iiinova — where your digital self keeps evolving

smartocto @smartocto.com · 12/03/2026

The integration of smartocto and WoodWing's CMS is a natural fit, and we want to walk you through every detail of it. Join Dani Leyhue and Erik Van Heeswijk in this session and ask every question that's been on your mind. Sign up: www.woodwing.com/inspiration/...

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smartocto @smartocto.com · 10/02/2026

𝐒𝐦𝐚𝐫𝐭𝐨𝐜𝐭𝐨’𝐬 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐣𝐮𝐬𝐭 𝐠𝐨𝐭 𝐚 𝐦𝐚𝐣𝐨𝐫 𝐠𝐥𝐨𝐰-𝐮𝐩! 🎉 We’ve overhauled everything: clearer navigation, new sector-specific pages (from news media to retail), and a fresh design. Now you can instantly see how we turn data into actionable insights for your stories. Go to smartocto.com to check it all out!

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smartocto @smartocto.com · 26/01/2026

Have you read the manifesto for an audience centric newsroom yet? Finding your niche starts with knowing who you are and why you exist. Have thoughts on that? Share them via the link below and download the full manifesto for free. smartocto.com/research/man...

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smartocto @smartocto.com · 04/12/2025

Social platforms are sending less and less traffic to news sites, while Google Discover is sending more. Although the impact varies widely depending on your niche and content strategy, publishers should take note. Here is what that means 👉 smartocto.com/blog/google-...

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smartocto @smartocto.com · 19/11/2025

𝐇𝐨𝐰 𝐜𝐚𝐧 𝐬𝐦𝐚𝐫𝐭𝐨𝐜𝐭𝐨 𝐦𝐚𝐤𝐞 𝐥𝐢𝐟𝐞 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐞𝐚𝐬𝐢𝐞𝐫 𝐟𝐨𝐫 𝐞𝐝𝐢𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐰𝐞𝐛 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐫𝐬? 💁‍♀️ By pulling insights from different dashboards and reports together, turning them into a few clear lines, and adding practical guidance on what action would help the newsroom most.

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smartocto @smartocto.com · 24/10/2025

As we get to the end of smartoctober, we’re wrapping up our annual deep dive into something timely and important for the news media. @stefantt.bsky.social's latest blog explores trust in media – a theme that has come up in congresses lately. Read it 👉 smartocto.com/blog/thought...

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smartocto @smartocto.com · 09/10/2025

Get ready for a brand-new webinar. Our CEO, Erik van Heeswijk, will discuss this in depth with Goran S. Milovanovic, our Chief Artificial Intelligence Officer. 📍 Join the webinar — and see how data can talk back. 👉 Register here: smartocto.com/webinar/next...

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smartocto @smartocto.com · 12/09/2025

At our consultancy partner FT Strategies, they are also convinced of the value of the User Needs Model. In last week’s Growth Hacks webinar, Aliya Itzkowitz demonstrated why this framework is more relevant than ever and why now is the perfect moment to put it into practice. 🎥

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smartocto @smartocto.com · 26/08/2025

When you understand what user needs are meant for, you can use them to guide your journalism. And you can check if your audience truly values it. That is when growth hacks become part of your daily work. Sign up for our webinar The User Needs Growth Hacks 👉 smartocto.com/webinar/user...

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smartocto @smartocto.com · 24/07/2025

We talk a lot about the importance of having editorial analytics that are actionable. There’s no point having access to all the data in the world if you can’t leverage it effectively. But what does this look like in practice? smartocto.com/blog/actiona...

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smartocto @smartocto.com · 16/04/2025

📍 Next stop: Kuala Lumpur! It’s nearly time for our next event. Smartocto will be attending Digital Media Asia (DMA), organised by WAN IFRA. 🎤 We’ll also be taking the stage! 🕑 Tuesday, 2pm local time 📌 Pullman Kuala Lumpur City Centre Planning to be there too? Feel free to reach out in advance.

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smartocto @smartocto.com · 02/04/2025

A unique collaboration between Vrije Universiteit Amsterdam (VU Amsterdam), DPG Media Nederland and smartocto has yielded interesting insights: 1️⃣ Try to include as much detail as possible in a headline 2️⃣ Mention the main characters from the article 3️⃣ Use a narrative headline, one that tells a story

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smartocto @smartocto.com · 03/03/2025

How can A/B testing fine-tune your approach? And where does AI fit into the equation? We’ll be answering all these questions at the Media Subscriptions Summit by International News Media Association (INMA), right in our home base, Amsterdam! 🗓️ 𝐖𝐡𝐞𝐧? 𝐅𝐫𝐢𝐝𝐚𝐲 𝐌𝐚𝐫𝐜𝐡 𝟏𝟒𝐭𝐡, 𝟏𝟎:𝟏𝟓 Who do we see there?

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smartocto @smartocto.com · 15/01/2025

Want to catch up? Request the webinar recording here 👉 smartocto.com/webinar/5-me... Or perhaps you're more of a reader? 📖 We've got a handout with all the Q&A highlights ready for you. Please get in touch 👉 smartocto.com/company/cont...

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smartocto @smartocto.com · 04/12/2024

🚀 Stop scrolling, start chatting! 💬 At smartocto, we believe in making connections, not just with data but with you, the media professionals who bring stories to life. 📰✨ 💡 Curious? 👉 Explore our site to learn more. 🗓 And mark your calendar for the right moment!

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smartocto @smartocto.com · 04/11/2024

An exciting week for the Dutch branch of smartocto. The headquarters is relocating to a new, unique location. 😲 More images will follow later this week, but here is a sneak peek of this new step the organisation is taking! #teaser #newoffice #newbeginnings #officemove

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smartocto @smartocto.com · 05/07/2024

After the @risj_oxford dedicated an entire chapter to user needs, the demand for information has grown. Therefore, we are now offering user needs expert sessions! You can schedule a conversation directly with Rutger Verhoeven or Stefan ten Teije: smartocto.com/company/cont...

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smartocto @smartocto.com · 04/06/2024

Maybe you want to make a commitment to a new data tool like smartocto, but you are afraid that it will take too much time and energy. Very relatable. That's why we wrote this client case: smartocto.com/client-case/...

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smartocto @smartocto.com · 26/04/2024

"If artificial intelligence makes everything possible, it becomes crucial to listen to your audience, to know what they want.” David Caswell INMA World Congress. Two examples stood out: Rappler (video) and Radio Zamaneh (automated newsletters). Smartocto is proud to work with them!

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smartocto @smartocto.com · 12/04/2024

When is it best to create a straightforward news article to promptly inform your audience, and when should you consider addressing a different user need or perhaps decide to not cover the story at all? 🤔 🔍

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smartocto @smartocto.com · 22/02/2024

It is not really practical if every editor starts using their own AI tools. It would be better to make use of an existing system that incorporates your data and targets into suggestions for optimisation. That toolkit is smartocto.ai.

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smartocto @smartocto.com · 14/02/2024

Do you have a good idea for a new longform story? Here's a way to make sure you focus is where it should be.

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smartocto @smartocto.com · 13/02/2024

We are looking for an 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 to join our team in Novi Sad, Serbia. Learn more: bit.ly/3XssYe4

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smartocto @smartocto.com · 23/01/2024

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐢𝐬𝐬𝐮𝐞𝐬 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐣𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐦? 𝐌𝐚𝐧𝐲 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐚𝐫𝐞 𝐬𝐞𝐞𝐤𝐢𝐧𝐠 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞 𝐢𝐧 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐭𝐨 𝐭𝐡𝐢𝐬 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧. 𝐓𝐡𝐞𝐬𝐞 𝟖 𝐫𝐮𝐥𝐞𝐬 𝐚𝐫𝐞 𝐨𝐮𝐫 𝐚𝐧𝐬𝐰𝐞𝐫. ✍️

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