Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 27/10/2025The most powerful ad in construction? A contractor saying, “I use this brand on every job.” Draper DNA builds ProNetworks and referral programs that turn trust into sales — again and again. 📍 DraperDNA.com/blog 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 29/10/2025The loudest brands aren’t leading — the smartest ones are. Draper DNA turns data into direction, helping manufacturers lead their markets through data-driven thought leadership. 📍 DraperDNA.com/blog 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 31/10/2025It feels like flannel weather. The season of substance over style—and that’s exactly how we build brands. #DraperDNA #MarketingThatWorks #FallSeason 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 10/11/2025How does Draper DNA stand apart from other agencies? By focusing on what actually moves building products — data, storytelling, and lean strategy. Read the new blog → “Cracking the Code: How Draper DNA Differentiates in the Building Products Marketing Landscape” #Marketing #BuildingProductsheyor.caHow Draper DNA Differentiates in Building Products MarketingDiscover how Draper DNA differentiates itself with channel fluency, frameworks, and measurable results. We don’t just market building products—we move them. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 10/11/2025Art direction is strategy you can see. Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch. Watch his creative process in action — and see how real design leads real results. #DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 11/11/2025On Veterans Day, we pause to honor the men and women whose courage, discipline, and sacrifice built the freedoms we all stand on. To every veteran in our industry and beyond: thank you. You’ve shown us what it means to build something that lasts. #VeteransDay #SpeakFluentBuildingProducts 031
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 13/11/2025Every channel has friction. The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner. Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them. www.draperdna.com/dna-channel-... #BuildingProducts #Marketing #DraperDNA 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 16/11/2025Clarity isn’t luck — it’s written that way. Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category. Strategy in every sentence. #DraperDNA #Copywriting #BrandStorytelling #BuildingProducts 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 18/11/2025Specifications leak. Contractors substitute. Homeowners override. Manufacturers lose. Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed. Full blog → www.draperdna.com/spec-to-site... #BuildingProducts #ConstructionMarketingdraperdna.comSpec-to-Site Framework™: Ensuring Specifications Become InstallationsDraper DNA’s Spec-to-Site Framework™ protects specifications from leakage and ensures building products get installed as designed. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 20/11/2025Architects demand sustainability. Contractors want performance. Homeowners crave lifestyle. Materiality Marketing™ fuses all three into one story. Full blog → www.draperdna.com/materiality-... #BuildingProducts #Storytelling #Marketingdraperdna.comMateriality Marketing™: A New Framework for Building Products StorytellingDraper DNA’s Materiality Marketing™ fuses sustainability, performance, and lifestyle trends into one powerful story for building product manufacturers. 031
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 21/11/2025Strategy you can scroll through. Ashlie Clayton, Lead Social Media Strategist at Draper DNA, builds content that connects brands to people — and people to action. Watch the video and see why smart social isn’t luck — it’s leadership. #SocialMediaStrategy #DigitalMarketing #CreativeLeadership 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 25/11/2025Every key tells a story — of builders, partners, and progress. This Thanksgiving, Draper DNA is grateful for the people who turn plans into places. Blessed to build. Thankful to belong. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 27/11/2025At Draper DNA, we’re grateful for the builders, makers, dreamers, and doers who keep our industry moving forward. You inspire us to build better stories, stronger brands, and lasting connections. From our team to yours, may your table be full, your hearts be light, and your gratitude run deep. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 29/11/2025This Black Friday, while everyone else is cutting prices, we’re doubling down on value — strategy that performs, storytelling that connects, and creative that earns attention the right way. Because at Draper DNA, we believe the strongest brands aren’t built overnight — or in a checkout line. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 06/12/2025Every pixel, on purpose. Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers. Watch the video and see how real brand strategy builds better websites. #WebsiteDesign #BuildingProducts 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 06/12/2025AI isn’t magic. It’s only as good as the information you feed it. For building product manufacturers, that means AI won’t know your siding specs, installation guides, or brand voice unless you teach it. In our latest blog, we break down how to “train” AI on your business.draperdna.comHow Building Product Manufacturers Can Train AI to Understand Their BusinessLearn how building product mfrs can train AI to understand their business. Draper DNA explains why and how to align AI with your brand, products, and customers. 031
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 06/12/2025People buy from people they can relate to best. Ave age of your customers customer (BPM + builder) is 56. The average age of the people you hire on staff or as an agency partner is 38. Simply stated you are hiring kids to talk with their parents. Click here to learn more - www.draperdna.com/ageism/. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 06/12/2025Meet Michele Wilson, a general contractor and owner of Sonder Luxe Home Solutions. She also owns Coffee with Contractors, a networking group just for the trades and the contractors. Michele is a role model of a woman in construction, so it makes sense you get meet and get to know her.draperdna.comThere is a Difference featuring Michele Wilson, Sonder-Luxe Home Solutions - Draper DNAMeet Michele Wilson, general contractor and owner of Sonder Luxe Home Solutions and Coffee with Contractors, and learn about her successes. 031
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 08/12/2025Draper DNA is built around this idea. Intrigued? This is likely the answer to your marketing challenges. Let us know if you are interested in learning more. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 11/12/2025You have read our belief and practice that "Those that can do. Those that can not teach." We enjoy both. Here are a few projects we completed to increase storage and organization. We all seem to lack enough of both of these. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 11/12/2025Ghosting isn’t just a dating faux pas—it’s become a bad business habit. You send a proposal. Silence. You pitch a service. Crickets. In our latest blog post, we break down what ghosting really is—from a psychological and professional standpoint—and why it’s actively hurting your business.draperdna.comWhy Ghosting Is Bad for Business (and What to Do Instead)Ghosting isn’t just rude, it’s bad for business. Learn why it damages trust, wastes time, and what to say for lasting relationships. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 11/12/2025Marketing commercial construction and residential remodeling the same way? That’s a costly mistake. Architects want proof and performance. Homeowners want comfort and confidence. You can’t talk ASTM data to a homeowner or sell a lifestyle story to a spec writer. See how we help win in both worlds.draperdna.comCommercial vs. Residential Nuance: Two Markets, Two PlaybooksCommercial and residential construction aren’t the same. Learn how Draper DNA helps manufacturers win in both worlds with data-driven strategy and storytelling. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 16/12/2025Every frame tells a story. Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands. Real vision. Real craft. #DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 16/12/2025Selling building products isn’t simple. Dealers want margin, distributors want velocity, contractors want convenience. We get it — and that’s how we help you win. 👉 www.draperdna.com/deep-channel...draperdna.comDeep Channel Understanding: The Key to Building Products Marketing SuccessBuilding products marketing fails without channel fluency. Learn why deep dealer, distributor, and retailer understanding gives Draper DNA clients a competitive edge. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 16/12/2025Don't sell products, sell a lifestyle. Are you asking yourself how do you do this with your building products? Here's one tip - user generated content. Interested in learning more, we can help. 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 17/12/2025Behind the scenes of There is a Difference: That experience never expires—it evolves. We flipped the script and interviewed our own guy, Shawn Draper, to share the why behind the series, the biggest aha moments, and where Draper DNA is heading next. Tune in—it’s a good one.youtu.beThere is a Difference, Experience Never Gets Old featuring Shawn DraperYouTube video by Draper DNA 021
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 18/12/2025You've heard the Wicked hit, "Popular" we're sure. Did you know G-ahh-lenda was singing about the color of the year for 2025, Draper DNA blue? Actually, Cerulean blue. Fresh, inspiring, and energizing. Look for the Draper DNA Color of the Year 2026 in January. 031
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 28/07/2025You have read our belief and practice that "Those that can do. Those that can not teach." We enjoy both. Here are a few projects we completed to increase storage and organization. We all seem to lack enough of both of these. 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 29/07/2025Just wrapped a brilliant conversation with Triangle design icon Niki McNeill Brown. She’s got HGTV credits (Design Wars, Elbow Room) and a design portfolio that’s equally strong in commercial and residential work. Talent, taste, and total inspiration. Take a look. #HGTV #InteriorDesigneryoutu.beThere is a Difference f Niki McNeill BrownYouTube video by Draper DNA 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 30/07/2025Check yourself the next time you say "This is good enough." You are better than that. Give us a shout when you want better than good enough. 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 31/07/2025Turns out experience isn’t just useful—it’s transformational. That’s what we’ve uncovered again and again in There is a Difference. So we asked Shawn Draper to reflect on what sparked the series, the big takeaways, and where Draper DNA is headed. It’s a full-circle moment and one worth watching.youtu.beThere is a Difference, Experience Never Gets Old featuring Shawn DraperYouTube video by Draper DNA 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 04/08/2025I am telling you that photorealistic 3D renderings and videos are the answer to several challenges manufacturers experience. New products installed in less time and cost than finding a location for photography. We build experiences to give your customers a full appreciation for your products. 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 22/07/2025What do you get when you mix brains, humility, and world-class WordPress chops? Chad Seay. Our Creative Director for all things web—and a cornerstone of client success. Ready to learn from the best? Pull up a chair. #TeamHighlight #WebDevWisdom #WordPressPros youtu.be/kCffJWCx7r0?...youtu.beThere is a Difference featuring Chad Seay, WordPress MasterYouTube video by Draper DNA 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 24/07/2025Architects love samples. Manufacturers… not so much. Ben Glunz built Swatchbox to fix the mess—and it’s catching fire. Hear how he did it on the latest There is a Difference. Because the right solution always seems obvious—after someone else invents it. youtu.be/yc2sQnCwPhU?...youtu.beThere is a Difference featuring Ben Glunz, CEO, SwatchboxYouTube video by Draper DNA 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 24/07/2025Draper DNA is built around this idea. Intrigued? This is likely the answer to your marketing challenges. Let us know if you are interested in learning more. 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 25/07/2025I flippin' love this thing! What do you think? 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 21/07/2025A lifelong mantra that seems more on point today than ever before. 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 14/07/2025Good social media is an algorithm win. Great social media? That’s Ashlie Lanning. With strategy, patience, and serious know-how, she proves in this week’s "There is a Difference” that there’s more to social than memes and metrics. Come see what happens when expertise meets creativity.youtu.beThere is a Difference featuring Ashlie LanningYouTube video by Draper DNA 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 15/07/2025A bit of a theme this month is "Those that can do. Those can not teach." We both teach and do. For example, this simple, elegant project of adding a wood beam from a 1800s Pennsylvania barn to the fireplace as a mantel. What do you think - before and after? 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 15/07/2025We’re celebrating Women in Construction with Heidi Ellsworth, the energy and vision behind Roofers Coffee Shop. Get to know the leader, the mom, the legend: Heidi Ellsworth. #WomenInConstruction #RoofersCoffeeShop #HeidiEllsworth #ConstructionLeadership #ThereIsADifferenceyoutu.beThere is a Difference featuring Heidi Ellsworth, Roofers Coffee ShopYouTube video by Draper DNA 011
Reposted by Shawn DraperShawn Draper @shawndraper.bsky.social · 17/06/2025U.S. builders are short on labor — and immigration policy is the wrench in the machine. Construction costs are rising and timelines are slipping. No workforce, no housing recovery. Read the full breakdown on how immigration is shaping homebuilding: #housing #construction #economy #immigrationdraperdna.comImmigration Policy is Squeezing the Home Building Industry - Draper DNABuilders are short on labor and immigration policy is the wrench in the machine. Read how immigration is shaping the homebuilding industry. 011
Reposted by Shawn DraperShawn Draper @shawndraper.bsky.social · 03/07/2025@draperdna.bsky.social The only thing more American than fireworks on the Fourth? Whiskey-marinated steak and bacon-loaded burgers. These top 3 grilling recipes will make your BBQ the most patriotic plate in town. Check it out: www.draperdna.com/grill-baby-g... #IndependenceDayEatsdraperdna.comTop 3 Grill Recipes for the 4th of JulyGrill up July 4th favorites: bourbon steak, hot honey chicken, and bacon bleu burgers. Big flavor for your backyard celebration. 011
Shawn Draper @shawndraper.bsky.social · 03/07/2025@draperdna.bsky.social The only thing more American than fireworks on the Fourth? Whiskey-marinated steak and bacon-loaded burgers. These top 3 grilling recipes will make your BBQ the most patriotic plate in town. Check it out: www.draperdna.com/grill-baby-g... #IndependenceDayEatsdraperdna.comTop 3 Grill Recipes for the 4th of JulyGrill up July 4th favorites: bourbon steak, hot honey chicken, and bacon bleu burgers. Big flavor for your backyard celebration. 011
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 01/07/2025We were once told "Those that can, do. Those that can not, teach." We take this to heart and like to get our hands dirty with remodeling and renovation projects. It gives us an edge with our clients and their customers. Here is one of our most recent projects - before, during, and after: 022
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 02/07/2025Popsicles are not just for kids! In this incredible summer heat, having your sales reps deliver a cooler of popsicles to job sites is an easy, affordable way to help old friends and make new ones. Use sales support or coop funds for these in person visits. Take advantage of the sun. 032
Reposted by Shawn DraperDraper DNA @draperdna.bsky.social · 17/06/2025This summer, home builders aren’t just battling high interest rates. They’re facing shrinking crews, rising wages, and slower builds — all thanks to immigration policy. We broke it down 👇 www.draperdna.com/immigration-... #Construction #ImmigrationPolicy #LaborCrisis #HomeBuildingdraperdna.comImmigration Policy is Squeezing the Home Building Industry - Draper DNABuilders are short on labor and immigration policy is the wrench in the machine. Read how immigration is shaping the homebuilding industry. 011
