Finnish media outlet Turun Sanomat has been piloting Decisions, the AI-powered newsroom assistant recently launched by smartocto. The people at the centre of it are keen to see it continue.

Inside the newsroom of De Gelderlander: how data, user needs and disciplined planning help the regional publisher attract 2.5 million online visitors each month.

In this webinar, we present the User Needs for Sports model, explain how the sports user needs were developed, and show what’s different compared to the original framework of user needs.

In this webinar, we present the User Needs for Sports model, explain how the sports user needs were developed, and show what’s different compared to the original framework of user needs.

Introducing a new editorial analytics tool to an already-busy newsroom is tricky. But it can also be game-changing as the team at Fränkischer Tag discovered.

Learn how leading newsrooms use user needs, data and AI to work in a truly audience centric way. Join smartocto’s new webinar.

Can you be too small to embrace cutting edge editorial analytics? Blog Preston shows that data is essential - and transformative - for all newsrooms.

More than a decade after newsrooms first embraced the idea of going digital first, the slogan is still widely used. But what does digital first mean in 2025?

Introducing smartocto Decisions, a new AI-powered feature, designed to support media and newsrooms to make smarter, faster and more confident decisions.

One of the biggest challenges for data science-led editorial analytics tools is how to make them useful — and usable — to their non-technical end users.

Data tools are translating dashboards into messages that aid real decision making. This is the focus of smartoctober this year.

At Media Innovation Week in Dublin, one theme stood out: as newsrooms speed up digital change, the challenge is to keep journalism human.

Discover how A/B testing headlines with smartocto improves clicks, loyalty and engagement. Practical insights for data-driven newsrooms.

It’s time for the next chapter in the user needs approach. Use in-depth data analysis to come up with growth hacks. Show your colleagues how it’s done.

It’s time for the next chapter in the user needs approach. Use in-depth data analysis to come up with growth hacks. Show your colleagues how it’s done.

Do you know what’s happening with your own titles? And do you have a strategy to deal with it? I’d love to hear from you, as I’m collecting inspiring examples.

News sites could face challenges if Google continues to overhaul its search engine. Significant decline in traffic is yet to come. Newsrooms should stay alert.

When it comes to editorial analytics, what’s a good result? Is 40% read depth ok? We’ve undertaken a huge data study to bring you some key industry benchmarks.

It’s time for the next chapter in the user needs approach. Use in-depth data analysis to come up with growth hacks. Show your colleagues how it’s done.

Smartocto recently introduced the option to order a baseline report. This is a document that holds up a mirror to the newsroom, offering a clear snapshot of its strengths and weaknesses. Check out wha...

When it comes to editorial analytics, what’s a good result? Is 40% read depth ok? We’ve undertaken a huge data study to bring you some key industry benchmarks.

Smartocto and FT Strategies partner to deliver a unique editorial analytics proposition for media publishers across the globe.

In a bid to help publishers embed data at the heart of editorial decision-making, smartocto and FT Strategies are joining forces.

A glance at current job descriptions reveals that today’s newsrooms are looking for leaders who can help their news brands thrive in the digital age.

Digital tools may have become second nature to most journalists, but that doesn’t mean that the pressure to use them effectively is any less.

Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.

Declining reader attention might be down to news fatigue. But it also might (and we’ll whisper this) be because of the way the news is being reported. Read to the end for tips to prevent your readers ...

Digital tools may have become second nature to most journalists, but that doesn’t mean that the pressure to use them effectively is any less.

What can we learn from those articles that knock it out of the park in the engagement stakes? We asked our Data Labs to do an analysis of articles scoring more than 900 Engagement CPI.

Mogelijk heb je de afgelopen tijd wat gekke dingen zien gebeuren in onze koppen. Denk aan titels die veranderen of die in de tracker of op sociale media anders zijn dan op de frontpage. We zijn vaker ...

Do user needs actually work? Our long time friend and collaborator, Dmitry Shishkin had the same question. So we decided to answer it together.

At its core, the user needs model helps find different angles for a story by considering the various needs a reader has. We get a lot of questions about this, so it’s a good opportunity to showcase ho...

Ten years after the founding of smartocto seems like a good moment to take stock of where we stand. What should an editorial analytics solution look like in 2025?

Ten years after the founding of smartocto seems like a good moment to take stock of where we stand. What should an editorial analytics solution look like in 2025?

Data analysts focus on analysing, interpreting, and presenting data to help inform newsroom strategies. They extract insights from metrics such as page views, time spent on articles, click-through rat...