The sun rises on a changed discipline.

Zuckerberg's mystery box won't work.

There won't be a breakthrough AI product that replaces the iPhone. But AI is still going to take over the world.

Zuckerberg's mystery box won't work.

How the pressure to deliver Apple's answer to AI collided with no more live demos.

The year that augmented reality and artificial intelligence broke out.

Remember the Jaguar rebrand fiasco? Yeah, that was only two weeks ago. But it feels like forever ago, right? I spotted the rebrand late, the Thursday night before the Friday that everyone jumped on ...

A Waitrose masterclass (via murder mystery).

There won't be a breakthrough AI product that replaces the iPhone. But AI is still going to take over the world.

It's not just what they hear about you, it’s where they hear about you.

Meta held an event for a device that they’ll never ship. It was the right decision.

And so is OpenAI

How I ended up with a Boox Palma.

Two weeks ago, I bought a pair of sunglasses from Ray Ban. They’re glossy black Wayfarers, exactly as you’d expect them. I bet you can picture them: they’re iconic in design. There are a few differen...

On Monday, Apple held a special event called It’s Glowtime. Clocking in at 1 hour, 38 minutes and 50 seconds, it was a long one. At the event, they introduced to the world the Apple Watch Series 10, ...

Meta’s recent policy turnaround makes a wreck of its careful brand building efforts since 2021.

Generative AI is impressive, but it’s making our apps less useful right now. There’s an age old balancing act in the technology world. On the one side of the scales, there’s the technologists, the sc...

The year that augmented reality and artificial intelligence broke out.

Remember the Jaguar rebrand fiasco? Yeah, that was only two weeks ago. But it feels like forever ago, right? I spotted the rebrand late, the Thursday night before the Friday that everyone jumped on ...

How Nike and Disney took their brands for granted

Last week, I told you how I felt about Apple Vision Pro, Apple’s £3,499 headset it claims is the future of personal computing. It left me feeling weird – I felt amazed and overwhelmed, but also lonely...

From Apple’s Newsroom last month: Apple today announced Apple Vision Pro will expand to new countries and regions, with pre-orders for China mainland, Hong Kong, Japan, and Singapore beginning this T...

Apple's product marketing masterclass

The mobile network is trying to be more things. Will it pay off?

A Waitrose masterclass (via murder mystery).

Musk had brand magic, and now he doesn't.

I have feelings about not-Drake

Musk had brand magic, and now he doesn't.

We thought that everything had changed with the iPhone, cloud computing and a ubiquitous internet. And it had. Except, really, it hadn’t.

And is that... Ronald McDonald?