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Shayoni Lynn

@shayonislynn.bsky.social
4K followers 274 following 830 posts

CEO @ lynn.global #BehaviouralScience & fighting #Misinformation. Chair, Co-founder Asian Communications Network. PowerBook; Most Influential Women in UK PR; Top 10 Agency Leaders outside London; Mark Mellor; #innovator25 EMEA; Global 15; IoD #DOTYA

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Shayoni Lynn @shayonislynn.bsky.social · 08/10/2026
𝗧𝗵𝗲 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗳𝗶𝗲𝗹𝗱 𝗱𝗲𝗽𝗲𝗻𝗱𝘀 𝗼𝗻 𝗮𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗿𝗶𝗴𝗼𝗿𝗼𝘂𝘀 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝘂𝗿 𝗼𝘄𝗻 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗮𝗹𝗹𝗶𝗮𝗻𝗰𝗲𝘀.
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Shayoni Lynn @shayonislynn.bsky.social · 08/10/2026
And what happens to our ability to respond when political pressure influences which threats can be openly discussed? If our assessment of info threats is shaped by who we are willing to scrutinise, we risk creating precisely the blind spots that information resilience is supposed to address. 4/4
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Shayoni Lynn @shayonislynn.bsky.social · 08/10/2026
How are European institutions assessing the growing risks of information manipulation, including from countries traditionally regarded as allies? Are they prepared to examine those risks with the same rigour, regardless of where they originate? 3/4
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Shayoni Lynn @shayonislynn.bsky.social · 08/10/2026
But political disagreement should not dictate who researchers can scrutinise, or which information threats they are allowed to investigate. 𝗪𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝘀𝗸 𝗺𝗼𝗿𝗲 𝗱𝗲𝗺𝗮𝗻𝗱𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. 2/4
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Shayoni Lynn @shayonislynn.bsky.social · 08/10/2026
The controversy surrounding @disinfo.eu #Disinfo2026 in Vilnius raises questions that go well beyond conference sponsorship. Governments are entitled to disagree with how a conference frames a discussion. Researchers must also be prepared to defend their methods, evidence, and conclusions...👇 1/4
theguardian.com
EU drops sponsorship of disinformation conference at Trump officials’ request
Lithuania and Canada were also pressured to withdraw, and days before #Disinfo2026, logos were wiped off website
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Shayoni Lynn @shayonislynn.bsky.social · 18/02/2026
A much needed step forward 👏 #AI
theguardian.com
Tech firms must remove ‘revenge porn’ in 48 hours or risk being blocked, says Starmer
PM says measure, also applied to deepfake nudes, is needed owing to a ‘national emergency’ of online misogyny
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Shayoni Lynn @shayonislynn.bsky.social · 28/01/2026
Timely reflections from @emma-briant.co.uk on #democracy and what it stands for.
dremmalbriant.substack.com
Just Published: America Once Sold ‘Democracy’ to the World—Now It’s Undermining Its Own Message
Read my latest for USC Center on Public Diplomacy blog
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Damon Beres @damonberes.com · 28/01/2026
NEW: @matteowong.bsky.social profiles Anthropic, the AI company of the moment, the one that seems especially preoccupied with the possibility that its technology might—for example—aid in the creation of bioweapons, the one with the CEO who actually made a public statement against the administration.
theatlantic.com
Anthropic Is at War With Itself
The AI company shouting about AI’s dangers can’t quite bring itself to slow down.
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Shayoni Lynn @shayonislynn.bsky.social · 22/01/2026
Not only is our information environment increasingly polluted, volatile, and artificial, we are now tackling mainstream influence campaigns that are directly aimed towards disrupting our democratic processes at scale and pace. Expect this disruptive threat. #Misinformation
theguardian.com
Experts warn of threat to democracy from ‘AI bot swarms’ infesting social media
Misinformation technology could be deployed at scale to disrupt 2028 US presidential election, AI researchers say
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NewsGuard @newsguard.bsky.social · 21/01/2026
Impersonating Western media outlets, pro-Kremlin sources are suggesting that European aid to Ukraine weakens Europe’s ability to protect Greenland from annexation threats by President Trump. Read the details in Reality Check: www.newsguardrealitycheck.com/p/russian-fa...
newsguardrealitycheck.com
Russian Fakes Make the Most of Europe’s Greenland Anxieties
Sources aligned with the Kremlin are impersonating Western media outlets to suggest that European aid to Ukraine weakens Greenland’s protections against Trump’s threats.
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Shayoni Lynn @shayonislynn.bsky.social · 21/01/2026
Here we go, thanks to @eliothiggins.bsky.social for sharing 👇
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Shayoni Lynn @shayonislynn.bsky.social · 21/01/2026
Back on @bsky.app and what a time to be alive, eh
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Shayoni Lynn @shayonislynn.bsky.social · 05/12/2025
Health #Misinformation has real-world consequences
theguardian.com
AI deepfakes of real doctors spreading health misinformation on social media
Hundreds of videos on TikTok and elsewhere impersonate experts to sell supplements with unproven effects
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Shayoni Lynn @shayonislynn.bsky.social · 22/11/2025
The Pravda network is everywhere #Misinformation
theguardian.com
Hundreds of English-language websites link to pro-Kremlin propaganda
Thinktank says internet flooded with disinformation by Russia-aligned Pravda network, which many websites treat as credible
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Shayoni Lynn @shayonislynn.bsky.social · 18/11/2025
More details of UK crime suspects may be released to stop #Misinformation
theguardian.com
More details of UK crime suspects may be released to stop misinformation
Information such as age and nationality will generally not constitute contempt of court under proposed laws
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Shayoni Lynn @shayonislynn.bsky.social · 08/11/2025
The real harms of health #Misinformation
theguardian.com
Social media misinformation driving men to seek unneeded NHS testosterone therapy, doctors say
Endocrinologists warn taking testosterone unnecessarily can suppress natural hormone production
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Shayoni Lynn @shayonislynn.bsky.social · 06/11/2025
Is #Misinformation as a term becoming tainted? Good reflections from @matthewfacciani.bsky.social 👇
matthewfacciani.substack.com
Why This Misinformation Researcher Doesn't Use the Word “Misinformation” in Everyday Conversations
The word we often use to fight falsehoods might be the very thing keeping us from connecting.
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Shayoni Lynn @shayonislynn.bsky.social · 28/10/2025
"When we talk about #BehaviouralScience interventions, we often need to simplify complex concepts such as ‘context’. We might reference nudges w/o fully explaining what they entail in practice. But such simplification can hinder understanding & limit the ability to learn from tested interventions."
bppblog.com
META BI: A Comprehensive Framework for Behavioral Interventions
Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.
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Katy Milkman @katymilkman.bsky.social · 22/10/2025
How is self-control defined? Does self-control early in life predict later success? If you show high self-control at work, will you exhibit high self-control everywhere? Learn the answers from @angeladuckworth.bsky.social on a new episode of the #Choiceology podcast 🦻 www.schwab.com/learn/story/...
schwab.com
Charles Schwab
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Shayoni Lynn @shayonislynn.bsky.social · 22/10/2025
How contagious is social media? From Zoizner & Levy: "This study advances understanding of how toxicity becomes contagious by distinguishing between exposure to toxicity by ingroup vs outgroup members and separating toxicity into impolite style and intolerant substance." #Misinformation
academic.oup.com
Validate User
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Matthew Facciani @matthewfacciani.bsky.social · 21/10/2025
New research finds that anti-vaccine networks on Facebook were smaller but more tightly coordinated, spreading emotionally charged misinformation faster, while pro-vaccine networks were larger and more institutional, sharing accurate info but with less engagement. link.springer.com/article/10.1...
link.springer.com
The spread of pro- and anti-vaccine views by coordinated communities on facebook during COVID-19 pandemic - Journal of Computational Social Science
The widespread dissemination of problematic vaccine-related content during the COVID-19 pandemic has posed serious challenges to public health and eroded institutional trust. This study investigates t...
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Matthew Facciani @matthewfacciani.bsky.social · 20/10/2025
New neuroscience research shows that when people try to persuade, their brains sync less and cover fewer ideas. But when they enter a discussion to learn or compromise, their brains diverge in ways that foster creativity, understanding, & shared solutions. www.scientificamerican.com/article/good...
scientificamerican.com
Good Conversations Don’t Require Everybody to Agree, Neuroscience Shows
Brain imaging is illuminating the patterns linked to productive, positive dialogue, and those insights could help people connect with others
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Shayoni Lynn @shayonislynn.bsky.social · 19/10/2025
A good overview on the Science and Technology Select Committee on concerns around social media regulatory complacency #Misinformation
theguardian.com
UK MPs warn of repeat of 2024 riots unless online misinformation is tackled
Science and technology select committee says complacency over social media content puts public at risk
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Shayoni Lynn @shayonislynn.bsky.social · 14/10/2025
Ofcom has fined 4Chan £20k for ignoring information requests, specifically around the risks of illegal content.
independent.co.uk
4Chan fined by Ofcom for ignoring requests for online safety information
The online forum has been fined £20,000 by the watchdog for breaching its information requests.
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Shayoni Lynn @shayonislynn.bsky.social · 13/10/2025
"When we talk about behavioural interventions, we often need to simplify complex concepts such as ‘context’... But such simplification can hinder understanding and limit the ability to learn from tested interventions." Malte Dewies clear, shared terminology #BehaviouralScience
bppblog.com
META BI: A Comprehensive Framework for Behavioral Interventions
Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.
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Shayoni Lynn @shayonislynn.bsky.social · 12/10/2025
A good overview of how Starbuck got the role in the first place #AI #Misinformation
theguardian.com
Meta AI adviser spreads disinformation about shootings, vaccines and trans people
Critics condemn Robby Starbuck, appointed in lawsuit settlement, for ‘peddling lies and pushing extremism’
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Eliot Higgins @eliothiggins.bsky.social · 10/10/2025
Venezuelan politician María Corina Machado wins Nobel peace prize www.theguardian.com/world/2025/o...
theguardian.com
Venezuelan politician María Corina Machado wins Nobel peace prize
Leader of country’s opposition receives award after scrutiny surrounding committee and comments by Donald Trump
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Shayoni Lynn @shayonislynn.bsky.social · 08/10/2025
Maybe we should ask: how do we rebuild trust when our audiences no longer believe the idea of truth itself? #Misinformation #BehaviouralScience
news.gallup.com
Trust in Media at New Low of 28% in U.S.
Americans' trust in newspapers, television and radio to report the news fully, accurately and fairly is at a new low of 28%.
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Shayoni Lynn @shayonislynn.bsky.social · 06/10/2025
"Why we struggle to protect the young from conspiracy theorist parents" - great and timely work from @mariannaspringbbc.bsky.social #Misinformation
bbc.co.uk
The struggle to protect children from conspiracy theorist parents
The inquest following the death of Paloma Shemirani raises the question of how to prevent young people from health misinformation
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Shayoni Lynn @shayonislynn.bsky.social · 04/10/2025
How are bot networks dragging brands into culture wars? #Misinformation #PR #Comms
wsj.com
Bot Networks Are Helping Drag Consumer Brands Into the Culture Wars
AI tools have made coordinated attacks targeting corporations much more common, researchers say.
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Shayoni Lynn @shayonislynn.bsky.social · 29/09/2025
#AI powered #Misinformation campaigns have never been easier to develop and execute. How do small language models produce political messaging, and can these be automatically evaluated without human raters? This study finds two key behavioural insights.
arxiv.org
AI Propaganda factories with language models
AI-powered influence operations can now be executed end-to-end on commodity hardware. We show that small language models produce coherent, persona-driven political messaging and can be evaluated autom...
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Shayoni Lynn @shayonislynn.bsky.social · 28/09/2025
Very timely and important investigation from @theguardian.com covering everything from distrust to global conspiracy theories and how these proliferate on mainstream social media. Featuring excellent insights from @profsanderlinden.bsky.social #Misinformation #BehaviouralScience
theguardian.com
Inside the everyday Facebook networks where far-right ideas grow
The Guardian spent a year studying an online community trading in anti-immigration sentiment and misinformation. Experts say such spaces can play a role in radicalisation
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Shayoni Lynn @shayonislynn.bsky.social · 24/09/2025
How does #Misinformation impact perceptions and attitudes towards climate change? Logemann, H.T., @profsanderlinden.bsky.social et al. explore the Gateway (mis)Belief Model "which assumes that misinformation affects perceived scientific consensus negatively", impacting public support and action.
bpspsychub.onlinelibrary.wiley.com
<em>British Journal of Psychology</em> | Wiley Online Library
Climate change is one of the greatest threats to humanity, necessitating immediate action to combat its consequences. Although there is a nearly unanimous scientific consensus that climate change is ....
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Matthew Facciani @matthewfacciani.bsky.social · 23/09/2025
New study finds that AI chatbot "DeepSeek favors Western leaders but rates Xi Jinping of China higher relative to other models, especially in simplified Chinese." misinforeview.hks.harvard.edu/article/do-l...
misinforeview.hks.harvard.edu
Do language models favor their home countries? Asymmetric propagation of positive misinformation and foreign influence audits | HKS Misinformation Review
As language models (LMs) continue to develop, concerns over foreign misinformation through models developed in authoritarian countries have emerged. Do LMs favor their home countries? This study audit...
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Shayoni Lynn @shayonislynn.bsky.social · 21/09/2025
How does the data on anti-migrant hate on X stack up? #Misinformation
inews.co.uk
My X feed tells me I’m a Tommy Robinson fan – what’s going on?
As data reveals anti-migrant hate on X is spiking, an investigation by The i Paper shows how a new account on the platform is pushed far-right content from the start
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Shayoni Lynn @shayonislynn.bsky.social · 19/09/2025
Can reading non-fiction books make us more prosocial and less polarised? #BehaviouralScience #Misinformation
powerofusnewsletter.com
Can reading a book make you a better person?
Issue 178: Research from our lab investigates if reading non-fiction books can make us more prosocial and less polarized.
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Shayoni Lynn @shayonislynn.bsky.social · 17/09/2025
Why do people wilfully reject participating in interventions that can improve or save their lives despite noticing it, considering participation, & then deciding against it? The authors address this critical knowledge gap to provide insights on how to improve intervention uptake #BehaviouralScience
sciencedirect.com
The wilful rejection of psychological and behavioural interventions
Psychology and behavioural science play a key role in the development, testing, and implementation of interventions aimed at addressing societal chall…
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Eliot Higgins @eliothiggins.bsky.social · 17/09/2025
Russian disinformation trying extra hard this week, they've unusually deepfaked the audio and video of various European leaders as part of a disinformation campaign targeting Moldovan President Maia Sandu, who has been a regular target of their past activity.
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Renee DiResta @noupside.bsky.social · 14/09/2025
This is not the first time that supposed “massive uk protest image” with the Arc de Triomphe has gone viral! Right wing influencers shared it earlier in September — Grok misidentified the photo as real in that case IIRC. A factcheck from last time around: leadstories.com/hoax-alert/2...
leadstories.com
Fact Check: Image Of British Union Jack Flags Crowding The Mall In London Is NOT Real -- Shows Paris's Arc De Triomphe, Not Admiralty Arch | Lead Stories
Is an image of British Union Jack flags crowding the Mall in London during a popular uprising of patriots in...
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Shayoni Lynn @shayonislynn.bsky.social · 13/09/2025
In this scoping review (28 studies), the authors explore how JM/SBs have been applied to design digitally enabled health-related interventions targeting patients and public. They found that JM/SBs rarely used #BehaviouralScience theory and were structured, organised, and presented in diverse ways.
pmc.ncbi.nlm.nih.gov
Using Journey Mapping and Service Blueprinting to Design Digital Health Behavior Change Innovations: A Scoping Review
Solutions to support disease self-management and health-related behavior changes require a deep understanding of patient experiences, needs, and challenges across the care journey. Journey mapping (JM...
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Shayoni Lynn @shayonislynn.bsky.social · 08/09/2025
Can epidemiology models explain how rumours spread? This analysis, using the Great Fear as a case study, provides a quantitative answer to "the unresolved debate between the role of emotions and rationality in explaining its diffusion." #BehaviouralScience
nature.com
Epidemiology models explain rumour spreading during France’s Great Fear of 1789 - Nature
Epidemiological methods are used to show that the Great Fear of 1789, a series of peasant insurrections in rural revolutionary France, was driven by deliberate political action rather than spontaneous...
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Shayoni Lynn @shayonislynn.bsky.social · 02/09/2025
Want to know more about nudges? This is the paper for you 👇 #BehaviouralScience
onlinelibrary.wiley.com
A review of nudges: Definitions, justifications, effectiveness
In 2008, the behavioral economist Richard Thaler and the legal scholar Cass Sunstein published a book in which they advocated a novel approach to public policy based on the notion of a “nudge.” Rough....
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Shayoni Lynn @shayonislynn.bsky.social · 29/08/2025
We must understand how minority views influence majority participation in online discourse. The authors study Republican supporters of childhood vaccines (the majority) and how they react when exposed to an online environment dominated by anti-vax Republicans (the minority) #Misinformation
econtent.hogrefe.com
The Influence of Minority Views on Majority Participation in Online Discourse | Journal of Media Psychology
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Shayoni Lynn @shayonislynn.bsky.social · 27/08/2025
"Psychology and #BehaviouralScience play a key role in the development, testing, and implementation of interventions aimed at addressing societal challenges." Then why do people willfully reject participating in impactful interventions? A good paper on this knowledge gap 👇
sciencedirect.com
The wilful rejection of psychological and behavioural interventions
Psychology and behavioural science play a key role in the development, testing, and implementation of interventions aimed at addressing societal chall…
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Shayoni Lynn @shayonislynn.bsky.social · 23/08/2025
What is the average effectiveness of choice architecture ('nudge') interventions on behaviour? From Szaszi, B., Goldstein, D.G, @susanmichie.bsky.social & @dilipsoman.bsky.social #BehaviouralScience
nature.com
Generalizability of choice architecture interventions - Nature Reviews Psychology
Choice architecture interventions (or ‘nudges’) aim to guide behaviour by changing the proximal physical, social or psychological environment. In this Review, Szaszi and colleagues show that the avera...
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Shayoni Lynn @shayonislynn.bsky.social · 20/08/2025
How do we measure processes of change in behavioural interventions? Schenk, P.M., @susanmichie.bsky.social et. al. interrogate, and their results highlight the critical importance of operationalising behavioural MoAs to ensure rigorous & valid hypothesis testing #BehaviouralScience
bpspsychub.onlinelibrary.wiley.com
<em>British Journal of Health Psychology</em> | Wiley Online Library
Background Testing mechanisms of action (MoAs) hypothesized to drive behaviour change improves intervention efficacy and allows theoretical propositions to be evaluated, enabling evidence accumulati...
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Shayoni Lynn @shayonislynn.bsky.social · 18/08/2025
@profsanderlinden.bsky.social incredibly important and energising work as always 🙏🏻
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Shayoni Lynn @shayonislynn.bsky.social · 18/08/2025
How effective is psychological inoculation in improving resilience to vaccine #Misinformation? Introducing Bad Vaxx, a game that "exposes people to weakened doses of manipulation techniques commonly used in vaccine misinformation and to strategies to identify these techniques" - Appel, R.E. et al.
nature.com
Psychological inoculation improves resilience to and reduces willingness to share vaccine misinformation - Scientific Reports
Scientific Reports - Psychological inoculation improves resilience to and reduces willingness to share vaccine misinformation
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Shayoni Lynn @shayonislynn.bsky.social · 14/08/2025
"This study finds evidence that if we deploy LLM assistants in decision-making roles (e.g., purchasing goods, selecting academic submissions) they will implicitly favor LLM-based AI agents and LLM-assisted humans over ordinary humans as trade partners and service providers." #AI
pnas.org
AI–AI bias: Large language models favor communications generated by large language models | PNAS
Are large language models (LLMs) biased in favor of communications produced by LLMs, leading to possible antihuman discrimination? Using a classica...
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Shayoni Lynn @shayonislynn.bsky.social · 10/08/2025
A new UK House of Commons committee report outlines the harms and challenges arising from social media and Big Tech, with clear recommendations for government - who have two months to respond #Misinformation
publications.parliament.uk
Social media, misinformation and harmful algorithms
Report of the Science, Innovation and Technology Committee
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