When all else failed, Austin Rover focused on the one undeniable advantage that the ‘ugly’ Maestro had over its ‘cool’ competitor.

This classic British Telecom campaign from the mid-80s used an incredibly catchy catchphrase to encourage people to pick up the phone.

How HSBC mastered the art of global-local marketing with a campaign that remains the benchmark in international cultural (mis)understanding.

On October 7, 2016, in the run-up to the 2016 election, the Washington Post broke the story of the so-called Access Hollywood tape, a video from 2005 in which Donald Trump told television host Billy B...

This print campaign from Brazil communicates its message with brilliant simplicity.

This ad for a French insurance company plays on the old superstition about black cats, to comedic effect.

This gorgeously restrained ad for the powerful Audi R8 shows how a simple idea, beautifully executed, can communicate everything you need to know...and feel.

Remembering this much-loved 1980s campaign for Skol lager featuring popular comic strip Viking Hägar the Horrible.

A campaign I worked on many moons ago, reinforcing the Co-operative Bank’s unique ‘ethical’ positioning.

During lock-down, Audi were still able to let people ‘test drive’ their new Audi A6 Sedan with this bizarrely hipnotic 4-hour film.

A press ad for a very fast small car that tells you everything you need to know without telling you.

These ads for Batchelors Vindaloo Super Noodles are the very definition of toilet humour.

Very sad to hear that Dame Esther Rantzen has passed away. To most Brits, Rantzen was a national treasure, a beloved broadcaster, charity worker and fierce advocate for the vulnerable, using her publ...

This 1970s campaign for the Triumph Spitfire appealed to cash-strapped sports car enthusiasts.

This super-simple Volkswagen ad from 1979 seems extremely topical in today’s economic climate.

A lovely print campaign for an Indonesian mattress brand that captures the ultimate benefit of the brand in a simple visual.

It took twelve years for the search engine, which just celebrated its 28th birthday, to run its first ad.

This 2001 as helped transform the image of Wrangler to instill the spirit of the “modern cowboy”.

Ronnie Barker, who would have been 97 years old today, was a British comedy genius, national treasure, and star of some fun ads.

This print campaign for Ricola cough sweets from the Miami Ad School understandably won a bunch of awards.

How Wrangler stripped the denim brand back to primal instinct, and it won them a Cannes Press Grand Prix.

Over 70 years ago, commercial TV began in the UK with this refreshing ad for Gibbs SR.

This award-winning short film was created for the Alzheimer’s Society to highlight the impact of the disease on both patients and their loved ones.

This ridiculously catchy ad for VW in the US helped the car marque appeal to younger drivers.

Canal+ ads have a rich history of incredible storytelling, and this one really blows the bloody doors off.

This fabulous 2015 ad for Fibre One managed to turn a message about digestive bloating into a sweet emotional story about a happy couple.

Directed by the legendary Joe Sedelmaier, this airline ad successfully reframes the conversation about ‘cheap’ travel.

On this day, let’s remember this brilliant campaign, created to raise awareness of the systematic murder of journalists in Mexico.

This 2015 ad for Google’s Android was a cute film with a simple anti-Apple competitive message.

This campaign from mortgage lender Ameriquest was arguably too successful.

How Google’s Android turned tech fragmentation into a masterclass in cuteness.

GEICO’s “Cavemen” campaign proved that even insurance advertising can be wildly popular. Just don’t get carried away!

This 2022 British campaign for the Campaign Against Living Miserably delivers a gut punch...and saved lives (really).

Almost 40 years later and this ad for BT still regularly tops the popularity charts.

How Colgate turned brand extension into brand over-extension before finding a campaign with teeth.

A short lesson in how to turn a little digital ad into a huge problem.

The first ever woman to race in Formula 1 was immortalised in this 2011 ad for Swiss bank UBS.

On Freddie Mercury’s 80th birthday, we remember how one advertiser brought his image and music to life.

This 2012 ad for the Volkswagen Jetta proves that the best way to promote a product feature is to be entertaining.

This fun ad for Staples proves that tactical retail ads don’t have to be dull.

One of Britain’s most successful comedy radio shows teaches us a lesson in advertising creativity.

IKEA France’s entertaining campaign tells us that most life choices are made at the table...so you’d better be there.

This is my favourite poster today. Two days after a US president signed an executive order renaming one of the Great Lakes, Ontario's premier Doug Ford put up a sign. Not a statement. Not a press co...