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smartocto

@smartocto.com
38 followers 76 following 99 posts

We're basically the smartest editorial analytics system in the world. Go to smartocto.ai and find out how we'll lead you to the next chapter.

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smartocto @smartocto.com · 13/04/2026
🚀 Halfway through our AI newsroom assistant pilot with Turun Sanomat. The verdict so far? "The kind of tool every newsroom is looking for." Read the full client case 👇
smartocto.com
How smartocto Decisions helps newsrooms sharpen their online strategy
Finnish media outlet Turun Sanomat has been piloting Decisions, the AI-powered newsroom assistant recently launched by smartocto. The people at the centre of it are keen to see it continue.
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smartocto @smartocto.com · 17/03/2026
Smartocto spent half a day at De Gelderlander to find out what happens when a publisher takes data and user needs really seriously. The answer? A surprisingly disciplined kind of creativity. And results that are hard to ignore. Read our latest client case by @stefantt.bsky.social 👇
smartocto.com
How De Gelderlander built the Netherlands’ most successful regional news site
Inside the newsroom of De Gelderlander: how data, user needs and disciplined planning help the regional publisher attract 2.5 million online visitors each month.
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smartocto @smartocto.com · 12/03/2026
The integration of smartocto and WoodWing's CMS is a natural fit, and we want to walk you through every detail of it. Join Dani Leyhue and Erik Van Heeswijk in this session and ask every question that's been on your mind. Sign up: www.woodwing.com/inspiration/...
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smartocto @smartocto.com · 16/02/2026
Here we go again. Smartocto and Dmitry Shishkin have joined forces once more to introduce something new: User Needs for Sports. They will explain everything about it in this webinar!
smartocto.com
User Needs for Sports: how storytelling can match fan engagement
In this webinar, we present the User Needs for Sports model, explain how the sports user needs were developed, and show what’s different compared to the original framework of user needs.
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smartocto @smartocto.com · 16/02/2026
Here we go again. Smartocto and Dmitry Shishkin have joined forces once more to introduce something new: User Needs for Sports. They will explain everything about it in this webinar!
smartocto.com
User Needs for Sports: how storytelling can match fan engagement
In this webinar, we present the User Needs for Sports model, explain how the sports user needs were developed, and show what’s different compared to the original framework of user needs.
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smartocto @smartocto.com · 10/02/2026
𝐒𝐦𝐚𝐫𝐭𝐨𝐜𝐭𝐨’𝐬 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐣𝐮𝐬𝐭 𝐠𝐨𝐭 𝐚 𝐦𝐚𝐣𝐨𝐫 𝐠𝐥𝐨𝐰-𝐮𝐩! 🎉 We’ve overhauled everything: clearer navigation, new sector-specific pages (from news media to retail), and a fresh design. Now you can instantly see how we turn data into actionable insights for your stories. Go to smartocto.com to check it all out!
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smartocto @smartocto.com · 26/01/2026
Have you read the manifesto for an audience centric newsroom yet? Finding your niche starts with knowing who you are and why you exist. Have thoughts on that? Share them via the link below and download the full manifesto for free. smartocto.com/research/man...
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smartocto @smartocto.com · 22/12/2025
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐚 𝐧𝐞𝐰 𝐭𝐨𝐨𝐥 𝐨𝐫 𝐰𝐚𝐲 𝐨𝐟 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐢𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠. 🔍 🛠️ But it’s also true that access to the insights those new tools offer can be game-changing. So how do you make this transition sticky - and permanent?
smartocto.com
Client Case: When onboarding a new tool, adopt a bottom-up approach
Introducing a new editorial analytics tool to an already-busy newsroom is tricky. But it can also be game-changing as the team at Fränkischer Tag discovered.
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smartocto @smartocto.com · 09/12/2025
WEBINAR ALERT 📅 Kickstart 2026 with Becoming an audience centric newsroom 8 Jan, 15:00 CET Rutger Verhoeven hosts Dmitry Shishkin and Marcela Kunova. Which steps matter most for publishers? 🤔 Sign up or get the recording 🔗 smartocto.com/webinar/beco...
smartocto.com
Becoming an audience centric newsroom in 2026
Learn how leading newsrooms use user needs, data and AI to work in a truly audience centric way. Join smartocto’s new webinar.
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smartocto @smartocto.com · 04/12/2025
Social platforms are sending less and less traffic to news sites, while Google Discover is sending more. Although the impact varies widely depending on your niche and content strategy, publishers should take note. Here is what that means 👉 smartocto.com/blog/google-...
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smartocto @smartocto.com · 27/11/2025
What can we learn from the local newsroom of Blog Preston? 1️⃣ Even smaller outlets can benefit enormously from editorial analytics support. 2️⃣ Choose a business structure that suits the community. 3️⃣ Niche is not only nice, it’s essential. Know your audience. Read the blog on our website 👇
smartocto.com
Innovation and brand clarity in this local newsroom
Can you be too small to embrace cutting edge editorial analytics? Blog Preston shows that data is essential - and transformative - for all newsrooms.
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smartocto @smartocto.com · 21/11/2025
As a data-minded team we also track what people search on our site. One term keeps leading: digital first 📊 So @stefantt.bsky.social asked the real question: what does digital first mean in 2025, and how should newsrooms adapt?
smartocto.com
From digital first to audience first in newsrooms
More than a decade after newsrooms first embraced the idea of going digital first, the slogan is still widely used. But what does digital first mean in 2025?
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smartocto @smartocto.com · 19/11/2025
𝐇𝐨𝐰 𝐜𝐚𝐧 𝐬𝐦𝐚𝐫𝐭𝐨𝐜𝐭𝐨 𝐦𝐚𝐤𝐞 𝐥𝐢𝐟𝐞 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐞𝐚𝐬𝐢𝐞𝐫 𝐟𝐨𝐫 𝐞𝐝𝐢𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐰𝐞𝐛 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐫𝐬? 💁‍♀️ By pulling insights from different dashboards and reports together, turning them into a few clear lines, and adding practical guidance on what action would help the newsroom most.
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smartocto @smartocto.com · 29/10/2025
ANNOUNCEMENT We are introducing smartocto Decisions, a new AI-powered feature, designed to support editors and journalists in making smarter, faster and more confident decisions. Read more and get in touch when you're interested 👇
smartocto.com
Introducing smartocto Decisions: an AI-powered newsroom assistant
Introducing smartocto Decisions, a new AI-powered feature, designed to support media and newsrooms to make smarter, faster and more confident decisions.
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smartocto @smartocto.com · 24/10/2025
As we get to the end of smartoctober, we’re wrapping up our annual deep dive into something timely and important for the news media. @stefantt.bsky.social's latest blog explores trust in media – a theme that has come up in congresses lately. Read it 👉 smartocto.com/blog/thought...
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Stefan ten Teije @stefantt.bsky.social · 16/10/2025
Nieuwsmedia vragen zich af hoe ze het vertrouwen terugwinnen. Met name jongeren grijpen naar social media of chatbots voor actuele informatie. Welke lessen trekken we daaruit? Na het bijwonen van twee mediacongressen heb ik mijn gedachten op papier gezet (Engels): smartocto.com/blog/thought...
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smartocto @smartocto.com · 16/10/2025
One of the biggest challenges for data science-led editorial analytics tools is how to make them useful and usable to their non-technical end users. Large Language Models help systems like smartocto a lot, @stefantt.bsky.social writes for International News Media Association (INMA). 👇
inma.org
AI’s potential role in data storytelling empowers decision making
One of the biggest challenges for data science-led editorial analytics tools is how to make them useful — and usable — to their non-technical end users.
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smartocto @smartocto.com · 09/10/2025
Get ready for a brand-new webinar. Our CEO, Erik van Heeswijk, will discuss this in depth with Goran S. Milovanovic, our Chief Artificial Intelligence Officer. 📍 Join the webinar — and see how data can talk back. 👉 Register here: smartocto.com/webinar/next...
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smartocto @smartocto.com · 02/10/2025
While many media organisations are rightly preoccupied with the pressure artificial intelligence puts on their creative control and distribution strategies, data tools are quietly moving in a different direction: translating dashboards into messages that aid real decision making.
smartocto.com
AI & editorial analytics: the next step
Data tools are translating dashboards into messages that aid real decision making. This is the focus of smartoctober this year.
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smartocto @smartocto.com · 29/09/2025
For everyone who wants a recap of the Media Innovation Week in Dublin... The talks on stage showed how innovation in news media is dividing newsrooms. Still, one common thread stood out: both INMA and the publishers agreed that the human side of journalism must stay at the centre.
smartocto.com
News Media Innovation Week: Faster, but above all more human
At Media Innovation Week in Dublin, one theme stood out: as newsrooms speed up digital change, the challenge is to keep journalism human.
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smartocto @smartocto.com · 16/09/2025
For any online newsroom, A/B testing editorial articles should be high on the agenda. It’s low-hanging fruit 🍇 : a small investment of time which will consistently deliver long-term gains in website performance. Want to know why? Read our latest blog 👉 smartocto.com/blog/why-new...
smartocto.com
Why newsrooms should A/B test all headlines
Discover how A/B testing headlines with smartocto improves clicks, loyalty and engagement. Practical insights for data-driven newsrooms.
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smartocto @smartocto.com · 12/09/2025
At our consultancy partner FT Strategies, they are also convinced of the value of the User Needs Model. In last week’s Growth Hacks webinar, Aliya Itzkowitz demonstrated why this framework is more relevant than ever and why now is the perfect moment to put it into practice. 🎥
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smartocto @smartocto.com · 04/09/2025
Do you know which goals really matter most for your newsroom? And which growth hack will get you there fastest? Thanks to Antti Karvanen from A-lehdet, we saw how just a few graphs from a baseline report can already tell you a lot. You can catch the full recording here. 👇
smartocto.com
Webinar: the user needs growth hacks
It’s time for the next chapter in the user needs approach. Use in-depth data analysis to come up with growth hacks. Show your colleagues how it’s done.
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smartocto @smartocto.com · 01/09/2025
Have you already signed up for tomorrow’s webinar? 🎥 Here’s why you should: ✅ Discover fresh ways to grow your news site ✅ Put your audience at the heart of your reporting ✅ Get inspiration from proven experiments you can use right away Register in the link below! It's free.👇
smartocto.com
Webinar: the user needs growth hacks
It’s time for the next chapter in the user needs approach. Use in-depth data analysis to come up with growth hacks. Show your colleagues how it’s done.
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smartocto @smartocto.com · 26/08/2025
When you understand what user needs are meant for, you can use them to guide your journalism. And you can check if your audience truly values it. That is when growth hacks become part of your daily work. Sign up for our webinar The User Needs Growth Hacks 👉 smartocto.com/webinar/user...
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smartocto @smartocto.com · 15/08/2025
At our clients’ sites, on average almost one in three pageviews comes from visitors referred by Google. Let that sink in. In this week’s newsletter, we refer to data research and invite publishers to tell us how they are dealing with Google traffic. Have you found your answer yet?
smartocto.com
Newsletter: Google’s AI updates are showing effect: is your strategy ready?
Do you know what’s happening with your own titles? And do you have a strategy to deal with it? I’d love to hear from you, as I’m collecting inspiring examples.
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smartocto @smartocto.com · 13/08/2025
Publishers are already reporting noticeable drops in traffic from Google Search. In our latest blog, we highlight an example from a DPG Media magazine focused on service journalism, where the decline after AI Overview’s launch is clearly visible. Read the blog 👇
smartocto.com
Google Search and AI Overview: news publishers, stay alert
News sites could face challenges if Google continues to overhaul its search engine. Significant decline in traffic is yet to come. Newsrooms should stay alert.
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smartocto @smartocto.com · 12/08/2025
Check this out!
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smartocto @smartocto.com · 06/08/2025
The world of metrics can be a confusing one. If you want to truly understand data analytics you need to learn to read the stories hidden behind the numbers you see. ➡️ In our latest benchmark, we share practical tips to improve your metrics, which ultimately means improving your storytelling.
smartocto.com
Media Metrics that matter in 2025: editorial analytics benchmarks
When it comes to editorial analytics, what’s a good result? Is 40% read depth ok? We’ve undertaken a huge data study to bring you some key industry benchmarks.
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smartocto @smartocto.com · 01/08/2025
Would you like to hit the ground running with fresh experiments after the summer? Then this webinar on so-called growth hacks is just what you need. How do you actually come up with growth hacks? We’ll walk you through it step by step, together with two brilliant guest speakers. Sign up now👇
smartocto.com
Webinar: the user needs growth hacks
It’s time for the next chapter in the user needs approach. Use in-depth data analysis to come up with growth hacks. Show your colleagues how it’s done.
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smartocto @smartocto.com · 29/07/2025
Baseline reports are a mirror that show you exactly what (and how) your newsroom’s doing. The results are often surprising. But the real value in them comes from what happens next. Will you take action? Süddeutsche Zeitung did and in fact it prompted them “to look at [our] broader strategy.”
smartocto.com
How a baseline report sparked cultural change in the newsroom
Smartocto recently introduced the option to order a baseline report. This is a document that holds up a mirror to the newsroom, offering a clear snapshot of its strengths and weaknesses. Check out wha...
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smartocto @smartocto.com · 24/07/2025
We talk a lot about the importance of having editorial analytics that are actionable. There’s no point having access to all the data in the world if you can’t leverage it effectively. But what does this look like in practice? smartocto.com/blog/actiona...
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smartocto @smartocto.com · 17/07/2025
You probably know how many people read your stories, but do you know how many really read them? Or how much time they spend on your average article? We’ve crunched the numbers to give you solid benchmarks for page depth, read depth and attention time.
smartocto.com
Metrics that matter: editorial analytics benchmarks, 2025
When it comes to editorial analytics, what’s a good result? Is 40% read depth ok? We’ve undertaken a huge data study to bring you some key industry benchmarks.
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smartocto @smartocto.com · 29/04/2025
Ready to transform your content strategy? FT Strategies and smartocto are here to help you tackle key challenges: ✅ Transforming readers into loyal subscribers ✅ Better connecting content with audience understanding ✅ Aligning audience engagement goals with tactics smartocto.com/company/news...
smartocto.com
Smartocto partners with FT strategies to deliver global editorial analytics
Smartocto and FT Strategies partner to deliver a unique editorial analytics proposition for media publishers across the globe.
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smartocto @smartocto.com · 23/04/2025
smartocto x FT Strategies Helping newsrooms turn data into action 🎯 A new four-part masterclass kicks off this September, packed with insights from the Financial Times and access to smartocto’s analytics for 16 weeks. smartocto.com/company/news... #journalism #newsinnovation
smartocto.com
FT Strategies and smartocto launch joint masterclass for newsrooms
In a bid to help publishers embed data at the heart of editorial decision-making, smartocto and FT Strategies are joining forces.
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smartocto @smartocto.com · 16/04/2025
📍 Next stop: Kuala Lumpur! It’s nearly time for our next event. Smartocto will be attending Digital Media Asia (DMA), organised by WAN IFRA. 🎤 We’ll also be taking the stage! 🕑 Tuesday, 2pm local time 📌 Pullman Kuala Lumpur City Centre Planning to be there too? Feel free to reach out in advance.
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smartocto @smartocto.com · 11/04/2025
𝐄𝐯𝐞𝐫𝐲 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐧𝐞𝐰𝐬𝐫𝐨𝐨𝐦 𝐮𝐬𝐞𝐬 𝐝𝐚𝐭𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲. 𝐁𝐮𝐭 𝐡𝐨𝐰 𝐚𝐫𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 𝐫𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐫𝐚𝐟𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐞𝐝𝐢𝐭𝐨𝐫-𝐢𝐧-𝐜𝐡𝐢𝐞𝐟❓ In our series exploring the key roles that will define the newsroom of the future, this week we shine a light on the editor-in-chief.
smartocto.com
The modern editor-in-chief speaks the language of digital and data
A glance at current job descriptions reveals that today’s newsrooms are looking for leaders who can help their news brands thrive in the digital age.
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smartocto @smartocto.com · 04/04/2025
Due to unforeseen circumstances, we have to postpone the webinar by one week. You can still submit your question. We’re curious to hear what challenges you face when trying to find a tool that supports your work as an editor. Sign up right here: smartocto.com/webinar/whic...
smartocto.com
Which tools does a modern newsroom need?
Digital tools may have become second nature to most journalists, but that doesn’t mean that the pressure to use them effectively is any less.
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smartocto @smartocto.com · 03/04/2025
For The Audiencers, @stefantt.bsky.social wrote a piece about our research about user needs for news. If you write with a clear focus (for example, context), it results in greater reader engagement. Including a use case from Nederlands Dagblad.
theaudiencers.com
How the user needs approach boosts engagement | The Audiencers
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
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smartocto @smartocto.com · 02/04/2025
A unique collaboration between Vrije Universiteit Amsterdam (VU Amsterdam), DPG Media Nederland and smartocto has yielded interesting insights: 1️⃣ Try to include as much detail as possible in a headline 2️⃣ Mention the main characters from the article 3️⃣ Use a narrative headline, one that tells a story
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smartocto @smartocto.com · 27/03/2025
Declining reader attention might be down to news fatigue. But it also might (and we’ll whisper this) be because of the way the news is being reported. Read to the end for tips to prevent your readers switching off.
smartocto.com
News fatigue and stories that just don’t end
Declining reader attention might be down to news fatigue. But it also might (and we’ll whisper this) be because of the way the news is being reported. Read to the end for tips to prevent your readers ...
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smartocto @smartocto.com · 19/03/2025
Digital tools may have become second nature to most journalists, but that doesn’t mean that the pressure to use them effectively is any less. What tools and features are essential and indispensable? Webinar! Sign up here 👇https://smartocto.com/webinar/which-tools-does-a-modern-newsroom-need/
smartocto.com
Which tools does a modern newsroom need?
Digital tools may have become second nature to most journalists, but that doesn’t mean that the pressure to use them effectively is any less.
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smartocto @smartocto.com · 12/03/2025
Everybody’s chasing better engagement. We decided to reverse engineer articles which outperform for this key metric, so we asked a simple question: what can we learn about engagement from those articles that knock it out of the ballpark? Read all about it in our latest blog:
smartocto.com
We’ve unlocked the secrets of articles with top engagement
What can we learn from those articles that knock it out of the park in the engagement stakes? We asked our Data Labs to do an analysis of articles scoring more than 900 Engagement CPI.
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Stefan ten Teije @stefantt.bsky.social · 10/03/2025
Goede uitleg van @tijshofmans.nl over hoe je het beste koppen kunt testen met @smartocto.bsky.social. Bijna een wetenschappelijke aanpak: een hypothese, met ethisch perspectief: tweakers.net/geek/232640/...
tweakers.net
Koppen testen en niet schrijven over featurephones of investeringsrondes
Mogelijk heb je de afgelopen tijd wat gekke dingen zien gebeuren in onze koppen. Denk aan titels die veranderen of die in de tracker of op sociale media anders zijn dan op de frontpage. We zijn vaker ...
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smartocto @smartocto.com · 07/03/2025
Do user needs actually work? Our long time friend and collaborator, Dmitry Shishkin had the same question. So we decided to answer it together.
smartocto.com
Focused User Needs Articles - A Q&A with Dmitry Shishkin
Do user needs actually work? Our long time friend and collaborator, Dmitry Shishkin had the same question. So we decided to answer it together.
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smartocto @smartocto.com · 03/03/2025
How can A/B testing fine-tune your approach? And where does AI fit into the equation? We’ll be answering all these questions at the Media Subscriptions Summit by International News Media Association (INMA), right in our home base, Amsterdam! 🗓️ 𝐖𝐡𝐞𝐧? 𝐅𝐫𝐢𝐝𝐚𝐲 𝐌𝐚𝐫𝐜𝐡 𝟏𝟒𝐭𝐡, 𝟏𝟎:𝟏𝟓 Who do we see there?
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smartocto @smartocto.com · 13/02/2025
At its core, the user needs model helps find different angles for a story by considering the various needs a reader has. We get a lot of questions about this, so it’s a good opportunity to showcase how it works.
smartocto.com
Come up with eight Valentine’s stories faster than Cupid’s arrow
At its core, the user needs model helps find different angles for a story by considering the various needs a reader has. We get a lot of questions about this, so it’s a good opportunity to showcase ho...
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smartocto @smartocto.com · 12/02/2025
There are five things that any editorial analytics tool worth its salt should be offering in 2025. Here they are.
smartocto.com
Editorial analytics in 2025: here’s what you need to know
Ten years after the founding of smartocto seems like a good moment to take stock of where we stand. What should an editorial analytics solution look like in 2025?
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smartocto @smartocto.com · 30/01/2025
What should an editorial analytics tool look like in 2025? How does AI fit into the mix? What can you expect from ongoing support? 👋 And, why do we keep going on about your goals? 🤓 Lots to think about in this week’s blog post.
smartocto.com
Editorial analytics in 2025: here’s what you need to know
Ten years after the founding of smartocto seems like a good moment to take stock of where we stand. What should an editorial analytics solution look like in 2025?
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smartocto @smartocto.com · 27/01/2025
Does your newsroom already have a data analyst on board? You could probably make good use of one. Know why? Read our blog:
smartocto.com
A data analyst in the newsroom can make all the difference
Data analysts focus on analysing, interpreting, and presenting data to help inform newsroom strategies. They extract insights from metrics such as page views, time spent on articles, click-through rat...
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