iiinova — where your digital self keeps evolving

Sarah Schumacher @smschumacher.com · 29/06/2025

SAME. I also recently saw this sadly relevant meme shared by @danknauss.wtf which made me think of this podcast by @edzitron.com: www.iheart.com/podcast/1119...

Elephant labeled "The entire world's IT infrastructure" stands on a beach ball labeled "Open source software" supported by ants labeled "Unpaid open source devs.

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Sarah Schumacher @smschumacher.com · 10/04/2025

In the latest podcast we talk silver linings after setbacks. Then veered into public speaking tips, survivorship bias, and pattern recognition. It's wide-ranging but with some great practical nuggets... have a listen (or watch) and let us know what you think. founderproblems.com/ep8-finding-...

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Sarah Schumacher @smschumacher.com · 05/04/2025

Look at this beauty. New glass and aluminum Aeropress just arrived. I love my Aeropress Go but happy I get to start using this everyday and cut back on the daily dose of microplastics.

Image of a dark gray granite countertop, with a glass and metal Aeropress coffeemaker brewing atop a white Miir camp cup.

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Sarah Schumacher @smschumacher.com · 01/04/2025

It is done. Finally. Haven't used Xitter since Musk completed his takeover, but finally got around to export/deletion of the account while locking username. See @mor10.com post on process if you need help: mor10.com/how-to-delet...

Screenshot of the settings window of Twitter saying "Your account is deactivated."

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Sarah Schumacher @smschumacher.com · 31/03/2025

Latest podcast episode dropped last week: on Rented vs. Owned Platforms, which is a frequent conversation topic here. I wrote about this a month or two ago in one of my newsletters, but if you prefer audio, check it out at founderproblems.com (it will be the last one with mediocre sound).

A graphic promoting Founder Problems podcast Episdoe 7: Rented vs. Owned Platforms: In this episode we discuss rented versus owned digital Internet platforms, because social media accounts are great until they pull the rug out from under you. A cute little dumpster fire is in the corner, his single tear betraying the overwhelm behind the holding-it-together smile, because business is hard and anyone who says otherwise is selling something.

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Sarah Schumacher @smschumacher.com · 31/01/2025

How do you know when you quit a business? Or pivot? Or shelve an idea for good? We share our own thinking and personal stories around this in Episode 3 of the Founder Problems #podcast: When to Quit. Listen on your favorite podcast platform or founderproblems.com.

A graphic promoting Founder Problems podcast Episode 3: When to Quit: Feast or Famine Cycles, Slow Intuition, and Listening to the Market. In this episode, we discuss our experiences with the mental gymnastics behind tough decisions. How do you know when to push through and when to throw in the towel?. A cute little dumpster fire is in the corner, his single tear betraying the overwhelm behind the holding-it-together smile, because business is hard and anyone who says otherwise is selling something.

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Sarah Schumacher @smschumacher.com · 17/01/2025

Jan. 1 we launched Founder Problems #podcast. I did brand design (logo incomplete), sound design/editing/publishing over 2 months, then built the website in 2 days. It's been wild. I'm fairly happy with Episode 2, on how we approach the new year. Check it out (only 28 min): founderproblems.com

A graphic promoting Founder Problems podcast Episode 2: Three Approaches to Annual Planning: Tarot Cards, B.L.U.F.F., and the Pen-to-Spreadsheet Pipeline. Description: In this episode, Lee Zuvanich, Zach Oshinbanjo, and Sarah Schumacher tackle the once in a year task of planning the next one. From Pinterest-level vision boards to X-men and mortar inspired operational plans, we cover three wildly different planning styles that all end up being mostly the same (hint: start with values). Yes, the ubiquitous rocks and pebble illustration is mentioned, but only once. A cute little dumpster fire is in the corner, his single tear betraying the overwhelm behind the holding-it-together smile, because business is hard and anyone who says otherwise is selling something.

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Sarah Schumacher @smschumacher.com · 02/01/2025

After hours finessing logo curves, sound design + building a website in 2 days, I'm thrilled to announce the Founder Problems podcast! Episode 1 is available wherever you get your podcasts. Unscripted, anti-hustle conversations with real founders working through real problems. Please listen & share!

Graphic announcing the release of Founder Problems podcast episode 1: Why, where Zach Oshinbanjo, Lee Zuvanich, and Sarah Schumacher talk about their personal founder journeys and why they decided to start this podcast. Listen on your favorite podcast platform or founderproblems.com

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Sarah Schumacher @smschumacher.com · 26/12/2024

Today my job is Master Builder. Almost 3 hours in and I have 5 bags left (of 17).

Picture of the box for LEGO Star Wars Dark Falcon set (from Rebuild the Galaxy series - mixed up universe storyline).

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Sarah Schumacher @smschumacher.com · 25/12/2024

"You'll be visited by three spirits." The three spirits:

Picture of Bone comic book cover with a frightened Fone Bone and Phoney Bone and Smiley Bone badly playing an instrument.

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Sarah Schumacher @smschumacher.com · 24/12/2024

Wow. I love it when I have to update Creative Cloud, then open a file that hasn't been touched, only to find the text has just randomly shifted. On a logo. A typographic style logo, which means the entire thing is jacked and now I have to completely redo it.

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Sarah Schumacher @smschumacher.com · 24/12/2024

On LinkedIn a screenshot was shared of a text thread where Larry Ellison commits $1-2B to fund Musk's purchase of Twitter. The idea was the worth of your network, but many of us are rightly pointing out what a horrible investment that was. So I had to make a meme of the best Southpark clip...

A memeified clip from Southpark: a clueless smiling gnome stands in front of a large whiteboard sign that reads Phase 1: Buy Twitter. Phase 2: question mark. Phase 3: Profit.

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Sarah Schumacher @smschumacher.com · 17/12/2024

One of my secret tech weapons is a tool called #TextExpander. Create a snippet with a specific text shortcut, and type two letters to expand into 20 (or more). I never type my own name or email, for example. You can do way more than that. It saved me 10 hours in 2024 (which seems low).

TextExpander 2024 year in review showing 10 hours saved, 26 snippets created, and 2,791 snippets expanded.

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Sarah Schumacher @smschumacher.com · 05/12/2024

This is one of the worst cold emails I've ever received. I guess we're going for the Cringe Olympics now. Sales people, don't do this.

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Sarah Schumacher @smschumacher.com · 05/12/2024

I had forgotten that Blair Enns new book, The Four Conversations, was dropping December 2, so the delivery was a pleasant surprise. This book is so gorgeous it's almost distracting – just look at this palette and cover page... Excited for more hard-won insights on selling expertise. #booksky #books

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Sarah Schumacher @smschumacher.com · 30/11/2024

My kid is playing this game on Switch called Stray. You’re a cat exploring this dystopian city, and it’s giving me serious child-appropriate Half-Life as-a-cat vibes and I’m loving it. So is our real-life kitten, who keeps trying to attack the TV.

Photo of orange cat wearing a backpack in front of neon city lights, with word "Stray" in white graffiti across the top.

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Sarah Schumacher @smschumacher.com · 29/11/2024

Information overload isn’t new… #books

A photo titled Information Overload that shows a quote attributed to Barnaby Rich in the year 1600 (quoted in The Age of Reason Begins, 1961). It says “One of the great diseases of this age is the multitude of books that doth so overcharge the world that it is not able to digest the abundance of idle matter that is every day hatched and brought into the world." The word “books” has been scratched out and replaced with the word “tweets.”

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Sarah Schumacher @smschumacher.com · 25/11/2024

Scam Alert: there's a cold email going around from a so-called "James Martin" at "Bose" that seems to be targeting marketing agencies. This is fake, but the scammers put in the work to make it look real, so you might do a double take on this one. Stay safe and delete this nonsense.

Screenshot of a scam email from someone soliciting marketing services for "Bose"

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