iiinova — where your digital self keeps evolving

Sarah Schumacher @smschumacher.com · 27/02/2026

I’ve been so busy with work projects I haven’t made time for my own… a couple weekends ago I finally got around to adding manga reviews to my personal website just because I can. Slowly reviewing all the stuff I’ve read now and it’s super fun. smschumacher.com/manga-reviews/

smschumacher.com

Manga Reviews

I read a lot of manga, so I’ve started to review the different series here as I get through them. I mostly read shonen and some seinen manga.

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Sarah Schumacher @smschumacher.com · 14/10/2025

The real benefit of natural peanut butter is the fact that you expend all the calories you’re about to eat just by attempting to stir it.

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Sarah Schumacher @smschumacher.com · 03/10/2025

To the purple hulk cat (?) on Fortnite tonight, who I took out at Floodgate: I realized you must have glitched at that exact moment. I just want you to know that at the end of that very match, during the final firefight, I too, lost connection and met my demise. The WiFi has avenged you. 🫡

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Sarah Schumacher @smschumacher.com · 29/06/2025

SAME. I also recently saw this sadly relevant meme shared by @danknauss.wtf which made me think of this podcast by @edzitron.com: www.iheart.com/podcast/1119...

Elephant labeled "The entire world's IT infrastructure" stands on a beach ball labeled "Open source software" supported by ants labeled "Unpaid open source devs.

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Sarah Schumacher @smschumacher.com · 29/06/2025

I'm building an AI meal planner, and both ChatGPT and Claude are making up fake recipe links. ChatGPT: "I should have clearly verified and linked to real, working recipe pages instead of placeholder-style links or slightly inaccurate URLs." You think? (No it doesn't, because it's AI) 😂

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Sarah Schumacher @smschumacher.com · 24/05/2025

The experience is just… different. Seems cool, solid metal out of the box, but screw covers disappeared in 2 weeks, always worried I’ll slip and knock it over/shatter glass because it’s a harder press for some reason. I love my Aeropress Go but purely wanted to cut down on potential microplastics.

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Sarah Schumacher @smschumacher.com · 24/05/2025

Oof, had to go back to see what filter you have. I had thought about getting one of those, and will not do that now. I bought the new glass/metal Aeropress because I use it every day and I’ll be honest… it’s a little disappointing.

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Sarah Schumacher @smschumacher.com · 06/05/2025

That would be a fantastic tshirt.

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Sarah Schumacher @smschumacher.com · 06/05/2025

I just lost all desire to read this book. Oh well.

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Sarah Schumacher @smschumacher.com · 05/05/2025

My favorite hoodie of all time that I live in has been discontinued and I need to yell into the void. I hate the so-called fashion industry. Huge gap here for a company that can just do a few things well. Ughhhhhhhh

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Sarah Schumacher @smschumacher.com · 05/05/2025

WHY DO COMPANIES MAKE AN AMAZING ITEM THEN JUST “RETIRE” IT FOR NO REASON UGHHHHHHHHH

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Sarah Schumacher @smschumacher.com · 28/04/2025

I ended up running an agency because I started out as a freelancer. Which is what we talk about in last week's podcast. Listen in below or on your favorite podcast app to learn why we all hate top hats. 🎩 founderproblems.com/ep9-freelanc...

founderproblems.com

EP9: Freelancing: A Minimum Viable Business

In EP9, we navigate the murky waters of freelancers vs. entrepreneurs with a detour into personal branding, personal goals, and leveraging personality types.

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Sarah Schumacher @smschumacher.com · 25/04/2025

I have, actually, but I wasn’t following him here. Remedied that.

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Sarah Schumacher @smschumacher.com · 20/04/2025

I’m both tired of hearing about AI while thinking people are not talking enough about certain aspects. I’m finally writing about it. Part one is about my initial feelings and high-level considerations. Read and subscribe here for the next one (on how I use it). smschumacher.com/ok-fine-ill-...

smschumacher.com

OK Fine, I’ll Talk About AI [Part 1]

I’m sick of hearing about AI, but I get asked about it, I use it, and it isn’t going away. So let’s talk artificial intelligence.

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Sarah Schumacher @smschumacher.com · 10/04/2025

In the latest podcast we talk silver linings after setbacks. Then veered into public speaking tips, survivorship bias, and pattern recognition. It's wide-ranging but with some great practical nuggets... have a listen (or watch) and let us know what you think. founderproblems.com/ep8-finding-...

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Sarah Schumacher @smschumacher.com · 06/04/2025

This entire thread is fascinating, and reminds me of the way everything is framed as right vs. left when it’s always been about class. The operative questions: who benefits? Who is incentivized to create certain dichotomies in how people talk about these concepts?

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Sarah Schumacher @smschumacher.com · 06/04/2025

Oh they definitely still sell the plastic ones (and the Go is great for travel). But for something I use at least once every day, I was happy to upgrade to this.

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Sarah Schumacher @smschumacher.com · 06/04/2025

Only the first use, but the press process feels a bit… wobblier? Because the aluminum insert sides don’t touch the glass. But also I’m short and it’s not a comfortable press height on my counter so might be part of it. It felt like more pressure as well.

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Sarah Schumacher @smschumacher.com · 06/04/2025

What an effing idiot who has no idea how the real world works. Unbelievable.

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Sarah Schumacher @smschumacher.com · 05/04/2025

Look at this beauty. New glass and aluminum Aeropress just arrived. I love my Aeropress Go but happy I get to start using this everyday and cut back on the daily dose of microplastics.

Image of a dark gray granite countertop, with a glass and metal Aeropress coffeemaker brewing atop a white Miir camp cup.

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Reposted by Sarah Schumacher

Andrew Kohan @akohan.bsky.social · 31/03/2025

The reason fascism is defeated only by the application of power (through violence or overwhelming solidarity) and not the mechanisms of democracy or civil society is that it is immune to shame. It only cares for power and it only responds to real power.

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Sarah Schumacher @smschumacher.com · 01/04/2025

It is done. Finally. Haven't used Xitter since Musk completed his takeover, but finally got around to export/deletion of the account while locking username. See @mor10.com post on process if you need help: mor10.com/how-to-delet...

Screenshot of the settings window of Twitter saying "Your account is deactivated."

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Sarah Schumacher @smschumacher.com · 31/03/2025

Latest podcast episode dropped last week: on Rented vs. Owned Platforms, which is a frequent conversation topic here. I wrote about this a month or two ago in one of my newsletters, but if you prefer audio, check it out at founderproblems.com (it will be the last one with mediocre sound).

A graphic promoting Founder Problems podcast Episdoe 7: Rented vs. Owned Platforms: In this episode we discuss rented versus owned digital Internet platforms, because social media accounts are great until they pull the rug out from under you. A cute little dumpster fire is in the corner, his single tear betraying the overwhelm behind the holding-it-together smile, because business is hard and anyone who says otherwise is selling something.

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Reposted by Sarah Schumacher

John Skiles Skinner @skiles.blue · 21/03/2025

I helped build a government AI system. DOGE fired me, rolled the AI out to the whole agency, and implied the AI can do my job and the jobs of the others they've fired. It can't. But, what DOGE accidentally revealed about themselves in the process is fascinating. 🧵

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Sarah Schumacher @smschumacher.com · 22/03/2025

If Jesus came back, he’d get “deported.”

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Reposted by Sarah Schumacher

Bluesky @bsky.app · 20/03/2025

We 💙 links! Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites. For those setting up analytics, Bluesky's referrer is go.bsky.app.

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Sarah Schumacher @smschumacher.com · 15/03/2025

Have you ever launched a new idea or product to crickets? In Episode 6 of the Founder Problems podcast, we talk about preventing that by finding product-market fit. Then we put this advice into action... it's our 1st video episode! Should we keep doing video? founderproblems.com/ep6-when-the...

founderproblems.com

EP6: When the Market Says ‘Nice Try, Buddy:’ Finding Product Market Fit

In this episode, we talk about understanding your Total Addressable Market (TAM) and listening to feedback before assuming your next idea is the big one.

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Sarah Schumacher @smschumacher.com · 15/03/2025

It's been a little hectic, so I haven't promoted the last couple podcast episodes, but they're both milestones! Episode 5: Vetting Cofounders, is the first to come with a resource. Partnership due diligence is important, and we have a list of things to consider: founderproblems.com/ep5-vetting-...

founderproblems.com

EP5: Vetting Cofounders: Why Swiping Right Isn’t Enough

We stress the importance of thorough due diligence for cofounders, with practical tips like working together on a trial basis and ensuring aligned values.

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Sarah Schumacher @smschumacher.com · 07/03/2025

Same! I just can't deal with the bureaucracy of large orgs. Give me the new entrepreneurs with the ideas and all the questions and let's see where it goes!

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Sarah Schumacher @smschumacher.com · 28/02/2025

There are many reasons I believe WordPress is a superior website platform. Transferability is one: a client had a staging site at a host they were leaving. I hopped in, saved a backup, did a quick local install to confirm backup, then filed it away until they’re ready. You can’t do that with Wix.

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Sarah Schumacher @smschumacher.com · 25/02/2025

I can’t speak specifically to Ghost (and it’s a great question), but RSS readers. I use Reader by Readwise. You subscribe in the app and it pulls in the feeds for whoever you add, regardless of the platform they’re using. Nice reading interface, highlighting, archiving etc.

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Sarah Schumacher @smschumacher.com · 23/02/2025

Imagine what would happen if every US worker went on strike. The only thing billionaires care about is money, which they make off of YOUR labor. It’s time to go on the offense. Everyone needs to be on the same page: sign up for this general strike and let’s get to 11 million. generalstrikeus.com

generalstrikeus.com

The General Strike

The General strike -the people united shall never be stopped. If we strike together we can make true real change. Sign the strike card today.

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Sarah Schumacher @smschumacher.com · 22/02/2025

It doesn’t matter. The true believers, the cult members, deny what’s right in front of them. They defend everything/ignore facts, they won’t see those legal arguments. The only people who express regret now are the people who were dumb enough to believe the president controls the price of eggs.

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Sarah Schumacher @smschumacher.com · 18/02/2025

You spelled “WORST” wrong.

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Sarah Schumacher @smschumacher.com · 17/02/2025

I had lots of pre-WP sites, then WP for my business/built websites professionally for a decade before I made myself a personal site/blog. So of course it made the build easy, but it’s iteration #2. You still have to experiment to figure out what a personal site should be (no delaying!) + it’s fun.

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Sarah Schumacher @smschumacher.com · 17/02/2025

We’re talking about the guy who thought it was ok for a couple guys to waltz into a data warehouse for Twitter and start disconnecting and moving servers themselves with no notice or planning. The dude thinks he’s god and there’s no evidence that he isn’t, in fact, a sociopath. He doesn’t care.

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Sarah Schumacher @smschumacher.com · 17/02/2025

Lol statistically most of us are not working on AI. Use it if it makes sense for menial work, but people are trying to shoehorn it into everything and it’s irritating. Going to really suck when OpenAI runs out of VC money and jacks up the cost for everyone relying on the API.

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Sarah Schumacher @smschumacher.com · 17/02/2025

Professionally, probably 15 years? I honestly can’t remember. I didn’t get around to building a personal site until 6 years ago though, long overdue.

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Sarah Schumacher @smschumacher.com · 17/02/2025

Have you ever delayed a project because you didn't feel like it was ready? Are you curious about people who constantly hit publish? Do you want to know their secret? Just. Start. It's not easy, but it's the truth. Check out my last newsletter for a boost of self-confidence:

buff.ly

Just Start: The Successful Entrepreneur’s Secret

There are certain phrases I find myself repeating like a broken record, because they’re so important and so widely applicable. One top contender: “Just Start.”

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Sarah Schumacher @smschumacher.com · 16/02/2025

I never used it for collaboration, but they have info here: help.obsidian.md/teams/sync When I was testing I hosted the folder in iCloud and remember seeing more complex options. I ended up going with something else. The mobile app did get a lot better too though.

help.obsidian.md

Syncing for teams - Obsidian Help

Obsidian is designed to work both online and offline and give you total control over your team's data. To share data across your team, you will need to choose a sync solution. Syncing tools and servi…

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