Reposted by Shireen Baghestani
#𝗝𝗠𝗖𝗤_𝟭𝟬𝟬
𝐄𝐬𝐭𝐡𝐞𝐫 𝐓𝐡𝐨𝐫𝐬𝐨𝐧 overviewed 100 years of #advertising studies!
Four distinct eras were identified. Studies in JMCQ are compared with overviews in 𝐽𝑜𝑢𝑟𝑛𝑎𝑙 𝑜𝑓 𝐴𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑖𝑛𝑔 and 𝐼𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝐽𝑜𝑢𝑟𝑛𝑎𝑙 𝑜𝑓 𝐴𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑖𝑛𝑔.
Read it here, commsky, #openaccess: journals.sagepub.com/doi/full/10....
journals.sagepub.com
100 Years of Advertising Studies in JMCQ - Esther Thorson, 2023
This article overviews 100 years of advertising studies in JMCQ. Four distinct eras are identified, each with different distinctive features. The advertising st...