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John Ternus enters, with folding phones and AI watches
In his first event video since taking over as Apple CEO, John Ternus got a cheeky introduction from his predecessor Tim Cook before boldly referencing some classic Steve Jobs moments and setting the company’s most important product on a new course. I appreciated the video’s opening conceit, which was essentially a cinematic debate about what makes for a great opening scene, leading to Tim Cook narrating his own entrance to Apple Park—and then, in a twist, explaining that he’s not the main character of this story, it’s the other guy—namely Ternus. What a great, ego-deflating moment of support—and it stuck the […]