iiinova — where your digital self keeps evolving

Simon Rogers @simonrogers.bsky.social · 11/08/2026

Last time there was a major solar #eclipse in the US, there was also a spike in searches for "Why do my eyes hurt?" and "My eyes hurt after eclipse". It literally tracked the path of the eclipse across the map. ☀️🕶️ Find more of our search insights: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 20/06/2026

Searches for "Am I a good dad?" have hit record highs. If the dad in your life is still trying to figure out how to boil an egg, What We Ask Google is the perfect #fathersday gift. whatweaskgoogle.blog 🥚🐶👇

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Simon Rogers @simonrogers.bsky.social · 24/05/2026

Selfie from the set! 🗽 Huge thanks to Christina Ruffini, @davidgura.bsky.social , and the team at Bloomberg This Weekend for having me on this morning. We had a great time talking about What We Ask Google 🧠🌍 Order here: a.co/d/0i7kMAAH

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Simon Rogers @simonrogers.bsky.social · 19/05/2026

📢 New data out today. Year 1 of AI Mode in the U.S. shows a massive shift from keywords to deep queries: • Searches are 3x longer • Follow-ups grow >40% monthly • 1 in 6 searches are multimodal Full report download here: storage.googleapis.com/gweb-uniblog...

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Simon Rogers @simonrogers.bsky.social · 15/05/2026

Why do dogs eat grass? Do dogs dream? Our search bars are full of questions trying to understand our pets. Meet Biscuit, our "foster fail" and the inspiration for the pet data chapter in my new book, What We Ask Google! 🐾🔍 whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 12/05/2026

From the surprisingly mundane ("how to boil an egg") to the truly momentous ("how to help"), what do our Google searches say about us? Watch this quick intro to my new book, What We Ask Google, to see why the data gives us so much hope for humanity. 🔍🌍 whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 11/05/2026

The great debate: cats or dogs? 🐶🐱 Search data reveals a clear winner: dogs dominate worldwide. In fact, one of the top translation searches globally is "how to say I love you in dog". Whose team are you on? Check out my new book What We Ask Google: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 05/05/2026

IT’S HERE! 🚀 My new book, What We Ask Google: A surprisingly hopeful picture of humankind, is officially published today. Dive into the trillions of queries that reveal our shared honesty, our midnight worries, and our endless desire to help each other. Get your copy today! whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 04/05/2026

Tomorrow is the day! What We Ask Google officially hits shelves. I can't wait for you all to read this surprisingly hopeful history of humankind. If you haven't pre-ordered yet, there's still time! whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 02/05/2026

I recently joined Ira on the Ira's Everything Bagel podcast to talk about my upcoming book, What We Ask Google. We discussed everything from our shared desire for help, to why people search for how to keep pandas as pets 🐼. Plus, Biscuit defends the house 🐾 www.youtube.com/watch?v=n-4m...

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Simon Rogers @simonrogers.bsky.social · 30/04/2026

Searches for "How to help..." have never been higher than they are right now. Our collective first instinct is compassion. What We Ask Google explores this empathy economy. Out in a week, on May 5 in the US and May 7 in the UK. More info here: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 30/04/2026

Bay Area friends! 🌉 I’m thrilled to be at Book Passage in San Francisco next week on May 6th to discuss my new book, WHAT WE ASK GOOGLE, with the incredible @clarajeffery.bsky.social. 📍 Save the date! simonrogers.net/2026/02/24/n...

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Simon Rogers @simonrogers.bsky.social · 27/04/2026

So grateful for the kind words from early readers of What We Ask Google! 🔍✨ Read what people are saying below 👇 Out May 5th! Pre-order whatweaskgoogle.blog #WhatWeAskGoogle #DataJournalism

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Simon Rogers @simonrogers.bsky.social · 21/04/2026

"How to make slime." Remember that craze? It peaked in 2016-2019 (along with "how to get slime out of the carpet"). Search data is a time capsule of our obsessions. WHAT WE ASK GOOGLE is out soon: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 16/04/2026

It is weird to be a guest on your own podcast, but that's what's happening in today's episode. A very Data Journalism Podcast discussion. Data, the illustrations (by Nigel Holmes) and the world's brain through the numbers. Take a listen here: lnkd.in/g2jMgXjX More: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 15/04/2026

We worry about our pets' feelings. "Do dogs grieve?" is a top search. We also ask "Do dogs cry tears?" 😢 A lot of WHAT WE ASK GOOGLE is actually about grief - in all forms. Even in the ways we search for our pets. Pre-order here: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 24/03/2026

"Did you know...?" What We Ask Google is your guide to the way we search for the things that really matter to us. Find out more: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 20/03/2026

What connects our searches for "what is love" and "how to boil an egg"? A "deep well of curiosity," according to The Data Detective author @timharford.ft.com I’m incredibly grateful for his kind words on my upcoming book, What We Ask Google. Pre-order your copy today: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 18/03/2026

"Why is my poo green? 🤢 It’s a top health search! (And no, it's not normally related to St Patrick's Day). Search is the one place we are totally honest. That’s why I wrote What We Ask Google. Find out more: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 12/03/2026

Social media is a performance, but search is for what you really care about. We don't post that we forgot how to boil an egg, for example (or why the dog insists being in this!). WHAT WE ASK GOOGLE is out May 5th. Pre-order your copy here: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 11/03/2026

"A deeply human window into our shared curiosity... the most honest portrait of humanity you'll ever read." Blown away by this incredible endorsement of What We Ask Google from the brilliant futurist Amy Webb. We are far more curious, helpful, and connected than we think! 🔍📈👇 whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 07/03/2026

🚨Are you at #NICAR26 today? Don't miss the Data Journalism Podcast live recording at 5pm with @propublica.org plus @kleinmatic.bsky.social, @albertocairo.com and me! schedules.ire.org/nicar-2026/#...

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Simon Rogers @simonrogers.bsky.social · 06/03/2026

⏰ Clocks change soon ⏰. "When do we turn the clocks back?" is the #1 "When..." question about time. "Why am I so tired?" also spikes every March. 😴 Search data is the world's clock. Find out more and pre-order WHAT WE ASK GOOGLE: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 05/03/2026

Win an advance copy of my new book What We Ask Google via this Goodreads giveaway! 📚👇 I’ve spent a decade as Google’s Data Editor tracking what the world types into the search bar. The verdict? We aren't as divided as you think. www.goodreads.com/giveaway/sho...

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Simon Rogers @simonrogers.bsky.social · 04/03/2026

Have you had to search "How to boil an egg" recently? 🥚 You're not alone—it's a top food search worldwide! We all need help with the basics. Want to know what else the world is searching for? Win a copy of What We Ask Google in this Goodreads giveaway: www.goodreads.com/giveaway/sho...

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Simon Rogers @simonrogers.bsky.social · 03/03/2026

Our bodies are mysteries to us, and we often don’t know where to start when something feels off. You might be surprised to learn that the #1 "What causes..." search around health isn't a disease at all—it's "hiccups"! 😲 Pre-order WHAT WE ASK GOOGLE here: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 09/02/2026

So, I have this book coming out in May: WHAT WE ASK GOOGLE. It's a real family portrait of who we are after two decades and counting of search data. It's about what we can see through this most honest of datasets. Find out more and pre-order it here: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 02/02/2026

We love our pets so much we get metaphysical. "Does my dog know... that I love them?" is a top search. We also ask "Does my dog know I'm pregnant?" (Spoiler: They probably do). 🐶 Pre-order WHAT WE ASK GOOGLE here: whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 07/01/2026

Did you know "How to help a bee" spikes in the UK every June? 🐝 It might be the most British search ever. It’s proof that we are constantly trying to be better, kinder citizens of the planet. #WhatWeAskGoogle whatweaskgoogle.blog

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Simon Rogers @simonrogers.bsky.social · 11/12/2025

Want to know what the world cares about? We just released our annual #YearinSearch. And thanks to AI in @Google search, the way we ask questions is changing. (And yes, that includes “What’s the deal with 6-7?”). Explore the lists and video → trends.withgoogle.com/year-in-sear...

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Simon Rogers @simonrogers.bsky.social · 14/10/2025

Probably the most fun project our team gets to work on each year! It's Frightgeist time, an exploration fo the top trending Halloween costumes in 2025. Pro tip: have the volume turned up! frightgeist.withgoogle.com

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