stakes”: low risk, higher likelihood for consumers to try something new/unfamiliar 

Under “high stakes”: high risk, inertia, low likelihood for consumers to try something new
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